Rebecca Hutt's Portfolio

Art Director

PRINT ADS & OUTDOOR BOARDSART DIRECTOR: Becca HuttCOPY WRITER: Becca Hutt

PHOTOGRAPHER: Brian Baugh

CLIENT: ODWALLA FRUIT JUICEA simple concept of nature + science led me in the direction to the genetic origins of Odwalla. Using substitutions, fruit was inserted

into scientific molecular compounds to exemplify what the juice was composed of.

CLIENT: SOUPER SALADObjective: To design gift cards for Souper Salad that conveys the idea of BIG, BOLD, & FRESH,

while still alluding to the idea of hand-cut vegetables and home-made soups from scratch.

GIFT CARDArt Director: Becca HuttCopy Writer: Karla Sussman

CLIENT: SOUPER SALADThe month of May was to feature a salad and two soups, while portraying a subtle fiesta theme.

The monthly creative is always flushed out through a number of different media vehicles.

DIRECT MAIL, POCKETBOOK MENU, & WEBSITE CREATIVEArt Director: Becca Hutt & Caroline CoughlinCopy Writer: Nicole Ido

DIRECT MAIL

WEBSITE HOMEPAGE BILLBOARDS

MONTHLY POCKETBOOK MENU

CLIENT: THE GAY RODEOWe tried to focus on the the aspect of “cowboy first, gay second,” when concepting for this

campaign in order to accurately portray the true character of our target audientce. A subtle twist with the replacement of a hand or arm suggests their character without being overly

obvious orflashy.

PRINT ADSArt Director: Becca HuttCopy Writer: Becca Hutt & Sarah PerryPhotographer: Pat Jerina

CLIENT: FROZEN ARKA concept based on the preservation of animal DNA. The DNA is collected

from animals that are about to become extinct, which then allows scientists to clone the animals in the future. The first animal DNA to be saved was a deer.

LOGOSGraphic Designer: Rebecca Hutt

CLIENT: HHSThis is an HVAC company, meaning heating, ventilating, and airconditioning.

WEBWeb Designer: Becca Hutt

CLIENT: TOURISM IN CAMBODIAAs we researched Cambodia, we discovered that it’s one of the oldest places you can tour through while

still maintaining tangible access to its natural surroundings. Opposed to being locked behind a glass case or a series of pictures frames, we decided that Cambodia itself is like a “living museum.”

PRINT ADSArt Director: Becca HuttCopy Writer: Sarah Perry

Staples Office SuppliesOffice MaxOffice Depot

[ pg.1]

Behind the Scenes on Staples

[ pg.3]

[ pg.1]

CLIENT: STAPLES OFFICE SUPPLY COMPANYWith a behind the scenes glance of obsessive—compulsive CEO of Staples, you’ll witness his precision, hand written commentary, and annual overview of his corporation.

ANNUAL REPORTPublication Designer: Becca HuttCopy Writer: Becca Hutt

CLIENT: GRANDY’S Objective: Create a name and logo for Grandy’s new

sandwich line, art direct the photo shoot, design all POP elements, and prepare all files to be mechanically ready.

POINT OF PURCHASEArt Director: Becca Hutt & Caroline CoughlinCopy Writer: Nicole IdoPhotographer: Robert Germany

WINDOW CLINGS COUNTER PLACEMAT

DRIVE-THRU WINDOW SIGNAGE

M O N T B L A N Cw r i t i n g I n s t r u m e n t s

Super Signature

CLIENT: MONTBLANC WRITING INSTRUMENTSFashion Editorial

Montblanc pens will give you the power, confidence, and state of mind to get through your monotonous work day.

The secret power to succeeding in a corporate environment is going back to the basics of written word, as well as taking

the more personable approach that will set you apart from the rest.

Cape CrusaderM O N T B L A N cStar Walker,Precious White Metals600.

Nieman MarcusTwo-piece Pinstriped Pants Suit950.

Stefano RicciEgyptian Cotton Dress Shirt775.

ChanelVelvatine Red Lip Gloss35.

A Secret Super PowerM O N T B L A N c

Marlene Dietrich,Silver Plated Tribute

900.

Versace CollectionPinstriped Suit

1,295.

Armani CollezioniWhite Dress Shirt

265.

Pick Your ToolM O N T B L A N cStar Walker,Cool Blue400.

Saks Fifth AvenueTwo-piece Pinstriped Pants Suit590.

BeBeCotton Striped Puffsleeve Top69.

GucciMen’s Charvet Silk Tie300.

M O N T B L A N cMeisterstuck,Precious White Metals900.

ART DIRECTOR: Becca HuttCOPY WRITER: Becca Hutt

PHOTOGRAPHER: Jensen WalkerMAKE-UP ARTIST: Cori Higbee

GUERRILLA CAMPAIGNArt Directors: Becca Hutt, Cassie Kehl, Cutris PeterschmidtCopy Writers: Becca Hutt and Cassie KehlPhotographer: Adam Fish

GOAL: To target smokers on the University of North Texas Campus and get them to put their cigarette butts in the ashtray. Our goal was to be sensitive to smokers and not publicly attack them for smoking, yet bring awareness to the issue in a humerous way that best communicated a need for change.

SOLUTION: Use of shock to gain attention of smokers by making life sized cardboad cut–outs of students revealing their butts. On the front are quick, to–the–point headlines about picking up cigarette butts, and on the back are facts on cigarette waste and its effect on the environment.

EXECUTION: The cut-outs were placed near ashtrays in the most heavily populated areas on campus. This was determined by surveying the University of North Texas prior to our installation.

OUR RESULTS

After installing our guerrilla campaign, the student and administrative reactions started to buzz around the North Texas Campus. The College of

Visual Arts administratives encouraged us to keep our installation up for a longer period of time due to the clear reinforcement it advocated, and the

positive behavior it had started.

We feel the overall success of our campaign has changed the actions of smokers who flick their cigarette butts on the ground.