Video Strategies for Real Estate Make it work for you Stemmler Productions www.stemmlerproductions.com 323-401-6416 Thursday, April 15, 2010
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Video Strategies for Real Estate
Make it work for you
Stemmler Productionswww.stemmlerproductions.com
323-401-6416
Thursday, April 15, 2010
LXTV.com/openhouseNYC
My history working on real estate and home improvement shows
Thursday, April 15, 2010
DIY Network
My history working on real estate and home improvement shows
Thursday, April 15, 2010
What types of videos should you be producing?
•Video Home tours•Neighborhood Tours•Company/Realtor Profile videos•How to’s - Educational•Video Podcasts•Advanced Users - Create your own “channels” and web video series (i.e. “Sell This House”, “House Hunters”
Thursday, April 15, 2010
What is your video Strategy
It’s more about the integrated workflow than the technology
video is inherently more expensive to produce than photos so use the right tool when the job
calls for it
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Use what works for you• Photo
• 360 virtual tours
• Video
• Self produced content vs. professionally produced content
Your video content might be better directed at selling your company and Realtors than on your
listings
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Pro Video Services
•Very important when high quality video is necessary to market a home• If you do use a pro to shoot a home tour, consider
having the realtor or a “host” be in the video giving the tour rather than voiceover•Focus on pros for profile videos, how to’s, web
video series...video pieces that require more direction, good lighting and audio, and quality editing
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There are times when doing it yourself might be the best
solution
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Tools for Self Producing Content
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http://wantowle.com/
There are many accessories being developed for the Iphone
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http://www.tiffen.com/steadicam_smoothee.html
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http://www.elgato.com/
For Mac Only
•Easy to use•Quick conversion•Allows you to edit and combine multiple videos•Presets to output to Iphone, YouTube, HDTV or customized settings•Automatic Uploading to YouTube•$149
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MPEG Streamclip - Mac/PC
http://www.squared5.com/
•Somewhat Easy to use - allows for more Expert Use•Quick conversion•Allows you to edit and combine multiple videos - But requires more steps•Outputs to many formats - For Advanced Users
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http://www.brightcove.comPremium Paid Services
Video Hosting Services
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http://www.wellcomemat.comPremium Paid Services
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Why Not?
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