RED is all about progress: visualizing your next trick, ignoring the pre-drop-in jitters, hiking the pipe till it’s dark, slamming and then getting back up to stomp it. From connecting those first turns to dialing in a double cork, protection equals confidence—and it’s all about taking what you know to that next level. If you’re ready to unlock your riding, welcome to RED 2012. RED has been making helmets for 18 years, and we’ve never stopped looking for ways to improve our products. With the premium fit of our RED Air Fit system, features our team riders demand, and the latest in lightweight materials and customizable interiors, the components of each RED helmet work together to provide the best in safety, comfort and fit. In every product we fuse protection with performance, so riders can focus on progress.
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RED IS ALL ABOUT PROGRESS:Visualizing your next trick, ignoring the drop-in jitters, hiking the pipe ‘til it’s dark, slamming then getting back up to stomp it. From connecting those first turns to dialing in a double cork, protection equals confidence—and it’s all about taking what you know to that next level. If you’re ready to unlock your riding, welcome to RED 2012.
RED has been making helmets for 15 years, and in that time we’ve never stopped looking for ways to improve our products. With the premium fit of our RED Air Band™ system, NEW MIPS™ impact technology, and REDphones™ audio integration, the components of each RED helmet work together to provide the best in safety, comfort, and fit. In every product we fuse protection with performance, so riders can focus on progress.
OUR RIDERS
1. Shaun White 2. Peetu Piiroinen 3. Hannah Teter 4. Kevin Pearce 5. Danny Davis6. Kazu Kokubo7. Mikkel Bang8. Kelly Clark
GLOBAL TEAM ROSTER
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Introduction Our Riders
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MIPS™Technology
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GIVING RIDERS CONFIDENCE TO PROGRESS.
MIPS™TECHNOLOGYThe secret behind the MIPS™ technology patent comes from the human brain, which is surrounded by a low-friction cushion of cerebrospinal fluid. MIPS™ imitates the brain’s low-friction layer between the shell and the liner, to absorb energy created by an angled blow to the head. The combination of the brain’s own protection and MIPS™ provides improved protection.
The outer shell slides on impact, reducing the rotational violence on the brain.
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HELMET EQUIPPED WITH MIPS™
STRAIN LEVEL
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HELMET WITHOUT MIPS™
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FIT & COMFORTFEATURESSafety is no excuse for compromising comfort. Our exclusive, customizable fit systems and superior venting all equal a helmet with just as much performance as protection.
SPIN FIT SYSTEMSpin Fit System: Easily dial in the fit and customize the liner’s circumference with this super low-profile system. Available in: Avid Grom.
AIRVANCEDVENTILATION™
A customizable airflow venting system that allows the rider to control the helmet’s climate. Available in: Force, Theory, Mutiny, Avid, Drift, Aletta, Pure, and Avid Grom.
AIR PAD™
FIT SYSTEMA RED-exclusive. Ultra-light, self-inflating Air Pads contour to the shape of your head for a one-of-a-kind custom fit. Available in: Avid and Pure.
NEW DRYRIDEULTRAWICK™
LININGSOffering superior breathability for quick-drying comfort, DRYRIDE Ultrawick linings wick away heat-robbing moisture for added warmth and swamp-free function. Offered in multiple weights for dialed in performance. Available in: Force, Theory, HI-FI MIPS™, HI-FI, Drift, Aletta, and Women’s HI-FI.
AIRBAND™
FIT SYSTEMAir fit for the head. This low-profile, air-fueled headband contours to your head or beanie for a perfect fit. Subtle molding control is achieved using the AirBand™ pump-button and release valve, providing true customizable comfort. Available in: Force, Theory, HI-FI MIPS™, HI-FI, Drift, Aletta, and Women’s HI-FI.
Fit & Comfort Fit & Comfort
Pump Release Valve
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Each RED helmet is the sum of its parts—from Goggle Gasket™ to the GlovesOn™ Buckle, we’ve covered every detail, elevating the experience of wearing a helmet past protection to performance.
HELMETFEATURES
QUICK CLIP™EAR PADSSimply snap in place and you’re ready to ride. Improved locking pads add warmth to enhance comfort and easily convert for multi-season use.
GOGGLE GASKET™
Fully removable, waterproof/breathable shield that eliminates the gap between goggle and helmet.
GLOVES ON™
BUCKLEOur buckle’s positioning makes it easy to adjust with gloves on.
Helmet Features
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AUDIOTECHExclusive REDphones™ technology allows our modular drivers to be paired with any RED helmet or REDphones™ Premium DJ Headset— no awkward aftermarket earflap replacement required. Our zip-in, zip-out system allows for easy upgrades, a feature that all music fans will appreciate.
Audio Tech
Premium DJ Headset
Driver
Earpad
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SHAUN WHITEHI-FI
Men’s HelmetsShaun White HI-FI
Men’s HelmetsShaun White HI-FI
Double McTwist creator, 10-time X Games Gold Medalist, and two-time Olympic Gold Medalist Shaun White rocks the HI-FI, and this is his take on RED’s most renowned lid to date. Go on, get in Shaun’s head.
Shaun White,Black.
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Men’s HelmetsForce
New for 2012, the Force features the Air Band™ 270+ Fit System, easy adjustable venting, optimized goggle airflow and a DryRide lining— laps, hikes or hits, the Force takes you further.
• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™270+FitSystem• AirvancedVentilation™+• NEW DRYRIDE Ultrawick™ Linings• QuickClipII™EarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040andCE1077B Certified in EU
HELMET FEATURES
SIZES
• S-XLavailableinallcolors• XXLavailableinBlack Matte only
Black Matte
Metallic Blue
White Matte Hazelnut
Trig (a2)
Gunmetal
Wasabi (EU only)
FORCE
MEN’SHELMETS
Men’s Helmets
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Force,Metallic Blue.
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THEORYThe Theory brings full protection plus the micro-adjustability of our Air Band™ 270 Fit System, ultra lightweight design, and a snow-blocking brim. All the performance you need; nothing to hold you back.
• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™270FitSystem• AirvancedVentilation™• NEW DRYRIDE Ultrawick™ Linings • QuickClip™IIEarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040andCE1077B Certified in EU
HELMET FEATURES
SIZES
•S-XLavailableinallcolors•XXLavailableinBlack Matte only
White Matte
MIKKELBANG
Men’s HelmetsTheory
Black Matte
Cobalt Blue
Gunmetal
Yellow(EU Only)
Pinstrype (a2)
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HI-FIA team favorite for over ten years, the HI-FI has progressed with the best. Customized comfort with our Air Band™ 180 Fit System, removable ear pads and internal padding for a lower profile fit with room for a beanie.
• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™180FitSystem• NEW DRYRIDE Ultrawick™ Linings• VentMesh• QuickClipII™EarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040,andCE1077B Certified in EU
HELMET FEATURES
SIZES
• S-XLavailableinallcolors• XXSandXSavailablein Shaun White only• XXLavailableinBlackMatte and Shaun White only• AsianFitavailablein Japan region
Black Matte
Crimson
Blue
White Matte
Red
Dark Satin GrayRock Romance (a2)
Men’s HelmetsHI-FI
Men’s HelmetsHI-FI
Fade to Black
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The Plan (a2)
GreenYellow
Shaun White(Black XXS-XXL)
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MUTINYRED’s lowest profile lid has a brim that flawlessly fits goggles, plus hidden vents that keep your dome cool and your goggles clear.
HI-FI Utilizing our team’s favorite style, RED sets a new standard in helmet safety. All the features you’d expect from the HI-FI, now with MIPS™- a unique technology developed to reduce brain injuries.
• MIPS™Technology• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™180FitSystem• NEW DRYRIDE Ultrawick™ Linings • VentMesh• QuickClipII™EarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040,andCE1077B Certified in EU
HELMET FEATURES
SIZES
• S-XLavailableinallcolors• XXLavailableinBlack Matte only
Grayical
Black Matte
Yellow
Men’s HelmetsHI-FI MIPS
Men’s HelmetsMutiny
White Matte
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AVIDThe Avid is a minimalist masterpiece, packaging our Air Pad™ Fit System and one-handed vent controls for convenient heat release in a smooth and clean design. Lightweight, with total protection
• S-XLavailableinallcolors• XXLavailableinBlack Matte only• AsianFitavailablein Japan region
TRACEEquipped for maximum durability and easy customization, the Trace keeps pace with progression.
• DurableInjectedABSShell• RemovableEarPads• NoAir™VentPlugs• REDphones™Audio Accessory Compatible• GoggleGasket™• RemovableGoggleClip• ASTM2040,and CE 1077B Certified in EU
RED Raw helmets deliver all the performance and safety you need in a helmet, paired down and streamlined. Raw is simplicity, elevated.
Men’s HelmetsRaw
AUDIORiders want to rock, and RED is playing their song. REDphones Premium with DJ Headset, and standard REDphones are both ready for seamless integration with all 2010-12 RED adult helmets. RED Audio—zip it in and crank it.
• SeamlessIntegrationwith All 2010 and newer RED Adult Helmets • Compatiblewith3.5mm Headphone Jack • EasyAccessVolumeControl and Mute on Cord • EasytoInstallwithOneSize Fits All Application • IntegratedSlimDesign Disappears Inside Ear Pads
REDPHONES™
PREMIUM DJREDphones™ Premium offer 57mm drivers for peak sound, plus a DJ headset for street use.
• PremiumSoundQualitywith57mmDriver• WhyWaitforWinter?Year-RoundUsewith Included DJ Headset • SmartphoneCordIncluded• AllWiresIncludedforOn-SnowandOff-Snow Use, No Other Accessories Needed
SPECIFIC FEATURES
UNIVERSAL FEATURES
REDPHONES™
REDphones™ offer 40mm drivers for premium sound quality.
DRIFTNEW for 2012, the Drift is equipped with the Air Band™ 270+ Fit System, easy venting, optimized goggle airflow and a DRYRIDE lining—first chair to last light, the Drift packs women’s-specific performance, protection and comfort into one stylish package.
• Women’s-Specific Design and Fit • UltraLightweightIn-Molded Polycarbonate Shell• AirBand™270+FitSystem• AirvancedVentilation™+•NEW DRYRIDE Ultrawick™ Linings• QuickClipII™EarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040,andCE1077B Certified in EU
HELMET FEATURES
SIZES
• XS-L
Black Soft Touch White Pearl
White Soft Touch
Splinter (a2)
Purple
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Women’s Helmets Women’s HelmetsDrift
Drift,Splinter (a2).
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ALETTAGet the most out of every run with the Aletta’s lightweight profile, brim styling for superior goggle interface, and our Air Band™ 270 Fit System—performance plus protection never looked so good.
• Women’s-Specific Design and Fit• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™270FitSystem• NEW DRYRIDE Ultrawick™ Linings• AirvancedVentilation™• QuickClip™IIEarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040,andCE1077B Certified in EU
HELMET FEATURES
SIZES
•XS–L
Black Matte Decoy
White Matte
Etcher (a2)
Violet
WOMEN’SHI-FIThe women’s team choice dialed with all the HI-FI features and designed with a women’s-specific profile. Refine your fit with our Air Band™ 180 Fit System, or make room for a beanie by removing the ear pads and internal padding.
• Women’s-SpecificDesign and Fit• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™180FitSystem• NEW DRYRIDE Ultrawick™ Linings• VentMesh• QuickClipII™EarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040,andCE1077B Certified in EU
HELMET FEATURES
SIZES
• XS-L• AsianFitavailablein Japan region
Black MatteWhite Pearl
White Matte
Haze (a2)
Satin Gray
Women’s HelmetsHi-Fi
Women’s HelmetsAletta
Jello (a2)
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Black Plaid
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PURESophistication without the frills, the Pure integrates our Air Pad™ Fit System and one-handed vent controls for fuss-free heat release. Clean, comfortable, lightweight.
• Women’s-Specific Design and Fit• UltraLightweightIn-Molded Polycarbonate Shell • AirPad™FitSystem• AirvancedVentilation™• QuickClipII™EarPads• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040and CE 1077B Certified
HELMET FEATURES
SIZES
• XS–L* Asian Fit available in Japan region
Black Matte White Matte
GrayWhite Rein (a2)
KELLYCLARK
Women’s HelmetsPure
Grape
3130
DEFYLeave your mark, and make it back for more. The RED youth team backs the Defy’s brim design and versatility for year-round, snow, skate and bike protection.
• DurableInjectedABSShell• Snow,Skate,BikeCrossover• RemovableEarPads• GoggleGasket™• RemovableGoggleClip• ASTM2040,CPSC,and CE 1077B Certified in EU
HELMET FEATURES
SIZES
• YouthSizes:S–XL
Black Matte
Bright Pink White Matte
Green (a2)
YOUTHHELMETS
Cobalt Blue
Youth HelmetsDefy
Youth Helmets
Defy,Green (a2).
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TRACE GROMMade for the preschool ripper that puts you to shame, the Trace Grom offers maximum durability and easy customization.
• DurableInjectedABSShell• RemovableEarPads• NoAir™VentPlugs• GoggleGasket™• RemovableGoggleClip• ASTM2040,and CE 1077B Certified in EU
HELMET FEATURES
SIZES
•YouthSizes:S–XL
Black Matte
Purple
White Matte
Vortex (a2)
AVID GROMFirst turns or the first push, protect kid’s right to have fun. The Avid Grom matches our lightest-weight design with easy adjustments for customizable comfort and year-round snow and skate protection.
Matching helmet and goggle designs make for a seriously cool kit, easy up-sells, and a dynamic merchandising piece. We work to create the proper fit and maximize ventilation airflow for the goggle/helmet interface, so you can ride on without looking back.
HI-FI The Plan
MUTINY Streetwise
REALM Trig
HAWKEYE The Plan
THEORY Pinstrype REALM Pinstyper
HAWKEYE Streetwise HI-FI Rock Romance FIGMENT Rock Romance
AVID Rake FIGMENT Rake
a2:Anon Alignment
a2
a2:Anon Alignment
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FORCE Trig
HI-FI, Rock Romance.Figment, Rock Romance.
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a2:Anon Alignment
a2:Anon Alignment
a2:WOMEN’S
a2:YOUTH
DRIFT Splinter SOLACE Splinter
ALETTA Etcher SOLACE Etcher
WOMEN’S HI-FI Haze MAJESTIC WatchtowerPURE White Rein MAJESTIC White Rein
DEFY Green TRACKER Guts n’ Glory
AVID GROM Cupcake TRACKER Cupcake
AVID GROM Thor TRACKER Thor
ALETTA Jello MAJESTIC Jello
TRACE GROM Vortex TRACKER Vortex
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RED doesn’t stop with helmets— head to toe safety is included with our Total and Basic Protection lines. Total Protection will take the bite out of hard slams, while Basic Protection gives riders advanced mobility maintaining padding in all the right places.