Recirculating Aquaculture Systems Short Co urse Economic & Economic & Management Issues Management Issues of Recirculating of Recirculating Aquaculture Aquaculture Ventures Ventures Dr. Michael B. Timmons Professor Department of Biological & Environmental Engineering Cornell University Ithaca, NY 14850 USA
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Recirculating Aquaculture Systems Short Course Economic & Management Issues of Recirculating Aquaculture Ventures Economic & Management Issues of Recirculating.
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Recirculating Aquaculture Systems Short Course
Economic & Economic & Management Issues of Management Issues of
• 1999 production 150,000 lb/yr (Phase I)• Sold 500,000 lb during 2000 (Phase II, new
facility)– Designed for 1.2 million lb/yr
• Positive cash flow by January 2002
Recirculating Aquaculture Systems Short Course
STRATEGY
Become the low cost producer of farm or tank raised white fish for the US mass market consumers of fresh fish. Use this competitive advantage to sustain a marketing program to brand Tilapia as a substitute fresh white fish.
Recirculating Aquaculture Systems Short Course
Strategy (continued)
• Apply proven techniques of fresh poultry production and marketing to the fish farming industry to establish substitute protein source to current declining salt water species
• Establish FINGERLAKES FRESH as an “ultimate” brand
Recirculating Aquaculture Systems Short Course
Lessons Learned
• Don’t do it!
• Stop before it’s too late
• If you start, do NOT run out of money (I’ll mention this again)
Recirculating Aquaculture Systems Short Course
Lessons Learned (continued)
• 2, 2, 2, 2 rule– twice as long– twice as much– twice as hard– 1/2 as much (revenue)
Recirculating Aquaculture Systems Short Course
Lessons Learned (continued)
• Commodity versus niche– 200,000 lb/yr (worst position)– 10,000,000 lb yr (competitive)– 25,000 lb/yr (niche, family oriented)
• Do NOT NOT NOT run out of money– speed of ramp up and operating costs prior to
full production targets
Recirculating Aquaculture Systems Short Course
Keys to Fingerlakes’s Expansion Success
• larger scale of operations – unit input prices lower & overhead per unit goes
down
• trained workforce
• improved technology
• adequate water
• greatly reduced electrical costs
• targeted marketing approach
Recirculating Aquaculture Systems Short Course
Mistakes• “Slight” changes in prototype (from Cornell
system)
• Lack of adequate water supply
• Under-estimating water requirements:– Purging requirements
– Cleanup requirements
– Flushing during tank emergencies
– General usage around farm
– Deterioration in well supply (50% at least)
Recirculating Aquaculture Systems Short Course
False Assumptions
• Applying successful prototype systems to alternate species– feces differences– water quality tolerances– differences in performance and behavior of
water conditioning equipment, e.g. fine solids capture in coarse or fine sand fluidized beds
Recirculating Aquaculture Systems Short Course
Most Important Resource:Management Team
• You can overcome just about any challenge if you have a good management team
• Prior experience a necessity– can build “in house” via a series of expansions– dangers of going too big too fast
Recirculating Aquaculture Systems Short Course
Financing & Sources of Capital
• Look in the mirror...
• Look in the mirror again!
• Bank’s View (Bank guaranteed loans are a myth)– you will fail and therefore they require a
“perfected” secured loan– salvage values of 10 cents on the Dollar at best
Recirculating Aquaculture Systems Short Course
Financing (continued)
• Venture capital for aquaculture startups does NOT exist
• Venture capital for expansion efforts can be obtained– Requires close personal contacts and
documented previous success
Recirculating Aquaculture Systems Short Course
Financing (continued)
• Takes a tremendous amount of time to obtain
• Takes an immense amount of patience and ingenuity
• Even successful securements, take several months to obtain actual $$$ in hand
Recirculating Aquaculture Systems Short Course
Investment Choices
• Only invest in operations with proven success – includes investing your own money
• Probability of success of a startup venture very small
Recirculating Aquaculture Systems Short Course
Species Choice
• myth of high value species (let’s do walleye?)
• successful aquaculture results in dramatic drops in wholesale price– salmon, striped bass, tilapia
Recirculating Aquaculture Systems Short Course
Reminders
• Catfish farm side @ $0.75/lb and 45% fillet yield => tilapia farm gate at $0.55/lb
• establishes commodity price for “other” species
Recirculating Aquaculture Systems Short Course
Reminders: Broiler production
• 1,000,000 kg/yr per person
• $0.10/kg for labor, capital costs, utilities (most)
• twice feed requirements per unit meat produced
• productivity per unit space only 50% of indoor fish production
Recirculating Aquaculture Systems Short Course
Some other gentle reminders
Recirculating Aquaculture Systems Short Course
Marketing Efforts: What FLA did
• Wegman’s fillets and whole fish– Test marketing with local Wegmans
• Live Fish Market wholesaler (Philadelphia)– Chinese Market in Rochester