Red Bee content creds short 2015 pdf

© Red Bee Media Ltd. 2015

Helping brands to grip audiences

An introduction to Red Bee

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© Red Bee Media Ltd. 2015

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We are an entertainment and content marketing agency.

We plan, create and manage video-driven content for brands and broadcasters on any platform.

© Red Bee Media Ltd. 2015

Born in broadcasting

© Red Bee Media Ltd. 2015

Our broadcast brands

Our Content brands

This is what we do Digital

Marketing

UI & UX Design

CompanionApps

Social Media

Campaigns

BrandIdentity

BrandStrategy

On-airCampaigns

Content for Brands

Video-driven content for brands. An end-to-end service, or modular options

Content strategy

Idea generation

Production Identity &UX design

(original shows, topics, formats, scripts and integration with wider campaigns)Positioning, role in

media mix, briefs (Film / Digital) TV / Digital

Distribution

Our work

Recent content examples: long, mid & short form

Long form doc for BBC Four

20+ online films for Barclays Real human stories for Tesco

Spoof mini-doc for Halfords Online comic shorts for Hyundai

Online comedy series for TVL

Creating clear editorial positionings

Big events you want to be part of

Mind expanding television

Never afraid to try new stuff

Have a go

Editorial positionings are bold, directional statements of intent. We write them for the BBC

A shared love of food

Editorial positionings can be interpretations of existing brand essences

Keeping you curious about food

Raising awareness

© Red Bee Media Ltd. 2015

The Bike Whisperer of Halfords

© Red Bee Media Ltd. 2015

Results

Nearly 800k views across the series

TWO YEARS of watch time

25% increase in YouTube channel subs

13.7% increase in digital sales YoY

https://www.youtube.com/watch?v=3GpQmsz5FUM

Showcasing or explaining a service or product

Hyundai

TrueView completion rates of 61% vs industry average of 16%

Views of over 1.4m across 4 films

https://www.youtube.com/watch?v=zRqGW2UyJxk

See more of our work here

www.redbeemedia.com/creative

@RedBeeCreative