RECENT TRENDS IN NUTRACEUTICALS

RECENT TRENDS IN NUTRACEUTICAL

S

Presented by:

Shivangi PatelTejaswini Jadhav

HEALTH PROBLEMS

Reasons

FoodPharmaceuticals

Nutraceuticals

NUTRACEUTICALS

Nutrients Herbals Dietary supplements

Aloe VeraEvening

primrose oilGarlic Ginger

GinsengGreen tea

PrebioticsProbiotics

Dietary fibresProtein

supplementsOils from

animal sourceSteroids

Hormone precursors

VitaminsA,B,C,D,

E,KMineralsAmino acidsFatty acids

Prevention From Health

diseases

Free radical Scavengers

Enhances Signal Transduction

Gene Transcription

Cell Division

Advantages No Side effects Economical

DetoxificationPlenty health benefits

Natural Trend1.Introduction of Stevia, a natural sugar alternative and plant extract.2. Increasing demand for natural antioxidants both in foods and supplements.3. Increase in competition for drinks with beta-carotene antioxidants from algae and vegetables in spite of these products being more expensive

Innovative Delivery Formats1. Flavour masking of omega-3 and soy products 2. Increasing technologies of microencapsulation, nanoseparation has allowed for new formats of delivery such as electrolyte delivering strips and vitamin enhanced chewing gum.

Condition Marketing These sectors such as heart health, eye health, digestive

health, joint health and so on are gaining immense popularity with

manufacturers positioning themselves to focus on certain

health avenues specifically.

Cultural Customisation- In India omega 3 fatty acids,a non-

vegetarian products has been developed with vegetable variants ,owing to cultural

diversity

RECENT TRENDS IN WORLD OF NUTRACEUTICALS

FUTURE PROSPECT

S

Meal replacement pills

Therapy

Immunomodulators

Prophylaxis powders

Conclusion

• Nutraceuticals have proven health benefits and their consumption (within their acceptable Recommended Dietary Intakes) will keep diseases at bay and allow humans to maintain an overall good health.

• Although nutraceuticals have significant promise in the promotion of human health and disease prevention, health professional, nutritionists, and regulatory toxicologist should strategically work together to plan appropriate regulation to provide the ultimate health and therapeutic benefit to mankind.

• That is why implementation of regulatory body is necessary to standardize the nutraceutical industry.

• It is also necessary to review this topic because the nutraceutical industry is growing at a rate far exceeding expansion in the food and pharmaceutical industries.

• Herbal nutraceutical is a powerful instrument in maintaining health and to act against nutritionally induced acute and chronic diseases, thereby promoting optimal health, longevity, and quality of life.

MAJOR INDIAN NUTRACEUTICAL PLAYERS Major Public Companies •Dabur India Ltd. •Dr. Reddy's Laboratories Ltd. •Lupin Ltd. •Piramal Healthcare Ltd. •Ranbaxy Laboratories Ltd. •Wockhardt Ltd. •Abbott India Ltd. •GlaxoSmithKline Consumer Healthcare Ltd. •Pfizer Ltd • Avesthagen Ltd. • Guardian Lifecare Pvt. Ltd. • Reliance Wellness Ltd. • The Himalaya Drug Company • USV Ltd. • Amway India Enterprises Pvt. Ltd. • Herbalife International India Pvt. Ltd

NEW ENTRANTS IN INDIA Company

Alkem laboratories. Divis Laboratories - Mission Vivacare Vitabiotics Sanofi Aventis Acquired Universal Medicare Neutralite Danone