Red dead

By Sam and Scott

Target Audience

• The target audience seems to be aimed at teenagers to the older generation, because of the heavy use of gore and violence. It is also aimed primarily at males, as the use of gore and violence.

How is the game promoted to the audience?

• The game is promoted to the target audience via trailers that show the games features and violence, magazine adverts and reviews and also by online adds. Completed with dates to the audience so they know when the day it is released.

http://www.youtube.com/watch?v=Ogu73bjrfZ0

Red dead advert on the side of a building !!!

Key Features• Western themed• Multiplayer formatted• Set in 1911 in the American Old west• Third person Shooter• Sequel from red dead revolver• No swimming typical or ROCKSTAR games• Undead nightmares DLC• 18+ Age certificate• Free Roaming/ Sandbox game

Convergence

• In red dead redemption convergence is shown through videos portraying the game. Here is a short preview of a short film being made from the game red dead redemption. Also is has communities and blog for fans to share tips and ideas about the game and websites to tell you about new releases. Also showing there own modifications and sharing them over the internet.

http://longroadinstitutionsandaudiences.blogspot.com/2010/05/great-example-of-media-convergence.html

Examples of convergence: Facebook Youtube Tumblr