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RedBrick Health Confidential – not for unauthorized distribution 1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012
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RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.

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Page 1: RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.

RedBrick Health Confidential – not for unauthorized distribution 1

5th ANNUAL EMPLOYER LEADERSHIP SUMMIT

BHCAG | FEBRUARY 2012

Page 2: RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.

RedBrick HealthA Leader in Health Engagement Technology

• We help employers reinvigorate health and wellness initiatives

• We create personalized and persuasive consumer experience delivered through web, mobile and live interactions

• Our technology platform blends financial accountability, clinical and behavioral insight, social and game mechanics, and powerful data analytics

• We drive healthy behaviors, better outcomes, and stronger returns on everyone’s investment in health

RedBrick Health Confidential – not for unauthorized distribution2

CargillIncorporated

Page 3: RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.

The Key to Our Engagement Success:Recognizing that, for consumers, health is…

RedBrick Health Confidential – not for unauthorized distribution3

PERSONALPERSONAL FINANCIALFINANCIAL SOCIALSOCIAL

Page 4: RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.

RedBrick Health Confidential – not for unauthorized distribution4

Page 5: RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.

RedBrick Health Confidential – not for unauthorized distribution5

Page 6: RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.
Page 7: RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.

We Achieve a Better Return on Everyone’s Investment in Health

RedBrick Health Confidential – not for unauthorized distribution7

Sources:1. RedBrick book-of-business engagement and risk reduction results through December 31, 2010.2. Engagement comparisons based on 2010 national employee health engagement survey by SNG Research. 3. ROI study white paper available upon request.

Speed to ROI(~3:1)3

3–5Years

Industry RedBrick

2Years

$443 Savings PPPY

SuperiorEngagement1

10–40%

Others2

55–90%

RedBrick

Higher than

Industry

Significant RiskReduction1

Year 2

% At Risk

% At Risk

Year 1

HTNCHOLBMI

Nutrition

Down2–27%

Page 8: RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.

What’s Next?

RedBrick Health Confidential – not for unauthorized distribution8

RE

DB

RIC

K L

IFE

Persistent elements:• Rewards • Friends• Trackers • Challenges• Resources

Our Adaptive Behavior Change Engine is predicated on a few simple but powerful ideas:

• Behaviors aren’t all the same

• Habits are best formed (or re-shaped) in small reinforced steps

• The key to behavior is aligning motivation with ability and well-timed triggers

Page 9: RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.

Glen Gunderson

Chief Business Officer

RedBrick Health

[email protected]

Thank You.

Page 10: RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012.

RedBrick Health Confidential – not for unauthorized distribution 10

5th ANNUAL EMPLOYER LEADERSHIP SUMMIT

BHCAG | FEBRUARY 2012