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EBEL Fighting Championship (FC), a dynamic Asian Mixed Martial Arts (MMA) sports entertainment company headquartered in Singapore, aims to make an impact and rise in the Asian sports scene with major announcements about its plans for expansion in 2019. Founded in 2013, REBEL FC has presented an innovative concept of MMA shows that include live bands, martial arts demonstrations and pyrotechnics combined with engaging narratives that immerse the REBEL FC fans into the journey of the fighters from being promising prospects to international champions. Having already hosted eight live events so far - two in Singapore and six in China – and reaching audiences of more than 13 million viewers through TV and Digital platforms for each of the last two events in 2019, REBEL FC is now ready to enter a new evolutionary phase. This groundbreaking endeavour sees REBEL FC moving into the fast growing reality television show market in China with the announcement of a partnership with Mr. Zhang Nan, head producer of Qinghai Satellite Television. This new partnership extends an already successful REBEL FC working relationship with Mr. Zhang, who, as part of Qinghai Satellite Television, partnered REBEL FC to broadcast the live events REBEL FC 7 and REBEL FC 8 in 2018. Both events garnered around 5 million TV viewers each, with Qinghai Satellite Television playing an important role in helping REBEL FC achieve these figures. This thrilling venture will consist of an MMA reality show series that will have REBEL FC touring through all the provinces of China to seek out promising MMA talents to fight in a tournament format for a contract to be part of REBEL FC’s professional events. REBEL FC will also be the first Singaporean company and from a Southeast Asian country to produce and broadcast an MMA reality show in China. Considered one of the most watched programmes in China, reality shows have attracted millions of viewers, with episodes garnering up to 200 million viewers, enabling the generation of major sponsorship deals of up to SGD 150 million. REBEL FC looks to leverage on this reality show to invest in the development of the sport of MMA throughout China and bring MMA to the mainstream, as stated by REBEL FC’s CEO, Mr. Justin Leong: “We are looking for the next Bruce Lee in China and, since China is the birthplace of martial arts, it’s definitely the perfect country for the inaugural season of REBEL FC’s Reality Show. We will be announcing the cities where the talent auditions will be taking place as well as production and broadcast partners for TV and internet streaming, as soon as we have firmed up the production aspects of the series with Mr. Zhang.” “We are certainly looking forward to working with REBEL FC again after our fruitful partnership in 2018. Being part of the process to promote and groom China’s MMA talent is something we can be proud of when the winners go on and make an impact on the global MMA arena,” adds Mr. Zhang. Winners of the REBEL FC reality show will be rewarded with the opportunity to part of REBEL FC’s signature live events and showcase their skills in an International platform against top-tier professional athletes. 2019 will be a watershed year with many landmark initiatives for REBEL FC. As part of REBEL FC’s overall strategy for 2019 is the plan to uplist to NASDAQ, the 2nd largest stock exchange in the world, by Q3/2019. This initiative is in line with REBEL FC’s vision to further grow the sport of MMA in China and the Asia Pacific region. Facilitating the NASDAQ uplist and overall market strategy, Mr. Leong recently welcomed Mr Benjamin Cher, REBEL FC’s newest board director. Mr. Cher is the founder and CEO of Aetius Capital, a Singapore-based private investment firm, and also held senior roles at Credit Suisse AG and Temasek International. REBEL FC is currently in the process of establishing strategic partnerships to organize four events in the second half of 2019, which shall be announced in the near future. REBEL FIGHTING CHAMPIONSHIP ANNOUNCES REALITY SHOW PARTNERSHIP IN CHINA PRESENTED BY bout REBEL Fighting Championship REBEL Fighting Championship is a dynamic Mixed Martial Arts (MMA) entertainment company, committed to bringing exciting and engaging MMA entertainment to our customers in Asia and internationally. We are focused on pursuing the highest standards of excellence in our live event productions, MMA talent development and promotion of awareness of MMA. Founded in May 2013 and headquartered in Singapore, the company comprises a group of vibrant and creative professionals with diverse backgrounds in production, marketing, business development, event management, public relations and MMA matchmaking. For media queries, please contact: Foo Yong Han Senior PR Executive REBEL Fighting Championship T: +65 6294 0423 (Singapore) M: +65 9631 1546 (Singapore) M: +86 137 6493 1260 (China) E: [email protected] WE ARE LOOKING FOR THE NEXT BRUCE LEE IN CHINA AND, SINCE CHINA IS THE BIRTHPLACE OF MARTIAL ARTS, IT’S DEFINITELY THE PERFECT COUNTRY FOR THE INAUGURAL SEASON OF REBEL FC’S REALITY SHOW Mr. Justin Leong REBEL FC CEO REBEL Fighting Championship 7500A Beach Road, #13-313 (Singapore) 19959 T: +65 6294 0423 F: +65 6299 0861 www.REBELfightingchampionship.com po p In China... 60–80 MILLION martial arts practitioners including c.10mn enrolled students 300 MILLION martial arts fans 19.9% frequent martial arts TV viewers as a percentage of the total population
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REBEL FIGHTING CHAMPIONSHIP ANNOUNCES PRESENTED BY REALITY … · REALITY SHOW PARTNERSHIP IN CHINA PRESENTED BY bout REBEL Fighting Championship REBEL Fighting Championship is a

Sep 24, 2020

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Page 1: REBEL FIGHTING CHAMPIONSHIP ANNOUNCES PRESENTED BY REALITY … · REALITY SHOW PARTNERSHIP IN CHINA PRESENTED BY bout REBEL Fighting Championship REBEL Fighting Championship is a

EBEL Fighting Championship (FC), a dynamic Asian Mixed Martial Arts (MMA) sports entertainment company headquartered in Singapore, aims to make an impact and rise in the Asian sports scene with major announcements about its plans for expansion in 2019. Founded in 2013, REBEL FC has presented an innovative concept of MMA shows that include live bands, martial arts demonstrations and pyrotechnics combined with engaging narratives that immerse the REBEL FC fans into the journey of the fighters from being promising prospects to international champions.

Having already hosted eight live events so far - two in Singapore and six in China – and reaching audiences of more than 13 million viewers through TV and Digital platforms for each of the last two events in 2019, REBEL FC is now ready to enter a new evolutionary phase.

This groundbreaking endeavour sees REBEL FC moving into the fast growing reality television show market in China with the

announcement of a partnership with Mr. Zhang Nan, head producer of Qinghai Satellite Television. This new partnership extends an already successful REBEL FC working relationship with Mr. Zhang, who, as part of Qinghai Satellite Television, partnered REBEL FC to broadcast the live events REBEL FC 7 and REBEL FC 8 in 2018. Both events garnered around 5 million TV viewers each, with Qinghai Satellite Television playing an important role in helping REBEL FC achieve these figures.

This thrilling venture will consist of an MMA reality show series that will have REBEL FC touring through all the provinces of China to seek out promising MMA talents to fight in a tournament format for a contract to be part of REBEL FC’s professional events. REBEL FC will also be the first Singaporean company and from a Southeast Asian country to produce and broadcast an MMA reality show in China.

Considered one of the most watched programmes in China, reality shows have attracted millions of viewers, with episodes garnering

up to 200 million viewers, enabling the generation of major sponsorship deals of up to SGD 150 million. REBEL FC looks to leverage on this reality show to invest in the development of the sport of MMA throughout China and bring MMA to the mainstream, as stated by REBEL FC’s CEO, Mr. Justin Leong:

“We are looking for the next Bruce Lee in China and, since China is the birthplace of martial arts, it’s definitely the perfect country for the inaugural season of REBEL FC’s Reality Show. We will be announcing the cities where the talent auditions will be taking place as well as production and broadcast partners for TV and internet streaming, as soon as we have firmed up the production aspects of the series with Mr. Zhang.”

“We are certainly looking forward to working with REBEL FC again after our fruitful partnership in 2018. Being part of the process to promote and groom China’s MMA talent is something we can be proud of when the winners go on and make an impact on the global MMA arena,” adds Mr. Zhang.

Winners of the REBEL FC reality show will be rewarded with the opportunity to part of REBEL FC’s signature live events and showcase their skills in an International platform against top-tier professional athletes.

2019 will be a watershed year with many landmark initiatives for REBEL FC. As part of REBEL FC’s overall strategy for 2019 is the plan to uplist to NASDAQ, the 2nd largest stock exchange in the world, by Q3/2019. This initiative is in line with REBEL FC’s vision to further grow the sport of MMA in China and the Asia

Pacific region. Facilitating the NASDAQ uplist and overall market strategy, Mr. Leong recently welcomed Mr Benjamin Cher, REBEL FC’s newest board director. Mr. Cher is the founder and CEO of Aetius Capital, a Singapore-based private investment firm, and also held senior roles at Credit Suisse AG and Temasek International.

REBEL FC is currently in the process of establishing strategic partnerships to organize four events in the second half of 2019, which shall be announced in the near future.

REBEL FIGHTING CHAMPIONSHIP ANNOUNCES

REALITY SHOWPARTNERSHIP IN CHINA

P R E S E N T E D B Y

bout REBEL Fighting Championship

REBEL Fighting Championship is a dynamic Mixed Martial Arts (MMA) entertainment company, committed to bringing exciting and engaging MMA entertainment to our customers in Asia and internationally. We are focused on pursuing the highest standards of excellence in our live event productions, MMA talent development and promotion of awareness of MMA. Founded in May 2013 and headquartered in Singapore, the company comprises a group of vibrant and creative professionals with diverse backgrounds in production, marketing, business development, event management, public relations and MMA matchmaking.

For media queries, please contact:

Foo Yong Han

Senior PR Executive

REBEL Fighting Championship

T: +65 6294 0423 (Singapore)

M: +65 9631 1546 (Singapore)

M: +86 137 6493 1260 (China)

E: [email protected]

WE ARE LOOKING FOR THE NEXT BRUCE LEE IN

CHINA AND, SINCE CHINA IS THE BIRTHPLACE OF

MARTIAL ARTS, IT’S DEFINITELY THE PERFECT

COUNTRY FOR THE INAUGURAL SEASON OF

REBEL FC’S REALITY SHOWMr. Justin Leong

REBEL FC CEO

REBEL Fighting Championship

7500A Beach Road, #13-313 (Singapore) 19959

T: +65 6294 0423

F: +65 6299 0861

www.REBELfightingchampionship.com

po

p

In China...

60–80 MILLIONmartial arts practitionersincluding c.10mn enrolled students

300 MILLIONmartial arts fans

19.9%frequent martial arts TV viewers as apercentage of the total population