RED ROBIN - InMomentinfo.inmoment.com/rs/463-JAW-587/images/Customer-Insight-RedRo… · Red Robin Recommendation Metrics 2,093 advocates shared 2,291 recommendations with 405,326

RED ROBIN DAVE GATES, VP OF OPERATIONS SERVICES

RED ROBIN GOURMET BURGERS

• 500 full-service restaurants in 42 states and Canada

• Strong brand recognition and consideration

• Specializing in “craveable” burgers

• Family focused and adult-friendly

• Values-based culture for Team Members and Guests

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STRATEGIC DIRECTION

• Sell the best, most “craveable” burgers during family and adult-focused dining occasions

• Served in casual dining and non-traditional locations

• Differentiation with relevant experiences and everyday value with our Guests in control of the pace of the dining occasion

• Delivered with an unbridled spirit and culture by our Team Members

• Supported with a best-in-class infrastructure

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DESIGNING A COMPREHENSIVE PROGRAM

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Guest

Home Office

Team Member

(field)

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DESIGNING WITH THE GUEST IN MIND

Great Guest Experience - Innovation

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ACTIONABLE DATA

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“Melissa's and my favorite place for

date night...the servers are like

family to us...we love it!!”

Shared with 1,166 friends on Facebook

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GREAT GUEST / TM EXPERIENCE

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