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O M G How comp anies are using social media o recruit talent & improve customer service Johnny Chan eBoost Consultin Micha Mikailia
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Recruiting Talent & Improving Customer Service with Social Media

Nov 16, 2014

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Business

Johnny Chan

A presentation given to the Jack in the Box social media task force in November 2010.
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Page 1: Recruiting Talent & Improving Customer Service with Social Media

O MG

How companies are using

social media

to recruit talent &improve customer service Johnny Chan

eBoost Consulting

Micha Mikailian

Page 2: Recruiting Talent & Improving Customer Service with Social Media

There’s a shift in social media today.

Smart brands know that they can use social media to recruit customers.

huge

Page 3: Recruiting Talent & Improving Customer Service with Social Media

There’s a shift in social media today.

Smart brands know that they can use social media to recruit customers.

huge

talent.

Page 4: Recruiting Talent & Improving Customer Service with Social Media

There’s a shift in social media today.

Smart brands know that they can use social media to recruit customers.

huge

increase collaboration.

Page 5: Recruiting Talent & Improving Customer Service with Social Media

There’s a shift in social media today.

Smart brands know that they can use social media to recruit customers.

huge

improve guest services.

Page 6: Recruiting Talent & Improving Customer Service with Social Media

1.Make your customers

your candidates

Page 7: Recruiting Talent & Improving Customer Service with Social Media
Page 8: Recruiting Talent & Improving Customer Service with Social Media

“In the recession, everyone’s looking for a job…

Page 9: Recruiting Talent & Improving Customer Service with Social Media

“In the recession, everyone’s looking for a job…

…what a myth!”-Kat DrumGlobal Employment Brand Manager, Starbucks

Page 10: Recruiting Talent & Improving Customer Service with Social Media

Our customers are our candidates.

Page 11: Recruiting Talent & Improving Customer Service with Social Media

2.See strategy

from the frontline

Page 12: Recruiting Talent & Improving Customer Service with Social Media
Page 13: Recruiting Talent & Improving Customer Service with Social Media

50% among non users.8% among BSN users

Turnover

Page 14: Recruiting Talent & Improving Customer Service with Social Media
Page 15: Recruiting Talent & Improving Customer Service with Social Media

3.Improve guest services

Page 16: Recruiting Talent & Improving Customer Service with Social Media

“How do you quantify billboards?How do you quantify newspaper ads?

But let me show you how strong this is.”

[expletive]

Page 17: Recruiting Talent & Improving Customer Service with Social Media

VIRTUALNOBODIES

Two unknown men with zero celebrity status

Page 18: Recruiting Talent & Improving Customer Service with Social Media

THANK YOU.

Johnny ChaneBoost Consulting

Micha Mikailian