Red bullEvent.Reportppt

ACTIVITY EVALUATION EVENT Small Fire (Outlet Event)

• Event description: High Impact Event• Location: King’s College Annex, V/I• Type: Small fire (DJ and Product support)• Date: 20th April, 2012• Core Target: 25 - 35year• STRATEGIC FOCUS: Using event as a platform

announce re-entry for the Brand ( Red Bull)

PICTURE IT

OBJECTIVES

CROWD: 8,000

SAMPLES: 720 cans

CAN SALES: 2400cans

BUDGET: Cans – 720 , DJ - 500,000 naira

PHOTOS: Still images showing consumption and Cans on table

ATL: Multi media display of the can within and outside the venue

COMMS: Radio hypes, WOM

TOOLS: Gastro Bar, Fushr Bar, Small cooler, Baby cooler, Mega cooler, Mini coopers

RESULTS - Event KEY LEARNINGS

CROWD: 5,000

SAMPLES: 720 cans

CAN SOLD: 0

SPEND: DJ - 500,000 Naira

PHOTOS: Still images showing consumption . Cans in hand and on table images

ATL: Multi media display of the Red Bull can within and outside the venue

COMMS: Radio hypes , WOM

TOOLS: Gastro Bar, Fushr Bar, Small cooler, Baby cooler, Mega cooler, Acrylic panel stand mini coopers

A) PRE-PROMOTION:

B) ACTIVATION:

C) SAMPLING:

D) OTHER: Red Bull available for sale was not enough, a drink vendor came in with 240 cans as against 2,400 cans we wanted to consume

RESULTS – Consumption & CA

PURE: 720

MIXED:

CA:

TOOLS:

OVERALL COMMENT : It was a good event A list Artist, Top DJS and a large audience. It was a good platform to announce the re-entry of Red Bull

CANS IN HAND SHOTS

DJ Jimmy Jatt Jafextra

MI CEO ChocBoys and Whyte of NOUN FM Freeze of Cool FM

ACTIVATION

Sales Point Fushr Bar and cooler @ VVIP

DJ Jimmy Jatt Baby cooler on-stage

ACTIVATION

Wiings member refilling a cooler on stage