Recruit like a startup Michigan Recruiters Conference Spring 2015

Recruit Like A Start Up!

March 2015

• 17+ years as an IT Recruiter

• Author of Minnesota Headhunter blog

• Frequent local and national speaker on Recruiting/HR, Career and Social Media topics

• Founder of Midwest Recruiting Bootcamp

• Active in the Minneapolis & St Paul technology, marketing and social media community as a sponsor, volunteer & mentor

I suffer from a Minnesota Nice, Midwest, Scandinavian upbringing also known as…

I don’t like to promote myself syndrome

And… I am an introvert

Tools In The (My) Recruiter Tool Chest

“Traditional”:

•Phone

•Web site

•Career Page

•Big Job Boards

•Niche Job Boards

•Newsletter

•Networking Events

“Online”:

•LinkedIn

•Facebook

•Twitter

•Blogs

•YouTube

•RSS/Email Feeds

•PPC/SMS

Think about your profiles…

Would you connect with you?

Would you call you back?

Be specific about your location and industry (add city of not in the nearest metro area)

Use the “Headline” as a way to attract visitors

Include what you do or what you are looking for

Add a photo (professional, not casual)

Linkedin Flirting

Twitter

• Include “real name”, nearest large city, keywords, buzzwords

• “Follow” local “cool kids”, industry leaders, groups, those in the know

• Search/follow Skill Sets, Titles, HR & Recruiters

• Add yourself to directories

• Find others lists

• Groups: #tchra #smbmsp - #mnrec - #minnebar #mnshrm

• Twitter Search

URL Shorteners

Used primarily for Twitter to shorten really long URL’s to save characters (you only get 140).

Also gives you some metrics.

Facebook

• Include resume

• Follow other company pages

• Join/participate in groups

• Connect with your network

• Consider making “Education and Work” public

Linkedin, Facebook & Twitter Updates

Share links to:

Events/conferencesSeminars/webinars

Industry articles/news/statistics/blog postsLocal business articles/news/statistics/blog posts

Ask/give adviceAsk/answer questions

Reply to othersForward others updates

Create a content schedule

Content For Candidates

Candidate experience

Recruiting And Dating...Do they like us

Unreasonable expectations

Baggage

Playing hard to get

Set expectations

Blind date and being set up

Making a commitment

<24 hours

My name is Paul DeBettignies and I help XXXXXXXX with their recruiting.

Do you have time for a phone call the next couple of days?

Here is what to expect...

- We might chat for 30-45 minutes

- I will fill you in on XXXXXXXXX and the team.

- Talk a bit about your experience, what you are looking for in a

job/career/company

- Talk a bit about salary and compensation things

I promise this will be a casual conversation, no gotcha and certainly no "tell

me a time when..." questions. We save those for later.

This is an opportunity for you and I to get to know each other.

What do you think?

<10 Calendar Days

Hiring Managers

STOP waiting for people to find you

“You can't stay in your corner of the Forest waiting for others to come to you. You have to

go to them sometimes.”

Attending an event and know no one?

Contact/introduce yourself to the host

Find the cool kids

Who do you know who…?

Average IT salary increase:

1% - 3%

Salary increase when switching companies:

5% - 10%

Think about your internal job posts…

And your external job ads…

Do you like them?

Or do they suck?

What story are you telling?

Do some competitive research…

How many seconds is someone looking at your job post?

Do you need Superman… Clark Kent… Jimmy Olson?

Candidate Pipeline: Hunting and Farming

Create Your Farm Team

Google Analytics: career page visits, job post views, applications

Thank You!