Red Bull Racing Internship Application

7/31/2019 Red Bull Racing Internship Application

1/7

ONE

SHOTONEapplicationFollow Alfredo Tan Jr.s quest toEarn His Wingsas he viesfor the opportunity of a marketing internship with

Red Bull Racing in Milton Keynes.

Featured Inside:

VIdeos for various Marketing & Innovation works.

ONLIne CVOnline view + download

+EXclusiveshort

interview

Clickable LINKS

7/31/2019 Red Bull Racing Internship Application

2/7

ALFREDOTAN JR.

MARKETING INTERNSHIP

APPLICATON

currently:Student (2011-2012)

MSc Strategic Marketing

Imperial College

Business School

previous:Recent Graduate (2008-2011)

BSc Management with

MarketingRoyal Holloway

University of London

e-mail: [email protected]

mobile: +44-777-570-6555

address: Griffon Studios A205

Winstanley Rd.

Clapham, LondonSW11 2DLUnited Kingdom

Irvw.

RB:WhydoyouwantthisInternship?

A:HowcouldInotreally?Itsanopportunityofalife6me.The

chancetoexperiencebeingpartofateamandorganiza6onthatis

alwaysattheforefrontissomethingthatwouldalwaysexciteasoon

graduatelikeme.ThefactthatitiswithinracingandFormula1adds

evenmoretenacitytomyalreadypsychedupmo6va6on.

RB:IfIweretoaskyou,whyyoushouldbegivensuchan

opportunity,howwouldyoujus@fyyourself?

A:Likeallupcominggraduates,Iameagertofinallycontributeand

makemymarkinthisworld.Overtheyears,Ihavetriedmybestto

immersemyselfinmarke6ngenvironmentsasmuchaspossible.I

prefertoiden6fyitaslearning(ratherthanworking)andhavetried

todothisasmuchaspossible.Thisincludesaccompanyingmyparentstosourceproduc6onoverseas,redesigningproduct

packagingsandevenhelpingestablishabrandformyparents

business.

As fortunate as I am to have

had these experiences

growing up,theyve

been ratherinformal (ParentsBusinesses). The opportunity to

work full-time in a highlyadvanced environment is

something that Ive yet to

experience and yearn

to commit to.

Pr+

click to access my CV:Link

In order to preserve the feeling of a magazine more,

Ive omitted some details which may be viewed online

and accessed via my CV (link below).

7/31/2019 Red Bull Racing Internship Application

3/7

RB:Anyreasonyouarevyingforthemarke@ngrolein

par@cular?

A:Lookingback,Ivededicatedmyen6repursuittowards

learningthedisciplineofmarke6ng.Myfascina6oncomes

fromthereasonthatitsimplymakesthingspossible;beit

financially,aesthe6callyandevenexperien6allyinthisworld.

Weveseenhowno6ons,wordsandvisualscreatedbyman,

havehadtheabilitytoempower,influenceandevenforgearela6onshiporbondamongsttheinterac6ngpar6es.

RB:Interes@ng,soexplainwhatmarke@ngistoyou.

A:Therearetoomanytechnicali6esanddebatesthat

surroundthis.Alotofpeoplegetconfusedoracknowledge

thewrongimpressionthatitissimplydowntopromo6ons,

endorsementorsponsorships.Inactuality,marke6ngis

everythingwithintheorganiza6on.Itistheexecu6onofall

ac6vi6eswithintheorganiza6on,alignedwiththeend

consumerinmind.Itappliesbothexternallyandinternally.As

wellassa6sfyingonescustomers,itisjustasimportantto

pleaseeveryoneintheorganiza6oninordertomo6vatethe

en6retyofeveryonesperformance.InFormula1,weveseen

howcrucialthisplaysineverysuccessfulachievementbyany

team.

*CLICK HERE TO PLAY*

Pink FloydRelationship MarketingCAMPAIGN CONCEPT

NOW

SCREENING:

*click YELLOW LINK WITHIN video thumbnail to Play

A documentary-style advertisement Ireated, to maximize social medias

potentials; and also to engage both oldnd new consumers alike with the iconic

band.

DISSERTATION:

The Effects of endorser-labelled products onconsumers motivations.*e.g. Air Jordan Shoes, George Foreman Grills

Transferred my interest and patronage of sports into a productive marketing study on the prominence

of goods labels that carry the endorsers name and the branding equities it brings about.

*Inc. InterviewingSteve Bucknall( First British Player in the NBA [L.A. Lakers] )

WON COMPETITION TO interviewmartin whitmarsh about socialmedias impact on vodafoneMclaren Mercedes.

My Part starts at 2:26A current situational marketing introduction was required for

this task, it is therefore best recommended to start the video at

1:51

7/31/2019 Red Bull Racing Internship Application

4/7

MARKETING & INNOVATIONS PROJECT*click WITHIN video thumbnail to Play

Inspired from wireless mobile network coverages,conceptualized the development of an multi-purpose and affordable tracking device for kids,tour groups and even designer handbags.

*CLICK HERE TO PLAY*

ADVERTISING CAMPAIGN PROJECT*click WITHIN video thumbnail to Play

A creative-concept of using university studentsfrom good institutions as discreet (and walking)endorsers for a new fashion-brand using positivityas an emotional tool. With the purpose of helping anew clothing line break into the UK market.

*CLICK HERE TO PLAY*

ClickYell

owTab

s

Within

VideotoP

lay

****

****

***

Publicity CoordinatorImperial College GraduateStudents Association

Student AmbassadorRoyal Holloway University of London

Radio Show HostRHUL Radio Station 103.2 FM (UK)

Journalist & ReporterRHUL University Broadsheet Publication

Student-Staff CommitteeRepresentativeRoyal HollowaySchool of Management

Additional Positions (Held in University)

7/31/2019 Red Bull Racing Internship Application

5/7

A:...Icouldcon@nueonandonaboutbranding,

rela@onshipfor@fica@ons,channelintegra@ons,

importanceofdigitaladop@onsandinnova@ons

plus,consumerengagements.

The bottom line is that

marketing is quiteempowering in nature.

It applies both

from those

that workwithin, all the

way to the fans

and customers

who support

and patronizeyour brand.Things however, have to

be executed carefully in

order to make this a

reality.

7/31/2019 Red Bull Racing Internship Application

6/7

RB:Isee,supposeIwanttotestyou,whatdoyouthinkRedBullRacing

lacksinthisdepartment?

A:Onequickthoughtthatspurredinmymindisthatthereisanunexploited

opportunityintheretailtowardsconsumers.RedBullRacingasmuchasitisa

sportsteam,issomethingthatpossessesanexperien6alaspect.Itiscung-edge,innova6ve,daredevil-yandoutofthebox...(con6nuedbelow).

...Therefore,aflagshipstoreinvarious

interna6onalloca6ons(withalltheelementsthat

wouldcometodefineRedBullRacing)isindeed

recommended.Here,yougetachancetomore

physicallyenhanceandcommunicatewhat

cons6tutesRedBullanditswinningformula.Itisa

chancetoconstantlyreachoutandremind

consumersthattheexci6ngworldofRedBullis

withinreach;andthattheytoocanbepartofthe

journey,bypatronizingRedBullitemsinsupportof

theteamandtheirpersonalgoals.Somethingas

simpleasaconvenientopportunitytobuyin-store

(aRedBullPaddockCrewJackettowearfora

teenagerletssay)couldmakehimfeelpartofthe

teamandallitstrialstowardstheendobjec6vein

mind.Con6nualloyaltyandsupportissomething

thatwouldnotjustbeemo6onallyexhibitedbythe

customer,butalsovisually,towardshispeersand

futurewould-befansofRedBullRacing.

The possibilities andopportunities are simply, justendless when one innovatesstrategically the optimal way.

I think it would

be great for Red

Bull Racing tostart investing

on operations

that would

engage your

fans and

consumers more

than the

traditional

merchandiseretail and event

staging.

7/31/2019 Red Bull Racing Internship Application

7/7