The Austin Board of REALTORS Foundation will award ten $1,000 scholarships this spring to deserving graduating high school seniors who plan to pursue any course of study at any college or university in Texas. To be eligible for consideration the student must reside in one of the following counties: Travis, Williamson, Lee, Bastrop, Caldwell, Hays, Blanco or Burnet. Students are required to submit an official high school transcript and attendance record with their completed scholarship application. These materials must be mailed or hand-delivered to the ABoR office no later than 5 p.m. on Tuesday, March 18. Neither faxed nor late applications will be accepted. In reviewing applications, the ABoR Scholarship Committee will consider both financial need and academic merit. The com- mittee will select candidates for a personal interview that will be held on Friday, April 18. Students may download applications at www.abor.com/news_media/pdf/2008scholarship.pdf. Completed applications should be mailed or hand-delivered to: Attn: Rita Barousse, Education Department, ABoR, 10900 Stonelake Blvd., Ste. 100, Austin, Texas 78759. Hidden appliances, pet showers among ‘08 trends What are you, and your clients, looking for now—what’s hot—and what’s not? Starting with the obvious, everyone wants information, and everyone wants value (or the perception of value). And this means knowing the market. As for what’s on the market, whether new construc- tion, renovation or remodel, more buyers are asking about a home’s “carbon footprint.” Is a home “green?” Is it built with earth-friendly materials? Is there a rainwater collection system? Is the home energy-friendly and efficient, does it draw on recycled materials, and do the appli- ances and mechanical systems reduce the need for fossil fuels? Buyers want the answers to these questions to be “yes.” Segue to appliances, and buyers want them concealed. Not just matching panels and cabi- nets, but concealed behind sliding doors, draw- ers or hinged panels. Kitchens are becoming more non-traditional, more of a “living and entertaining space,” so as a result, less function- al looking. Indoor/outdoor living spaces have been pop- ular for awhile, but now we’re talking about bringing the “indoors out” with actual custom kitchens, weather-proof sculpture and wall art, heated floors, fireplaces, office area, and the overall space sized to accommodate more tradi- tional furniture (furniture that will withstand the elements) rather than the typical “porch” furni- ture. If you are a “pet person” you’ll want the latest in pet pampering—a dedicated pet shower area and drying area complete with hairdryer and shelves for soap, shampoo and con- ditioner and towel racks. The pet (we’re mostly talking about the dog) steps, or is led, into the tile shower base (so the owner doesn’t have to lift Rover in), and is bathed with the hand held shower. The well-thought out pet shower will also have a bench for the owner, to avoid leaning over during bath time. On a simpler note, laundry rooms in the mas- ter suite as well as rooms to store luggage are on the rise, while the bowls above the counter (bath- room sinks) are on the way out. Bright colors, oversized mantels, tum- bled stone fireplaces, and meditation rooms are in. Upscale, air con- ditioned garages com- plete with storage sys- tems and refrigerator are in. Spiral staircases are out. As for surface finishes, glass tile is in, for counters and even some floors, mixed with weathered metal, recycled wood, slate, terra cotta and concrete. Bamboo floors are out and hardwood laminate flooring is following. Then there’s the master bath. Not just luxuri- ous, but a true destination with functional areas—such as a soaking room; wireless internet; flat-panel, wall-mounted TV’s; a small serving bar stocked with juice, water, snacks; and a sep- arate area for yoga, pilates, or exercise equip- ment—and another flat-panel, wall-mounted TV. To go with all of this, the home will need to be controlled with hand-held devices, to open and close blinds, operate the thermostats, adjust the lights, adjust the volume, and change the chan- nel. Now, you have to ask, can you afford it, because there’s a new trend in how you pay for what you get, as well. It’s the down payment, and more and more, underwriters are looking for what they call “substance” from potential home buyers. This means they’re looking at income, savings, and credit scores. And this sort of gets back to looking for information and value, knowing the market, and knowing the difference between true value and the perception of value. Trend or not. Presorted Standard U.S. Postage PAID Austin, Texas Paid Permit #715 FEBRUARY 2008 • VOL. 12 • ISSUE 10 P.O. Box 81366 Austin, Texas 78708-1366 By Melinda Seifert CONTRIBUTING WRITER FEBRUARY 20 CRS Quarterly Luncheon Westwood Country Club - 11:30 a.m. FEBRUARY 21 NAHREP Monthly Meeting Holiday Inn Downtown - 11:30 a.m. FEBRUARY 21 Portrait Homes REALTOR Luncheon Buttercup Creek - 11:30 a.m. MARCH 6 ABoR TREPAC Bowling Tournament 300 Austin - 11:30 to 4:30 p.m. MARCH 19 St. Patti’s Day Golf Tournament Forest Creek Golf Course - 10:30 a.m. MARCH 20 HBA Crawfish Boil REALTOR/Builder Mixer HBA office - 6 to 10 p.m. Don’t forget: You can visit us online 24/7 at www.realtylineonline.com GREATREASONSTOLOOKINSIDE… Associates In Progress DR Horton Homes, page 31 Breed & Associates, page 25 Agent Spotlight Dee Shultz, page 29 WCAoR President in the Spotlight Gary Cocanougher, page 37 UPCOMING EVENTS: UPCOMING EVENTS: Enjoyable. Entertaining. It’s all About You. ABoR Foundation to Award $10,000 in Scholarships
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TheAustinBoardofREALTORSFoundationwill award ten$1,000scholarships this spring to deserving graduatinghigh school seniors who plan to pursue any courseof study at any college or university in Texas. To beeligible for consideration the studentmust reside inone of the following counties: Travis, Williamson,Lee, Bastrop, Caldwell, Hays, Blanco or Burnet.Students are required to submit an official
high school transcript and attendance recordwith their completed scholarship application.
These materials must be mailed or hand-delivered to the ABoR
office no later than 5 p.m. on Tuesday, March 18. Neither faxednor late applications will be accepted.In reviewing applications, the ABoR Scholarship Committee
will consider both financial need and academic merit. The com-mittee will select candidates for a personal interview that willbe held on Friday, April 18.Students may download applications at
www.abor.com/news_media/pdf/2008scholarship.pdf.Completed applications should be mailed or hand-delivered to:Attn: Rita Barousse, Education Department, ABoR, 10900Stonelake Blvd., Ste. 100, Austin, Texas 78759.
What are you, and your clients, looking fornow—what’s hot—and what’s not? Starting withthe obvious, everyone wants information, andeveryone wants value (or the perception ofvalue). And this means knowing the market. Asfor what’s on the market, whether new construc-tion, renovation or remodel, more buyers areasking about a home’s “carbon footprint.” Is ahome “green?” Is it built with earth-friendlymaterials? Is there a rainwater collection system?Is the home energy-friendly and efficient, does itdraw on recycled materials, and do the appli-ances and mechanical systems reduce the needfor fossil fuels? Buyers want the answers to thesequestions to be “yes.”Segue to appliances, and buyers want them
concealed. Not just matching panels and cabi-nets, but concealed behind sliding doors, draw-ers or hinged panels. Kitchens are becomingmore non-traditional, more of a “living andentertaining space,” so as a result, less function-al looking.
Indoor/outdoor living spaces have been pop-ular for awhile, but now we’re talking aboutbringing the “indoors out” with actual customkitchens, weather-proof sculpture and wall art,heated floors, fireplaces, office area, and theoverall space sized to accommodate more tradi-tional furniture (furniture that will withstand theelements) rather than the typical “porch” furni-ture.If you are a “pet person” you’ll want the latest
in pet pampering—a dedicated pet shower areaand drying area complete with hairdryerand shelves for soap, shampoo and con-ditioner and towel racks. The pet(we’re mostly talking about thedog) steps, or is led, into thetile shower base (so theowner doesn’t have tolift Rover in), and isbathed with the handheld shower. The well-thought outpet shower will also have a bench for the owner,to avoid leaning over during bath time.On a simpler note, laundry rooms in the mas-
ter suite as well as rooms to store luggage are onthe rise, while the bowlsabove the counter (bath-room sinks) are on theway out. Bright colors,oversized mantels, tum-bled stone fireplaces,and meditation roomsare in. Upscale, air con-ditioned garages com-plete with storage sys-tems and refrigeratorare in. Spiral staircasesare out. As for surfacefinishes, glass tile is in,
for counters and even some floors, mixed withweathered metal, recycled wood, slate, terracotta and concrete. Bamboo floors are out andhardwood laminate flooring is following.Then there’s the master bath. Not just luxuri-
ous, but a true destination with functionalareas—such as a soaking room; wireless internet;flat-panel, wall-mounted TV’s; a small servingbar stocked with juice, water, snacks; and a sep-
arate area for yoga, pilates,or exercise equip-m e n t — a n d
anotherflat-panel, wall-mounted TV.To go with all of this, the home will need to be
controlled with hand-held devices, to open andclose blinds, operate the thermostats, adjust thelights, adjust the volume, and change the chan-nel. Now, you have to ask, can you afford it,
because there’s a new trend in how you pay forwhat you get, as well. It’s the down payment,and more and more, underwriters are looking forwhat they call “substance” from potential homebuyers. This means they’re looking at income,savings, and credit scores. And this sort of getsback to looking for information and value,knowing the market, and knowing the differencebetween true value and the perception of value.Trend or not.
Presorted StandardU.S. Postage
PAIDAustin, Texas
Paid Permit #715
FEBRUARY 2008 • VOL. 12 • ISSUE 10
P.O. Box 81366Austin, Texas 78708-1366
By Melinda SeifertCONTRIBUTING WRITER
FEBRUARY 20CRS Quarterly LuncheonWestwood Country Club - 11:30 a.m.FEBRUARY 21NAHREP Monthly MeetingHoliday Inn Downtown - 11:30 a.m.FEBRUARY 21Portrait Homes REALTOR LuncheonButtercup Creek - 11:30 a.m.MARCH 6ABoR TREPAC Bowling Tournament300 Austin - 11:30 to 4:30 p.m.MARCH 19St. Patti’s Day Golf TournamentForest Creek Golf Course - 10:30 a.m.MARCH 20HBA Crawfish Boil REALTOR/Builder MixerHBA office - 6 to 10 p.m.
Don’t forget: You can visit us online 24/7 at www.realtylineonline.com
member of the Austin Board of REALTORS, the Williamson CountyAssociation of REALTORS and is a honorary member of theWomen’s Council of REALTORS. Caxton Publications, Inc. dbaRealty Line of Austin is not responsible for opinions or factsexpressed by non-staff writers or for errors and any by-products inadvertising or editorial copy. REALTOR® is a registered trademark.The word REALTOR® sometimes appears in this publication with-out the registered trademark symbol (®), for the purpose of savingspace. Wherever the word REALTOR appears in this publication,the registered trademark should be assumed.
P. O. Box 81366, Austin, Texas 78708Office: 821-1900 • Fax: 836-4057www.realtylineonline.com
REALTORS knew theywould be getting a greatmeal in a lovely locationwhen they attended theMillionaires Club cele-bration dinner andawards ceremony thatCentex Homes hostedat the Barr Mansion, butthey didn’t know theywould be taking homethese hefty appreciationchecks.
Jim Runnels, PegRunnels, MarthaStanberry, BillStanberry and SharonRosshirt join HBAPresident Gary Henleyof Henley Homes andhis wife Lana Henley atHBA’s 2008 housingforecast. Jim, Bill andSharon are all withStanberry & Associates.
Less paperwork. Less hassle.Excellent Credit, Stress Free Loan Process
Don’t like paperwork? Want to get approved fast? Easy, hassle freedocumentation allows you to simplify the application process and choose froma variety of available loan products.
Reward yourself with a fast approval while avoiding the paperwork hassle.Contact us today.
Stan ButterfieldMortgage ConsultantPhone: (512) 338-3975
February 2008 RReeaallttyy LLiinnee ooff AAuussttiinn wwwwww..rreeaallttyylliinneeoonnlliinnee..ccoomm 3
nessing the power of your Smartphone. Register for anyof the following courses by visitingwww.abor.com/courses. Please note that “Introductionto Palm Smartphones” and “Intermediate Smartphones”are hands-on courses, so be sure to bring yourSmartphone to class.“Smartphones/Key Agent Technologies” – March 26,
8:30 to 11:30 a.m., 3 hours MCE (TREC approval pend-ing), cost is $20 for members and $29 for non-members. In this course, you will learn how to select the best
Smartphone, contact manager, Web site and other key technologies for your busi-ness. This course is designed to help new and experienced agents maximize theirproductivity through technology.“Introduction to Palm Smartphones” – March 26, 12:30 to 2:30 p.m., 2 hours
MCE (TREC approval pending), cost is $20 for members and $29 for non-members. This course shows you how to become more productive using the programs
already installed in your Palm Smartphone. Topics covered include managing yourcontacts, calendar and e-mail and synching your Palm Smartphone to your person-al computer. You will also learn how to send text messages, pictures and docu-ments via your Smartphone.“Intermediate Smartphones” – March 26, 3 to 5 p.m., 2 hours MCE (TREC num-
ber 02-00-129-6607), cost is $20 for members and $29 non-members. Learn to make the most of the purchased applications available for your
Smartphone. Students will learn to better manage their business with applicationssuch as Pocket Real Estate Wireless, TopProducer, the Supra Ekey and GPS systems.Students must have attended “Introduction to Smartphones” or be experiencedSmartphone users to attend this class.
Lunch and Learn UpdatesDo you have an outstanding MLS fine? ABoR now gives you the opportunity to
waive an eligible MLS fine once every six months by attending a Lunch and Learnsession. This course is also a great way to review the MLS Rules and Regulationsand stay current on changes to the rules. Lunch and Learn sessions are free to allACTRIS subscribers and include a pizza lunch. Upcoming Lunch and Learns willbe held on Friday, March 28; Wednesday, April 30; and Friday, May 23. To registerfor a free session, visit www.abor.com/courses and select the “MLS” tab.
By Socar Chatmon-Thomas • Coldwell Banker United REALTORS2008 Chairman • Austin Board of REALTORS
Don’t miss your chance to help out your profession’s political action committeewhile having a great time. The annual TREPAC Bowling Tournament will be heldon Thursday, March 6 from 11:30 a.m. to 4:30 p.m. at 300Austin. Registration cost is$150 per team and all registration fees are directly invested in TREPAC. Downloada registration form online at www.abor.com/pdf/BowlingFlyer.pdf.Prizes will be awarded for first-place team, middle-of-the-road team, lowest-
scoring team and high series for men and women. A best-dressed prize will beawarded to the team sporting the best red, white and blue uniform. Teams mustconsist of at least one woman and one REALTOR.Not up to bowling? Show your support for TREPAC by sponsoring the tourna-
ment. For more information, contact the Government and Community Affairsdepartment at 454-7636, ext. 1501 or [email protected].
Hands-on MLXchange Courses Now AvailableABoR has expanded its MLXchange course offerings. MLXchange Basic, Client
Relations, Designer Tool, CMA and MLXchange Advanced are now offered in theABoR computer lab, giving you a hands-on option for MLS training. You can alsosign up for open lab courses that allow you to explore commonly-used MLXchangefeatures, including client relations and Web sites, searching and CMA.To register for a hands-on MLXchange course, visit www.abor.com/courses and
select the MLS tab. Courses held in the computer lab are marked with the word“lab” next to the course title. Please note that to participate in hands-onMLXchange training you must bring your SAFEMLS token to class.
How Smart is Your Phone?Today’s buyers and sellers expect instant responses from their agents. ABoR
offers several courses to help you stay at the forefront of customer service by har-
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ABoR CHAIRMAN’S COLUMN
Top agents recognized by Coldwell Banker United, REALTORSThe Westlake office of Coldwell Banker United, REALTORS is proud to announce their Million Dollar a Month
Club for December 2007: Jana Birdwell, Kathleen Bucher, Jessica Dodge, Brian Fahey, Paula Greenfield, BarbaraGremillion, Tosca Gruber, Roselind Hejl, Betty Hood and Tonya Nieto.
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Austin Board of REALTORS® Foundation Hosts Barton Creek Tour of Homes Mar. 5On Wednesday, March 5, 2008, the Austin Board of REALTORS® (ABoR) Foundation will host the Barton Creek Tour of Homes, featuring nine multi-million-
dollar homes along Calera Court, Chalk Knoll, Escala, Mirador and Ravello Ridge Drive.“This certainly will be a fabulous event,” said ABoR Foundation Chairman Carol Medley Parker. “And it’s a great plus that every dollar REALTORS® pay to
attend the home tour goes directly to a scholarship for a deserving high school senior attending a Texas college or university. What we have is a win-win situa-tion: touring incredible homes and helping great students.” The event, which will be held from 11:30 a.m. to 2 p.m., includes a catered lunch. Tickets go on sale February 6 and cost $25. All proceeds will benefit the ABoR
Foundation. To purchase tickets, contact Laura Pagnozzi of United Title of Texas at 306-0122; Kara McGregor of Independence Title at 454-4500; or Rita Baroussein the Austin Board of REALTORS® Education Department at 454-7636.
The ABoR Foundation, representing more than 8,000 licensed REALTORS® in Central Texas, is a charitable organization that provides scholarships, conducts service projects in the community and helps REAL-TORS® and their families in the event of catastrophe. Established in 1978, the ABoR Foundation has awarded more than 230 scholarships to high school seniors to help families put their children through college.
Smith, Maguire join RE/MAXCapital CityRE/MAX Capital City is proud to
announce its newest agents Scott Smith andCynthia Maguire.Scott joins us from Prudential Texas Realty. Cynthia grew up in the Midwest and has a
B.S. in Marketing with a con-centration in InternationalBusiness from MiamiUniversity, Oxford, Ohio.Cynthia brings a strong busi-
ness background to the teamand excels in negotiation,client customer care, listeningto her client's concerns/ques-tions and observes high busi-ness ethics.We are excited to have them
Women’s Council of REALTORS(WCR) meeting changes venue
The Feb. 21st WCR Networking meeting will be held at theBalcones Country Club at 8600 Balcones Drive.Attorney Laura Fowler will be the guest speaker. She will
present “How to Avoid Being Sued, Grieved or Indicted.”Networking and registration begins at 10:30 a.m., lunch is from11:45 to 1:30 and the MCE presentation is from 1:30 to 3:30 p.m.
Rogers joins local realestate companyColdwell Banker United, REAL-
TORS Westlake Office is pleased toannounce that Ryan Rogers hasjoined their team of professionalsales associates. Ryan is a graduateof Southwest Texas State Universitywith a degree in Consumer Science and a minorin Business.
Rogers
February 2008 RReeaallttyy LLiinnee ooff AAuussttiinn wwwwww..rreeaallttyylliinneeoonnlliinnee..ccoomm 5
888-KB-HOMES kbhome.com
and 5% for every sale that closes thereafter! and 5% for every sale that closes thereafter!
homes. 3% Realtor commission is paid in full at slab within 2 weeks of slab pour on built to order homes only, excluding Fairway Estates in Circle C Ranch, and will be processed after the foundation is poured. In addition, buyer must be financing home through Countrywide KB Home loans as an owner occupied primary residence. Any
“Bonus” commission is paid at close of escrow only. Commission is paid on base price and lot premium only. Studio options are not factored into the calculation of any commissions paid. If any commission is pre-paid and the buyer doesn’t close on that property, that real estate agent will no longer be eligible for any future pre-
payment of commission. Realtor must be procuring cause of sale and accompany buyer to or register the buyer at the community before sale date. *Sale must close escrow to qualify as a sale for purposes of determining graduated commission rate. Any pre-payment or bonus program is subject to change without notice.
First Sale*:
3%commission
Second Sale*:
4%commission
Third Sale*:
5%commission
First Sale*:
3%commission
paid at slab pour*
Second Sale*:
4%commission
3% paid at slab pour*, 1% bonus at closing
Third Sale*:
5%commission
3% paid at slab pour*, 2% bonus at closing
Berdoll Farms • from the $110’s • (512) 247-6174ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
5337 Mathra E-2177-C 3/2.5/2 $160,768
12808 Sexson Ridge E-2320-A 3/2/2 $161,575
5409 Manowar Stretch F-2149-C 3/2.5/2 $150,219
Meadows at Berdoll • from the $120’s • (512) 247-6174ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
5809 Nijmegan E-2962-B 4/2.5/2 $194,389
13008 Spiers Way N-2621-A 4/2.5/2 $165,939
Enclave at Circle C • from the $200’s • (512) 432-0107ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
11213 Bastogne Loop L-2446-B 3/2/1 $337,212
7625 Brecourt Manor L-2446-B 3/2/1 $358,465
7524 Brecourt Manor L-2763-A 4/2.5/2 $383,703
Greenridge • from the $160’s • (512) 990-5304ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
309 Boone Valley H-1893-1 3/2/1 $191,217
4504 Cisco Valley H-3859-1 4/2.5/2 $273,461
19812 Cheyenne Valley H-3859-1 4/2.5/2 $257,154
McKinney Heights • from the $110’s • (512) 282-0014 ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
9121 Ipswich Bay Drive B-1659-A 3/2/1 $170,354
8905 Cornish Hen W-2408-C 3/2.5/2 $170,667
6736 Cornish Hen W-2488-E 4/2.5/2 $164,893
Lakes at Northtown • from the $160’s • (512) 670-0217ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
820 Mahomet Drive A-1659-B 3/2/1 $190,694
816 Mahomet Drive A-2325-C 3/2.5/2 $217,617
808 Mahomet Drive A-2531-B 3/2.5/2 $223,875
Oak at Twin Creeks • from the $210’s • (512) 292-3652ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
10309 Grizzly Oak L-3457-A 3/2.5/2 $301,669
Sage Meadows • from the $120’s • (254) 780-9037ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
8608 Starview C-2962-8 4/2.5/2 $186,116
8518 Starview C-3288-7 4/2.5/2 $212,017
8205 Sage Meadow C-3635-7 4/2.5/2 $211,903
Village of Sage Meadows • from the $120’s • (254) 780-9037ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
713 Green Pasture Drive A-2755-C 3/2.5/2 $199,039
Silverado Ranch • from the $160’s • (512) 260-5805ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
510 Whistler’s Walk L-2679-D 3/2.5/1 $277,396
611 Clover Flat C-1960-7 3/2/1 $196,772
613 Clover Flat C-2855-7 4/2.5/2 $244,227
SpringTrails • from the high $150’s • (512) 990-5304 ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
713 Willow Walk SL-2620-B 4/2/1 $230,906
409 Springbrook Road SL-2958-B 5/3.5/2 $269,170
416 Springbrook Road SL-2137-B 3/2/1 $207,983
Summerfield • from the $110’s • (512) 365-3262 ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
703 Big Sur E-2177-A 3/2.5/2 $152,014
606 Big Sur E-2425-A 4/2.5/2 $151,698
504 Big Sur E-2667-A 4/2.5/2 $172,121
University Park • from the $120’s • (512) 863-8363ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
2027 Ashberry Trail F-2368-C 3/2.5/2 $160,980
2714 Perkins F-2368-C 3/2.5/2 $186,091
2726 Perkins F-2488-E 4/2.5/2 $184,390
Waterleaf • from the $110’s • (512) 262-2117ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
131 Japonica Court A-1659-A 3/2/1 $146,961
131 Tower Drive F-1340-C 3/2/1 $140,295
Westwood • from the $120’s • (512) 528-1371ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
2110 Woodway Drive C-2070-8 3/2/1 $169,033
2111 Woodway Drive D-1201-1 3/2/1 $136,811
208 Deercreek D-1698-2 3/2.5/2 $155,080
Terraces at Woodlake • from the $130’s • (512) 931-2510ADDRESS PLAN#/SQ.FT. BD/BA/STORY PRICE
332 Cliffwood Drive C-2105-7 3/2.5/2 $182,058
324 Cliffwood Drive C-2400-8 4/2.5/2 $187,639
317 Cedar Lake Blvd. C-3635-7 4/2.5/2 $218,952
Great selection of ready for move-in homes:
wwwwww..rreeaallttyylliinneeoonnlliinnee..ccoomm RReeaallttyy LLiinnee ooff AAuussttiinn February 20086
Bobby Kruger of RE/MAX Austin takes notes at the real estate assistance courselead by Rita Barousse, an MLS trainer for the Austin Board of REALTORS.
NAHREP presidentVictor Montalvo,far right, attendsF o r e c l o s u r ePrevention andAwareness Weekwith policymakersincluding TexasRep resen ta t i vesMark Strama andJose Menendez,National NAHREPchairman Felix DeHerrera, nationalFreddie Mac repre-sentative BeckyFroass and U.S.Rep. MichaelMcCaul.
Gary Warren andE l i z a b e t hBrademan, both ofLegacy Homesarrives at the HomeBuilders Associationof Greater Austin,where they visitedwith Nicki Tyler ofStewart Title, priorto hearing the 2008housing forecastfrom Metro Studyrepresentatives.
View or Purchase the pics
you see in Realty Line at
www.realtylineonlin
e.com
Keller Williams Realty Lake TravisAnnounces It’s 2008 Agent Leadership Council
Amber Hart Cyndi Pool Gene Arant Gregg Klar Johnny Cuchia
Kim Bailey Lori Wakefield Mary Hickey Peg Braxton Peggy Schatz
February 2008 RReeaallttyy LLiinnee ooff AAuussttiinn wwwwww..rreeaallttyylliinneeoonnlliinnee..ccoomm 7
whyryland?HOUSEWORK’S ENERGY-EFFICIENT SYSTEM“Ryland's HouseWork’s program is a great way to join the 'Go Green' campaign. It's oneof the main reasons I recommend Ryland Homes to my clients over other homebuilders.HouseWork's saves you up to 40% on energy costs with features such as improved insulation, fresh air ventilation and sealed ducts. Ultimately, HouseWork's can help lowerAC bills, waste less water, and cut costs in areas you never thought possible.”
- Realtor, San Antonio Area
I Bring Myclients to
Ryland forenergy
efficient homes
ryland.com
Grand Openings
Thursday, Feb. 7th!Knolls of Woodlake (210) 651-9692 From the $170sSaturday, Feb. 16th!Bavarian Forest (210) 372-9045 From the $200sSaturday, Feb. 16th!Westover Valley (210) 520-5697 From the $160s
Thursday, Feb. 21st!Sundance Ranch (830) 981-8228 From the $370s
For all our community info and driving directions, visitRYLAND.COM/SA or call 877-77-RYLAND
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Miranda Anderson and Lance Myhre, both of DHI Mortgage, attend theJanuary luncheon at the AMBA meeting at the Renaissance Austin Hotel.
Amanda Sheppard,center, congratu-lates Mary AnnHarris and ScottMartin, who wereboth Bronze Medalwinners at the KellerWilliams Realtyawards ceremony,which featured greatviews of Lake Travis.
Mary Mealy ofRealm Real Estatewelcomes attorneyMonica Capuanoto the Januarymeeting of theNational Associationof Hispanic RealE s t a t eProfessionals.
View or Purchase the pics
you see in Realty Line at
www.realtylineonlin
e.com
February 2008 RReeaallttyy LLiinnee ooff AAuussttiinn wwwwww..rreeaallttyylliinneeoonnlliinnee..ccoomm 9
• To be a magnet for career-focused REALTORS®with diverse backgrounds and a high level of profes-sionalism.• To be a strong organization with the resources
and infrastructure necessary to fulfill our mission andrealize our vision.
Women's Council of REALTORS® ValuesThe Power of Relationships—Success in business
today is achieved through positive, productive rela-tionships. The Women's Council of REALTORS® provides an environment ofcollaboration in which members can form, build and maximize relationshipsfor business and personal success. When members share their time, talent andexperience, the entire industry is advanced.Professional Credibility—Members of the Women's Council of REAL-
TORS® are established career professionals. We operate based on a sharedvalue system of integrity, respect, consistency and a commitment to excellenceand continuous development.Diversity—The membership experience is enriched through the celebration
of and active outreach to the full diversity of our industry. At the same time,the strength of the organization lies in what unites us all - our shared values.Participation—Active participation increases membership value.
Participation in the Women's Council of REALTORS® is the opportunity tocontribute to change, and to be changed, personally and professionally.Success—Success in business brings credibility, influence and greater
opportunity. For women, especially, wealth creation through business successalso leads to long-term financial security, greater independence, and morequality of life choices.Influence—Positive change will come from the greater inclusion of the
women's perspective in positions of influence in the real estate industry andin the broader community.
Save the dates!March 27 – Speaker Charles McMillan – President-Elect NARApril 24 – Cultural Diversity Bake OffMay 6 – WCR Fashion Show
By Linda Hall • Realty World, John Horton & Associates2008 President • Women’s Council of REALTORS
As we are into the “meat and potatoes” of the year, I want to share theMission, Vision, Goals and Core Values of the Women’s Council ofREALTORS. Renew or join and share in our excitement! Make the most ofyour membership by volunteering.
Women’s Council of Realtors Mission Statement We are a network of successful REALTORS® empowering women to exer-
cise their potential as entrepreneurs and industry leaders.
Our Vision Through our influence as successful business professionals, women will
effect positive change in the profession and in the broader community.
Our Long-Term Goals• To be the source of education and business tools focused on the needs of
women REALTOR® entrepreneurs at all stages of development.• To be a dynamic, accessible network, linking resources and member
expertise to drive business success.• To build, support and promote strong leaders for the industry and the
broader community who are advocates for property rights and homeowner-ship.• To be the voice for the achievement and impact of women in real estate.To be sought after as a partner with other organizations to advance com-
mon objectives.• To be a network of strong chapters that consistently deliver value and
provide a collaborative, trusted, welcoming environment in which memberscan achieve their business goals.
KKnnoowwlleeddggee IIss PPoowweerr!!
WCR PRESIDENT’S COLUMN
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Patricia Wagner, Nicole Cooke and Pat Haywood kick off a new year at a recentAustin Mortgage Bankers Association meeting. Patricia and Pat are with DHIMortgage and Nicole is with DHI Title.
Broker/owner MarkMinchew ofRE/MAX AustinAssociates enjoysvisiting with agentsand staff at a sur-prise celebration inhis honor atCarmelo’s. Thecompany recentlycelebrated its 35thanniversary.
Bob Ross andMargaret Rosscatch up withDennis Ciani ofPacesetter Homesat the HomeBuilders Associationof Greater Austin tosee how the Austinmarket is projectedto perform in 2008.
View or Purchase the pics
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Courtney Kirk(512) 496-2718
Crystal Falls, Leander
2301 Ambush Canyon .47 acres Golf Course $89,9502305 Ambush Canyon .57 acres Golf Course $89,9503309 Crystal Falls Pkwy Bluff site with views $89,950808 Mission Hills Hill Country Views $119,950
The Ranch at Delaware Creek, Burnet
Sunday Drive, Lot 2 .44 acres Interior Site $39,900
The Bluffs at Steiner Ranch, Austin732 Zen Gardens 2.21 acres Expected Lake Views $232,000
Lake Forest, Round Rock1110 Pine Forest Heavily treed $99,9501114 Pine Forest Heavily treed $99,950
Cimarron Hills, Georgetown
River Chase, Georgetown
100 Waterstone .59 acres Cul-de-sac Site $99,950101 Waterstone .53 acres Cul-de-sac Site $99,950103 Hammerstone .90 acres Cul-de-sac Site $99,950
520 River Chase 1.82 acres River Frontage $251,000504 River Chase 1.74 acres River Frontage $232,000
Escalera Ranch, Georgetown
104 Escalera Pkwy Heavily Treed $175,000
Custom Build on one of many beautiful home sites! Buyers may choose their own builder.
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Matt Stillwell andTiffany Stillwell dis-cuss the state of themarket with KentonBrown of SenteMortgage andDonna Bailey at theJanuary meeting ofthe Austin MortgageB a n k e r sAssociation. Tiffanyand Donna are withthe Law Offices ofPatten andKarlseng.
A m a n d aMatragrano, LarryCarter and ToniaJones, all of CentexHomes, await theirhonored guests atthe company’sMillionaires Clubcelebration andawards ceremony atthe Barr Mansion.
Mary Hickey and Warren Chirhart, both Keller Williams Realty are honored fortop listings taken, dollar volume, for individuals at the company’s awards cere-mony at the Lake Travis Market Center.
View or Purchase the pics
you see in Realty Line at
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on the importance of continuing education. Good – putthat to work for you. Not everyone knows where to findaffordable sales strategy seminars that teach you work-able new skills and will give you a real advantage (insteadof pushing a gimmick or trying to sell you a book). The HBA hosts frequent education opportunities for
our builder members as well as Austin area REALTORS.We’re committed to making sure Central Texas familieshave access to the most professional builders and highquality housing available at every price point, as well as a pleasant buying experi-ence; what better way to ensure quality than through education? Taught by nation-ally renowned, award-winning experts, these courses bring you proven strategiesfrom the nation’s top sellers at a very affordable price. We offer them through ourSales and Marketing Council as part of our commitment to education, to connectinghomebuyers to affordable new homes, and to connecting with Austin areaREALTORS. Coming up this month is your chance to hear from one of Builder Magazine’s
Power 50, Bob Schultz, MIRM, CSP. Schultz is widely recognized as NorthAmerica’s foremost new home sales and management expert. The challenging timesthe home building industry is now facing are nothing new to him. In the mid-70s,through the housing recession caused by the Arab Oil Embargo, and again in theearly 80s with 18+% interest rates and another huge downturn, he engineered manyextremely successful programs for builders and developers and workouts for REITsand major financial institutions. On February 21–22, Schultz and the New Home Specialists will present three
strategy-packed seminars: A Dozen Strategies to Boost Your New Home Sales Powerin a Challenging Market (TREC/MCE approved). Bob Schultz teaches a dozenabsolute strategies that, when implemented, will immediately increase your sales—no matter how much you are presently selling. He will challenge you to answer thequestion, “Doing what you’re doing now, the way you are presently doing it, howmany sales are you missing?” Then he will teach you the techniques that will helpyou capture those missed sales.The Market Has Changed! Have You? Bob Schultz will present concepts and
strategies that will cause youto “think through” the possi-
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By Gary Henley • Henley Homes, Inc.2008 President • Home Builders Association of Greater Austin
As we move through the first quarter of 2008, the Austin area new homes marketwill most likely continue to level out; our multi-year growth streak tempered by thefallout of a nationwide downturn. For most, it’s nothing to panic about. In terms ofpricing, homes in Austin are still relatively affordable for the average family. Still, itnever hurts to be prepared, and as the market becomes more challenging, less well-established and less aggressive REALTORS may find themselves in a bind.What can you do? Whatever your particular strategy when staking a claim on
your share of the new homes market, now is the time to be proactive. Brush up onyour closing skills, set incremental goals, even get up early and attend that network-ing breakfast you’ve been skipping the past few months. No, we’re not joking. In achallenging market, REALTORS who have been in the business longer will have aleg up. They probably have a larger network and a longer pipeline, for one. Also,they’ve most likely survived more severe downturns than the one we’re experienc-ing, either in the past or in other markets. They know when to kick it into high gearand experience tells them which tactics to use to weed out the competition.It can be a tricky game, but you too can play it, even if you’re fairly new to the
business. The good news is that there are those out there who want to help youbecause it’s a mutually beneficial deal. These are the builders. If you didn’t have thechance in 2007 to reach out to Austin area builders and developers, make that a pri-ority in 2008. Make your search a cinch and start with the Home BuildersAssociation (HBA) of Greater Austin, at www.AustinHomeBuilders.com. Our mem-bers are always glad to know a good REALTOR and make a new friend in the com-munity, and when times are looking a little scarce for REALTORS, builders, orhomebuyers, this working relationship can be a beautiful thing for everyone.Next on the agenda: make sure your sales skills are sharper than a tack. Why, you
ask? Everyone’s been to real estate school and for some, this is just another lecture
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Mike Kolar of Kolar Advertising and Dena Jost of Heritage Title attend a dinnerat the Home Builders Association of Greater Austin, where they heard the hous-ing forecast for 2008 provided by Metro Study.
ABoR’s RitaBarousse, stand-ing, prepares totrain these REAL-TORS at a recentMLS session, whichwas part of their realestate assistanteducation.
Meri Krause ofCount on Us Realtyshares stories abouther three dogs whilevisiting with KellyArnold of StewartTitle at the title com-pany’s recent openhouse at itsSpicewood Springsoffice.
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David McMillan of Land Mortgage, The McMillan Team, joins Mary Lynn Gibbsof Keller Williams Realty at the Keller Williams Realty annual awards breakfast atthe Lake Travis Market Center.
Mention Elvis andthere is sure to be acrowd— and food,just as there was atthis happy hour cel-ebration at WilshireHomes inPflugerville com-memorating TheKing’s birthday.
Phyllis Avery ofFirst American Titlewelcomes ElaineGarner and JeanneAnn Klein, both ofKeller WilliamsRealty, to an updateon the economicforecast. FirstAmerican Title andMission Mortgagehosted the event.
View or Purchase the pics
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Breed & Associates understands the time pressures that all realtors, lenders and borrowers face –
everyone deserves to have their deal close as quickly as possible.
We offer a 48 Hour Guaranteed* turnaround time on appraisals to alleviate your worries.
While many lenders shift their focus to refinances, you can relyon Harper Ray’s Ultimate Lending Group to consistentlyprioritize your clients’ purchase transactions. Harper will guide them – and you – through each step, ensuring a stress-free, seamless home buying process for everyone involved. Call Harper today for more information on her services.
Your clients willlove Harper Ray!
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tions can answer one of the first big questions held by buyerprospects: How much can I afford? Of course, the mortgagepayment is just the start of the answer to this all-importantquestion.
Taxes and insuranceProperty taxes can come as a big shock to first-time
homebuyers. Experienced homeowners can also find them-selves in a bind if tax amounts are not properly figured intoa budget. You can easily determine the current tax rate inyour area and apply it to an offer price to come up with a potential tax bill. The resultmay be very different than what the current owners pay, due to exemptions andappraisal caps. You can also show a buyer the trend in property values in your marketover the past several years. This gives them an indication of how that tax bill mightgrow in the near future.Insurance rates vary depending on the insurer, deductible amounts, the property
itself, and other variables. An approximate range, though, can give a buyer a feel forwhat additional monthly costs will be involved in owning a home. Don’t forget to dis-cuss PMI with a buyer when that might apply.
Maintenance costsWhat will home maintenance cost on a home? The answer once again depends on
a number of factors. Some projections peg the amount somewhere between 1% and 4%of the purchase price of the home each year. Whatever figure you share with buyers,you are getting the point across that there are additional costs associated with home-ownership. Few people will want every last number and statistic you can present them. But any
client can benefit from your knowledge of them.The Williamson County Association of REALTORS provides information for your
benefit in order to help you serve your clients—weekly stats, weekly newsletters,numerous MCE classes and other market related information—visit our Web site atwww.wcaor.org. You as a REALTOR are a professional and as REALTORS we are obli-gated to know and pass along any information that will help serve our clients. If yousee something you are not getting thru this Association, please let us know because wevalue your membership. If you’d like more information to help you in your businessplease e-mail us at [email protected] with your request.
By Gary Cocanougher • Avalar Real Estate2008 President • Williamson County Association of REALTORS
As a Williamson County Association of REALTORS member, you have access tonumbers and statistics that may help your clients make good decisions while helpingyou stand out as a professional in your field.What’s in a number? Plenty, if an agent knows how to determine it, analyze its rel-
evance, and use it to make sound real estate decisions. That’s where you come in. Yourability to help people understand dollar amounts and statistics can help you get hired,gain the confidence of clients, secure referrals, and win repeat business. Consider thefollowing areas where you can shed some numerical light on a buyer’s or seller’s situ-ation.
Market factsWhat have average and median home prices been doing in your area recently? How
does this break down in different price ranges? What about months’ inventory or num-ber of days on market? Sharing this information with clients—buyers and sellers—establishes a solid foun-
dation for your recommendations. Prospects also will be interested in comparisons ofyour personal stats with the market in general. For example, if your selling-to-list-priceratio is higher than the market average, or if the average days on market for your prop-erties is lower, tell people.
Loan paymentsYou don’t need to approximate loan payments in your head, though that can be
impressive. You should be able to quickly come up with an estimated loan payment,whether with a calculator, a printed table, or a Web-enabled mobile device. Anotherhelpful calculation: how much a certain amount of purchase price will raise or lower amonthly payment. Your proficiency at estimating payments for various interest rates and loan dura-
SSttaattiissttiiccaallllyy SSppeeaakkiinngg
WCAoR PRESIDENT’S COLUMN
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E.J. McKinney and Gregg Klar of Keller Williams Realty are the third place teamfor top listing units taken. The team also won the Eagle Award at the company’sawards breakfast at Lake Travis.
Aldo Berdvo ofCentex Homes wel-comes RayGonzalez andAraceli Gonzalez,both of CasaGrande Realty, tothe Barr Mansion,where top sellerswere recognized atthe Millionaires ClubCelebration Dinnerand AwardsCeremony.
Doren Carver, pub-lisher of Realty Line,gets tips on how toimpersonate “TheKing.” Later, hewent shopping forblue suede shoes.
View or Purchase the pics
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1 MORNINGSIDE
Coming Soon210.662.0066
2 CHESTNUT COMMONS
From the $150’s512.469.0842
3 ENCLAVE AT BRUSHY CREEK
From the $130’s512.846.1238
4 EMORY FARMS
From the $170’s512.846.1084
5 STONEWALL RANCH
From the $200’s512.846.1238
6 OLD TOWNVILLAGE
From the $180’s512.846.1238
CLOSE OUTSPECIALS!Visit Stonewall Ranch in Liberty Hill
and Old Town Village in Leander
and take advantage of Incredible
community Close Out Specials.
Man
chac
a Ln. 95
95
29
Pflugerville
Manor
Taylor Leander
Liberty Hill
Georgetown
Elgin
Bastrop Kyle
Cedar Park
FM 2243 South Street
FM
146
0
FM 1431
FM 6
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FM 1825
MLK Drive
Cou
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Line
Roa
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County Line Road
Blanco Woods Dr.
FM 2222
Parm
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FM 9
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Parmer Ln.Des
sau Rd.
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Austin
A R M A D I L L O H O M E S . C O M
Realtors must accompany clients on their first visit to each sales office. Subject to qualification with preferred lender. Prices subject to change without notice.Offers may be withdrawn at any time without notice. See your Sales Consultant for details. REVISED: 11/06/2007
CLOSING OUT
NOW OPEN
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Mary Ann Nations and Rise Johns share a moment before the awards areannounced at the Keller Williams Realty awards breakfast. The Rise Johns Teamwalked away with a gold medal.
Tiffany Cavin ofRE/MAX Heart ofTexas follows KristySmallwood, KellyArnold andB a r b a r aSchroeder, all ofStewart Title, asthey show heraround the titlec o m p a n y ’ sSpicewood Springsoffice during arecent open house.
Vicki Harris ofABoR, MarioCasarez of ExitRealty and BrettHumphries ofRealm Real Estateenjoy food andfriendship at theNAHREP meeting atthe Holiday Inn.
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Steele Jackson, division sales manager for Centex Homes, presents RachelCarter of Realm Professionals with a $10,000 check in recognition of her superbsales record in Centex Homes communities.
Holly Allen, SheilaRosart and PearlJones, all of KellerWilliams RealtyLakeway, supportfellow agents asthey are honored atthe company’sawards breakfastoverlooking LakeTravis.
Jack McCool andDoug Land, both ofCapital CityS o t h e b y ’ sInternational Realty,arrive at theLakeway ActivityCenter to learn whatthey can expectfrom the housingmarket in 2008.Mark Sprague ofR e s i d e n t i a lStrategies providedthe forecast. FirstAmerican Title andMission Mortgagehosted the event.
View or Purchase the pics
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centexhomes.com
ROUND ROCK
KYLE
AUSTIN
NORTH
LAKETRAVIS
PFLUGERVILLE
HUTTO
MANOR ELGIN290
1
71
973
PARMER
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ILDEMEISTER
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BUDA11
MAIN ST.
1626
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12. Green Meadows$120s - $150s312-2229
1. Westview Meadows$120s - $180s260-0289
3. The Retreat at Blackhawk$140s - $210s632-6305
6. Stirling Bridge$150s - $180s 272-4985
7. Elm Creek$120s - $190s 281-0190
11. Garlic Creek$150s - $240s312-2107
13. Southlake RanchLow $100s - Mid $100s262-3100
4. Royal PointeMid $100s - $200s252-0583
5. Edinburgh GardensMid $100s272-4985
9. Woodland Hills$130s - $180s926-1971
14. The Terrace at The Preserve$250s - $400s402-1889
2. Creek Bend$120s - $210s759-2948
10. Los Cielos$120s - $160s247-9023
8. Village at Elm Creek$100s - $130s 281-3993
The select neighborhoods of Centex Homes
Close-out
Prices subject to change.
New
New
Close-out
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Rose Costas, NAHREP director of education for the Austin chapter, helps localpresident Victor Montalvo lead the January meeting at the Holiday Inn.
Members of the $99club do their part tosupport the TexasReal Estate PoliticalAction Committee.Investors were rec-ognized at theAustin Board ofREALTORS appreci-ation lunch andpresentation.
ABoR trainerMarcie Roggow,standing, givessome advice toArlene Knapp ofKeller WilliamsRealty and DorisCline of ColdwellBanker UnitedREALTORS, at thereal estate assistantcourse.
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February 2008 RReeaallttyy LLiinnee ooff AAuussttiinn wwwwww..rreeaallttyylliinneeoonnlliinnee..ccoomm 25
look for is reliability, says Breed. He points out that purchasing a home is the largestinvestment most people make in their lifetimes. An unreliable appraiser can causeproblems with financing and associated timelines and can even affect bargainingposition. A poor appraisal can actually result in a buyer paying too much for a prop-erty. “The people with the money rely on appraisers to establish fair market value—for a reason.”While an appraisal isn’t the most time-consuming component of a transaction, it
does require extensive research. Breed says the on-site part of the appraisal is usual-ly under an hour, however the final report typically runs 20 to 24 pages. Given accessto a property, he says Breed & Associates will complete the appraisal in 48-hours(thus the company’s 48-Hour Guarantee). “We understand that everyone is underp r e s s u r e ,from bor-r o w e r s ,underwrit-ers, loan offi-cers to theREALTORSthemselves.E v e r y o n ewants toclose theirdeal asquickly aspossible, sowe feel we do our part by offering our 48-Hour Guarantee turnaround time on pur-chases.” He says too, that the accuracy of the appraisal is so important since thefinancing of more than 95 percent of all purchases relies on third party lenders, andthese lenders rely almost exclusively on the appraisal when making their decision onthe loan. “An appraisal of questionable reliability, reasoning or quality can throw awrench in even the most smoothly executed transaction.”After running his family’s restaurants (The Kitchen Door), Breed is familiar with
what customer service means, and he applies these concepts to his clients and busi-ness model. “We really do our best to make sure everyone involved is pleased withour part of the transaction—and yes, we do grovel if we have to.”
By Melinda SeifertCONTRIBUTING WRITER
“We grovel to please,” says Corey Breed, owner of Breed & Associates, the Austin-based residential appraisal group that opened its doors in 2001. The company spe-cializes in Jumbo, FHA, Conventional, Land, Interim Construction and “Subject To”appraisals. Breed describes his company as organized, and says each employee is acollege graduate with great communication skills. “We offer a 48-hour Guarantee. Wedo what we say, when we say—and this alone sets us apart from our competition.”Breed describes the appraisal process as an orderly and concise method of reach-
ing an estimate of value. It means defining the problem or situation, data collectionand analysis, application of the three approaches to value (market data approach,cost approach and income approach), reconciliation of value indications and a finalestimate of defined value. Typically, the appraisal documents the condition of a prop-erty inside and out, with consideration for configuration of the property, moderniza-tion or functionality, and should also include any updates or remodeling as well asthe overall quality of construction. The information is used by the appraiser in theoverall comparison process. Square footage is estimated for the gross living area.Porches, garages, covered patios and outbuildings are also accounted for, but are con-sidered in the valuation separately from the gross living area. He adds that whenestablishing value, the “sales comparison approach” is generally the most reliable,due in part to the sheer number of sales in the Austin area, the great job byREALTORS in the area, and the availability and accuracy of the MLS.” To confirmestimated values, he also looks at the income producing possibilities in a propertyand the replacement value.Breed says an appraisal covers all the marketable aspects of any property, and then
compares it with similar sales within the same area. He explains that while the salesdata is reliable, its application in the appraisal itself is subjective—and therefore opento interpretation and even abuse. In an appraisal, one of the most important things to
BBrreeeedd && AAssssoocciiaatteess
ASSOCIATES IN PROGRESS
“We offer a 48-hour Guarantee.We do what we say, when wesay—and this alone sets usapart from our competition.”
- Corey Breed
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Paul Raney of First State Home Loan talks about reverse mortgages to AARP membersat the Ben Hur Shriner’s Hall.
Amber McDonald, Christy Reynolds and Tara Thomason, all of Centex Homes, greet LilyHernandez and Chris Hall, both of Fern Hernandez Realty, as they arrive at the Barr Mansion,where Centex Homes hosted the Millionaires Club Celebration Dinner and Awards Ceremony.
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Mike McCoy of Mission Mortgage welcomes guest speaker Mark Sprague of ResidentialStrategies to the economic forecast at HBA hosted by First American Title and MissionMortgage.
Strong sales skills of the JKB Realty Group make them Platinum Medal Winners at theKeller Williams Realty awards breakfast overlooking Lake Travis.
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Chris Sachs, center, division vice president of JB Goodwin Realty’s WilliamsonCounty office, shares the spotlight with Gay Puckett and Janet Dean of thecompany’s northwest office at the RedWall Gala for Dell Children’s Hospital.
Scott Bulger ofWilshire Homes andRoger Buraimoh ofKeller WilliamsRealty get tips from“Elvis” on how tomake the ladiesswoon. They wereamong those whoattended the ElvisBirthday Bash atWilshire Homes inPflugerville.
Becky Homer andSteve Homer, bothof Keller WilliamsRealty, enjoy thebeauty of the BarrMansion, wherethey were amongselected guests atthe Millionaires Clubcelebration dinnerand awards cere-mony hosted byCentex Homes.
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Dee says she was first encouraged togive real estate a try when she was stillnew to Austin, by the broker who sold herfamily their first home in Austin. She saysshe had no idea it would become such apassion. She opened her own firm,Village Realty, in 1981, just one year afterstarting out, at the unfortunate time wheninterest rates were in the 18 to 23 percentrange. After 12 years, she was ready tofocus more on client relationships andselling real estate than on running herown business. She joined PrudentialOwens Realty and was there for sevenyears before joining Keller WilliamsRealty in 1999. “Clients ask if I get tired of looking at
homes” says Dee. “My answer isabsolutely not!” She adds that if it werenot for the time she chooses to spendworking directly with clients, and the nec-essary paperwork, she would spend evenmore time driving around and looking atthe fabulous homes that make Austin sospecial. Dee believes that having incredi-ble staff members to help support thebusiness is the key element that allows herto follow her passion. Today, her threesons are grown and married, giving herthree “surrogate” daughters, and fourgrandchildren. Her oldest granddaughteris a freshman at A&M, and her grandsonis a junior at Cedar Park High School. Herother two granddaughters, ages three and
eight, take ballet and compete in rodeobarrel racing events. Along the way, frombeing a Mom to her three boys to being agrandmother, Dee has managed to buildand run a successful business, accruesome enviable accolades and still enjoyevery day in the business. Dee is an accredited member of the
Million Dollar Guild in the Institute forLuxury Homes Marketing. She is a chartermember of the Austin Elite 25 and hasbeen a member every year since its incep-tion 14 years ago. She has been the #1Individual Agent for Keller Williams inAustin for the past seven years; the #2Residential REALTOR in Austin in 2003,2004, and 2005; #2 Individual Agent forKeller Williams Nationwide in 2006; #1Individual Agent for Keller WilliamsNationwide in 2003 and 2004; and hasachieved more than $600 million in suc-cessfully closed transactions during hercareer.Far more important than awards,
recognition or honors, Dee says what shegets from the business is much deeper; thereal reward is the often life-long relation-ships she builds with her peers as well asher clients. “I cherish the friendships andbusiness relationships, and even thoughwe compete for listings and buyers, thewonderful friendships come first.” Deesays she feels true compassion for bothclients and fellow REALTORS, treating
them all with equal dignity and respect. “Iam what I am, and I will always be truth-ful and faithful.” And she does it all withthe same sense of humor she integratesinto her life. “I feel humor is very impor-tant in keeping us all sane,” says Shultz.When not working, she enjoys watch-
ing her grandchildren at “whatever theyare doing.” When she has time she enjoysreading. Dee describes her perfect Fridaynight as, “going to a movie, a hot dogsmothered with jalapenos and mustard, ahuge sack of popcorn, and a root beer.” Toher that’s a real treat. Of all her accomplishments, Dee says
that nothing compares to raising “threeabsolutely fabulous children.” She saysstaying healthy so she can continue work-ing is definitely on her list of ongoinggoals. She adds that she doesn’t have all-encompassing goals—she runs her pro-fession as a business without gettingcaught up in too many specific goals. Andshe says she realizes that may not be thesmartest way to look at things, but it’show she is most comfortable. As forfuture goals, Dee says they probablyhaven’t changed much—she just wants alittle more mad money to buy moreexpensive shoes and purses. On a serious note, Dee acknowledges
that, “I have been very blessed and ameternally grateful for everything that hascome my way in life.”
AAGGEENNTT SSPPOOTTLLIIGGHHTT
Dee Shultz
Keller Williams RealtyLuxury Homes Division
Dee Shultz, director of KellerWilliams Luxury Homes division,started her career in real estate 27years ago, when her youngest sonswere in the first and second gradeand her oldest son just starting highschool. She says she wanted to “getout and meet people who talked inmultiple syllables…people whosemeat she didn’t have to cut.” Shewanted flexible hours and wanted toearn enough “mad money” to buylots of shoes and purses—andmaybe break even. Since then, shehas certainly achieved those initialgoals, and more.
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Robert Fields andMary Fields, both of New Home Locators, get ready to enjoya lovely dinner at the Barr Mansion. They were among the selected guestsCentex Homes invited to the Millionaires Club celebration dinner.
Cheryl Tucker ofThe Best Agents inTexas, MariEdwards of WilshireHomes and LindaHall of Realty World,John Horton andAssociates get allshook up at the firsthappy hour of theyear, which washeld at WilshireHomes inPflugerville to com-memorate Elvis’sbirthday.
Lori Wakefield,Holly Mace-Massingill andMary Hickey allearned top closedvolume for individu-als at the KellerWilliams Realtyawards breakfast atthe Lake TravisMarket Center.
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s o n a l i z etheir homeby choosingf e a t u r e sfrom a mul-t ip l e -pageoption listor by visit-ing the dec-orating cen-ter withthousandsof selec-tions. And,D.R. Hortonis located in all the places buy-ers want to call home: Kyle,Buda, South Austin, Manor, Hutto, Round Rock, Cedar Park, North Austinand Leander.One of the things that distinguishes D.R. Horton from other builders is its
long-term philosophy. Conmpany executives realize that if they want to havelong-term success, they have to treat all of their customers right, includingtheir employees, homebuyers and REALTORS. D.R. Horton in Austin welcomes REALTOR participation and it shows. Last
year, it was more than 84 percent. Management realizes that REALTORS areimportant in the homebuying process and encourages REALTORS to visitcommunities so they can work with REALTORS to find the appropriate homefor their client.REALTORS looking for a new home to sell should start with D.R. Horton.
The company has a wide variety of product, and its communities are locatedin just about every submarket in Austin. With a co-brokerage rate, the compa-ny is obviously focused on working successfully with the REALTOR commu-nity. Professional sales consultants can make a sale seem effortless. REAL-TORS can literally drop their client off at one of D.R. Horton’s communitiesand the D.R. Horton staff will take care of the rest.
By Melinda SeifertCONTRIBUTING WRITER
D.R. Horton and its predecessor companies have been in Austin as a con-tinuous business entity for about 47 years. Bill Milburn began building homesand/or developing lots in Austin area around 1960. Milburn Homes wasacquired by Continental Homes in 1992 and then subsequently acquired byD.R. Horton in 1998. D.R. Horton has been ranked as the largest homebuilderin the United States by Builder Magazine for the past five years. Most people are unaware that there actually is a “D.R. Horton.” Don
Horton started the company in Fort Worth with $3,000 in 1978. He grew hishomebuilding operations in the Dallas/Fort Worth area through 1987, andthen began expanding to other states and markets. When the company wentpublic in 1992, it operated in nine states and 11 markets. In its first year as apublic company, employees closed 1,231 homes. D.R. Horton now operates inmore than 80 markets in 27 states, and closed more than 41,000 homes in thefiscal year ended September 30, 2007. Locally, D.R. Horton has about 25 communities with 175 people committed
to providing the best home-buying experience possible. The company’s phi-losophy is to build a quality house in the community families would like tocall home. Many D.R. Horton communities offer a wide range of amenities,which may include walking paths, sports courts, swimming pools and more. D.R. Horton offers a broad range of products suitable for people looking for
their first home, as well as those looking for a much larger home for their fam-ily. Anything from 1,000 square feet to almost 4,000 square feet can be foundin the company’s offerings. If a family wants a home from the low $100’s or afully-featured home with ample area, they’ve got it! If buyers want a low-maintenance lifestyle the company offers four condominium communitieswith homes from 1,000 square feet to 1,900 square feet. Buyers can also per-
DD..RR.. HHoorrttoonn
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The Gene Arant Team earns a multitude of recognition at the Keller WilliamsRealty awards celebration. The team was a platinum medal winner and also wasawarded for top listings taken (dollar volume) and top closed volume.
Suzanne Konemanof Coldwell BankerUnited REALTORShelps Nicki Tylerand Holly Downs,both of StewartTitle, celebrate at anopen house at thenew SpicewoodSprings office.
Laura Caffey andJason Garza, bothof B&G Surveying,visit with TandyFuller of KellerWilliams Realty atthe January meetingof the NationalAssociation ofHispanic RealE s t a t eProfessionals.
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SWBC Mortgage Corporation
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I’m always prepared for new clients, consistently providing straightforward advice and outstanding service. Contact me today!
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Carrie Garrett, Duane Steffek and Audrey Yazbeck, all of Centex Homes, are pleasedto see members of the Millionaires Club attend the celebration dinner and awards cere-mony at the Barr Mansion.
Tiffany Amore of Kimball Hill Homes hands Cindy Lindsay of Tree Top Properties a $60cash prize for attending the open house of the latest model in Falcon Pointe.
Kristin Carroll and Josh Penland, both of Sente Mortgage, join Cathy Coneway ofStanberry and Associates at the Home Builders Association of Greater Austin, whereMetro Study provided a housing forecast for 2008.
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Irene Beurskens of Dominion United Realty and Edgar Gonzalez of GreaterAustin for Sale.com get ready to mingle with Elvis at the Wilshire Homes happyhour in Pflugerville.
Jasper Augustineand Kathy Stan,both of RE/MAXCapital City, explorethe designer deco-rated townhomes inSilver Oak, PortraitHomes’ first Austin-area community.
Joe Stewart,Sandy Bednar,Sytha GustafsonMinter, Bill Evans,Judith Bundschuh,Karakay Kovalyand Robert Wrightare recognized fortheir financial contri-butions to TREPAC,the special interestgroup that lobbiesfor real estate inter-ests. All gave$1,000.
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February 2008 RReeaallttyy LLiinnee ooff AAuussttiinn wwwwww..rreeaallttyylliinneeoonnlliinnee..ccoomm 35
nized voice and grassroots force in local politics.You will directly influence the issues that affectyour business, your livelihood, and the livelihoodof your clients.Another way of participating in the REALTOR
Party is through investing in the Texas Real EstatePolitical Action Committee (TREPAC). VoluntaryTREPAC investments are used to support candi-dates who demonstrate their support for thepreservation of real property rights and the realestate profession. Investing in TREPAC is like tak-ing out an insurance policy on our profession. Bysupporting candidates who vote with the REAL-TOR Party interests in mind, we are protectingourselves against bad legislation that can hurt ourlivelihood and the livelihood of our clients.If you’re looking for a fun way to invest in
TREPAC and network with other REALTORS, justattend one of the many events the TREPACCommittee hosts each year. Between the BowlingTournament, Wine Tasting, Golf Tournament, anda new Texas Hold ‘Em tournament, there’s boundto be something for everyone. Your ticket or registration fee for theseevents is considered a direct investment to TREPAC. So use your voice to make a difference and be informed of what is
happening in our industry on the local, state, and national levels.Whether it’s sitting in on a Government Affairs or PAC committee meet-ing, attending a TREPAC event, or participating in any of our other gov-ernmental affairs programs, your participation makes you a moreinformed professional. In this very different market, we know thatknowledge is power and we hope your involvement will help promoteyour continued success in this industry.For more information on how to get involved and about the upcoming
events, please contact Emily Chenevert, ABoR Governmental Affairsdepartment at [email protected] or 454-7636 ext. 1501.
By Richard Rodriquez • ABoR Governmental Affairs Committee Chairand David Burton • ABoR PAC Committee Chair
TThhee RREEAALLTTOORR®® PPaarrttyy
Real Estate COMMENTARY
As we approach the end of the first quarter of 2008, we are well intothis presidential election year and politicos across the country are com-ing out in support of their party. What party are you supporting? Haveyou thought about joining the REALTOR Party?As a REALTOR, you are part of the 1.3 million members nationwide
and over 90,000 in Texas alone. We stand strong as a group with a voiceworth hearing and your voice can be part of that! Our party’s agenda isto protect the business of real estate and to insure that our professioncontinues to stand strong. In order to maximize REALTOR influence in the electoral process, the
Austin Board of REALTORS and individual REALTORS in conjunctionwith the Texas Association of REALTORS and the National Associationof REALTORS, need to take action to support our many legislativefriends. Republicans, Democrats and Independents alike are all membersof the REALTOR Party because they strongly support our public policyissues. Promoting homeownership, protecting the rights of propertyowners, and fostering a vibrant commercial real estate sector are issuesthat cut across party lines. As a member of the REALTOR Party, we encourage and welcome you
to get involved in the political process at the Austin Board of REAL-TORS. Join the Governmental Affairs Committee and participate in localcandidate interviews and the endorsement process, help craft a defenseagainst potential city ordinances threatening your livelihood and otherharmful legislation, or educate fellow members on the importance ofgovernment affairs by making presentations in broker offices. With yourparticipation you will help ensure REALTORS continue to be a recog-
Richard Rodriquez
David Burton
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Linda Randall joins her friend Helen Finke of Joseph Realty Group, to check outthe latest Kimball Hill Homes model in Falcon Pointe, a master planned commu-nity in Pflugerville.
Karakay Kovalygives MarkMinchew a GoldenR for being a $5,000investor in the TexasReal Estate PoliticalAction Committee.He and others werehonored for theircontributions at theAustin Board ofREALTORS appreci-ation lunch andpresentation.
Jennifer Korba,division vice presi-dent of JB GoodwinWestlake and presi-dent Byron“Buddy” Schillingawait the live auc-tion which featureda trip to London, adiamond necklace,a Chevy Tahoe andtwo patient roomnamings at theRedWall Gala,which benefited theDell Children’sH o s p i t a lFoundation.
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Gary Cocanougher bought his firsthouse when he was 21—and has been inreal estate since—not always as a career,and not always as a business, but as apassion. “I love real estate because it is apeople business, one where you helpyour clients through one of the biggestfinancial decisions they will ever make,”says Cocanougher. And with a 23-yearcareer in banking, understanding thefinancial side of real estate is a plus forclients.Today, Cocanougher and his wife
Nancy own and run the Avalar RealEstate office in Georgetown. Avalar is anational franchise with approximately123 offices in 19 states. TheCocanougher’s Georgetown officeopened in November 2005, and was thefifth office to open in Texas.With the purchase of his first house,
Cocanougher says his goal early on wasto invest in real estate for the future.After 30 years of experience and obtain-ing his broker’s license and GRI designa-tion, he says his goals today are helpingclients see what he saw back then. And,he says it is a truly special thing. One ofthe things that Cocanougher says makesreal estate special—and professional—isthe Code of Ethics, which he says guidesthe principles of how he does business.“Even though I represent my client, Itruly want what’s best in everyone’s
interest. Still, my client’s best interest ismy main objective and even if it meanslosing a sale, it’s worth the extra mile itmight take to do it right.”Gary and Nancy have been married
for 32 years, have a son and two daugh-ters and two granddaughters. Nancy is alicensed REALTOR and also aRegistered Nurse, and works at St.David’s in the neo-natal unit. They havelived in Georgetown for only five years,and in that time, Cocanougher has beenpresident of the Georgetown Lions Cluband is currently serving as a zone chair-man for his Lions Club district. He is aDirector of the Georgetown Boys andGirls Club, and is in charge of coordinat-
ing the delivery of Meals on Wheels withREALTORS once a week (he deliversmeals as well). He is a member of theGeorgetown chamber of Commerce,First United Methodist Church, and isthe 2008 President of the WCAoR, wherehe has served on the Board for threeyears.Cocanougher’s goals today include
participating and providing leadershipin the organizations he is so much a partof, while growing Avalar Real Estate tobecome one of the best and well-respect-ed companies in the Real Estate profes-sion. “I will always be in real estate, andI will always be a strong volunteer in mycommunity as well.”
“I will always bein real estate, andI will always be astrong volunteer
in my communityas well.”
bilities the market presents. LEARN: Everything old is new again; Adapting to thechanging market; How not to “give away the store;” When put in command, takecharge; Create an action plan for success...and much, much more! Serious Management for Serious Times: In this hard-hitting, fast-paced program,
Schultz will challenge you to change your mindset and to capitalize on the opportu-nities that today’s changing market provides. For many years our industry wasblessed by incredibly low interest rates and phenomenal market conditions. Themarket has changed drastically, and builders and managers who once succeeded bymaintaining the status quo during a great market must now learn how to flourishunder ordinary market conditions. LEARN: Strategies your CFO and shareholderswill be glad you know, how to re-tool your sales operations, the importance ofaccountability, top-grade your sales team through staffing and recruiting, managecustomer in process strategies, create an action plan for implementing the new tac-tics and strategies ...and much, much more! For more information, pricing, and reg-istration, visit www.AustinHomeBuilders.com. Happy, smart selling in 2008!
Tough competition Continued from page 13
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Winifred Harrison and Jacci Anders, both of Coldwell Banker United REAL-TORS, stroll through the Silver Oak Townhomes, a new Portrait Homes com-munity.
Randy Rollo ofRandy Rollo Homesand David Bosco ofRyland Homeseagerly await thehousing forecast for2008 that MarkSprague ofR e s i d e n t i a lStrategies present-ed. The event washosted by FirstAmerican Title andMission Mortgage.
Bill Evans of AustinReal Pros and CarolParker of ColdwellBanker UnitedREALTORS arrivefor the Austin Boardof REALTORS’investor apprecia-tion lunch and pres-entation to honorthose contributingto the Texas RealEstate PoliticalAction Committee.Bill was a $1,000contributor andCarol pledged $99.
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Carrie Rendon,Debbie Ates, MariEdwards, LoriYandle, DeAnneHenry and AudraJohnson gatheraround “The King”during a celebrationat a Wilshire Homesmodel in Pflugervillecommemora t i ngElvis’s birthday.
Peggy Lankfordand HeatherGatling of KellerWilliams Realty arehappy to cheer onthe accomplish-ments of their col-leagues at the com-pany’s awardsbreakfast at LakeTravis.
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Larry Schuler, right, of Kimball Hill Homes, welcomes David Durham of KellerWilliams Realty to the grand opening of the latest model home in Falcon Pointe,a master-planned community in Pflugerville.
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The BACK PAGE
SpeakerMyers Barnes, second from left, provides motivational training to, from left, CeliaRangel, Peg Bennett and David Blackburn. The three are all with The Oaks at Wildwoodin Georgetown and were attending a national sales conference in Ohio.
Ernie Hatton of ERA Millennium Realty looks down in amazement at the $25,000 check thatCentex Homes’ division sales manager, Steele Jackson, presented to him at the MillionairesClub celebration dinner and awards ceremony at the Barr Mansion.
The Elaine Garner Team wins twice—for top closed volume and also top listings taken atthe Keller Williams Realty awards celebration. Elaine Garner is pictured third from left.
Chris Sachs, Sue Reynolds, Louise Peach and Andrew Constancio, all of JB GoodwinREALTORS Williamson County office, gather to eat, dance and play casino games at theRedWall Gala at the Austin Convention Center. More than 1,000 guests helped raise moneyfor the Dell Children’s Medical Center.
RE/MAX Austin Associates show their appreciation for broker/owner Mark Minchew bysurprising him at Carmelo’s to celebrate the company’s 35th anniversary.
Kenton Brown of Sente Mortgage enjoys a light moment with Marty Halseth at the AustinMortgage Bankers Association Meeting at the Renaissance Austin Hotel.