Recruiting: The Key To Success

The Difference For Phase One Studies?

DeadlinesPlan Plan Plan

•Start Early

•Revisit Often

•Check Your Progress

•Prepare For “The Crunch”

If you don’t have one – start one today!

If you do have one:• Dig around in it

• Use it for decision-making

• Look at data collected

See the future• This study

• Future studies

If the population you seek is NOT naturally resident in your database, think twice before accepting work! It’s NOT who you want that matters, it’s who you HAVE!

Use the data you have to your advantageYour past experience matters!

Dig into your numbers!

For Example:

Generally Healthy – Vaccine

No In-Patient Stay

n=100

Clinic Screened = 243

Phone Screened = 2130

Total Call Attempts = 5250

Look At : Indication History * Projected Screen-Fail Rate * Total Volunteers Needed * Timeline For Enrollment

You CAN Estimate Your Ability To Recruit A Study

A NOTE ABOUT THE “SHOTGUN” APPROACH

Newspaper- Phase One Volunteers Still Read!

Television & Cable - Really Cheap & A Great

Target For The Unemployed, Especially Daytime

RadioBetter For Indications Than

Generally Healthy – Select Carefully

Direct Mail

- Phase I usually too broad. Remember you’ll only ever get 3-5% response.

Billboards

- Logistically difficult. Bad spots are cheap. You may have to supply content for months.

E-Mail

- Make an opt-in e-mail list a priority. It is the #1 low-cost way to make the phone ring!

Internet

- Be everywhere you can be. Your own website, centerwatch.org, craigslist.org, jalr.org, facebook.com, etc.

Blogs/User Groups

- Monitor for indication information. Careful if you have staff posting or

blogging.

Banners- Don’t forget your location(s) or ‘friendly’ spots. A banner is a very inexpensive way to get your own temporary billboard.

Events- Look for BIG community events to participate in.

Social Media- The “it” choice right now

- Can’t look at it with traditional ROI

- Conspicuous by your absence

- Maintain with relevant content

- Look at cost of labor

Flyers

- Start at your site and work outward, you’ll be amazed how many places you can leave information for free.

Brochures

- Look for places like larger clinics and regional hospitals where

you can put information about your site.

Posters

- Start inside your own site. Outside, make sure you have permission.

Planned Enrollment PeriodOver The Holidays?Cohorts?On-Going Enrollment?

Indications In The MarketplaceOther Similar Trials?Better Paying Trials?

BEWARE

TRADITIONAL MEDIA MAY BE SOLD OUT

DURING POLITICAL OR HOLIDAY SEASON

Mark Metzner

Marketing Director

Community Research

Cincinnati, Ohio

www.communityresearch.com

[email protected]

513-721-3868