RED: Trace Pitch (Premium)

NIGERIA

(See printed press release)

• That’s why we stick with

Worked for them successfully and are still with them:

“Storm 360, Virgin Nigeria, Asa, British Council, American

Consulate, GTBank”

TVexperience

NTA Amstel Malta Box Office

The Apprentice AfricaChannels TV

Gulder Ultimate SearchBig Brother Nigeria

Naija Sings

Management Function the PR Manager in the 21st century must be part of strategic management decisions.

As premium content owners, we understand

both content and

communication

Our Advantage

We are leading content owners when

it comes to youth – with the

leading platforms and six years experience

We can keenly understand

your needs and interpret through

communication as well

as provide ideas.

To build and sustain desired

image, there is need to focus

on quality as much as (if

not more than) quantity

We are positioned to do PR with the

focus on principles and processes i.e. not just about press releases

Your brand requires top-notch, world class communication – especially

at launch

…entire PR campaign to be driven by a

big idea

….we go all the way

Launch event

Invite new media influencers

bloggers, twitterers and Facebookers;

in addition to traditional press

Twitter Buzz

Start a #TraceTVNaija Hashtag and get celebs to Tweet with it at the launch

Street - Activations

Hood Parties in Lagos’s 10 major cities –

• for terrestrial channels• for brand association with the

biggest in the eyes of the public• street credibility

Residents to perform at event and be interviewed

Celebs to attend and bring on star wattage – interact, advice and sign autographs

Outdoor Activation 10 Cities

• Festac/Satellite• Ajegunle• Lagos Island• Victoria Island/Ikoyi• Ikeja• Isolo• Ikorodu• Surulere• Unilag: Akoka, Bariga, Gbagada• Lekki/Epe/Ajah/VGC

Celebrity SpoofRecord at Hood Party

road show

take Trace TV around – Swe, Taruwa, Africa Shrine etc plus events

signings

Mega Plaza, E-Centre, Silverbird, The Palms,

structure media

partnerships with the

hottest events

Embed curators on the

coolest platformsFacebook.Nairaland.Twitter.NaijaRyders

Press Conference at least once every quarter and tie to

new activities

Courtesy visit by EMC to ALL media houses and spots.

Features

1yearpartnership with BellaNaija, YNaija, LindaIkeji, 360Nobs & NotJustOk

Artistes Endorsements with the major – musicians: singers and producers, movie stars.

To be used for launch (video and audio)

International Endorsements

Get internationals to speak about TraceTV in Nigeria.

Emphasise global nature of brand

Radio Partnerships

for 1st quarter, play endorsements

1year barterwith Beat FM, Cool FM, Rhythm FM

Terrestrial stations

Advert barter on

terrestrial stations airing TraceTV

Online Video Launch

• Facebook, YouTube, Vimeo, Google+ etc.

SMS and

Email Campaign for Launch

Press Release

Quarterly press

releases on the EMC corporate brand – which identifies it clearly as owner of Trace TV

New Media

• Manage and Focus on Twitter

and Facebook Influencers

Facebook and Twitter Pages customised for brand.

Create #Hashtags, ask celeb guests to

Tweet.

Barter for adverts

Adverts-Mentionswith the ‘hottest’ magazines – Y!,

FAB, Complete Fashion, WOW!

Communicate

broadcast times through

• Press releases• Ads• New media

Best practices. Deliverables – weekly updates, press conferences etc.. ..

…these are a given. The Question is quality.

...we also love hip-hop and R ‘n B