Recruiting for Donor Centers Joseph Zimsen, Assistant Manager Memorial Blood Centers May 14, 2009 Donor Days.

Recruiting for Donor CentersJoseph Zimsen, Assistant Manager

Memorial Blood CentersMay 14, 2009

Donor Days

Introduction

• History & Background

• Donor Days

• Purpose of Donor Day

• The Process

• Types of Accounts

• Our Results

Memorial Blood Centers

60 Years of operation:• 8,065 units in 1948 • 100,000 + in 2003• 132,189 units in 2008

– 47% mobile operations– 53% donor centers

• Serve 30 hospitals

Areas Served

Donor Days

• Donor Days are special donor events

• Group of 5 to15 people

• Donating at a donor center

• Provide an enhanced donor experience

• Celebrate giving and saving lives

Purpose of Donor Days

• Drive donors to donor centers

• Improve donor retention

• Attract first time donors

• Serve groups too small for mobiles

Donor Days Process

• Make contact

• Discover needs

• Show features and prove benefits

• Schedule the event

• Engage donors

• Have fun!

Donor Day Process

• Making contact– Networking– Referrals– Cold calling– Inherit a drive

Donor Day Process

• Discover needs– Talk to prospect– Discuss interests and purpose– Uncover needs and expectations

Donor Day Process

• Show Features– Demonstrate the positive

• Personalized attention• Comforts of the donor center• Group activity• Options of donating by type

– Promotional material

Donor Day Process

• Prove the benefits– Verify value

• Community• Patients• Blood center• Donor!

– Build trust

Donor Day Process

• Schedule the event– Establish a date– Confirm appointment times– Discuss details

• Seek out objections or concerns• Agree on specifics and solutions

– Align expectations

Donor Day Process

• Engage Donors– Promote event

• Flyers & posters• Emails• Educational sessions

– Recruit donors• Obtain completed schedule

Donor Day Process

• Have Fun!– Make it fun for donors– Provide special treats– Include games, contests & prizes– Schedule the next event

Types of Accounts

• Organizations

• Special Events

• Competitions

Types of Accounts

• Organizations– Businesses

• 50 or less

– Churches • 100 or less

– Civic/Service clubs– Schools

• Faculty & parents

Types of Accounts

• Special Events– Occur one or two times per year– Birthdays or anniversaries– Conventions– Media drives

Our Growth

• Total Donors

• First Time Donors

• Donor Events

• Impact on Donor Centers

Our Results• Total Donors

947 1055 1177

10501055

0

500

1000

1500

2000

2500

FY07 FY08 FY09Northland Metro

Our Results• First time donors

122185

118

252

0

100

200

300

400

500

FY08 FY09Northland Metro

Our Results• Donor Day Events

112 99

118 135

0

50

100

150

200

250

FY08 FY09Northland Metro

Our Results• Donor Center Impact

3.77%

2.96%

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

FY08 FY09

Donor Days

• Questions?