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Transcript
ACG SP06
Objectives
Bring the Nike ACG brand from credible to cool Focus on 4 sports : Kayak, Base Jump, bouldering, trail running
Be relevant to the target Communicate Adrenaline, Fun, energy, speed
Have a strong product visibility
Tell a story Be different
Key Visuals
4 Key visuals illustrating each sport
Sports a shown as a cool enter-tainment
Key Visuals
4 Key visuals illustrating each sport
Sports a shown as a cool enter-tainment
Retail execution
Develop the whole “comics” story on a booklet with an important product placement
Retail execution
Window execution
Retail execution
Window execution
Retail execution
fixturing execution
Retail execution
The Concept allows a strong product visibility
Retail execution
fixturing execution
Retail execution
fixturing execution
Retail execution
fixturing execution
Event execution
Nike ACG Trail cup - 3 races on the French Alps. 1 Key visuel. 1 web site.
Event execution
Nike ACG Trail cup - 3 races on the French Alps. 1 Key visuel. 1 web site.
Other execution
Dedicated creatives for UCPA partnership inserted in their summer and winter catalogues
recap
Retails executions used all around EMEA making the message homogeneous
The concept , the treatment, the execution; are very new to this market and has definitely stand out from the competitors specially on retail executions