Partner with Tristatehomepage & ABC-25 / CW-7 Local to reach new prospective employees! RECRUITING THE RIGHT EMPLOYEES Presented by: Faith Byrum & Heather Ricketts – Marketing Specialist Direct: 270.827.7910 Mobile: 270.860.2050 Email: [email protected]
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Partner with Tristatehomepage & ABC-25 / CW-7 Local to reach new prospective employees!
RECRUITING THE RIGHT EMPLOYEES
Presented by: Faith Byrum & Heather Ricketts – Marketing Specialist
Direct: 270.827.7910
Mobile: 270.860.2050
Email: [email protected]
I DON’T HAVE THE RIGHT PEOPLE AND IT KEEPS
ME FROM GROWING
I’M UNABLE TO FIND QUALITY
EMPLOYEES
ALWAYS
BE RECRUITING
I DON’T HAVE THE TIME
HOW DO I REACH PASSIVE CANIDATES?
I’M FRUSTRATED..
“Major shifts in the talent market are forcing organizations to get more creative,
innovative, and move faster to recruit top talent” - Jobvite
Page Views: 2,552,253Unique Users: 515,968
Screen Views: 308,847Unique Users: 8,638
In Market Segments1. Financial Services/Tax Preparation
Services & Software
2. Employment
3. Education/Primary & Secondary
Schools (K-12)
4. Home & Garden/Home Decor
5. Autos & Vehicles/Motor Vehicles/Motor
Vehicles (Used)
6. Financial Services/Investment Services
7. Financial Services/Banking Services
8. Education/Post-Secondary Education
9. Financial Services/Financial
Planning/Retirement Planning
10. Apparel & Accessories/Women's
Apparel
Affinity Categories1. Lifestyles & Hobbies/Pet Lovers
2. Food & Dining/Fast Food Cravers
3. Media & Entertainment/TV Lovers
4. Food & Dining/Cooking
Enthusiasts/30 Minute Chefs
5. Shoppers/Bargain Hunters
6. News & Politics/Avid News Reader
7. Beauty & Wellness/Frequently
Visits Salons
8. Lifestyles & Hobbies/Family-
Focused
9. News & Politics/Avid News
Readers/Avid Local News Readers
10.News & Politics/Avid News
Readers/Entertainment News
EnthusiastsScreen Views: 1,147,519Unique Users: 2,056
R E C R U I T M E N T M E T R I C S
Source: Jobvite, January 2020
3 7 %Website visitors
to applicants
6 7Avg # of apps
per open
2 9 %Application to
Interview
2 8 %Interview to
offer
7 7 %Offers accepted
3 6Days to hire
4 . 8 %Web visitors
who accept
offer
5 0 1
1
1 out of every 10 visitors on
TriStateHomePage.com are
actively seeking employment
and career services
REACH ACTIVE CAREER SEEKERS
IN THE TRISTATE AREA
L O C A L M E D I A S I T E S | Tr i S t a t e H o m e P a g e . c o m
Source: Google Analytics, July 2017
Your jobs promoted by trusted
news brand via Facebook
Let ABC-25/CW-7 Help You Find Your Next Employee. Reserve your Booth Today!!!
Need to hire, but current life events prevent you from face to face recruiting?
ABC25 & CW7 Local and Evansville Human Resources Association will be hosting a Virtual Career Fair that will connect you with local candidates through a virtual handshake.
Starting June 1st
➢As a sponsor of this event, your logo will be featured on our Tristate Virtual Job Fair page as well as, other digital promotions.
➢All promotional advertising leading up to and during event.
➢ Utilize On-Air, Online, Social, and Mobile Advertising customized for your needs to reach potential hires!➢ Logo inclusion on promotional promos to rotate monthly on ABC25 and CW7
➢ Logo inclusion on promotional Social Media Platforms
➢ Logo inclusion on digital ads – 50,000 Monthly Impressions across Tristatehomepage, News and Weather App
➢ 1x per month – Homepage Takeover Ad Sponsorship on Tristatehomepage
➢ Each Featured Employer Receives:
➢ Virtual Booth on our Tristate Career Virtual Job Board page on Tristatehomepage.
➢ Business Logo with a link to a landing ‘About Us’ page with information about your business and why they should work for your company, links up to 5 open positions that will click thru to your business website apply process.
➢ On-air promos to drive viewers to the virtual job career page and review your available positions.
➢ ABC25/CW7 will rotate and promote 5 different Employers every two weeks, with our ‘Featured Employers Recruitment Promo’
➢ 1x per month appearance on our Local Lifestyles Show (Video Conference/Skype –TFN)
➢ Each month ABC25 will dedicate an entire Local Lifestyles Show just for the EHRA Campaign
➢ During the show there can be Q&A session; Participating Members can discuss job recruitment needs, etc.
TOTAL MONTHLY INVESTMENT: $700
The Value Of A Partnership
➢ Utilize On-Air, Online, Social, and Mobile Advertising customized for your needs to reach potential hires!
➢ Logo inclusion on digital ads – 20,000 Monthly Impressions across Tristatehomepage
➢ Each Employer Receives:
➢ Virtual Booth on our Tristate Career Virtual Job Board page on Tristatehomepage.
➢ Business Logo with a link to a landing ‘About Us’ page with information about your business and why they should work for your company, links up to 5 open positions that will click thru to your business website apply process.
➢ On-air promos to drive viewers to the virtual job career page and review your available positions. – Logo will rotate bi-weekly with other Employers.
➢ 1x per month appearance on our Local Lifestyles Show (Video Conference/Skype –TFN)
➢ Each month ABC25 will dedicate an entire Local Lifestyles Show just for the EHRA Campaign
➢ During the show there can be Q&A session; Participating Members can discuss job recruitment needs, etc.
TOTAL MONTHLY INVESTMENT: $499
The Value Of A Partnership
▪ Custom Targeted Campaign designed to reach your desired applicants utilizing our HYFN Local Platform.
▪ Increase foot traffic into your business location
▪ Increase more conversions/Click Through Rates to websites.
Stay Top of Mind!
▪ We will utilize multiple techniques to put your message in front of prospective applicants
▪ Search Retargeting
▪ Site Retargeting
▪ Contextual Targeting
▪ Direct Site Placement
▪ 100,000 per month targeting impressions
TOTAL MONTHLY INVESTMENT: $850
▪ Look-a-like targeting
▪ Behavioral Targeting
▪ Geo Targeting
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