Recruiting Students to the Profession: From High School to the Office Florida Association of Accounting Educators October 7, 2004.

Recruiting Students to the Profession: From

High School to the Office

Florida Association of Accounting Educators

October 7, 2004

Presented by

Hubert W. Gill, CPA

Coggin College of Business

University of North Florida

Jacksonville

Accounting Majors Increasing Accounting Majors Increasing

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Accounting Majors in Florida

FICPA Outreach EffortsFICPA Outreach Efforts

• “Accounting for Success” high school program

• Minority Summer Residency Program• Teacher outreach through exhibits,

presentations• Revised FICPA Student membership• Campus Champion college initiative

Accounting for SuccessAccounting for Success

600-plus CPA volunteers working in nearly 600 Florida high schools

“Accounting for Success” Outreach Stats, Year 1“Accounting for Success” Outreach Stats, Year 1

• Total student outreach: 12,358• Career Day: 1,363• Career Fair: 8,000• Classroom Visit: 2,595• Club/Organization: 327• Job Shadow: 88

• Total presentations made: 144

• Total high schools visited: 73

“Accounting for Success” Outreach Stats, Year 1“Accounting for Success” Outreach Stats, Year 1

• Number of volunteers: 629• High School Coordinators: 405• CPA Speakers: 224

• Total schools with an assigned High School Coordinator: 503 (out of 585; 86 percent)

Minority Summer Residency ProgramMinority Summer Residency Program

• Six-day, five night college residency program, begun in 1998

• Funds raised by FICPA Accounting Careers and Education Committee

• Open to rising minority high school seniors interested in business, finance, and accounting

• Specially-designed curriculum teaches students about business, communication, college, and the CPA profession

• Field trips designed to show typical work environments and how accounting systems are applied

Minority Summer Residency ProgramMinority Summer Residency Program

MSRP Program GoalsMSRP Program Goals

• Increase awareness of the accounting, finance, and business professions

• Explore careers in accounting, finance, and business through structured activities

• Familiarize students with the college ‘living’ experience

“New” Student Membership“New” Student Membership

Section 2h. Student Members. Any individual who is a full or part time student who is interested in accounting and is enrolled in a college or university in Florida. Individual becomes ineligible for student membership if qualified for any other category of membership at any time.

FICPA Articles of Incorporation, Article III, Members

Benefits of Student MembershipBenefits of Student Membership

• Affiliation with professional association – great for resume!

• Access to scholarship information• Use of the FICPA Joblink service to post

resume• Free membership to local chapter• Discount tickets to Florida attractions • Participation in Sections, our online

knowledge communities • Free subscription to Florida CPA Today

Campus ChampionsCampus Champions

• Exciting new initiative, recruitment starting Fall 2004

• One “champion” per college or university

• Individual to serve as a liaison between the FICPA and academia

• Application deadline: Nov. 12th

Campus Champions CriteriaCampus Champions Criteria• Licensed CPA (preferably Florida)• Accounting educator at an accredited

college/ university• Willing to promote FICPA student

membership (recruit about 10% student members)

• Not serving in same capacity for another association

• Renewable annually based on performance

Why Be a Campus Champion?Why Be a Campus Champion?

• Receive a complimentary FICPA Educator membership ($110 value) after year of successful performance

• Training, support and materials necessary for this role from the FICPA

• Regular communication from the FICPA of special events, tips, etc.

• Special recognition in Florida CPA Today magazine and FICPA web site

Young CPAsYoung CPAs

FICPA Membership by AgeFICPA Membership by Age

14.2%

31.9%25.9%

14.2%19.9%

6.4% 7.4%

15.8%

32.6%31.7%

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2000-01 2003-04

65 Over

55-64

45-54

35-44

Under 35

FICPA Membership CompositionFICPA Membership Composition

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Education

AICPA Outreach EffortsAICPA Outreach Efforts

• PBS You! financial literacy series

• Takin’ Care of Business accounting curriculum

• Direct student marketing campaign

• “Start Here Go Places” web site

StartHereGoPlaces.comStartHereGoPlaces.com

What recruitment activities are happening on your campus?

Questions???

Comments???

Thank you!

Questions???

Comments???

Thank you!