Rebranding, IE University (Alfahham & Ditrinco, 2013)

• 1. Why fit in when you were born to stand out? Dr. Seuss

2. c o m p a n y . o v e r v i e w p r o b l e m m e t h o d w h a t . w e . d i d v i d e o 3. COMPANY OVERVIEW 4. FAHAM INTERNATIONAL 5. FAHAM INTERNATIONAL 6. FAHAM INTERNATIONAL KuwaitUAE SaudiLibya Bahrain Iraq Iran Nigeria Oman 7. FAHAM INTERNATIONAL Fire Resistant Waterproof Environmentally Friendly Termite Proof 8. PROBLEM 9. c o n s i s t e n c y r e c o g n i t i o n f o c u s o r g a n i z a t i o n c l a r i t y 10. PROBLEM 11. PROBLEM c o n s i s t e n c y 12. PROBLEM r e c o g n i t i o n c o n s i s t e n c y 13. PROBLEM 14. PROBLEM f o c u s 15. PROBLEM 16. PROBLEM o r g a n i z a t i o n 17. PROBLEM 18. PROBLEM c l a r i t y 19. c o n s i s t e n c y r e c o g n i t i o n f o c u s o r g a n i z a t i o n c l a r i t y 20. METHOD 21. r e s e a r c h b r a n d . s t r a t e g y c o m m u n i c a t i o n . s t r a t e g y b r a n d . a r c h i t e c t u r e d e l i v e r a b l e s 22. RESEARCH 23. METHOD | research 24. METHOD | research 25. BRAND STRATEGY 26. METHOD | brand strategy 27. METHOD | brand strategy 28. METHOD | brand strategy 29. METHOD | brand strategy BRAND IDEA 30. METHOD | brand strategy 31. METHOD | brand strategy leaders 32. METHOD | brand strategy leaders 33. METHOD | brand strategy personal leaders 34. METHOD | brand strategy personal leaders 35. l e a d e r s & p e r s o n a l METHOD | brand strategy 36. q u a l i t y & f l e x i b i l i t y l e a d e r s & p e r s o n a l METHOD | brand strategy 37. q u a l i t y & f l e x i b i l i t y METHOD | brand strategy 38. METHOD | brand strategy B R A N D V A L U E S t r a n s p a r e n c y e v o l u t i o n c r a f t s m a n s h i p 39. METHOD | brand strategy B R A N D V A L U E S t r a n s p a r e n c y e v o l u t i o n c r a f t s m a n s h i p 40. METHOD | brand strategy B R A N D V A L U E S t r a n s p a r e n c y e v o l u t i o n c r a f t s m a n s h i p 41. METHOD | brand strategy B R A N D V A L U E S t r a n s p a r e n c y e v o l u t i o n c r a f t s m a n s h i p 42. METHOD | brand strategy B R A N D P R O M I S E S 43. METHOD | brand strategy B R A N D P R O M I S E S FA H A M I N T E R N AT I O N A L p r o m i s e s t o . . . 44. METHOD | brand strategy B R A N D P R O M I S E S . . . b e t h e r e g i o n a l l e a d e r a n d b e n c h m a r k i n t h e i n d u s t r y . 45. METHOD | brand strategy B R A N D P R O M I S E S . . . o r i e n t o u r s e r v i c e t o t h e c l i e n t s n e e d s . 46. METHOD | brand strategy B R A N D P R O M I S E S . . . p r o v i d e a n e x p e r i e n t i a l e n v i r o n m e n t . 47. METHOD | brand strategy B R A N D P R O M I S E S . . . i n n o v a t e a n d e d u c a t e . 48. METHOD | brand strategy B R A N D P R O M I S E S . . . a n t i c i p a t e a n d f u l f i l l m a r k e t n e e d s . 49. METHOD | brand strategy B R A N D P E R S O N A L I T Y t r a n s p a r e n c y e v o l u t i o n c r a f t s m e n s h i p 50. METHOD | brand strategy B R A N D P E R S O N A L I T Y t r a n s p a r e n c y e v o l u t i o n c r a f t s m e n s h i p 51. METHOD | brand strategy B R A N D P E R S O N A L I T Y t r a n s p a r e n c y e v o l u t i o n c r a f t s m e n s h i p 52. METHOD | brand strategy B R A N D P E R S O N A L I T Y t r a n s p a r e n c y e v o l u t i o n c r a f t s m e n s h i p 53. METHOD | brand strategy B R A N D P E R S O N A L I T Y b r a n d v o i c e The voice of FAHAM INTERNATIONAL is that of an experienced mentor. The tone should emanate expertise, guidance, and professionalism. 54. METHOD | brand strategy B R A N D P E R S O N A L I T Y b r a n d v o i c e The voice of FAHAM INTERNATIONAL is that of an experienced mentor. The tone should emanate expertise, guidance, and professionalism. 55. COMMUNICATION STRATEGY 56. METHOD | communication strategy K E Y A U D I E N C E S ( p o t e n t i a l ) c l i e n t s e m p l o y e e s d i s t r i b u t o r s s u p p l i e r s 57. METHOD | communication strategy K E Y A U D I E N C E S ( p o t e n t i a l ) c l i e n t s e m p l o y e e s d i s t r i b u t o r s s u p p l i e r s 58. METHOD | communication strategy K E Y A U D I E N C E S ( p o t e n t i a l ) c l i e n t s e m p l o y e e s d i s t r i b u t o r s s u p p l i e r s 59. METHOD | communication strategy K E Y A U D I E N C E S ( p o t e n t i a l ) c l i e n t s e m p l o y e e s d i s t r i b u t o r s s u p p l i e r s 60. METHOD | communication strategy K E Y A U D I E N C E S ( p o t e n t i a l ) c l i e n t s e m p l o y e e s d i s t r i b u t o r s s u p p l i e r s 61. BRAND ARCHITECTURE 62. METHOD | brand architecture 63. METHOD | brand architecture FA H A M D O O R S E C O N O M Y 1 6 4 2 S TA N D A R D 1 6 3 3 A D V A N C E D 1 6 3 3 P R E M I U M 3 3 5 4 64. APPROVAL 65. we love it. 66. DELIVERABLES 67. METHOD | deliverables D E L I V E R A B L E S a p p w e b s i t e c a t a l o g a d v e r t i s i n g v i d e o B R A N D B O O K 68. METHOD | deliverables D E L I V E R A B L E S a p p w e b s i t e c a t a l o g a d v e r t i s i n g v i d e o B R A N D B O O K 69. METHOD | deliverables D E L I V E R A B L E S a p p w e b s i t e c a t a l o g a d v e r t i s i n g v i d e o B R A N D B O O K 70. METHOD | deliverables D E L I V E R A B L E S a p p w e b s i t e c a t a l o g a d v e r t i s i n g v i d e o B R A N D B O O K 71. METHOD | deliverables D E L I V E R A B L E S a p p w e b s i t e c a t a l o g a d v e r t i s i n g v i d e o B R A N D B O O K 72. METHOD | deliverables D E L I V E R A B L E S a p p w e b s i t e c a t a l o g a d v e r t i s i n g v i d e o B R A N D B O O K 73. METHOD | deliverables D E L I V E R A B L E S a p p w e b s i t e c a t a l o g a d v e r t i s i n g v i d e o B R A N D B O O K 74. WHAT WE DID 75. l o g o s l o g a n s u b - b r a n d s s e c o n d a r y f o n t a r a b i c c a t a l o g w e b s i t e a p p b u s i n e s s . f o r m s b r a n d . b o o k 76. LOGO 77. WHAT WE DID | logo 78. WHAT WE DID | logo 79. WHAT WE DID | logo 80. WHAT WE DID | logo 81. WHAT WE DID | logo 82. WHAT WE DID | logo 83. FAHAM WHAT WE DID | logo 84. WHAT WE DID | logo 85. WHAT WE DID | logo 86. WHAT WE DID | logo 87. WHAT WE DID | logo 88. WHAT WE DID | logo 89. APPROVAL 90. ...oh. 91. SLOGAN 92. WHAT WE DID | slogan 93. SUB-BRANDS 94. WHAT WE DID | sub-brands 95. WHAT WE DID | sub-brands 96. SECONDARY FONT 97. WHAT WE DID | secondary font Avenir Next Regular Avenir Next Medium Avenir Next Bold 98. ARABIC 99. WHAT WE DID | arabic 100. WHAT WE DID | arabic 101. WHAT WE DID | arabic 102. WHAT WE DID | arabic WOOD INDUSTRIES 103. CATALOG 104. WHAT WE DID | catalog Title here 14 105. WHAT WE DID | catalog 106. WHAT WE DID | catalog 107. WHAT WE DID | catalog 13 14 1413 108. WHAT WE DID | catalog 109. WHAT WE DID | catalog 110. WHAT WE DID | catalog 111. WHAT WE DID | catalog 112. WEBSITE 113. WHAT WE DID | website 114. WHAT WE DID | website 115. WHAT WE DID | website 116. WHAT WE DID | website 117. WHAT WE DID | website 118. APP 119. WHAT WE DID | app 120. WHAT WE DID | app 121. WHAT WE DID | app 122. WHAT WE DID | app 123. BUSINESS FORMS 124. WHAT WE DID | business forms 125. WHAT WE DID | business forms 126. WHAT WE DID | business forms 127. BRAND BOOK 128. WHAT WE DID | brand book 129. WHAT WE DID | brand book 130. c o n s i s t e n c y r e c o g n i t i o n f o c u s o r g a n i z a t i o n c l a r i t y 131. VIDEO 132. VIDEO