REALTOR.com ® /Internet Facts & Figures The Power to Sell Your Home.

REALTOR.com®/Internet Facts & Figures

The Power to Sell Your Home

Here are a few facts*:

80 are presently active in the market or thinking about buying or selling

66 visit more than once a week

48 contact a REALTOR®

Of every 100 visitors to REALTOR.com® …

*C.A.R. Internet vs. Traditional Homebuyers, January 2002; **Internal user survey

Of active shoppers …

75% are moving within 50 miles of their current home**

94% find a home of interest

REALTOR.com® - Where the world shops for real estate online™

ONLINE DISTRIBUTIONDistribution Partners

Through REALTOR.com®’s extensive online distribution network, your home receives the benefit of reaching some of the largest audiences on the Internet.

Being on REALTOR.com® means your home is also being promoted through the list of Web sites below, including a comprehensive set of local sites: AOL’s Digital Cities, forty-one local television station Web sites (Internet Broadcasting System), and a group of regional newspaper Web sites.

EXPOSURENot just the largest audience - the right audience

REALTOR.com®

Avg. Monthly Totals*

• Unique Users: More than 5 million

• Time Spent per User: More than 40 minutes

*comScore Media Metrix, April 2003

CIRCULATIONPercent of Time Spent on Real Estate Web Sites*

*comScore Media Metrix, April 2003.

7%ZipRealty.com

5%

Yahoo! Real Estate

2%

eBayRealEstate.net

75%REALTOR.com®

1%Other Real

Estate Web Site

10%

MSN House & Home

REALTOR.com®

0 5 10 15 20 25 30 35 40 45 50

*Source: comScore Media Metrix, April 2003,

** Note: Traffic to Yahoo! Real Estate and eBay RealEstate.net includes non-homes-for-sale content such as

Apartments, New Homes, Home Improvement, etc. REALTOR.com® only includes real estate content

(Total minutes per user/month)

3.6

5.78

2.64

9

5.55

43.25

9.15

HomeGain

MSN House & Home

RealEstate.com

eBay RealEstate.net

Yahoo! Real Estate.net

Homes.com

REALTOR.com®

TIME SPENT ON REALTOR.com®

Users spend the most time on REALTOR.com®

INTERNET REACH

AND GROWTH

Homebuyers Use of the Internet & Newspapers in Home Searches

60%

50%

40%

30%

20%

10%

0%

1995 1997 1999 2001 2002

Newspaper Internet The 2000 and 2002 NAR Profile of Home Buyers and Sellers

Fannie Mae National Housing Survey, July 2000

home shoppers are looking on the Internet to find their

next home

NAR Survey of Buyers and Sellers, 2002

Only 4% of all newspaper readers go to the Real Estate Classified Section.

Copy content is limited, not interactive and effectiveness is hard to measure.

*The Media Audit 2002

Comprehensive content including customized home description, multiple photos, and interactive consumer contact opportunities allow me to present your home in the best possible light.

How I’ll market your home on REALTOR.com®

LISTING ENHANCEMENTSPutting your property on display

By listing with me, your home will be on REALTOR.com®. The door will be opened to millions of online buyers actively looking to purchase.

Benefits:

• Buyers can contact me 24/7 via email, phone or fax

• I’ll create a custom property description

• I’ll add what consumers want to see, additional photos

YOUR HOME WILL STAND OUT!Your home gets top local billing on the most visited real estate site – REALTOR.com®

Featured Homes™ ensures that your home stands out at the top of the search criteria page – linking buyers directly to your property’s details and my contact information.

Benefits:

• Differentiates your home in front of millions of potential buyers.

• Attracts targeted home searches to your property

Virtual Tours allow home shoppers to walk through your property, zooming in on the details inside and outside the home, all from the convenience of their own homes.

Benefits:

• Your home will stand out to the millions of buyers on REALTOR.com®

• You are not disturbed as home shoppers tour your home 24/7 from the privacy of their computer

VIRTUAL TOURSHome shoppers can view your property details online