RecruitingCampaign-Deck v6

New Penn Financial Recruitment Campaign:Take Charge of Your Career

Recruitment Strategy

Goal: The goal of this recruitment strategy is to secure highly qualified, best in market candidates for our Retail business channel. Solution: Through a combination of prospecting, recruiting events, networking and social media we will roll out the recruitment campaign with an opening email that is specific to point of contact (warm and cold version) The campaign is comprised of eighteen (17) varied communication pieces, some containing videos, collateral links or redirects. The overall objective of each is to describe New Penn, advantages to joining New Penn and New Penn systems. Target Prospects: Branch Managers, Loan Officers, Underwriters, Processors Stakeholders: Marketing, Recruiting, Retail Leadership

1. Opening Email

Cold Opening EmailEmail subject line: Do you want to take charge of your career, learn more about New Penn Financial…

Warm Opening EmailEmail subject line: Thank you for considering New Penn Financial

2. A Little About Us

• Company Mission Video • Links Product

Differentiator eBook and ICIMS Career page

• Email subject line: The New Penn Advantage

3. Intelligent Onboarding

• Email subject line: Make a Smooth Transition

4. Operational Excellence

• Operations Infographic

• Email subject line: New Penn’s Operational Excellence

5. Business Development

• Email subject line: New Penn takes your business to the next level

6. Marketing Tools

• Infographic• Email subject line:

New Penn’s top notch tech takes your from app to beyond closing

7. Personal Branding

• Email subject line: Elevate your personal brand with New Penn marketing tools

8. Sales ToolsEmail subject line: Have a memorable experience now & laterEmail:

9. Products

• Link to Product Differentiator eBook

• Email subject line: New Penn provides a solution for every scenario

10. Tools for Referral Partners

Email subject line: New Penn has tools that will impress your referral partners

11. Training and Professional Development

Email subject line: Training & Development for your success

12. Post ClosingEmail subject line: We'll help you keep in touch even after closing

13. Benefits

• Infographic• Email subject

line: Benefits of joining New Penn

14. Corporate Culture• Email subject line: Be as good

as the company you keep

15. Presence

• Link to newpennfinancial.com

• Email subject line: New Penn has you covered

16. Lunch and Learns/ Meetings In a Box

• Includes clickable links to the presentations

• Email subject line: Become a subject matter expert with New Penn

17. Testimonials• Email subject line: At New Penn we accept nothing less• Video Message from John Callahan

Direct Mail

Charger: Postcard:

Marketing Booklet:

Social Media Graphics

Social Media Graphics

• Raise Brand Awareness• Target Your Audience• Build Relationships• Track Results

Click Below to Learn More:

Topics for Discussion

• Where do the live touch points hit during this process – and from whom? By branch manager? Regional manager? Operations person? Underwriting?

• Should we include a sample script or message from the folks above?

• Do we need to add the process flow of a full cycle recruiting process? (Marketing action vs. recruiter and/or recruiting manager?)

• What happens after the email campaign hits the end? Post recruiting campaign for a monthly reaching out touching base

Topics for Discussion

1. Opening email - 24hrs2. Take Charge of your Career – 7 days3. Make a Smooth Transition – 14 days4. New Penn’s Operational Excellence –

21 days5. New Penn Takes your Business to

the Next Level – 28 days6. New Penn’s top notch tech takes

you from app to beyond closing – 35 days

7. Elevate your personal brand with New Penn marketing tools – 42 days

8. Have a memorable experience now & later – 49 days

9. New Penn provides a solution for every scenario – 56 days

10. New Penn has tools that will impress your Referral Partners – 63 days

11. Training and development for your success – 70 days

12. We’ll help you keep in touch even after closing – 77 days

13. Benefits of joining New Penn – 84 days

14. Be as good as the company you keep – 91 days

15. New Penn has you covered – 98 days16. Become a subject matter expert

with New Penn – 105 days17. At New Penn we accept nothing less

– 112 days