Rebranding of the Lok Jack GSB

ARTHUR LOK JACK GRADUATE SCHOOL OF BUSINESS RE-BRANDING

<< OUR NEW LOGO<< OUR NEW LOGO

Our Logo: The MeaningOur Logo: The Meaning

LETTERSLETTERSThe letters ALJ form a pathway, a journey, to a future filled The letters ALJ form a pathway, a journey, to a future filled with opportunity for which ALJGSB prepares its graduates.  with opportunity for which ALJGSB prepares its graduates.  

DOTDOTThe dot at the center of the pathway represents a student on The dot at the center of the pathway represents a student on their journey to excellence.  their journey to excellence. 

ARCARCThe arc represents a horizon and the greater enlightenment The arc represents a horizon and the greater enlightenment that lies ahead.   that lies ahead.   

More than a symbol, it is a statement about the Arthur Lok More than a symbol, it is a statement about the Arthur Lok Jack Graduate School of Business (ALJGSB) and its Jack Graduate School of Business (ALJGSB) and its graduates.  The letters ‘A, L, J’ crowned by a golden arc graduates.  The letters ‘A, L, J’ crowned by a golden arc asserts ALJGSB as the ‘gold standard’ in business asserts ALJGSB as the ‘gold standard’ in business education in the region.education in the region.

Our New Our New Motto:Motto:Innovatus Ars Ducendi

Innovating the Art of LeadershipInnovating the Art of Leadership