Recycling Lives Here! Jeff Meyers, Sustainable Packaging Manager, North America
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Recycling Lives Here! Jeff Meyers, Sustainable Packaging Manager, North America
• Refresh the world
• Inspire moments of optimism and happiness
• Create value while making a difference
Our Mission
Profit • People • Portfolio • Productivity • Partners • Planet
Our Focus. Our Commitments.
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WOMEN
Community
Community Foundations
Human and Workplace Rights
WELL-BEING
People
WATER
Environment
Packaging
Sourcing
Carbon
Beverage Benefits
Responsible Marketing
Value Chain Approach to Reducing Carbon Intensity
Strategies
• Recycled Content
• Light-weighting
• PlantBottle
• Renewables
• Recyclability
• Sustainable Agriculture Practices
• Energy Efficiency Projects
• Alternative Energy
• Hybrid Trucks
• Route Optimization
• HFC Free Coolers
• Energy Efficiency
• Connect with Consumers on a Call to Action • Give it Back • EKOCycle
• Support Packaging
Recovery Projects
Packaging Manufacturing Distribution Refrigeration Recycling Ingredients
CO2 Equivalents Contribution
15% 35% 7% 5% 38%
Drivers for Coca-Cola’s Sustainable Packaging Strategy
Reducing Fossil Fuel Dependence and Cost
Management Consumer Connection and
Brand Build Lower Overall
Environmental Impact
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Does Sustainable Packaging Matter?
Q22. How important is to you, personally, is it for each of the following beverage companies to pursue sustainable packaging when it comes to bottles of carbonated soft drinks and non-carbonated beverages?
Total n=3,803
T2B 65%
Extremely Important
Very Important
Somewhat Important
Not Very Important
Not at All Important
B2B 10%
36%
29%
25%
6% 4%
Importance that TCCC Pursue Sustainable Packaging
Q21. How knowledgeable do you consider yourself about the concept of sustainable packaging when it comes to bottles of carbonated soft drinks and non-carbonated beverages?
Level of Knowledge about Sustainable Beverage Packaging
Total n=3,803
T2B 32% Extremely
Knowledgeable
Very Knowledgeable
Somewhat Knowledgeable
Not Very Knowledgeable
Not at All Knowledgeable
B2B 27%
13%
19%
41%
22%
5%
Source: Coca-Cola Research, Feb 2014
Who is Interested in Sustainability?
Source: 2014 Nielson CSR Report
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Roughly 70% of global millennial recommend their favorite brands; 47% have criticized a brand, 86% are willing to share their brand preferences
Millennials Are the Most Influential Shoppers
Born Between 1981 and
1995
25% Of the Global Population
$3.4T Expected US earnings of Millenials by 2018 which is greater than the baby boomers.
Source: World Economic Forum
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1.25 X More likely to be aware of TCCC sustainability initiatives than general population.
1.2 X More likely than general population to claim “have spent more on products from socially responsible companies.”
81% Have donated time, goods, or services to a cause.
70% Want to work for a company that aligns with their core values.
Millennial Insights
Source: World Economic Forum , 2012 Edelman GoodPurpose Report
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Do Millenials Care About Recycling?
Source: Coca-Cola Independent Social Issues Research, February 2014
= +
Reduce
Reuse
Recover
Renew
Sustainable Packaging Strategy
Sustainability Design
Plastic Film Recycling
Design for Recyclability
Recycling Partnerships
Public Space
Partnering with Customers to
Drive New Recovery
Educating and Inspiring Consumers to Recycle
Partnering with communities to
Expand Curbside Recycling
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Bin Grants Across Georgia in 2014
220,000 Bins Placed Nationally Since 2008 Public Space and Colleges Apply http://www.bingrant.org
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Columbus, GA Recycle and Win
20% Estimated Number of Communities Spending >$1HH on Education
Closed Loop Fund
Stated Goal: Make Recycling Available to All Communities Approach: Zero or low interest loans to communities
The Recycling Partnership
Partnership Highlights:
• Leverages grants and technical assistance to help transform
the US curbside recycling system
• Goal of expanding recycling carts to residents
• Communities to provide matching funds
Do Metrics Matter?
Projected lbs/hh
150 177 365 75 298
133% 153% .1% 500% 17%
157 45 250 237 166
123% 678% 80% 90% 171%
Current lbs/hh
projected increase
projected increase
350 450 365 450 350
350 350 450 450 450
Current lbs/hh
Projected lbs/hh
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Reduce Manufacturing Waste – “Target 100”
Targeting 100% landfill diversion... Said another way, this is our “zero waste” goal. In 2013 alone, our North American manufacturing facilities diverted 95% of waste from landfills.
95%
Recycling Lives!
Thank you!
Let’s keep inspiring others…
Let’s keep educating on the need to recycle…
Let’s keep Georgia beautiful!
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