An e-publication of the Raleigh Regional Association of REALTORS ® REALTOR SUMMER 2012 ® review RRAR Board Elections, Legislative Update, RPAC and more…
An e-publication of the Raleigh Regional Association of REALTORSreg
REALTORSUMMER 2012reg
review
RRAR Board Elections Legislative Update RPAC and morehellip
REALTORreg
Review l 2 l summer 2012
Presents
ldquoTake Your Real Estate Onlinerdquo
Social Media can be a great tool for building and maintaining relationships with your clients This class is a basic overview of the Social Media platforms including Facebook Twitter Pinterest Video etc You will get an introduction to each platform and our thoughts on how they can be used in your real estate business
Date September 12 2012 Time 900 AM ndash 100 PM Breakfast 830 AM
Location Raleigh Regional Association of REALTORSreg 111 Realtors Way Cary NC
Register by September 7th RRARcom Questions Betsy betsyrrrarcom
Laurie Davis is a REALTORreg Social MediaTech Trainer Speaker and GEEKY She is a buyer specialist for The Shannon Stites Team in Pinehurst NC and currently serves as Director on the PinehurstSouthern Pines Area Assoc of Realtors and the Board of Directors Laurie has presented Agent Reboot and RE Tech South and participated as Inman Connect Social Media Ambassador at ICSF 2011 and ICNY 2012 Lisa Archer is a REALTORreg Internet Marketing amp Social MediaTech Trainer Speaker and GEEKY She is a currently head of Team Ludlow Realty with KW in Charlotte NC Lisa has spoken at Agent Reboot Inman Connect and Keller Williams Mega Camp among numerous other real estate events
Special Thanks to Our Event Sponsors
REALTORreg
Review l 1 l summer 2012
10 Legislative Wrapup
16 Local Market Update
18 Welcome
19 Bits amp Pieces
21 RRAR Events
departments
RALEIGH REGIONAL ASSOCIATION OF REALTORSreg
111 Realtors Way Cary NC 27513Phone 919-654-5400 Fax 919-654-5401wwwrrarcom
RRAR OFFICERSStacey Anfindsen PresidentMarshall Gay Vice PresidentAsa Fleming President-ElectMollie Owen SecretaryTreasurerLinda Trevor Immediate Past President
RRAR DIRECTORS Vince Bankoski Linda KolarovAutumne Bennette Carol McCormickPhyllis Brookshire Gina MillerKelly Cobb John PaceDavid Chance Mark ParkerSteina DeAndrade Teresa PittHarriette Doggett Zach SchabotTom Gongaware Jose SerranoBecky Harper Josh SwindellGrayson Hodge Kevin WoodyMorty Jayson
REALTORreg FOUNDATION OF THE TRIANGLE OFFICERS President Marshall GayPresident-Elect Theresa ClarkSecretarytreasurer Vince Bankoski
NCAR REGIONAL VICE PRESIDENTS Theresa Clark Harriette Doggett
NAR DIRECTORS Eddie Brown John Wood
TRIANGLE REALTORSreg LEADERSHIP ACADEMY DEAN Diana Braun
Members are cautioned that the inclusion of a name specific commercial product or service in an article or in this publication does not imply endorsement by the Raleigh Regional Association of REALTORSreg All advertisers in this publication wholly support the Fair Housing Act and fully promote equal opportunity housing
Copyright 2012 by the Raleigh Reg- ional Association of REALTORSreg All rights reserved
REALTORreg REVIEW STAFF Patricia Gregory Rand managing editor patriciarrrarcomHeidi Ketler APR editor hketlerverizonnetSandee Washington communications associate sandeewrrarcomShelly Beck graphic designer sbdesigncoxnet
For editorial contributions and ad inquiries please contact Sandee Washington at sandeewrrarcom or (919) 654-5400
SUMMER 2012 VOL 4 NO 3REALTORreview
reg
features
Preliminary Identity Colors
Dark Blue PMS 282CMYK 100 72 0 56RGB 0 40 93
PMS 282
Blue PMS 299CMYK 85 18 0 0RGB 0 158 221
PMS 299
Light Purple PMS 265CMYK 54 56 0 0RGB 129 119 183
PMS 265
Purple PMS 360CMYK 58 0 80 0RGB 115 193 103
PMS 360
5 224 TIPS FOR WRITING POWERFUL REAL ESTATE COPY Tips on writing savvy headlines that appeal to buyers on three levels includes use of an online headline analyzer
DINE OUT SEPT 18 amp 20 TO RAISE HOLIDAY SPIRITS FOR KIDS IN NEED This yearrsquos event is destined to generate funds and smiles with a variety of participating restaurants and a photo contest not to mention the great cause
rrarcom
7 7 WAYS TO HELP BUYERS WIN IN MULTIPLE OFFER
SITUATIONS Recognizing that itrsquos more difficult to represent your buyer in this situation Bernice Ross offers advice on a battle plan for success
12 TIME TO SELECT 2013 LEADERSHIP Get ready
to vote online for the Raleigh Regional Association of REALTORSreg executive officers and directors of your choice
ON THE COVERKathie Yllanes (left) and Connie Coraile (right) invite colleagues to Dine Out for Angels Sept 18 and Sept 20 Gypsyrsquos is one of the many participating restaurants
3 RPAC IS A VITAL INVESTMENT President-
Elect Asa Flemingrsquos appreciation for RPAC and its ability to deliver returns for members has soared since becoming chair
REALTORreg
Review l 3 l summer 2012
MISSION STATEMENTThe Raleigh Regional Association of REALTORSreg the arearsquos voice of real estate promotes the highest ethical and professional standards and cooperation among its members provides products programs and services to meet the evolving needs of the real estate industry and consumers and serves as a leading advocate of private property rights and community involvementVISION STATEMENTldquoAnticipating and meeting the opportunities and challenges of our industryrdquoRRAR 2012 COMMITTEE CHAIRS Bylaws Asa FlemingBuilding Stacey AnfindsenCommunications amp Public Relations Carol McCormickCommunity Service Frank DeRonjaGovernment Affairs Bill FletcherRPAC Asa FlemingPersonnel John WoodGrievance Autumne Bennett Suzanne Burton Nancy Cashwell Margaret SophieHall of Fame Ed WillerNominating Gary RabonRRAR 2012 COUNCIL CHAIRS Womenrsquos Council Lynn GardinerInternational Council Mike HumphreysTop Producers Council Co-Chairs Shawn Britt and John WoodSmall Brokers Council Chair Brenda CarrollYoung Professionals Network Co-Chairs Autumne Bennett and Aquene HernandezRRAR STAFF DIRECTORYMain Office (919) 654-5400 Fax (919) 654-5401 wwwrrarcomRRAR Company Store (919) 654-7253Executive Vice President Raymond C Larcher Ext 218 raylrrarcom Association Services Director Betsy Ramsey Ext 217 betsyrrrarcomAssociation Services Associate Vicki Buckholtz Ext 216 vickibrrarcomCommunications Director Patricia Gregory Rand Ext 239 patriciarrrarcomCommunications Associate Sandee Washington Ext 238 sandeewrrarcom Education Director Cara Mottershead Ext 211 caramrrarcom Education Associate Sonya Yankoglu Ext 212 sonyayrrarcom Facilities Manager Mary Rachel White Ext 210 maryrachelwrrarcomGovernmental Affairs Director Tara L Robbins Ext 215 taralynlrrarcomInformation Associate Shelia Clark Ext 200 sheliacrrarcomStore Manager Yukari Powers Ext 201 yukariprrarcomTMLS STAFF DIRECTORYVice President of Operations Rachel Wiest Ext 219 rachelwtrianglemlscomTMLS Executive Associate Christy New Ext 220 christyntrianglemlscomCompliance Director Letitia Santos Ext 234 letitiastrianglemlscomCompliance Associate Raina Joyner Ext 242 rainajtrianglemlscomData Distribution Director Carol Hamrick Ext 213 carolhtrianglemlscomData Distribution Associate Bonnie Eaddy Ext 207 bonnieetrianglemlscomMLS Systems Director Kathy Matheson Ext 233 kathymtrianglemlscomMLS Technical Support Associate J Stepp Ext 226 jstrianglemlscomMLSRealist Support Associate Jennifer Horton Ext 227 jenniferhtrianglemlscomTechnical Operations Director Matt Nagy Ext 225 mattntrianglemlscomTraining Development Manager Allan Nielsen Ext 208 allanntrianglemlscomCTCMLS Training Manager Lynne Brid Ext 232 lynnebtrianglemlscomRRARTMLS MEMBERSHIP FINANCE DEPARTMENTMembershipFinance Director Randi Clodfelter Ext 221 randictrianglemlscomFinance Associate Pat Long Ext 222 patltrianglemlscomFinance Associate Jill Pressley Ext 221 JillprrarcomMembership Associate Kelly Hunsucker Ext 209 kellyhtrianglemlscom
Asa Fleming
One of the main responsibilities of the president-elect is to serve as chair of the REALTORreg Political Action Committee which supports candi-
dates that advocate for our asso-ciationrsquos legislative policies
As chair I have had the oppor-tunity to visit member offices to help increase awareness of the value of RPAC and the importance of investing in RPAC Today after working closely with RPAC mem-bers and trustee Laurie Donofrio I have an even greater apprecia-tion for its mission and those who work to make it happen
RPAC protects the rights of homeownership by supporting political candidates who advo-cate for private property rights It exists only through the voluntary contributions of members of the Raleigh Regional Association of REALTORSreg
Your investment in RPAC joins the contributions of nearly 1 million RE-ALTORSreg nationwide An impres-sive total goes a long way toward assuring a proactive and vigilant advocacy for our industry and warding off onerous regulation
Here are examples of how in-vestment in RPAC delivers great returns for you and your business
BANKS IN REAL ESTATE Battled eight years for passage of legislation in 2009 to permanently keep banking conglomerates out of real estate brokerage This saved the average real estate
professional $5400 annually
CONFORMING MORTGAGE LOAN LIMIT INCREASE Pas-sage of legislation that increased the Fannie and Freddie conform-ing mortgage loan limits The act increased the earnings of the average real estate professional by $6250 last year
DISTRESSED SALES TAX RE-LIEF Passage of legislation that provided $606 million in tax re-lief through 2012 to homeowners who were forced to sell their homes for less than the amount of the outstanding mortgages Unlike before if the lender forgives some portion of the mortgage the for-given amount wonrsquot be taxed as income The relief applies to short sales foreclosures and workouts of existing mortgages on princi-pal residences
Like it or not the United States government needs to be viewed as a business partner It is up to each of us to contribute to that partnership The fair share for each of us is $25hellip or whatever you can afford at this time If itrsquos less than $25 consider the fair share next year My thanks to all those who give as much as they are able
Additionally I hope yoursquoll join us for the Craft Beer amp Chili Festival on Oct 11 This social event will provide a fun way for members to contribute to RPAC Visit wwwrrarcom for details
Asa Fleming
RRAR President-Elect RPAC Chair
REALTORreg
Review l 4 l summer 2012
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Visit wwwRRARcom for details regarding participating locationshoursClick a Restaurant Logo to be taken to their web site
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building Raleigh
Buck Jones Road Raleigh
City Market Raleigh
Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville
Stone Creek Village Cary
Reedy Creek Plaza Cary
Spring Forest Road Raleigh
REALTORreg
Review l 5 l summer 2012
DINE OUT Sept 18 and 20 to Raise Holiday Spirits for Kids in Need
The REALTORreg Foundation of the Triangle is teaming up with local restaurants to raise funds for its an-nual Project Angel Tree a holiday gift-donation initiative for children in need Tuesday Sept 18 and Thursday Sept 20
Participating restaurants will do-nate 5 percent of sales to Project Angel Tree on both dates
Restaurants are still joining the cause Early participants were 18 Seaboard BattistellarsquosSpring Rolls Tossed Cantina 18 zpizzaThe Big Easy (Cary location)Gypsyrsquos Shiny DinerJoel Lanersquos Public House
The children are ldquoadoptedrdquo through the Friends of the Wake County Guardian ad Litem Pro-gram All of the donated funds are
used to buy gifts for the childrenThis feel-good event gives din-
ers lots of reasons to smile in-cluding a photo contest - new this year Snap a photo of you and your guests so it includes restau-rant signage and follow the sub-mission guidelines for a chance to win $50 restaurant gift cards or the $100 grand-prize gift card
Diners should mention they are dining out for angels The com-munity is encouraged to join the effort and eat out for Project Angel Tree
ldquoThe REALTORSreg are apprecia-tive of the participating restaurants giving back to the community through their involvement in Dine Out for Angels We also are very grateful for the publicrsquos support of our efforts to help needy children through Project Angel Tree during
the holiday seasonrdquo says Mar-shall Gay president of the REAL-TORreg Foundation of the Triangle
Check these links for an updated list of participating restaurants hours and locations and click on the Dine Out logohttpwwwrealtorfoundation-ofthetriangleorg wwwrrarcom
Restaurant owners interested in partnering with the REALTORreg Foundation of the Triangle in Dine Out are asked to send an e-mail to vickibrrarcom for information
For more information about the Wake Country Angel Tree Project visitwwwfriendsofwakegalorgguardian-angel-project
Scan this code for more details
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Click a Logo to visit the restaurantrsquos web siteLocationsHours on reverse of this flyer
Additional restaurants may be added watch wwwRRARcom for updates
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building RaleighBuck Jones Road Raleigh
City Market Raleigh Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville Stone Creek Village Cary
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 7 l summer 2012
BY BERNICE ROSS
While most agents dread being in a multiple-offer situation where they represent the buyers in many cases itrsquos much easier than representing the sellers To win the house for your buyers you need a battle plan
Personally I always found it much easier to represent the buy-ers rather than sellers on multiple offers Here are seven key steps for creating a battle plan that will help you become the winning agent
7 WAYS TO HELP BUYERS WIN in Multiple-Offer Situations
See 7 WAYS TO HELP on page 9
1 Address the buyersrsquo multiple-offer strategy right from the start
When you conduct your buyerrsquos interview address the possibility that there could be multiple offers on the property the buyers want Herersquos what to say
ldquoMr and Mrs Buyer the market has been improving and we have begun seeing multiple offers again If there are multiple offers on the property you want how would you like me to negotiate on your behalf Here are your options First you can continue the nego-
tiation as if no one else is making an offer Second if you really want the house you can offer close to asking price If you canrsquot live without this house then itrsquos smart to probably offer full price or a little bit over asking price The final option is to walk away if someone else puts in a bid How would you like me to handle this situation if it occurredrdquo
Having this conversation and writ-ing down the buyersrsquo preferences is a great way to avoid difficulties if the actual situation occurs
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 8 l summer 2012
SHORT SALE CLOSINGS
The Law Office of
Jonathan Richardson Attorney at Law
Listing Agents Services bullWrite and revise the HUD for submission to the Bank bullVerify all encumbrances on the property (mortgages liens judgments taxes HOA dues etc) bullNegotiate all liens amp judgments that are attached to the property bullNegotiate payoffs for all mortgages that are attached to the property bullInitiate contact with the foreclosure law firm for sale date extensions bullAttend foreclosure hearing on behalf of your client if necessary bullAssist in assembling and submitting the short sale package bullNegotiate Note forgiveness and cancelation of any balance remaining on the mortgage and other debts bullPETITION THE BANK TO PRESERVE YOUR FULL COMMISSION bullOur office only gets paid if and when the transaction closes - If the closing falls apart there is no charge to you or to your client Buyers Agents Services bullClose the transaction for the same cost to your client as they would pay for a traditional purchase bullSeek client relocation incentives through FAFA (up to $3000) HUD (up to $1000) and FHA (up to $1000)
The Law Office of Jonathan Richardson
Attorney at Law
51 Kilmayne Drive Ste 200 Cary NC 27511 9194699904 wwwrichardson-lawnet JonathanRichardson-Lawnet
Available to speak at your office meetings about short sales Please email or call to set up your appointment
REALTORreg
Review l 9 l summer 2012
Regardless of what the buyers told you at the time you did your buyerrsquos interview be sure to re-verify that they still want you to proceed in the same way Further-more be determined to point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision as to how the offer should be negotiated
2 Preapproval not just prequalificationOne of the best ways to prepare your buyers for a multiple-offer situation is to ask them to obtain a preapproval letter from their lender ldquoPreapprovalrdquo means that the lender has checked their cred-it and that the borrower will be approved once the title work and the inspections are complete A prequalification letter means that the lender has looked at the ap-plication but has not checked the borrowersrsquo credit Consequently you want a preapproval not a prequalification letter Make sure that you have this in your file and include it when you present your offer
3 Outflank the competitionThere are a number of ways that you can make your offer stron-ger than your competitorsrsquo offers First you can allow the seller to select the closing date the title company and the escrow or clos-ing agent
A second approach is to shorten the contingency periods Under no circumstances however do you let your clients eliminate the loan or inspection contingency clauses even if they are going to tear the property down I have many past clients who are still liv-ing in the properties they thought
they were going to tear down You can also suggest that your
clients be flexible about any spe-cial needs the seller may have such as leasing back the property or taking something such as the big-screen TV that is currently at-tached to the property
6 Donrsquot be afraid to askWhile you may never tell a buy-
errsquos agent what offers are on the table donrsquot be shy about asking when you represent the buyers You could also ask ldquoWhat has the seller turned downrdquo Wheth-er or not you communicate this to
Point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision
as to how the offer should be negotiated
4 Ask for management assistance
Most agents are not well trained in handling multiple offers If at all possible request that the of-fice manager be present during the multiple-offer presentation es-pecially if the listing agent has his own offer on the listing
your buyer is debatable Many times especially when their cir-cumstances may have changed sellers have ended up taking much less than what they turned down at an earlier date
7 Prepare your buyers not to get the property
No one likes losing a house that they want In fact some peo-ple can become quite angry This is why itrsquos so important to let the buyers call the shots on the deal An additional strategy that works well is to tell the buyers that for whatever reason this house wasnrsquot the right one for them and that you will find the right house The key step is to keep looking
Multiple offers can be challeng-ing but if you follow the simple guidelines above you may be surprised how often yoursquore taking a closed transaction check to the bank Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
5 Ask the listing agent to give everyone enough time to reach his clients
Prior to the time you present your offer ask the listing agent if he would be comfortable giv-ing everyone enough time to get the offers back You could also suggest that the listing agent ask all buyersrsquo agents to bring back their best offers so the negotiation doesnrsquot drag out over a long pe-riod of time
7 WAYS TO HELPcontinued from page 7
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 2 l summer 2012
Presents
ldquoTake Your Real Estate Onlinerdquo
Social Media can be a great tool for building and maintaining relationships with your clients This class is a basic overview of the Social Media platforms including Facebook Twitter Pinterest Video etc You will get an introduction to each platform and our thoughts on how they can be used in your real estate business
Date September 12 2012 Time 900 AM ndash 100 PM Breakfast 830 AM
Location Raleigh Regional Association of REALTORSreg 111 Realtors Way Cary NC
Register by September 7th RRARcom Questions Betsy betsyrrrarcom
Laurie Davis is a REALTORreg Social MediaTech Trainer Speaker and GEEKY She is a buyer specialist for The Shannon Stites Team in Pinehurst NC and currently serves as Director on the PinehurstSouthern Pines Area Assoc of Realtors and the Board of Directors Laurie has presented Agent Reboot and RE Tech South and participated as Inman Connect Social Media Ambassador at ICSF 2011 and ICNY 2012 Lisa Archer is a REALTORreg Internet Marketing amp Social MediaTech Trainer Speaker and GEEKY She is a currently head of Team Ludlow Realty with KW in Charlotte NC Lisa has spoken at Agent Reboot Inman Connect and Keller Williams Mega Camp among numerous other real estate events
Special Thanks to Our Event Sponsors
REALTORreg
Review l 1 l summer 2012
10 Legislative Wrapup
16 Local Market Update
18 Welcome
19 Bits amp Pieces
21 RRAR Events
departments
RALEIGH REGIONAL ASSOCIATION OF REALTORSreg
111 Realtors Way Cary NC 27513Phone 919-654-5400 Fax 919-654-5401wwwrrarcom
RRAR OFFICERSStacey Anfindsen PresidentMarshall Gay Vice PresidentAsa Fleming President-ElectMollie Owen SecretaryTreasurerLinda Trevor Immediate Past President
RRAR DIRECTORS Vince Bankoski Linda KolarovAutumne Bennette Carol McCormickPhyllis Brookshire Gina MillerKelly Cobb John PaceDavid Chance Mark ParkerSteina DeAndrade Teresa PittHarriette Doggett Zach SchabotTom Gongaware Jose SerranoBecky Harper Josh SwindellGrayson Hodge Kevin WoodyMorty Jayson
REALTORreg FOUNDATION OF THE TRIANGLE OFFICERS President Marshall GayPresident-Elect Theresa ClarkSecretarytreasurer Vince Bankoski
NCAR REGIONAL VICE PRESIDENTS Theresa Clark Harriette Doggett
NAR DIRECTORS Eddie Brown John Wood
TRIANGLE REALTORSreg LEADERSHIP ACADEMY DEAN Diana Braun
Members are cautioned that the inclusion of a name specific commercial product or service in an article or in this publication does not imply endorsement by the Raleigh Regional Association of REALTORSreg All advertisers in this publication wholly support the Fair Housing Act and fully promote equal opportunity housing
Copyright 2012 by the Raleigh Reg- ional Association of REALTORSreg All rights reserved
REALTORreg REVIEW STAFF Patricia Gregory Rand managing editor patriciarrrarcomHeidi Ketler APR editor hketlerverizonnetSandee Washington communications associate sandeewrrarcomShelly Beck graphic designer sbdesigncoxnet
For editorial contributions and ad inquiries please contact Sandee Washington at sandeewrrarcom or (919) 654-5400
SUMMER 2012 VOL 4 NO 3REALTORreview
reg
features
Preliminary Identity Colors
Dark Blue PMS 282CMYK 100 72 0 56RGB 0 40 93
PMS 282
Blue PMS 299CMYK 85 18 0 0RGB 0 158 221
PMS 299
Light Purple PMS 265CMYK 54 56 0 0RGB 129 119 183
PMS 265
Purple PMS 360CMYK 58 0 80 0RGB 115 193 103
PMS 360
5 224 TIPS FOR WRITING POWERFUL REAL ESTATE COPY Tips on writing savvy headlines that appeal to buyers on three levels includes use of an online headline analyzer
DINE OUT SEPT 18 amp 20 TO RAISE HOLIDAY SPIRITS FOR KIDS IN NEED This yearrsquos event is destined to generate funds and smiles with a variety of participating restaurants and a photo contest not to mention the great cause
rrarcom
7 7 WAYS TO HELP BUYERS WIN IN MULTIPLE OFFER
SITUATIONS Recognizing that itrsquos more difficult to represent your buyer in this situation Bernice Ross offers advice on a battle plan for success
12 TIME TO SELECT 2013 LEADERSHIP Get ready
to vote online for the Raleigh Regional Association of REALTORSreg executive officers and directors of your choice
ON THE COVERKathie Yllanes (left) and Connie Coraile (right) invite colleagues to Dine Out for Angels Sept 18 and Sept 20 Gypsyrsquos is one of the many participating restaurants
3 RPAC IS A VITAL INVESTMENT President-
Elect Asa Flemingrsquos appreciation for RPAC and its ability to deliver returns for members has soared since becoming chair
REALTORreg
Review l 3 l summer 2012
MISSION STATEMENTThe Raleigh Regional Association of REALTORSreg the arearsquos voice of real estate promotes the highest ethical and professional standards and cooperation among its members provides products programs and services to meet the evolving needs of the real estate industry and consumers and serves as a leading advocate of private property rights and community involvementVISION STATEMENTldquoAnticipating and meeting the opportunities and challenges of our industryrdquoRRAR 2012 COMMITTEE CHAIRS Bylaws Asa FlemingBuilding Stacey AnfindsenCommunications amp Public Relations Carol McCormickCommunity Service Frank DeRonjaGovernment Affairs Bill FletcherRPAC Asa FlemingPersonnel John WoodGrievance Autumne Bennett Suzanne Burton Nancy Cashwell Margaret SophieHall of Fame Ed WillerNominating Gary RabonRRAR 2012 COUNCIL CHAIRS Womenrsquos Council Lynn GardinerInternational Council Mike HumphreysTop Producers Council Co-Chairs Shawn Britt and John WoodSmall Brokers Council Chair Brenda CarrollYoung Professionals Network Co-Chairs Autumne Bennett and Aquene HernandezRRAR STAFF DIRECTORYMain Office (919) 654-5400 Fax (919) 654-5401 wwwrrarcomRRAR Company Store (919) 654-7253Executive Vice President Raymond C Larcher Ext 218 raylrrarcom Association Services Director Betsy Ramsey Ext 217 betsyrrrarcomAssociation Services Associate Vicki Buckholtz Ext 216 vickibrrarcomCommunications Director Patricia Gregory Rand Ext 239 patriciarrrarcomCommunications Associate Sandee Washington Ext 238 sandeewrrarcom Education Director Cara Mottershead Ext 211 caramrrarcom Education Associate Sonya Yankoglu Ext 212 sonyayrrarcom Facilities Manager Mary Rachel White Ext 210 maryrachelwrrarcomGovernmental Affairs Director Tara L Robbins Ext 215 taralynlrrarcomInformation Associate Shelia Clark Ext 200 sheliacrrarcomStore Manager Yukari Powers Ext 201 yukariprrarcomTMLS STAFF DIRECTORYVice President of Operations Rachel Wiest Ext 219 rachelwtrianglemlscomTMLS Executive Associate Christy New Ext 220 christyntrianglemlscomCompliance Director Letitia Santos Ext 234 letitiastrianglemlscomCompliance Associate Raina Joyner Ext 242 rainajtrianglemlscomData Distribution Director Carol Hamrick Ext 213 carolhtrianglemlscomData Distribution Associate Bonnie Eaddy Ext 207 bonnieetrianglemlscomMLS Systems Director Kathy Matheson Ext 233 kathymtrianglemlscomMLS Technical Support Associate J Stepp Ext 226 jstrianglemlscomMLSRealist Support Associate Jennifer Horton Ext 227 jenniferhtrianglemlscomTechnical Operations Director Matt Nagy Ext 225 mattntrianglemlscomTraining Development Manager Allan Nielsen Ext 208 allanntrianglemlscomCTCMLS Training Manager Lynne Brid Ext 232 lynnebtrianglemlscomRRARTMLS MEMBERSHIP FINANCE DEPARTMENTMembershipFinance Director Randi Clodfelter Ext 221 randictrianglemlscomFinance Associate Pat Long Ext 222 patltrianglemlscomFinance Associate Jill Pressley Ext 221 JillprrarcomMembership Associate Kelly Hunsucker Ext 209 kellyhtrianglemlscom
Asa Fleming
One of the main responsibilities of the president-elect is to serve as chair of the REALTORreg Political Action Committee which supports candi-
dates that advocate for our asso-ciationrsquos legislative policies
As chair I have had the oppor-tunity to visit member offices to help increase awareness of the value of RPAC and the importance of investing in RPAC Today after working closely with RPAC mem-bers and trustee Laurie Donofrio I have an even greater apprecia-tion for its mission and those who work to make it happen
RPAC protects the rights of homeownership by supporting political candidates who advo-cate for private property rights It exists only through the voluntary contributions of members of the Raleigh Regional Association of REALTORSreg
Your investment in RPAC joins the contributions of nearly 1 million RE-ALTORSreg nationwide An impres-sive total goes a long way toward assuring a proactive and vigilant advocacy for our industry and warding off onerous regulation
Here are examples of how in-vestment in RPAC delivers great returns for you and your business
BANKS IN REAL ESTATE Battled eight years for passage of legislation in 2009 to permanently keep banking conglomerates out of real estate brokerage This saved the average real estate
professional $5400 annually
CONFORMING MORTGAGE LOAN LIMIT INCREASE Pas-sage of legislation that increased the Fannie and Freddie conform-ing mortgage loan limits The act increased the earnings of the average real estate professional by $6250 last year
DISTRESSED SALES TAX RE-LIEF Passage of legislation that provided $606 million in tax re-lief through 2012 to homeowners who were forced to sell their homes for less than the amount of the outstanding mortgages Unlike before if the lender forgives some portion of the mortgage the for-given amount wonrsquot be taxed as income The relief applies to short sales foreclosures and workouts of existing mortgages on princi-pal residences
Like it or not the United States government needs to be viewed as a business partner It is up to each of us to contribute to that partnership The fair share for each of us is $25hellip or whatever you can afford at this time If itrsquos less than $25 consider the fair share next year My thanks to all those who give as much as they are able
Additionally I hope yoursquoll join us for the Craft Beer amp Chili Festival on Oct 11 This social event will provide a fun way for members to contribute to RPAC Visit wwwrrarcom for details
Asa Fleming
RRAR President-Elect RPAC Chair
REALTORreg
Review l 4 l summer 2012
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Visit wwwRRARcom for details regarding participating locationshoursClick a Restaurant Logo to be taken to their web site
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building Raleigh
Buck Jones Road Raleigh
City Market Raleigh
Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville
Stone Creek Village Cary
Reedy Creek Plaza Cary
Spring Forest Road Raleigh
REALTORreg
Review l 5 l summer 2012
DINE OUT Sept 18 and 20 to Raise Holiday Spirits for Kids in Need
The REALTORreg Foundation of the Triangle is teaming up with local restaurants to raise funds for its an-nual Project Angel Tree a holiday gift-donation initiative for children in need Tuesday Sept 18 and Thursday Sept 20
Participating restaurants will do-nate 5 percent of sales to Project Angel Tree on both dates
Restaurants are still joining the cause Early participants were 18 Seaboard BattistellarsquosSpring Rolls Tossed Cantina 18 zpizzaThe Big Easy (Cary location)Gypsyrsquos Shiny DinerJoel Lanersquos Public House
The children are ldquoadoptedrdquo through the Friends of the Wake County Guardian ad Litem Pro-gram All of the donated funds are
used to buy gifts for the childrenThis feel-good event gives din-
ers lots of reasons to smile in-cluding a photo contest - new this year Snap a photo of you and your guests so it includes restau-rant signage and follow the sub-mission guidelines for a chance to win $50 restaurant gift cards or the $100 grand-prize gift card
Diners should mention they are dining out for angels The com-munity is encouraged to join the effort and eat out for Project Angel Tree
ldquoThe REALTORSreg are apprecia-tive of the participating restaurants giving back to the community through their involvement in Dine Out for Angels We also are very grateful for the publicrsquos support of our efforts to help needy children through Project Angel Tree during
the holiday seasonrdquo says Mar-shall Gay president of the REAL-TORreg Foundation of the Triangle
Check these links for an updated list of participating restaurants hours and locations and click on the Dine Out logohttpwwwrealtorfoundation-ofthetriangleorg wwwrrarcom
Restaurant owners interested in partnering with the REALTORreg Foundation of the Triangle in Dine Out are asked to send an e-mail to vickibrrarcom for information
For more information about the Wake Country Angel Tree Project visitwwwfriendsofwakegalorgguardian-angel-project
Scan this code for more details
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Click a Logo to visit the restaurantrsquos web siteLocationsHours on reverse of this flyer
Additional restaurants may be added watch wwwRRARcom for updates
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building RaleighBuck Jones Road Raleigh
City Market Raleigh Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville Stone Creek Village Cary
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 7 l summer 2012
BY BERNICE ROSS
While most agents dread being in a multiple-offer situation where they represent the buyers in many cases itrsquos much easier than representing the sellers To win the house for your buyers you need a battle plan
Personally I always found it much easier to represent the buy-ers rather than sellers on multiple offers Here are seven key steps for creating a battle plan that will help you become the winning agent
7 WAYS TO HELP BUYERS WIN in Multiple-Offer Situations
See 7 WAYS TO HELP on page 9
1 Address the buyersrsquo multiple-offer strategy right from the start
When you conduct your buyerrsquos interview address the possibility that there could be multiple offers on the property the buyers want Herersquos what to say
ldquoMr and Mrs Buyer the market has been improving and we have begun seeing multiple offers again If there are multiple offers on the property you want how would you like me to negotiate on your behalf Here are your options First you can continue the nego-
tiation as if no one else is making an offer Second if you really want the house you can offer close to asking price If you canrsquot live without this house then itrsquos smart to probably offer full price or a little bit over asking price The final option is to walk away if someone else puts in a bid How would you like me to handle this situation if it occurredrdquo
Having this conversation and writ-ing down the buyersrsquo preferences is a great way to avoid difficulties if the actual situation occurs
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 8 l summer 2012
SHORT SALE CLOSINGS
The Law Office of
Jonathan Richardson Attorney at Law
Listing Agents Services bullWrite and revise the HUD for submission to the Bank bullVerify all encumbrances on the property (mortgages liens judgments taxes HOA dues etc) bullNegotiate all liens amp judgments that are attached to the property bullNegotiate payoffs for all mortgages that are attached to the property bullInitiate contact with the foreclosure law firm for sale date extensions bullAttend foreclosure hearing on behalf of your client if necessary bullAssist in assembling and submitting the short sale package bullNegotiate Note forgiveness and cancelation of any balance remaining on the mortgage and other debts bullPETITION THE BANK TO PRESERVE YOUR FULL COMMISSION bullOur office only gets paid if and when the transaction closes - If the closing falls apart there is no charge to you or to your client Buyers Agents Services bullClose the transaction for the same cost to your client as they would pay for a traditional purchase bullSeek client relocation incentives through FAFA (up to $3000) HUD (up to $1000) and FHA (up to $1000)
The Law Office of Jonathan Richardson
Attorney at Law
51 Kilmayne Drive Ste 200 Cary NC 27511 9194699904 wwwrichardson-lawnet JonathanRichardson-Lawnet
Available to speak at your office meetings about short sales Please email or call to set up your appointment
REALTORreg
Review l 9 l summer 2012
Regardless of what the buyers told you at the time you did your buyerrsquos interview be sure to re-verify that they still want you to proceed in the same way Further-more be determined to point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision as to how the offer should be negotiated
2 Preapproval not just prequalificationOne of the best ways to prepare your buyers for a multiple-offer situation is to ask them to obtain a preapproval letter from their lender ldquoPreapprovalrdquo means that the lender has checked their cred-it and that the borrower will be approved once the title work and the inspections are complete A prequalification letter means that the lender has looked at the ap-plication but has not checked the borrowersrsquo credit Consequently you want a preapproval not a prequalification letter Make sure that you have this in your file and include it when you present your offer
3 Outflank the competitionThere are a number of ways that you can make your offer stron-ger than your competitorsrsquo offers First you can allow the seller to select the closing date the title company and the escrow or clos-ing agent
A second approach is to shorten the contingency periods Under no circumstances however do you let your clients eliminate the loan or inspection contingency clauses even if they are going to tear the property down I have many past clients who are still liv-ing in the properties they thought
they were going to tear down You can also suggest that your
clients be flexible about any spe-cial needs the seller may have such as leasing back the property or taking something such as the big-screen TV that is currently at-tached to the property
6 Donrsquot be afraid to askWhile you may never tell a buy-
errsquos agent what offers are on the table donrsquot be shy about asking when you represent the buyers You could also ask ldquoWhat has the seller turned downrdquo Wheth-er or not you communicate this to
Point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision
as to how the offer should be negotiated
4 Ask for management assistance
Most agents are not well trained in handling multiple offers If at all possible request that the of-fice manager be present during the multiple-offer presentation es-pecially if the listing agent has his own offer on the listing
your buyer is debatable Many times especially when their cir-cumstances may have changed sellers have ended up taking much less than what they turned down at an earlier date
7 Prepare your buyers not to get the property
No one likes losing a house that they want In fact some peo-ple can become quite angry This is why itrsquos so important to let the buyers call the shots on the deal An additional strategy that works well is to tell the buyers that for whatever reason this house wasnrsquot the right one for them and that you will find the right house The key step is to keep looking
Multiple offers can be challeng-ing but if you follow the simple guidelines above you may be surprised how often yoursquore taking a closed transaction check to the bank Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
5 Ask the listing agent to give everyone enough time to reach his clients
Prior to the time you present your offer ask the listing agent if he would be comfortable giv-ing everyone enough time to get the offers back You could also suggest that the listing agent ask all buyersrsquo agents to bring back their best offers so the negotiation doesnrsquot drag out over a long pe-riod of time
7 WAYS TO HELPcontinued from page 7
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 1 l summer 2012
10 Legislative Wrapup
16 Local Market Update
18 Welcome
19 Bits amp Pieces
21 RRAR Events
departments
RALEIGH REGIONAL ASSOCIATION OF REALTORSreg
111 Realtors Way Cary NC 27513Phone 919-654-5400 Fax 919-654-5401wwwrrarcom
RRAR OFFICERSStacey Anfindsen PresidentMarshall Gay Vice PresidentAsa Fleming President-ElectMollie Owen SecretaryTreasurerLinda Trevor Immediate Past President
RRAR DIRECTORS Vince Bankoski Linda KolarovAutumne Bennette Carol McCormickPhyllis Brookshire Gina MillerKelly Cobb John PaceDavid Chance Mark ParkerSteina DeAndrade Teresa PittHarriette Doggett Zach SchabotTom Gongaware Jose SerranoBecky Harper Josh SwindellGrayson Hodge Kevin WoodyMorty Jayson
REALTORreg FOUNDATION OF THE TRIANGLE OFFICERS President Marshall GayPresident-Elect Theresa ClarkSecretarytreasurer Vince Bankoski
NCAR REGIONAL VICE PRESIDENTS Theresa Clark Harriette Doggett
NAR DIRECTORS Eddie Brown John Wood
TRIANGLE REALTORSreg LEADERSHIP ACADEMY DEAN Diana Braun
Members are cautioned that the inclusion of a name specific commercial product or service in an article or in this publication does not imply endorsement by the Raleigh Regional Association of REALTORSreg All advertisers in this publication wholly support the Fair Housing Act and fully promote equal opportunity housing
Copyright 2012 by the Raleigh Reg- ional Association of REALTORSreg All rights reserved
REALTORreg REVIEW STAFF Patricia Gregory Rand managing editor patriciarrrarcomHeidi Ketler APR editor hketlerverizonnetSandee Washington communications associate sandeewrrarcomShelly Beck graphic designer sbdesigncoxnet
For editorial contributions and ad inquiries please contact Sandee Washington at sandeewrrarcom or (919) 654-5400
SUMMER 2012 VOL 4 NO 3REALTORreview
reg
features
Preliminary Identity Colors
Dark Blue PMS 282CMYK 100 72 0 56RGB 0 40 93
PMS 282
Blue PMS 299CMYK 85 18 0 0RGB 0 158 221
PMS 299
Light Purple PMS 265CMYK 54 56 0 0RGB 129 119 183
PMS 265
Purple PMS 360CMYK 58 0 80 0RGB 115 193 103
PMS 360
5 224 TIPS FOR WRITING POWERFUL REAL ESTATE COPY Tips on writing savvy headlines that appeal to buyers on three levels includes use of an online headline analyzer
DINE OUT SEPT 18 amp 20 TO RAISE HOLIDAY SPIRITS FOR KIDS IN NEED This yearrsquos event is destined to generate funds and smiles with a variety of participating restaurants and a photo contest not to mention the great cause
rrarcom
7 7 WAYS TO HELP BUYERS WIN IN MULTIPLE OFFER
SITUATIONS Recognizing that itrsquos more difficult to represent your buyer in this situation Bernice Ross offers advice on a battle plan for success
12 TIME TO SELECT 2013 LEADERSHIP Get ready
to vote online for the Raleigh Regional Association of REALTORSreg executive officers and directors of your choice
ON THE COVERKathie Yllanes (left) and Connie Coraile (right) invite colleagues to Dine Out for Angels Sept 18 and Sept 20 Gypsyrsquos is one of the many participating restaurants
3 RPAC IS A VITAL INVESTMENT President-
Elect Asa Flemingrsquos appreciation for RPAC and its ability to deliver returns for members has soared since becoming chair
REALTORreg
Review l 3 l summer 2012
MISSION STATEMENTThe Raleigh Regional Association of REALTORSreg the arearsquos voice of real estate promotes the highest ethical and professional standards and cooperation among its members provides products programs and services to meet the evolving needs of the real estate industry and consumers and serves as a leading advocate of private property rights and community involvementVISION STATEMENTldquoAnticipating and meeting the opportunities and challenges of our industryrdquoRRAR 2012 COMMITTEE CHAIRS Bylaws Asa FlemingBuilding Stacey AnfindsenCommunications amp Public Relations Carol McCormickCommunity Service Frank DeRonjaGovernment Affairs Bill FletcherRPAC Asa FlemingPersonnel John WoodGrievance Autumne Bennett Suzanne Burton Nancy Cashwell Margaret SophieHall of Fame Ed WillerNominating Gary RabonRRAR 2012 COUNCIL CHAIRS Womenrsquos Council Lynn GardinerInternational Council Mike HumphreysTop Producers Council Co-Chairs Shawn Britt and John WoodSmall Brokers Council Chair Brenda CarrollYoung Professionals Network Co-Chairs Autumne Bennett and Aquene HernandezRRAR STAFF DIRECTORYMain Office (919) 654-5400 Fax (919) 654-5401 wwwrrarcomRRAR Company Store (919) 654-7253Executive Vice President Raymond C Larcher Ext 218 raylrrarcom Association Services Director Betsy Ramsey Ext 217 betsyrrrarcomAssociation Services Associate Vicki Buckholtz Ext 216 vickibrrarcomCommunications Director Patricia Gregory Rand Ext 239 patriciarrrarcomCommunications Associate Sandee Washington Ext 238 sandeewrrarcom Education Director Cara Mottershead Ext 211 caramrrarcom Education Associate Sonya Yankoglu Ext 212 sonyayrrarcom Facilities Manager Mary Rachel White Ext 210 maryrachelwrrarcomGovernmental Affairs Director Tara L Robbins Ext 215 taralynlrrarcomInformation Associate Shelia Clark Ext 200 sheliacrrarcomStore Manager Yukari Powers Ext 201 yukariprrarcomTMLS STAFF DIRECTORYVice President of Operations Rachel Wiest Ext 219 rachelwtrianglemlscomTMLS Executive Associate Christy New Ext 220 christyntrianglemlscomCompliance Director Letitia Santos Ext 234 letitiastrianglemlscomCompliance Associate Raina Joyner Ext 242 rainajtrianglemlscomData Distribution Director Carol Hamrick Ext 213 carolhtrianglemlscomData Distribution Associate Bonnie Eaddy Ext 207 bonnieetrianglemlscomMLS Systems Director Kathy Matheson Ext 233 kathymtrianglemlscomMLS Technical Support Associate J Stepp Ext 226 jstrianglemlscomMLSRealist Support Associate Jennifer Horton Ext 227 jenniferhtrianglemlscomTechnical Operations Director Matt Nagy Ext 225 mattntrianglemlscomTraining Development Manager Allan Nielsen Ext 208 allanntrianglemlscomCTCMLS Training Manager Lynne Brid Ext 232 lynnebtrianglemlscomRRARTMLS MEMBERSHIP FINANCE DEPARTMENTMembershipFinance Director Randi Clodfelter Ext 221 randictrianglemlscomFinance Associate Pat Long Ext 222 patltrianglemlscomFinance Associate Jill Pressley Ext 221 JillprrarcomMembership Associate Kelly Hunsucker Ext 209 kellyhtrianglemlscom
Asa Fleming
One of the main responsibilities of the president-elect is to serve as chair of the REALTORreg Political Action Committee which supports candi-
dates that advocate for our asso-ciationrsquos legislative policies
As chair I have had the oppor-tunity to visit member offices to help increase awareness of the value of RPAC and the importance of investing in RPAC Today after working closely with RPAC mem-bers and trustee Laurie Donofrio I have an even greater apprecia-tion for its mission and those who work to make it happen
RPAC protects the rights of homeownership by supporting political candidates who advo-cate for private property rights It exists only through the voluntary contributions of members of the Raleigh Regional Association of REALTORSreg
Your investment in RPAC joins the contributions of nearly 1 million RE-ALTORSreg nationwide An impres-sive total goes a long way toward assuring a proactive and vigilant advocacy for our industry and warding off onerous regulation
Here are examples of how in-vestment in RPAC delivers great returns for you and your business
BANKS IN REAL ESTATE Battled eight years for passage of legislation in 2009 to permanently keep banking conglomerates out of real estate brokerage This saved the average real estate
professional $5400 annually
CONFORMING MORTGAGE LOAN LIMIT INCREASE Pas-sage of legislation that increased the Fannie and Freddie conform-ing mortgage loan limits The act increased the earnings of the average real estate professional by $6250 last year
DISTRESSED SALES TAX RE-LIEF Passage of legislation that provided $606 million in tax re-lief through 2012 to homeowners who were forced to sell their homes for less than the amount of the outstanding mortgages Unlike before if the lender forgives some portion of the mortgage the for-given amount wonrsquot be taxed as income The relief applies to short sales foreclosures and workouts of existing mortgages on princi-pal residences
Like it or not the United States government needs to be viewed as a business partner It is up to each of us to contribute to that partnership The fair share for each of us is $25hellip or whatever you can afford at this time If itrsquos less than $25 consider the fair share next year My thanks to all those who give as much as they are able
Additionally I hope yoursquoll join us for the Craft Beer amp Chili Festival on Oct 11 This social event will provide a fun way for members to contribute to RPAC Visit wwwrrarcom for details
Asa Fleming
RRAR President-Elect RPAC Chair
REALTORreg
Review l 4 l summer 2012
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Visit wwwRRARcom for details regarding participating locationshoursClick a Restaurant Logo to be taken to their web site
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building Raleigh
Buck Jones Road Raleigh
City Market Raleigh
Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville
Stone Creek Village Cary
Reedy Creek Plaza Cary
Spring Forest Road Raleigh
REALTORreg
Review l 5 l summer 2012
DINE OUT Sept 18 and 20 to Raise Holiday Spirits for Kids in Need
The REALTORreg Foundation of the Triangle is teaming up with local restaurants to raise funds for its an-nual Project Angel Tree a holiday gift-donation initiative for children in need Tuesday Sept 18 and Thursday Sept 20
Participating restaurants will do-nate 5 percent of sales to Project Angel Tree on both dates
Restaurants are still joining the cause Early participants were 18 Seaboard BattistellarsquosSpring Rolls Tossed Cantina 18 zpizzaThe Big Easy (Cary location)Gypsyrsquos Shiny DinerJoel Lanersquos Public House
The children are ldquoadoptedrdquo through the Friends of the Wake County Guardian ad Litem Pro-gram All of the donated funds are
used to buy gifts for the childrenThis feel-good event gives din-
ers lots of reasons to smile in-cluding a photo contest - new this year Snap a photo of you and your guests so it includes restau-rant signage and follow the sub-mission guidelines for a chance to win $50 restaurant gift cards or the $100 grand-prize gift card
Diners should mention they are dining out for angels The com-munity is encouraged to join the effort and eat out for Project Angel Tree
ldquoThe REALTORSreg are apprecia-tive of the participating restaurants giving back to the community through their involvement in Dine Out for Angels We also are very grateful for the publicrsquos support of our efforts to help needy children through Project Angel Tree during
the holiday seasonrdquo says Mar-shall Gay president of the REAL-TORreg Foundation of the Triangle
Check these links for an updated list of participating restaurants hours and locations and click on the Dine Out logohttpwwwrealtorfoundation-ofthetriangleorg wwwrrarcom
Restaurant owners interested in partnering with the REALTORreg Foundation of the Triangle in Dine Out are asked to send an e-mail to vickibrrarcom for information
For more information about the Wake Country Angel Tree Project visitwwwfriendsofwakegalorgguardian-angel-project
Scan this code for more details
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Click a Logo to visit the restaurantrsquos web siteLocationsHours on reverse of this flyer
Additional restaurants may be added watch wwwRRARcom for updates
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building RaleighBuck Jones Road Raleigh
City Market Raleigh Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville Stone Creek Village Cary
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 7 l summer 2012
BY BERNICE ROSS
While most agents dread being in a multiple-offer situation where they represent the buyers in many cases itrsquos much easier than representing the sellers To win the house for your buyers you need a battle plan
Personally I always found it much easier to represent the buy-ers rather than sellers on multiple offers Here are seven key steps for creating a battle plan that will help you become the winning agent
7 WAYS TO HELP BUYERS WIN in Multiple-Offer Situations
See 7 WAYS TO HELP on page 9
1 Address the buyersrsquo multiple-offer strategy right from the start
When you conduct your buyerrsquos interview address the possibility that there could be multiple offers on the property the buyers want Herersquos what to say
ldquoMr and Mrs Buyer the market has been improving and we have begun seeing multiple offers again If there are multiple offers on the property you want how would you like me to negotiate on your behalf Here are your options First you can continue the nego-
tiation as if no one else is making an offer Second if you really want the house you can offer close to asking price If you canrsquot live without this house then itrsquos smart to probably offer full price or a little bit over asking price The final option is to walk away if someone else puts in a bid How would you like me to handle this situation if it occurredrdquo
Having this conversation and writ-ing down the buyersrsquo preferences is a great way to avoid difficulties if the actual situation occurs
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 8 l summer 2012
SHORT SALE CLOSINGS
The Law Office of
Jonathan Richardson Attorney at Law
Listing Agents Services bullWrite and revise the HUD for submission to the Bank bullVerify all encumbrances on the property (mortgages liens judgments taxes HOA dues etc) bullNegotiate all liens amp judgments that are attached to the property bullNegotiate payoffs for all mortgages that are attached to the property bullInitiate contact with the foreclosure law firm for sale date extensions bullAttend foreclosure hearing on behalf of your client if necessary bullAssist in assembling and submitting the short sale package bullNegotiate Note forgiveness and cancelation of any balance remaining on the mortgage and other debts bullPETITION THE BANK TO PRESERVE YOUR FULL COMMISSION bullOur office only gets paid if and when the transaction closes - If the closing falls apart there is no charge to you or to your client Buyers Agents Services bullClose the transaction for the same cost to your client as they would pay for a traditional purchase bullSeek client relocation incentives through FAFA (up to $3000) HUD (up to $1000) and FHA (up to $1000)
The Law Office of Jonathan Richardson
Attorney at Law
51 Kilmayne Drive Ste 200 Cary NC 27511 9194699904 wwwrichardson-lawnet JonathanRichardson-Lawnet
Available to speak at your office meetings about short sales Please email or call to set up your appointment
REALTORreg
Review l 9 l summer 2012
Regardless of what the buyers told you at the time you did your buyerrsquos interview be sure to re-verify that they still want you to proceed in the same way Further-more be determined to point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision as to how the offer should be negotiated
2 Preapproval not just prequalificationOne of the best ways to prepare your buyers for a multiple-offer situation is to ask them to obtain a preapproval letter from their lender ldquoPreapprovalrdquo means that the lender has checked their cred-it and that the borrower will be approved once the title work and the inspections are complete A prequalification letter means that the lender has looked at the ap-plication but has not checked the borrowersrsquo credit Consequently you want a preapproval not a prequalification letter Make sure that you have this in your file and include it when you present your offer
3 Outflank the competitionThere are a number of ways that you can make your offer stron-ger than your competitorsrsquo offers First you can allow the seller to select the closing date the title company and the escrow or clos-ing agent
A second approach is to shorten the contingency periods Under no circumstances however do you let your clients eliminate the loan or inspection contingency clauses even if they are going to tear the property down I have many past clients who are still liv-ing in the properties they thought
they were going to tear down You can also suggest that your
clients be flexible about any spe-cial needs the seller may have such as leasing back the property or taking something such as the big-screen TV that is currently at-tached to the property
6 Donrsquot be afraid to askWhile you may never tell a buy-
errsquos agent what offers are on the table donrsquot be shy about asking when you represent the buyers You could also ask ldquoWhat has the seller turned downrdquo Wheth-er or not you communicate this to
Point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision
as to how the offer should be negotiated
4 Ask for management assistance
Most agents are not well trained in handling multiple offers If at all possible request that the of-fice manager be present during the multiple-offer presentation es-pecially if the listing agent has his own offer on the listing
your buyer is debatable Many times especially when their cir-cumstances may have changed sellers have ended up taking much less than what they turned down at an earlier date
7 Prepare your buyers not to get the property
No one likes losing a house that they want In fact some peo-ple can become quite angry This is why itrsquos so important to let the buyers call the shots on the deal An additional strategy that works well is to tell the buyers that for whatever reason this house wasnrsquot the right one for them and that you will find the right house The key step is to keep looking
Multiple offers can be challeng-ing but if you follow the simple guidelines above you may be surprised how often yoursquore taking a closed transaction check to the bank Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
5 Ask the listing agent to give everyone enough time to reach his clients
Prior to the time you present your offer ask the listing agent if he would be comfortable giv-ing everyone enough time to get the offers back You could also suggest that the listing agent ask all buyersrsquo agents to bring back their best offers so the negotiation doesnrsquot drag out over a long pe-riod of time
7 WAYS TO HELPcontinued from page 7
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 3 l summer 2012
MISSION STATEMENTThe Raleigh Regional Association of REALTORSreg the arearsquos voice of real estate promotes the highest ethical and professional standards and cooperation among its members provides products programs and services to meet the evolving needs of the real estate industry and consumers and serves as a leading advocate of private property rights and community involvementVISION STATEMENTldquoAnticipating and meeting the opportunities and challenges of our industryrdquoRRAR 2012 COMMITTEE CHAIRS Bylaws Asa FlemingBuilding Stacey AnfindsenCommunications amp Public Relations Carol McCormickCommunity Service Frank DeRonjaGovernment Affairs Bill FletcherRPAC Asa FlemingPersonnel John WoodGrievance Autumne Bennett Suzanne Burton Nancy Cashwell Margaret SophieHall of Fame Ed WillerNominating Gary RabonRRAR 2012 COUNCIL CHAIRS Womenrsquos Council Lynn GardinerInternational Council Mike HumphreysTop Producers Council Co-Chairs Shawn Britt and John WoodSmall Brokers Council Chair Brenda CarrollYoung Professionals Network Co-Chairs Autumne Bennett and Aquene HernandezRRAR STAFF DIRECTORYMain Office (919) 654-5400 Fax (919) 654-5401 wwwrrarcomRRAR Company Store (919) 654-7253Executive Vice President Raymond C Larcher Ext 218 raylrrarcom Association Services Director Betsy Ramsey Ext 217 betsyrrrarcomAssociation Services Associate Vicki Buckholtz Ext 216 vickibrrarcomCommunications Director Patricia Gregory Rand Ext 239 patriciarrrarcomCommunications Associate Sandee Washington Ext 238 sandeewrrarcom Education Director Cara Mottershead Ext 211 caramrrarcom Education Associate Sonya Yankoglu Ext 212 sonyayrrarcom Facilities Manager Mary Rachel White Ext 210 maryrachelwrrarcomGovernmental Affairs Director Tara L Robbins Ext 215 taralynlrrarcomInformation Associate Shelia Clark Ext 200 sheliacrrarcomStore Manager Yukari Powers Ext 201 yukariprrarcomTMLS STAFF DIRECTORYVice President of Operations Rachel Wiest Ext 219 rachelwtrianglemlscomTMLS Executive Associate Christy New Ext 220 christyntrianglemlscomCompliance Director Letitia Santos Ext 234 letitiastrianglemlscomCompliance Associate Raina Joyner Ext 242 rainajtrianglemlscomData Distribution Director Carol Hamrick Ext 213 carolhtrianglemlscomData Distribution Associate Bonnie Eaddy Ext 207 bonnieetrianglemlscomMLS Systems Director Kathy Matheson Ext 233 kathymtrianglemlscomMLS Technical Support Associate J Stepp Ext 226 jstrianglemlscomMLSRealist Support Associate Jennifer Horton Ext 227 jenniferhtrianglemlscomTechnical Operations Director Matt Nagy Ext 225 mattntrianglemlscomTraining Development Manager Allan Nielsen Ext 208 allanntrianglemlscomCTCMLS Training Manager Lynne Brid Ext 232 lynnebtrianglemlscomRRARTMLS MEMBERSHIP FINANCE DEPARTMENTMembershipFinance Director Randi Clodfelter Ext 221 randictrianglemlscomFinance Associate Pat Long Ext 222 patltrianglemlscomFinance Associate Jill Pressley Ext 221 JillprrarcomMembership Associate Kelly Hunsucker Ext 209 kellyhtrianglemlscom
Asa Fleming
One of the main responsibilities of the president-elect is to serve as chair of the REALTORreg Political Action Committee which supports candi-
dates that advocate for our asso-ciationrsquos legislative policies
As chair I have had the oppor-tunity to visit member offices to help increase awareness of the value of RPAC and the importance of investing in RPAC Today after working closely with RPAC mem-bers and trustee Laurie Donofrio I have an even greater apprecia-tion for its mission and those who work to make it happen
RPAC protects the rights of homeownership by supporting political candidates who advo-cate for private property rights It exists only through the voluntary contributions of members of the Raleigh Regional Association of REALTORSreg
Your investment in RPAC joins the contributions of nearly 1 million RE-ALTORSreg nationwide An impres-sive total goes a long way toward assuring a proactive and vigilant advocacy for our industry and warding off onerous regulation
Here are examples of how in-vestment in RPAC delivers great returns for you and your business
BANKS IN REAL ESTATE Battled eight years for passage of legislation in 2009 to permanently keep banking conglomerates out of real estate brokerage This saved the average real estate
professional $5400 annually
CONFORMING MORTGAGE LOAN LIMIT INCREASE Pas-sage of legislation that increased the Fannie and Freddie conform-ing mortgage loan limits The act increased the earnings of the average real estate professional by $6250 last year
DISTRESSED SALES TAX RE-LIEF Passage of legislation that provided $606 million in tax re-lief through 2012 to homeowners who were forced to sell their homes for less than the amount of the outstanding mortgages Unlike before if the lender forgives some portion of the mortgage the for-given amount wonrsquot be taxed as income The relief applies to short sales foreclosures and workouts of existing mortgages on princi-pal residences
Like it or not the United States government needs to be viewed as a business partner It is up to each of us to contribute to that partnership The fair share for each of us is $25hellip or whatever you can afford at this time If itrsquos less than $25 consider the fair share next year My thanks to all those who give as much as they are able
Additionally I hope yoursquoll join us for the Craft Beer amp Chili Festival on Oct 11 This social event will provide a fun way for members to contribute to RPAC Visit wwwrrarcom for details
Asa Fleming
RRAR President-Elect RPAC Chair
REALTORreg
Review l 4 l summer 2012
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Visit wwwRRARcom for details regarding participating locationshoursClick a Restaurant Logo to be taken to their web site
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building Raleigh
Buck Jones Road Raleigh
City Market Raleigh
Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville
Stone Creek Village Cary
Reedy Creek Plaza Cary
Spring Forest Road Raleigh
REALTORreg
Review l 5 l summer 2012
DINE OUT Sept 18 and 20 to Raise Holiday Spirits for Kids in Need
The REALTORreg Foundation of the Triangle is teaming up with local restaurants to raise funds for its an-nual Project Angel Tree a holiday gift-donation initiative for children in need Tuesday Sept 18 and Thursday Sept 20
Participating restaurants will do-nate 5 percent of sales to Project Angel Tree on both dates
Restaurants are still joining the cause Early participants were 18 Seaboard BattistellarsquosSpring Rolls Tossed Cantina 18 zpizzaThe Big Easy (Cary location)Gypsyrsquos Shiny DinerJoel Lanersquos Public House
The children are ldquoadoptedrdquo through the Friends of the Wake County Guardian ad Litem Pro-gram All of the donated funds are
used to buy gifts for the childrenThis feel-good event gives din-
ers lots of reasons to smile in-cluding a photo contest - new this year Snap a photo of you and your guests so it includes restau-rant signage and follow the sub-mission guidelines for a chance to win $50 restaurant gift cards or the $100 grand-prize gift card
Diners should mention they are dining out for angels The com-munity is encouraged to join the effort and eat out for Project Angel Tree
ldquoThe REALTORSreg are apprecia-tive of the participating restaurants giving back to the community through their involvement in Dine Out for Angels We also are very grateful for the publicrsquos support of our efforts to help needy children through Project Angel Tree during
the holiday seasonrdquo says Mar-shall Gay president of the REAL-TORreg Foundation of the Triangle
Check these links for an updated list of participating restaurants hours and locations and click on the Dine Out logohttpwwwrealtorfoundation-ofthetriangleorg wwwrrarcom
Restaurant owners interested in partnering with the REALTORreg Foundation of the Triangle in Dine Out are asked to send an e-mail to vickibrrarcom for information
For more information about the Wake Country Angel Tree Project visitwwwfriendsofwakegalorgguardian-angel-project
Scan this code for more details
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Click a Logo to visit the restaurantrsquos web siteLocationsHours on reverse of this flyer
Additional restaurants may be added watch wwwRRARcom for updates
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building RaleighBuck Jones Road Raleigh
City Market Raleigh Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville Stone Creek Village Cary
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 7 l summer 2012
BY BERNICE ROSS
While most agents dread being in a multiple-offer situation where they represent the buyers in many cases itrsquos much easier than representing the sellers To win the house for your buyers you need a battle plan
Personally I always found it much easier to represent the buy-ers rather than sellers on multiple offers Here are seven key steps for creating a battle plan that will help you become the winning agent
7 WAYS TO HELP BUYERS WIN in Multiple-Offer Situations
See 7 WAYS TO HELP on page 9
1 Address the buyersrsquo multiple-offer strategy right from the start
When you conduct your buyerrsquos interview address the possibility that there could be multiple offers on the property the buyers want Herersquos what to say
ldquoMr and Mrs Buyer the market has been improving and we have begun seeing multiple offers again If there are multiple offers on the property you want how would you like me to negotiate on your behalf Here are your options First you can continue the nego-
tiation as if no one else is making an offer Second if you really want the house you can offer close to asking price If you canrsquot live without this house then itrsquos smart to probably offer full price or a little bit over asking price The final option is to walk away if someone else puts in a bid How would you like me to handle this situation if it occurredrdquo
Having this conversation and writ-ing down the buyersrsquo preferences is a great way to avoid difficulties if the actual situation occurs
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 8 l summer 2012
SHORT SALE CLOSINGS
The Law Office of
Jonathan Richardson Attorney at Law
Listing Agents Services bullWrite and revise the HUD for submission to the Bank bullVerify all encumbrances on the property (mortgages liens judgments taxes HOA dues etc) bullNegotiate all liens amp judgments that are attached to the property bullNegotiate payoffs for all mortgages that are attached to the property bullInitiate contact with the foreclosure law firm for sale date extensions bullAttend foreclosure hearing on behalf of your client if necessary bullAssist in assembling and submitting the short sale package bullNegotiate Note forgiveness and cancelation of any balance remaining on the mortgage and other debts bullPETITION THE BANK TO PRESERVE YOUR FULL COMMISSION bullOur office only gets paid if and when the transaction closes - If the closing falls apart there is no charge to you or to your client Buyers Agents Services bullClose the transaction for the same cost to your client as they would pay for a traditional purchase bullSeek client relocation incentives through FAFA (up to $3000) HUD (up to $1000) and FHA (up to $1000)
The Law Office of Jonathan Richardson
Attorney at Law
51 Kilmayne Drive Ste 200 Cary NC 27511 9194699904 wwwrichardson-lawnet JonathanRichardson-Lawnet
Available to speak at your office meetings about short sales Please email or call to set up your appointment
REALTORreg
Review l 9 l summer 2012
Regardless of what the buyers told you at the time you did your buyerrsquos interview be sure to re-verify that they still want you to proceed in the same way Further-more be determined to point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision as to how the offer should be negotiated
2 Preapproval not just prequalificationOne of the best ways to prepare your buyers for a multiple-offer situation is to ask them to obtain a preapproval letter from their lender ldquoPreapprovalrdquo means that the lender has checked their cred-it and that the borrower will be approved once the title work and the inspections are complete A prequalification letter means that the lender has looked at the ap-plication but has not checked the borrowersrsquo credit Consequently you want a preapproval not a prequalification letter Make sure that you have this in your file and include it when you present your offer
3 Outflank the competitionThere are a number of ways that you can make your offer stron-ger than your competitorsrsquo offers First you can allow the seller to select the closing date the title company and the escrow or clos-ing agent
A second approach is to shorten the contingency periods Under no circumstances however do you let your clients eliminate the loan or inspection contingency clauses even if they are going to tear the property down I have many past clients who are still liv-ing in the properties they thought
they were going to tear down You can also suggest that your
clients be flexible about any spe-cial needs the seller may have such as leasing back the property or taking something such as the big-screen TV that is currently at-tached to the property
6 Donrsquot be afraid to askWhile you may never tell a buy-
errsquos agent what offers are on the table donrsquot be shy about asking when you represent the buyers You could also ask ldquoWhat has the seller turned downrdquo Wheth-er or not you communicate this to
Point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision
as to how the offer should be negotiated
4 Ask for management assistance
Most agents are not well trained in handling multiple offers If at all possible request that the of-fice manager be present during the multiple-offer presentation es-pecially if the listing agent has his own offer on the listing
your buyer is debatable Many times especially when their cir-cumstances may have changed sellers have ended up taking much less than what they turned down at an earlier date
7 Prepare your buyers not to get the property
No one likes losing a house that they want In fact some peo-ple can become quite angry This is why itrsquos so important to let the buyers call the shots on the deal An additional strategy that works well is to tell the buyers that for whatever reason this house wasnrsquot the right one for them and that you will find the right house The key step is to keep looking
Multiple offers can be challeng-ing but if you follow the simple guidelines above you may be surprised how often yoursquore taking a closed transaction check to the bank Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
5 Ask the listing agent to give everyone enough time to reach his clients
Prior to the time you present your offer ask the listing agent if he would be comfortable giv-ing everyone enough time to get the offers back You could also suggest that the listing agent ask all buyersrsquo agents to bring back their best offers so the negotiation doesnrsquot drag out over a long pe-riod of time
7 WAYS TO HELPcontinued from page 7
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 4 l summer 2012
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Visit wwwRRARcom for details regarding participating locationshoursClick a Restaurant Logo to be taken to their web site
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building Raleigh
Buck Jones Road Raleigh
City Market Raleigh
Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville
Stone Creek Village Cary
Reedy Creek Plaza Cary
Spring Forest Road Raleigh
REALTORreg
Review l 5 l summer 2012
DINE OUT Sept 18 and 20 to Raise Holiday Spirits for Kids in Need
The REALTORreg Foundation of the Triangle is teaming up with local restaurants to raise funds for its an-nual Project Angel Tree a holiday gift-donation initiative for children in need Tuesday Sept 18 and Thursday Sept 20
Participating restaurants will do-nate 5 percent of sales to Project Angel Tree on both dates
Restaurants are still joining the cause Early participants were 18 Seaboard BattistellarsquosSpring Rolls Tossed Cantina 18 zpizzaThe Big Easy (Cary location)Gypsyrsquos Shiny DinerJoel Lanersquos Public House
The children are ldquoadoptedrdquo through the Friends of the Wake County Guardian ad Litem Pro-gram All of the donated funds are
used to buy gifts for the childrenThis feel-good event gives din-
ers lots of reasons to smile in-cluding a photo contest - new this year Snap a photo of you and your guests so it includes restau-rant signage and follow the sub-mission guidelines for a chance to win $50 restaurant gift cards or the $100 grand-prize gift card
Diners should mention they are dining out for angels The com-munity is encouraged to join the effort and eat out for Project Angel Tree
ldquoThe REALTORSreg are apprecia-tive of the participating restaurants giving back to the community through their involvement in Dine Out for Angels We also are very grateful for the publicrsquos support of our efforts to help needy children through Project Angel Tree during
the holiday seasonrdquo says Mar-shall Gay president of the REAL-TORreg Foundation of the Triangle
Check these links for an updated list of participating restaurants hours and locations and click on the Dine Out logohttpwwwrealtorfoundation-ofthetriangleorg wwwrrarcom
Restaurant owners interested in partnering with the REALTORreg Foundation of the Triangle in Dine Out are asked to send an e-mail to vickibrrarcom for information
For more information about the Wake Country Angel Tree Project visitwwwfriendsofwakegalorgguardian-angel-project
Scan this code for more details
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Click a Logo to visit the restaurantrsquos web siteLocationsHours on reverse of this flyer
Additional restaurants may be added watch wwwRRARcom for updates
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building RaleighBuck Jones Road Raleigh
City Market Raleigh Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville Stone Creek Village Cary
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 7 l summer 2012
BY BERNICE ROSS
While most agents dread being in a multiple-offer situation where they represent the buyers in many cases itrsquos much easier than representing the sellers To win the house for your buyers you need a battle plan
Personally I always found it much easier to represent the buy-ers rather than sellers on multiple offers Here are seven key steps for creating a battle plan that will help you become the winning agent
7 WAYS TO HELP BUYERS WIN in Multiple-Offer Situations
See 7 WAYS TO HELP on page 9
1 Address the buyersrsquo multiple-offer strategy right from the start
When you conduct your buyerrsquos interview address the possibility that there could be multiple offers on the property the buyers want Herersquos what to say
ldquoMr and Mrs Buyer the market has been improving and we have begun seeing multiple offers again If there are multiple offers on the property you want how would you like me to negotiate on your behalf Here are your options First you can continue the nego-
tiation as if no one else is making an offer Second if you really want the house you can offer close to asking price If you canrsquot live without this house then itrsquos smart to probably offer full price or a little bit over asking price The final option is to walk away if someone else puts in a bid How would you like me to handle this situation if it occurredrdquo
Having this conversation and writ-ing down the buyersrsquo preferences is a great way to avoid difficulties if the actual situation occurs
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 8 l summer 2012
SHORT SALE CLOSINGS
The Law Office of
Jonathan Richardson Attorney at Law
Listing Agents Services bullWrite and revise the HUD for submission to the Bank bullVerify all encumbrances on the property (mortgages liens judgments taxes HOA dues etc) bullNegotiate all liens amp judgments that are attached to the property bullNegotiate payoffs for all mortgages that are attached to the property bullInitiate contact with the foreclosure law firm for sale date extensions bullAttend foreclosure hearing on behalf of your client if necessary bullAssist in assembling and submitting the short sale package bullNegotiate Note forgiveness and cancelation of any balance remaining on the mortgage and other debts bullPETITION THE BANK TO PRESERVE YOUR FULL COMMISSION bullOur office only gets paid if and when the transaction closes - If the closing falls apart there is no charge to you or to your client Buyers Agents Services bullClose the transaction for the same cost to your client as they would pay for a traditional purchase bullSeek client relocation incentives through FAFA (up to $3000) HUD (up to $1000) and FHA (up to $1000)
The Law Office of Jonathan Richardson
Attorney at Law
51 Kilmayne Drive Ste 200 Cary NC 27511 9194699904 wwwrichardson-lawnet JonathanRichardson-Lawnet
Available to speak at your office meetings about short sales Please email or call to set up your appointment
REALTORreg
Review l 9 l summer 2012
Regardless of what the buyers told you at the time you did your buyerrsquos interview be sure to re-verify that they still want you to proceed in the same way Further-more be determined to point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision as to how the offer should be negotiated
2 Preapproval not just prequalificationOne of the best ways to prepare your buyers for a multiple-offer situation is to ask them to obtain a preapproval letter from their lender ldquoPreapprovalrdquo means that the lender has checked their cred-it and that the borrower will be approved once the title work and the inspections are complete A prequalification letter means that the lender has looked at the ap-plication but has not checked the borrowersrsquo credit Consequently you want a preapproval not a prequalification letter Make sure that you have this in your file and include it when you present your offer
3 Outflank the competitionThere are a number of ways that you can make your offer stron-ger than your competitorsrsquo offers First you can allow the seller to select the closing date the title company and the escrow or clos-ing agent
A second approach is to shorten the contingency periods Under no circumstances however do you let your clients eliminate the loan or inspection contingency clauses even if they are going to tear the property down I have many past clients who are still liv-ing in the properties they thought
they were going to tear down You can also suggest that your
clients be flexible about any spe-cial needs the seller may have such as leasing back the property or taking something such as the big-screen TV that is currently at-tached to the property
6 Donrsquot be afraid to askWhile you may never tell a buy-
errsquos agent what offers are on the table donrsquot be shy about asking when you represent the buyers You could also ask ldquoWhat has the seller turned downrdquo Wheth-er or not you communicate this to
Point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision
as to how the offer should be negotiated
4 Ask for management assistance
Most agents are not well trained in handling multiple offers If at all possible request that the of-fice manager be present during the multiple-offer presentation es-pecially if the listing agent has his own offer on the listing
your buyer is debatable Many times especially when their cir-cumstances may have changed sellers have ended up taking much less than what they turned down at an earlier date
7 Prepare your buyers not to get the property
No one likes losing a house that they want In fact some peo-ple can become quite angry This is why itrsquos so important to let the buyers call the shots on the deal An additional strategy that works well is to tell the buyers that for whatever reason this house wasnrsquot the right one for them and that you will find the right house The key step is to keep looking
Multiple offers can be challeng-ing but if you follow the simple guidelines above you may be surprised how often yoursquore taking a closed transaction check to the bank Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
5 Ask the listing agent to give everyone enough time to reach his clients
Prior to the time you present your offer ask the listing agent if he would be comfortable giv-ing everyone enough time to get the offers back You could also suggest that the listing agent ask all buyersrsquo agents to bring back their best offers so the negotiation doesnrsquot drag out over a long pe-riod of time
7 WAYS TO HELPcontinued from page 7
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 5 l summer 2012
DINE OUT Sept 18 and 20 to Raise Holiday Spirits for Kids in Need
The REALTORreg Foundation of the Triangle is teaming up with local restaurants to raise funds for its an-nual Project Angel Tree a holiday gift-donation initiative for children in need Tuesday Sept 18 and Thursday Sept 20
Participating restaurants will do-nate 5 percent of sales to Project Angel Tree on both dates
Restaurants are still joining the cause Early participants were 18 Seaboard BattistellarsquosSpring Rolls Tossed Cantina 18 zpizzaThe Big Easy (Cary location)Gypsyrsquos Shiny DinerJoel Lanersquos Public House
The children are ldquoadoptedrdquo through the Friends of the Wake County Guardian ad Litem Pro-gram All of the donated funds are
used to buy gifts for the childrenThis feel-good event gives din-
ers lots of reasons to smile in-cluding a photo contest - new this year Snap a photo of you and your guests so it includes restau-rant signage and follow the sub-mission guidelines for a chance to win $50 restaurant gift cards or the $100 grand-prize gift card
Diners should mention they are dining out for angels The com-munity is encouraged to join the effort and eat out for Project Angel Tree
ldquoThe REALTORSreg are apprecia-tive of the participating restaurants giving back to the community through their involvement in Dine Out for Angels We also are very grateful for the publicrsquos support of our efforts to help needy children through Project Angel Tree during
the holiday seasonrdquo says Mar-shall Gay president of the REAL-TORreg Foundation of the Triangle
Check these links for an updated list of participating restaurants hours and locations and click on the Dine Out logohttpwwwrealtorfoundation-ofthetriangleorg wwwrrarcom
Restaurant owners interested in partnering with the REALTORreg Foundation of the Triangle in Dine Out are asked to send an e-mail to vickibrrarcom for information
For more information about the Wake Country Angel Tree Project visitwwwfriendsofwakegalorgguardian-angel-project
Scan this code for more details
HOW TO HELP 1 DINE OUT at any of these restaurants on TUESDAY SEPTEMBER 18TH or THURSDAY
SEPTEMBER 20TH (Note Gypsyrsquos Shiny Diner will participate on September 20th only following remodeling) The restaurants will donate 5 of their sales from both dates to Project Angel Tree 100 of the donations will be used to purchase holiday gifts for children in need
2 TELLTHERESTAURANT that you are ldquoDiningOutfortheAngelsrdquo3 SPREADTHEWORD Diners need not be REALTORSreg so please help by spreading the word to
family friends and everyone you know
DINEOUTFORANGELSCONTACTVicki Buckholz bull 919-654-5400 bull VickiBRRARCOM
TUESDAY SEPTEMBER 18and
THURSDAY SEPTEMBER 20
THIRDANNUAL
DINE OUTFORANGELS
The REALTORreg Foundation of the Triangle along with the restaurants listed below need your help to raise money for our annual Project Angel Tree
Click a Logo to visit the restaurantrsquos web siteLocationsHours on reverse of this flyer
Additional restaurants may be added watch wwwRRARcom for updates
Scan for electronic version of this flyer
Cameron Village Raleigh
Creamery Building RaleighBuck Jones Road Raleigh
City Market Raleigh Harrison Pointe Cary
Seaboard Station Downtown Raleigh
North Hills Mall Raleigh
Davis Drive Morrisville Stone Creek Village Cary
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 7 l summer 2012
BY BERNICE ROSS
While most agents dread being in a multiple-offer situation where they represent the buyers in many cases itrsquos much easier than representing the sellers To win the house for your buyers you need a battle plan
Personally I always found it much easier to represent the buy-ers rather than sellers on multiple offers Here are seven key steps for creating a battle plan that will help you become the winning agent
7 WAYS TO HELP BUYERS WIN in Multiple-Offer Situations
See 7 WAYS TO HELP on page 9
1 Address the buyersrsquo multiple-offer strategy right from the start
When you conduct your buyerrsquos interview address the possibility that there could be multiple offers on the property the buyers want Herersquos what to say
ldquoMr and Mrs Buyer the market has been improving and we have begun seeing multiple offers again If there are multiple offers on the property you want how would you like me to negotiate on your behalf Here are your options First you can continue the nego-
tiation as if no one else is making an offer Second if you really want the house you can offer close to asking price If you canrsquot live without this house then itrsquos smart to probably offer full price or a little bit over asking price The final option is to walk away if someone else puts in a bid How would you like me to handle this situation if it occurredrdquo
Having this conversation and writ-ing down the buyersrsquo preferences is a great way to avoid difficulties if the actual situation occurs
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 8 l summer 2012
SHORT SALE CLOSINGS
The Law Office of
Jonathan Richardson Attorney at Law
Listing Agents Services bullWrite and revise the HUD for submission to the Bank bullVerify all encumbrances on the property (mortgages liens judgments taxes HOA dues etc) bullNegotiate all liens amp judgments that are attached to the property bullNegotiate payoffs for all mortgages that are attached to the property bullInitiate contact with the foreclosure law firm for sale date extensions bullAttend foreclosure hearing on behalf of your client if necessary bullAssist in assembling and submitting the short sale package bullNegotiate Note forgiveness and cancelation of any balance remaining on the mortgage and other debts bullPETITION THE BANK TO PRESERVE YOUR FULL COMMISSION bullOur office only gets paid if and when the transaction closes - If the closing falls apart there is no charge to you or to your client Buyers Agents Services bullClose the transaction for the same cost to your client as they would pay for a traditional purchase bullSeek client relocation incentives through FAFA (up to $3000) HUD (up to $1000) and FHA (up to $1000)
The Law Office of Jonathan Richardson
Attorney at Law
51 Kilmayne Drive Ste 200 Cary NC 27511 9194699904 wwwrichardson-lawnet JonathanRichardson-Lawnet
Available to speak at your office meetings about short sales Please email or call to set up your appointment
REALTORreg
Review l 9 l summer 2012
Regardless of what the buyers told you at the time you did your buyerrsquos interview be sure to re-verify that they still want you to proceed in the same way Further-more be determined to point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision as to how the offer should be negotiated
2 Preapproval not just prequalificationOne of the best ways to prepare your buyers for a multiple-offer situation is to ask them to obtain a preapproval letter from their lender ldquoPreapprovalrdquo means that the lender has checked their cred-it and that the borrower will be approved once the title work and the inspections are complete A prequalification letter means that the lender has looked at the ap-plication but has not checked the borrowersrsquo credit Consequently you want a preapproval not a prequalification letter Make sure that you have this in your file and include it when you present your offer
3 Outflank the competitionThere are a number of ways that you can make your offer stron-ger than your competitorsrsquo offers First you can allow the seller to select the closing date the title company and the escrow or clos-ing agent
A second approach is to shorten the contingency periods Under no circumstances however do you let your clients eliminate the loan or inspection contingency clauses even if they are going to tear the property down I have many past clients who are still liv-ing in the properties they thought
they were going to tear down You can also suggest that your
clients be flexible about any spe-cial needs the seller may have such as leasing back the property or taking something such as the big-screen TV that is currently at-tached to the property
6 Donrsquot be afraid to askWhile you may never tell a buy-
errsquos agent what offers are on the table donrsquot be shy about asking when you represent the buyers You could also ask ldquoWhat has the seller turned downrdquo Wheth-er or not you communicate this to
Point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision
as to how the offer should be negotiated
4 Ask for management assistance
Most agents are not well trained in handling multiple offers If at all possible request that the of-fice manager be present during the multiple-offer presentation es-pecially if the listing agent has his own offer on the listing
your buyer is debatable Many times especially when their cir-cumstances may have changed sellers have ended up taking much less than what they turned down at an earlier date
7 Prepare your buyers not to get the property
No one likes losing a house that they want In fact some peo-ple can become quite angry This is why itrsquos so important to let the buyers call the shots on the deal An additional strategy that works well is to tell the buyers that for whatever reason this house wasnrsquot the right one for them and that you will find the right house The key step is to keep looking
Multiple offers can be challeng-ing but if you follow the simple guidelines above you may be surprised how often yoursquore taking a closed transaction check to the bank Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
5 Ask the listing agent to give everyone enough time to reach his clients
Prior to the time you present your offer ask the listing agent if he would be comfortable giv-ing everyone enough time to get the offers back You could also suggest that the listing agent ask all buyersrsquo agents to bring back their best offers so the negotiation doesnrsquot drag out over a long pe-riod of time
7 WAYS TO HELPcontinued from page 7
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 7 l summer 2012
BY BERNICE ROSS
While most agents dread being in a multiple-offer situation where they represent the buyers in many cases itrsquos much easier than representing the sellers To win the house for your buyers you need a battle plan
Personally I always found it much easier to represent the buy-ers rather than sellers on multiple offers Here are seven key steps for creating a battle plan that will help you become the winning agent
7 WAYS TO HELP BUYERS WIN in Multiple-Offer Situations
See 7 WAYS TO HELP on page 9
1 Address the buyersrsquo multiple-offer strategy right from the start
When you conduct your buyerrsquos interview address the possibility that there could be multiple offers on the property the buyers want Herersquos what to say
ldquoMr and Mrs Buyer the market has been improving and we have begun seeing multiple offers again If there are multiple offers on the property you want how would you like me to negotiate on your behalf Here are your options First you can continue the nego-
tiation as if no one else is making an offer Second if you really want the house you can offer close to asking price If you canrsquot live without this house then itrsquos smart to probably offer full price or a little bit over asking price The final option is to walk away if someone else puts in a bid How would you like me to handle this situation if it occurredrdquo
Having this conversation and writ-ing down the buyersrsquo preferences is a great way to avoid difficulties if the actual situation occurs
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 8 l summer 2012
SHORT SALE CLOSINGS
The Law Office of
Jonathan Richardson Attorney at Law
Listing Agents Services bullWrite and revise the HUD for submission to the Bank bullVerify all encumbrances on the property (mortgages liens judgments taxes HOA dues etc) bullNegotiate all liens amp judgments that are attached to the property bullNegotiate payoffs for all mortgages that are attached to the property bullInitiate contact with the foreclosure law firm for sale date extensions bullAttend foreclosure hearing on behalf of your client if necessary bullAssist in assembling and submitting the short sale package bullNegotiate Note forgiveness and cancelation of any balance remaining on the mortgage and other debts bullPETITION THE BANK TO PRESERVE YOUR FULL COMMISSION bullOur office only gets paid if and when the transaction closes - If the closing falls apart there is no charge to you or to your client Buyers Agents Services bullClose the transaction for the same cost to your client as they would pay for a traditional purchase bullSeek client relocation incentives through FAFA (up to $3000) HUD (up to $1000) and FHA (up to $1000)
The Law Office of Jonathan Richardson
Attorney at Law
51 Kilmayne Drive Ste 200 Cary NC 27511 9194699904 wwwrichardson-lawnet JonathanRichardson-Lawnet
Available to speak at your office meetings about short sales Please email or call to set up your appointment
REALTORreg
Review l 9 l summer 2012
Regardless of what the buyers told you at the time you did your buyerrsquos interview be sure to re-verify that they still want you to proceed in the same way Further-more be determined to point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision as to how the offer should be negotiated
2 Preapproval not just prequalificationOne of the best ways to prepare your buyers for a multiple-offer situation is to ask them to obtain a preapproval letter from their lender ldquoPreapprovalrdquo means that the lender has checked their cred-it and that the borrower will be approved once the title work and the inspections are complete A prequalification letter means that the lender has looked at the ap-plication but has not checked the borrowersrsquo credit Consequently you want a preapproval not a prequalification letter Make sure that you have this in your file and include it when you present your offer
3 Outflank the competitionThere are a number of ways that you can make your offer stron-ger than your competitorsrsquo offers First you can allow the seller to select the closing date the title company and the escrow or clos-ing agent
A second approach is to shorten the contingency periods Under no circumstances however do you let your clients eliminate the loan or inspection contingency clauses even if they are going to tear the property down I have many past clients who are still liv-ing in the properties they thought
they were going to tear down You can also suggest that your
clients be flexible about any spe-cial needs the seller may have such as leasing back the property or taking something such as the big-screen TV that is currently at-tached to the property
6 Donrsquot be afraid to askWhile you may never tell a buy-
errsquos agent what offers are on the table donrsquot be shy about asking when you represent the buyers You could also ask ldquoWhat has the seller turned downrdquo Wheth-er or not you communicate this to
Point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision
as to how the offer should be negotiated
4 Ask for management assistance
Most agents are not well trained in handling multiple offers If at all possible request that the of-fice manager be present during the multiple-offer presentation es-pecially if the listing agent has his own offer on the listing
your buyer is debatable Many times especially when their cir-cumstances may have changed sellers have ended up taking much less than what they turned down at an earlier date
7 Prepare your buyers not to get the property
No one likes losing a house that they want In fact some peo-ple can become quite angry This is why itrsquos so important to let the buyers call the shots on the deal An additional strategy that works well is to tell the buyers that for whatever reason this house wasnrsquot the right one for them and that you will find the right house The key step is to keep looking
Multiple offers can be challeng-ing but if you follow the simple guidelines above you may be surprised how often yoursquore taking a closed transaction check to the bank Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
5 Ask the listing agent to give everyone enough time to reach his clients
Prior to the time you present your offer ask the listing agent if he would be comfortable giv-ing everyone enough time to get the offers back You could also suggest that the listing agent ask all buyersrsquo agents to bring back their best offers so the negotiation doesnrsquot drag out over a long pe-riod of time
7 WAYS TO HELPcontinued from page 7
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 7 l summer 2012
BY BERNICE ROSS
While most agents dread being in a multiple-offer situation where they represent the buyers in many cases itrsquos much easier than representing the sellers To win the house for your buyers you need a battle plan
Personally I always found it much easier to represent the buy-ers rather than sellers on multiple offers Here are seven key steps for creating a battle plan that will help you become the winning agent
7 WAYS TO HELP BUYERS WIN in Multiple-Offer Situations
See 7 WAYS TO HELP on page 9
1 Address the buyersrsquo multiple-offer strategy right from the start
When you conduct your buyerrsquos interview address the possibility that there could be multiple offers on the property the buyers want Herersquos what to say
ldquoMr and Mrs Buyer the market has been improving and we have begun seeing multiple offers again If there are multiple offers on the property you want how would you like me to negotiate on your behalf Here are your options First you can continue the nego-
tiation as if no one else is making an offer Second if you really want the house you can offer close to asking price If you canrsquot live without this house then itrsquos smart to probably offer full price or a little bit over asking price The final option is to walk away if someone else puts in a bid How would you like me to handle this situation if it occurredrdquo
Having this conversation and writ-ing down the buyersrsquo preferences is a great way to avoid difficulties if the actual situation occurs
WIN A $50 OR $100 $50 OR $100 $50 OR $100 RESTAURANT GIFT CARD
Special Thanks to Our Wonderful Contest SponsorsSpecial Thanks to Our Wonderful Contest Sponsors
HOW TO WIN 1 Gather 5 or more people for Dine Out for Angels on September 18 or 20 and dine at one of
the participating restaurants as a group 2 Snap a photo of your group at the restaurant The photo should show at which restaurant at you
ate eg hold up menus or get the chef in the photo Just show us that you Dined Out for Angels and where
3 Submit your photo Every person who submits a group photo will be entered into the drawing To submit your photo
Go to your Facebook page type in ldquoRaleigh Regional Association of REALTORSregrdquo to be taken to RRARrsquos page and post your photo your name and the restaurant name in the ldquoWrite Somethinghelliprdquo box
Or email your photo to sandeewrrarcom
PRIZES 1 Three (3) $50 Gift Card winners will be drawn from all submissions 2 One (1) $100 Grand Prize Gift Card will go to the person who gathers the largest group of friends
to Dine Out for Angels so be sure to get everyone in your party in the photo
RULES Photos must be taken on September 18 or 20 only Photos must be submitted no later than midnight on Friday September 21 Winners will be announced on wwwRRARcom on Monday September 24 Winners receive a gift card to their choice of Dine Out for Angels participating restaurants
Grand Prize Sponsor Contact Michele Zelvis
Contact Lorraine Piechnik
Contact Robbie Rivardo
Contact Belinda Wells
REALTORreg
Review l 8 l summer 2012
SHORT SALE CLOSINGS
The Law Office of
Jonathan Richardson Attorney at Law
Listing Agents Services bullWrite and revise the HUD for submission to the Bank bullVerify all encumbrances on the property (mortgages liens judgments taxes HOA dues etc) bullNegotiate all liens amp judgments that are attached to the property bullNegotiate payoffs for all mortgages that are attached to the property bullInitiate contact with the foreclosure law firm for sale date extensions bullAttend foreclosure hearing on behalf of your client if necessary bullAssist in assembling and submitting the short sale package bullNegotiate Note forgiveness and cancelation of any balance remaining on the mortgage and other debts bullPETITION THE BANK TO PRESERVE YOUR FULL COMMISSION bullOur office only gets paid if and when the transaction closes - If the closing falls apart there is no charge to you or to your client Buyers Agents Services bullClose the transaction for the same cost to your client as they would pay for a traditional purchase bullSeek client relocation incentives through FAFA (up to $3000) HUD (up to $1000) and FHA (up to $1000)
The Law Office of Jonathan Richardson
Attorney at Law
51 Kilmayne Drive Ste 200 Cary NC 27511 9194699904 wwwrichardson-lawnet JonathanRichardson-Lawnet
Available to speak at your office meetings about short sales Please email or call to set up your appointment
REALTORreg
Review l 9 l summer 2012
Regardless of what the buyers told you at the time you did your buyerrsquos interview be sure to re-verify that they still want you to proceed in the same way Further-more be determined to point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision as to how the offer should be negotiated
2 Preapproval not just prequalificationOne of the best ways to prepare your buyers for a multiple-offer situation is to ask them to obtain a preapproval letter from their lender ldquoPreapprovalrdquo means that the lender has checked their cred-it and that the borrower will be approved once the title work and the inspections are complete A prequalification letter means that the lender has looked at the ap-plication but has not checked the borrowersrsquo credit Consequently you want a preapproval not a prequalification letter Make sure that you have this in your file and include it when you present your offer
3 Outflank the competitionThere are a number of ways that you can make your offer stron-ger than your competitorsrsquo offers First you can allow the seller to select the closing date the title company and the escrow or clos-ing agent
A second approach is to shorten the contingency periods Under no circumstances however do you let your clients eliminate the loan or inspection contingency clauses even if they are going to tear the property down I have many past clients who are still liv-ing in the properties they thought
they were going to tear down You can also suggest that your
clients be flexible about any spe-cial needs the seller may have such as leasing back the property or taking something such as the big-screen TV that is currently at-tached to the property
6 Donrsquot be afraid to askWhile you may never tell a buy-
errsquos agent what offers are on the table donrsquot be shy about asking when you represent the buyers You could also ask ldquoWhat has the seller turned downrdquo Wheth-er or not you communicate this to
Point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision
as to how the offer should be negotiated
4 Ask for management assistance
Most agents are not well trained in handling multiple offers If at all possible request that the of-fice manager be present during the multiple-offer presentation es-pecially if the listing agent has his own offer on the listing
your buyer is debatable Many times especially when their cir-cumstances may have changed sellers have ended up taking much less than what they turned down at an earlier date
7 Prepare your buyers not to get the property
No one likes losing a house that they want In fact some peo-ple can become quite angry This is why itrsquos so important to let the buyers call the shots on the deal An additional strategy that works well is to tell the buyers that for whatever reason this house wasnrsquot the right one for them and that you will find the right house The key step is to keep looking
Multiple offers can be challeng-ing but if you follow the simple guidelines above you may be surprised how often yoursquore taking a closed transaction check to the bank Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
5 Ask the listing agent to give everyone enough time to reach his clients
Prior to the time you present your offer ask the listing agent if he would be comfortable giv-ing everyone enough time to get the offers back You could also suggest that the listing agent ask all buyersrsquo agents to bring back their best offers so the negotiation doesnrsquot drag out over a long pe-riod of time
7 WAYS TO HELPcontinued from page 7
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 8 l summer 2012
SHORT SALE CLOSINGS
The Law Office of
Jonathan Richardson Attorney at Law
Listing Agents Services bullWrite and revise the HUD for submission to the Bank bullVerify all encumbrances on the property (mortgages liens judgments taxes HOA dues etc) bullNegotiate all liens amp judgments that are attached to the property bullNegotiate payoffs for all mortgages that are attached to the property bullInitiate contact with the foreclosure law firm for sale date extensions bullAttend foreclosure hearing on behalf of your client if necessary bullAssist in assembling and submitting the short sale package bullNegotiate Note forgiveness and cancelation of any balance remaining on the mortgage and other debts bullPETITION THE BANK TO PRESERVE YOUR FULL COMMISSION bullOur office only gets paid if and when the transaction closes - If the closing falls apart there is no charge to you or to your client Buyers Agents Services bullClose the transaction for the same cost to your client as they would pay for a traditional purchase bullSeek client relocation incentives through FAFA (up to $3000) HUD (up to $1000) and FHA (up to $1000)
The Law Office of Jonathan Richardson
Attorney at Law
51 Kilmayne Drive Ste 200 Cary NC 27511 9194699904 wwwrichardson-lawnet JonathanRichardson-Lawnet
Available to speak at your office meetings about short sales Please email or call to set up your appointment
REALTORreg
Review l 9 l summer 2012
Regardless of what the buyers told you at the time you did your buyerrsquos interview be sure to re-verify that they still want you to proceed in the same way Further-more be determined to point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision as to how the offer should be negotiated
2 Preapproval not just prequalificationOne of the best ways to prepare your buyers for a multiple-offer situation is to ask them to obtain a preapproval letter from their lender ldquoPreapprovalrdquo means that the lender has checked their cred-it and that the borrower will be approved once the title work and the inspections are complete A prequalification letter means that the lender has looked at the ap-plication but has not checked the borrowersrsquo credit Consequently you want a preapproval not a prequalification letter Make sure that you have this in your file and include it when you present your offer
3 Outflank the competitionThere are a number of ways that you can make your offer stron-ger than your competitorsrsquo offers First you can allow the seller to select the closing date the title company and the escrow or clos-ing agent
A second approach is to shorten the contingency periods Under no circumstances however do you let your clients eliminate the loan or inspection contingency clauses even if they are going to tear the property down I have many past clients who are still liv-ing in the properties they thought
they were going to tear down You can also suggest that your
clients be flexible about any spe-cial needs the seller may have such as leasing back the property or taking something such as the big-screen TV that is currently at-tached to the property
6 Donrsquot be afraid to askWhile you may never tell a buy-
errsquos agent what offers are on the table donrsquot be shy about asking when you represent the buyers You could also ask ldquoWhat has the seller turned downrdquo Wheth-er or not you communicate this to
Point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision
as to how the offer should be negotiated
4 Ask for management assistance
Most agents are not well trained in handling multiple offers If at all possible request that the of-fice manager be present during the multiple-offer presentation es-pecially if the listing agent has his own offer on the listing
your buyer is debatable Many times especially when their cir-cumstances may have changed sellers have ended up taking much less than what they turned down at an earlier date
7 Prepare your buyers not to get the property
No one likes losing a house that they want In fact some peo-ple can become quite angry This is why itrsquos so important to let the buyers call the shots on the deal An additional strategy that works well is to tell the buyers that for whatever reason this house wasnrsquot the right one for them and that you will find the right house The key step is to keep looking
Multiple offers can be challeng-ing but if you follow the simple guidelines above you may be surprised how often yoursquore taking a closed transaction check to the bank Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
5 Ask the listing agent to give everyone enough time to reach his clients
Prior to the time you present your offer ask the listing agent if he would be comfortable giv-ing everyone enough time to get the offers back You could also suggest that the listing agent ask all buyersrsquo agents to bring back their best offers so the negotiation doesnrsquot drag out over a long pe-riod of time
7 WAYS TO HELPcontinued from page 7
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 9 l summer 2012
Regardless of what the buyers told you at the time you did your buyerrsquos interview be sure to re-verify that they still want you to proceed in the same way Further-more be determined to point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision as to how the offer should be negotiated
2 Preapproval not just prequalificationOne of the best ways to prepare your buyers for a multiple-offer situation is to ask them to obtain a preapproval letter from their lender ldquoPreapprovalrdquo means that the lender has checked their cred-it and that the borrower will be approved once the title work and the inspections are complete A prequalification letter means that the lender has looked at the ap-plication but has not checked the borrowersrsquo credit Consequently you want a preapproval not a prequalification letter Make sure that you have this in your file and include it when you present your offer
3 Outflank the competitionThere are a number of ways that you can make your offer stron-ger than your competitorsrsquo offers First you can allow the seller to select the closing date the title company and the escrow or clos-ing agent
A second approach is to shorten the contingency periods Under no circumstances however do you let your clients eliminate the loan or inspection contingency clauses even if they are going to tear the property down I have many past clients who are still liv-ing in the properties they thought
they were going to tear down You can also suggest that your
clients be flexible about any spe-cial needs the seller may have such as leasing back the property or taking something such as the big-screen TV that is currently at-tached to the property
6 Donrsquot be afraid to askWhile you may never tell a buy-
errsquos agent what offers are on the table donrsquot be shy about asking when you represent the buyers You could also ask ldquoWhat has the seller turned downrdquo Wheth-er or not you communicate this to
Point out that they are calling the shots in the negotiation ndash itrsquos their house and itrsquos their decision
as to how the offer should be negotiated
4 Ask for management assistance
Most agents are not well trained in handling multiple offers If at all possible request that the of-fice manager be present during the multiple-offer presentation es-pecially if the listing agent has his own offer on the listing
your buyer is debatable Many times especially when their cir-cumstances may have changed sellers have ended up taking much less than what they turned down at an earlier date
7 Prepare your buyers not to get the property
No one likes losing a house that they want In fact some peo-ple can become quite angry This is why itrsquos so important to let the buyers call the shots on the deal An additional strategy that works well is to tell the buyers that for whatever reason this house wasnrsquot the right one for them and that you will find the right house The key step is to keep looking
Multiple offers can be challeng-ing but if you follow the simple guidelines above you may be surprised how often yoursquore taking a closed transaction check to the bank Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
5 Ask the listing agent to give everyone enough time to reach his clients
Prior to the time you present your offer ask the listing agent if he would be comfortable giv-ing everyone enough time to get the offers back You could also suggest that the listing agent ask all buyersrsquo agents to bring back their best offers so the negotiation doesnrsquot drag out over a long pe-riod of time
7 WAYS TO HELPcontinued from page 7
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 10 l summer 2012ldquo rdquo
BY DAVID MCGOWAN
The North Carolina Association of REALTORSreg had a successful short session with meaningful re-forms to mechanics lien copper theft prohibitions and the landlord tenant law NCAR staff also helped pass legislation authorizing brokers to perform broker price opinions
for compensation Thanks to the NCAR legislative staff and local governmental affairs divisions for their hard work in support NCARrsquos 2012 legislative initiatives
The following is a General Assembly summary Links to more information are provided
Broker Price OpinionsThe Senate voted overwhelmingly
(47-1) to concur with changes made in the North Carolina House to SB 521
(Rule in Dumporrsquos CaseBroker Price Opinions) sponsored by Sen Daniel G Clodfelter (D-Meck-lenburg) The bill was signed by Gov Bev Perdue and the North Carolina Real Estate Commission has now commenced the temporary rule-making process in order to establish standards for Broker Price Opinions
SB 521 allows a broker to provide a broker price opinion for a fee under limited circumstances Octo-ber 1 2012 The law takes effect April 1 2013
Rep William Brawley (R-Mecklenburg) and Sen Richard ldquoRickrdquo Gunn Jr (R-Alamance) helped run the bill in the House and Senate and were great REALTORreg advocates
Mechanicrsquos Lien BillsSB 42 (Mechanicrsquos LienPrivate Lien
Agent) sponsored by Sen Eric Man-sfield (D-Cumberland) passed concur-
rence in both the North Carolina House and Senate and was signed by the governor
The primary purpose of this legislation is to require
REALTORSreg Had Great Success in 2012
legislative wrapup
David McGowan
those furnishing labor or materials on a project to provide written notice to the designated lien agent of the owner in order to preserve the providerrsquos lien rights The bill also spells out the duties of the private lien agent establishes a standardized process for filing notice and addresses permitting requirements for projects where the cost of work being performed exceeds $30000 This law takes effect on April 1 2013 and will apply to improvements to real prop-erty for which the first furnishing of labor or materials at the site of the improvements is on or after that date
HB 1052 Mechanicrsquos LienPayment Bond Reforms sponsored by Rep Sarah S Stevens (R-Surry) also passed concurrence and was signed by the governor
This bill makes substantial reforms to the mechan-icrsquos lien statutes including provisions to address the perfecting of lien rights the filing of a claim of lien on real property actions necessary to enforce a claim of lien granting and notice of a claim of lien on funds and subrogation rights between the con-tractor and subcontractor among other provisions
Fracking and DisclosureThe debate over shale gas explora-
tion in North Carolina continued this year in the General Assembly Rep
Mitch Gillespie (R-McDowell) and Michael Stone (R-Lee) introduced HB 1064 (Shale GasDevelop Reg PrgmLeg Oversight) The contents of this bill were combined with SB 820 (Clean Energy and Economic Security Act) introduced by Sen Robert Rucho (R-Mecklenburg) passed and sent to the governor She vetoed the bill and the veto was ultimately
Another issue kept from a floor vote in the House in 2011 and 2012
would have required buyers of real property to act as the tax collector
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 11 l summer 2012
overridden by the House and the Senate The purpose of this legislation is to study oil and
gas exploration in North Carolina and direct the Department of Environment and Natural Resources to determine recommendations for regulating the use of the hydraulic fracturing technique in shale gas exploration
Part of the legislation is intended to protect consum-ers and keep them fully informed of all aspects of gas exploration including the sale of mineral rights sepa-rate from real property As such a provision was in-cluded in the legislation that will require disclosure of the sale of these rights when selling all property
Underground Storage Tanks ndash Noncommercial and Commercial
Funds allocated to the Noncom-mercial Leaking Underground Storage Tank (LUST) Fund were originally diverted to a different area of the 2011 budget With less money transferred to the program fewer people would have been able to take advantage of the program thereby having a negative impact on resi-dential closings NCAR Government Affairs staff communicated concerns about this important issue and the funds were restored to the state budget
These funds are important because when a home is about to close and it has an underground storage tank the lender may require that the sellers remove
North Carolina Petroleum and Convenience Marketers Association as well as the Department of Environ-ment and Natural Resources to secure appropria-tions for this program in the 2013 legislative session
Withholding RequirementsAnother issue the NCAR Government
Affairs team kept from a floor vote in the House in 2011 and 2012 would
have required buyers of real property to act as the tax collector for the North Carolina Department of Revenue SB 382 (Withholding Required for Non-residents) was introduced by Sen Thomas Apodaca (R-Henderson) and would have required a buyer to withhold the sales tax owed by a nonresident seller in all real property transactions and disperse that money to the department of revenue
This legislation will most likely be introduced again in 2013 and the NCAR Government Affairs staff is researching ways to help the state and the North Carolina Department of Revenue capture the money they are losing from sellers who do not file in North Carolina after the property is sold Any ideas you may want to share are welcome and we urge you to talk to your senators and house mem-bers about the negative effects of this legislation on innocent buyers
Copper TheftThe legislature gave its final approval
to and Gov Perdue signed HB 199 (Metal Theft Prevention Act of 2013)
This legislation helps deter criminals from stealing nonferrous metals (mainly copper) for fast money in these ways
bull Requires metals recyclers to be permitted
bull Adds a penalty for purchasing metals without a permit to go after rogue buyers
bull Requires only check payment for copper
bull Requires the metals recycler to take a photo of the seller and the metals being sold and
bull Protects the innocent property owners by releas-ing the owner from any reasonable civil liability and requires restitution to property owners for the damage done by the thief
Click this link to see the the full 2011 amp 2012 NCAR Legislative Session Summary for the past two years
the tank and check if it has leaked to prevent liability of an environmental hazard from transferring with the property The cost of the required tank removal must be paid by the current owner However if a leak is discovered the cost of cleanup is covered by the noncommercial fund
Unfortunately funding was not restored for a similar program covering commercial properties NCAR Gov- ernment Affairs staff will continue working with the
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 12 l summer 2012
When 2013 Raleigh Regional Association of REALTORSreg officer and director elections are under way from Oct 1-5 members will receive a personalized email with a link to cast their votes Members can also access a generic ballot by visiting the voting link on our website wwwrrarcom
This new electronic system was adopted after a task force review of association election policies in 2009 VoterVoicereg a software development company that spe-cializes in online surveys and elections designed the system specifically for Raleigh Regional Association of REALTORSreg (RRAR) integrating recommendations and maintaining what has long been an open-election format
Among the recommendations was a less-crowded and easier-to-read ballot In response the new ballot will offer links to more help-
RRAR Officer CandidatesOf those running for RRAR offi-
cer the election of past president and president are automatic One president-elect and one sec-retary-treasurer must be elected
ful facts such as the candidatesrsquo personal statements and respons-es to our member questionnaire
To assure RRARrsquos continued lead- ership success every vote counts Because of its strong leadership RRAR enjoys an industry-wide reputation for providing the ser-vices and programs real estate professionals need to thrive in this market Cutting-edge technology and specialized professional staff also make this association a role model to others across the nation
Thanks to the members of the 2012 Nominations Committee ndash Chair Gary Rabon Linda Trevor John Wood Theresa Clark Ray Larcher and Tara Lightner Rob-bins ndash for an engaging and im-pressive list of candidates
Please review the candidates running for positions as 2013 of-ficers and 2013-2014 directors
Asa Fleming of Coldwell Banker Advantage President
Mollie Owen of Hodge amp Kittrell Sothebyrsquos President-Elect
Harriette Doggett Fonville Morisey Secretary- Treasurer
Kevin Woody Go Realty Secretary- Treasurer
Stacey Anfindsen Birch Appraisal Office of Past President Automatic Appointment
ONLINE VOTING IS HERE
Time to Select2013
Leadership
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 13 l summer 2012
RRAR Director CandidatesOf the 18 candidates running for RRAR director 10 must be selected
David Williams Cary Real Estate
Diana Braun Real Living Pittman Properties
Vince Bankoski broker and former RRAR staff member
Marshall Gay Coldwell Banker Howard Perry amp Walston Realtor
Melanie Osborne REMAX Preferred
Frank DeRonja DeRonja Real Estate
Mindy Oberhardt REMAX United
Josh Swindell Coldwell Banker Howard Perry amp Walston Realtor
Morty Jayson Coldwell Banker Advantage
Kelly Cobb Fonville Morisey
Susan Tenney Real Living Pittman Properties
Lewis Grubbs Coldwell Banker Advantage
Tim McBrayer Coldwell Banker Howard Perry amp Walston Realtor
Margaret Sophie Coldwell Banker Howard Perry amp Walston Realtor
David Anderson REMAX United
Brenda Carroll Just Call Brenda
Bill Fletcher Keller Williams
ONLINE VOTING IS HERE
Becky Harper REMAX United
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 14 l summer 2012
Kim Brennan chief executive of-ficer of Tacquire and executive officer for TCAR ldquoWhether they have a technical question or need research-related assistance they know we are here to serve them We offer training both on-site at member offices as well as at the TCARTacquire officesrdquo
In addition to providing in-depth data on the Triangle commercial real estate market Tacquire also offers its members an array of research and market-ing tools including reporting ca-pabilities market analytics a fly-er-making tool broadcast e-mail capabilities a national ldquohaves and wantsrdquo database and Investi-tLite a simple investment analysis tool ndash all available to members at no additional charge Tacquire can be accessed from any com-puter or mobile device ndash no secu-rity certificate required ndash putting information in front of members wherever they may be
To date Tacquire has part-nered with eight economic development agencies Cary Chamber of Commerce Raleigh Economic Development Wake County Economic Development Town of Chapel Hill Economic Development Wake Forest Area Chamber of Commerce Down-town Raleigh Alliance Fuquay-Varina Chamber of Commerce
The process of building Tacquire began with extensive consultation more than three years ago when Triangle Commercial Association of REALTORSreg (TCAR) members and leaders across the Triangle brokerage community identified the need for an affordable ac-curate and easy-to-use system for sharing information marketing properties and compiling data
ldquoEngaging experts from our lo-cal commercial real estate market in the decision-making process was critical to ensuring we chose a platform that would offer the most value to our membersrdquo said Kathy Gigac Tacquire president ldquoOnce we decided to move for-ward their insight was instrumen-tal in building the Tacquire sys-tem and we continue to rely on member feedback to enhance the sitersquos capabilitiesrdquo
Having the right team in place also has been critical Tacquirersquos board of directors includes many of the top-per-forming commercial real estate brokers and related profession-als in the region and Tacquire members can find research and technical support locally through the TCARTacquire office in Morrisville
ldquoWersquore finding that our members really appreciate having access to a local team for supportrdquo said
Tacquire Offers Easy Information-Rich Support to Brokerage Community
On Sept 1 2010 the Triangle Commercial Association of REAL-TORSreg launched a new Commer-cial Information Exchange known as Tacquire (TEErsquo-ә-kwәrrsquo)
Powered by ePropertyData the new industry-owned system is designed to streamline the process by which commercial bro-kers manage listings exchange market information and research property data Among the keys to Tacquirersquos successful launch were careful planning and strong sup-port from the Triangle brokerage community
A Commercial MLS
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 15 l summer 2012
and Lee County Economic Devel-opment As members these agen-cies have a vast array of data at their fingertips as they work with companies that are growing in the Triangle or considering relo-cating to the region Tacquire also powers the listing search engines for the agency websites provid-ing members with enhanced vis-ibility for their listings
As Tacquire approaches its second anniversary the rapidly growing system is once again on pace to exceed its member-ship goals and is heading into 2013 with strong momentum More than 13400 properties 6700 listings and 6200 sales comparables have been added to the system along with GIS and tax information for 21 North Carolina counties spanning the Triangle and beyond This infor-mation is continuously researched and updated by local staff who knows the Triangle market and are readily available to address member needs
Tacquire recently released its inaugural Office Leasing Guide providing an up-to-date snapshot of available office prop-erties in the Triangle and high-lighting where commercial real estate companies rank in terms of market share Board and commit-tee members are currently working to develop more in-depth market reports which will be compiled and distributed on a quarterly
basis beginning in 2013Perhaps the most exciting
development for Tacquire in 2012 was Xceligentrsquos purchase of eProperty Data Formerly owned by LoopNet Xceligent is a researched commercial real estate platform similar to Co-Star As part of CoStarrsquos recent purchase of LoopNet the Federal Trade Commission mandated that LoopNet divest itself of Xceligent and that Xceligent find a capital partner to facilitate its growth into the top 65 United States markets within 36 months
Now part of the Xceligent net-work Tacquire members will soon benefit from Xceligentrsquos robust technology platform which will include among many other features an opportunity for cross-market access to data a new iPad app and nation-wide listing visibility online via wwwcommercialsearchcom a soon-to-be launched public-listing site similar to LoopNet
Tacquirersquos successful launch is just the beginning The organi-zation is keenly focused on the future ldquoWe are finalizing our strategic plan for 2013 which will serve as a road map to en-sure we are meeting the needs of our membersrdquo said Gigac ldquoMember feedback has already played a tremendous role in en-hancing what Tacquire has to of-fer and it will continue to shape
what we do in the coming year Thatrsquos the beauty of a member-owned systemrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 16 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 3003 3163 + 53 25211 24617 - 24
Closed Sales 1847 2280 + 234 11581 13630 + 177
Median Sales Price $190000 $191900 + 10 $186400 $189000 + 14
Average Sales Price $231355 $230380 - 04 $224442 $225842 + 06
Total Dollar Volume (in millions) $4270 $5249 + 229 $25956 $30725 + 184
Percent of Original List Price Received 920 941 + 23 921 935 + 16
Percent of List Price Received 961 967 + 06 962 964 + 03
Days on Market Until Sale 129 115 - 104 125 122 - 27
Inventory of Homes for Sale 18233 13447 - 262 -- -- --
Months Supply of Inventory 116 74 - 362 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 53 + 234 + 10Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
Year to Date 2011 2012
3 003 3 163
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Entire Triangle Region
- 8
- 6
- 4
- 2
0
+ 2
+ 4
+ 6
+ 8
+ 10
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
25211
11581
24617
13630
New Listings Closed Sales+ 177- 24
3003
1847
3163
2280
New Listings Closed Sales+ 234+ 53
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 17 l summer 2012
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + ndash 2011 2012 + ndash
New Listings 1533 1684 + 98 13024 12768 - 20
Closed Sales 1000 1226 + 226 6144 7466 + 215
Median Sales Price $214000 $218825 + 23 $209000 $213500 + 22
Average Sales Price $248453 $253480 + 20 $246367 $249303 + 12
Total Dollar Volume (in millions) $2483 $3109 + 252 $15138 $18611 + 229
Percent of Original List Price Received 924 954 + 33 929 945 + 18
Percent of List Price Received 963 975 + 12 967 972 + 05
Days on Market Until Sale 127 108 - 148 121 116 - 43
Inventory of Homes for Sale 8746 5872 - 329 -- -- --
Months Supply of Inventory 105 59 - 439 -- -- --
Local Market Update ndash July 2012
Does not account for seller concessions | Activity for one month can sometimes look extreme due to small sample size
July Year to Date
+ 98 + 226 + 23Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
13024 12768
Year to Date 2011 2012
1 5331684
July 2011 2012
All MLS
Each dot represents the change in median sales price from the prior year using a 6-month weighted average This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
Wake County
- 10
- 5
0
+ 5
+ 10
+ 15
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average) b
a
6144
12768
7466
New Listings Closed Sales+ 215- 20
1533
1000
1226
New Listings Closed Sales+ 226+ 98
share of sales during that period | Current as of August 10 2012 All data from Triangle Multiple Listing Service Inc | Powered by 10K Research and Marketing
For further information regarding TMLS Market Trends and Analysis please visit wwwTriangleMLScom
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
Patrick D Adams Howard Perry amp Walston Realtor
Steven M Adams Coldwell Banker Advantage
Matthew Alarif Howard Perry amp Walston-Triangle at Southpoint
Sandra Allen Allen-Van Netta Appraisal Associates Inc
Fred B Amos II Amos amp Amos Attorneys at Law
Patricia Atwell Success Realty IncScot M Aubinoe Go RealtyMumtaz A Bajwa Howard Perry amp
Walston RealtorJerry S Barclay Barclay RealtyPaul Barrett Team Jodi Realty IncNancy D Baughman Fonville Morisey
Preston Sales OfficeGregory K Beck Howard Perry amp
Walston RealtorIgor J Bencomo Bencomo RealtyScott A Black Pan Realty LLCSharon A Blalock Howard Perry amp
Walston RealtorJohnny R Blevins Allen Tate Co
Cary-SearstoneJennifer R Boney Golden Oak Real Estate
Services LLCS Caitlin Bottorf Regan amp CoKelly B Bowman Howard Perry amp
Walston RealtorJohn R Bradford III Park Avenue
Properties LLCKerry R Brubaker Howard Perry amp
Walston RealtorWilliam S Burgess Fonville MoriseyFalls
Sales OfficeRusty Burke Burke Appraisal Group LLCAmanda J Calvert Howard Perry
amp Walston RealtorThomas W Camp Prudential
Carolinas RealtyBrenna M Campbell Regan amp CoColleen S Cerniglia Coldwell
Banker AdvantageMina V Chan Fonville MoriseyPreston
Sales OfficeJames M Chandler Coldwell Banker
AdvantageRichard Clemens Howard Perry amp
Walston RealtorStephen M Coleman Regan amp CoRebecca L Combs Howard Perry amp
Walston RealtorAlyssa Conlon Howard Perry amp Walston
RealtorSharon S Cooper Howard Perry amp
Walston RealtorDenise Coryea Coryea Realty LLCJonathan D Crowder Fonville Morisey
Falls Sales OfficeRichard G Cutler Keller WilliamsMichael B Daley Howard Perry amp
Walston RealtorQuentin R Dane Howard Perry amp
Walston RealtorTiffany L Davis Howard Perry amp
Walston RealtorRhonda J Dehler Total Source Realty
Just Call Brenda Real EstateShane C Devine Regan amp CoKelly A DiRisio Howard Perry amp
Walston Realtor
Marie C Dominique Howard Perry amp Walston Realtor
Greg Donohue Fifth Third MortgageElizabeth Edwards Fonville Morisey
Stonehenge Sales OfficeUsunobun Evbuomwan Fonville Morisey
Stonehenge Sales OfficeAndre Fajardo Howard Perry amp
Walston RealtorMaria N Ferreira Wells Fargo
Home MortgageSean Ferrell Tantalum Realty LtdLewis Fletcher III Howard Perry amp
Walston RealtorJohn E Floyd Jr Keller WilliamsErika J Frutiger Fonville Morisey
Veneta Ford GroupKristin E Fuhrmann Fonville Morisey
Vandora Sales OfficeBruce E Gates Coldwell Banker AdvantageAshley D Gay Trademark Property
Services LLCMike M Ghazy Amana Properties LLCJonathan A Gladston McNamara amp CoSabrena Y Goldman Junk PatrolHeather K Gool Fonville Morisey
Lochmere Sales OfficeMatthew T Goss Centex Realty CoDorothea A Griffiths Fonville Morisey
Stonehenge Sales OfficeEric J Grozavescu Howard Perry amp
Walston RealtorConnie L Hahn Howard Perry amp Walston
RealtorMallory L Hedden Keller Williams PreferredKevin H Herman Beacon Appraisal
Management CoKurt Hilton Howard Perry amp Walston RealtorKatherine Holden Katrsquos Home Repair
ReferralsElizabeth J Holliday Keller Williams RealtyTimothy C Hopkins Fonville Morisey
Preston Sales OfficeJessica A Horton Moss Property Co LLCLaQuonta L Howell Howard Perry amp
Walston RealtorLisa R Huddle Howard Perry amp
Walston RealtorRhodney Hunt Wells Fargo Home MortgageMichelle H Jacobs Fonville Morisey
Inside the Beltline OfficeZachary M James Amera Realty LLCSeung W Jeon Howard Perry amp WalstonDavid C Johnson Howard Perry amp
Walston RealtorJames Jeffrey Johnson Keller WilliamsJennifer M Jones Allen Tate Co IncJeffrey P Jugan Jr Fonville Morisey
Youngsville Sales OfficeScott Kaiser Premier PropertiesCarolyn Kamarra Howard Perry amp
Walston RealtorWichada Kiewnil Fonville Morisey
Stonehenge Sales OfficeTammi L Knapp Howard Perry amp
Walston-Triangle at SouthpointEmilio Kraizel Commission ExpressAngel Lee Fonville MoriseyBrier Creek
Sales OfficeDebra K Lepper Fonville Morisey
Lochmere Sales OfficeTyna M Linton Howard Perry amp
Walston RealtorPaul D Longworth Keller WilliamsCrystal J Lucas Howard Perry amp
Walston RealtorMargaret Luongo Fonville Morisey
Youngsville Sales OfficeR Varathana M Raman Keller
Williams PreferredJohn A Marcum Howard Perry amp
Walston-Triangle at SouthpointVictoria Marin ReMax Preferred AssociatesMarilynn Marsh-Robinson Executive
Design Realty IncBethany L Martinez de Andino
Keller WilliamsKert Martinez Kert Martinez RepairAndy May Andy May Group LLCTerry L McCraw SWBC MortgageKory E McDonald Flat Fee Realty LLCLaDerek McGill Allen Tate CoThomas P McGinnis Fonville Morisey
Falls Sales OfficeFabiola B McGuire Allen Tate Co IncAntonio D McLamb Howard Perry amp
Walston RealtorSherman McLeod Carolina Real Estate amp
Management Services CorpMonica Mendez Rodriguez Realty LLCLisa K Michael Howard Perry amp
Walston RealtorMichael P Miller Kent amp Alan Properties IncJeffrey M Milligan Raleigh Cary Realty IncAutumn Mills Howard Perry amp Walston
New HomeShelly Mills Commission ExpressCarolyn Mingo Howard Perry amp
Walston RealtorDerrick P Minor Moss Property Co LLCAbbie Mishoe BBampT Home MortgageCharles F Mitchell Market Place
Real EstateShanan M Morales Howard Perry amp
Walston RealtorCarmello J Morello Above All
Property ManagementKim Morrison Reedy Creek RealtyCreighton V Moss Moss Property Co LLCMatthew C Munger HomeTowne RealtyLauren N Murosky Fonville MoriseyFalls
Sales OfficeLatania M Nichols Howard Perry amp
Walston RealtorShiv Shankar Nunna Fonville Morisey
Preston Sales OfficeHeidi Kelly Odham Keller
Williams PreferredKristine M Ohaechesi Only Way RealtyStephen O Omowaiye ERA
Pacesetters RealtyDina M Pahl Above All Property
ManagementYan Pan CHK RealtyOwen W Patteson Prudential York
Simpson Underwood RealtyKimberly A Peedin Howard Perry amp
Walston RealtorAmy M Penner Raleigh Cary Realty IncJacqueline A Peraza First Priority FinancialRoger L Perry East West Realty LLCGary Phillips Howard Perry amp
Walston Realtor
Michael A Potter CityGate Real Estate Services LLC
Earl B Powell East West Realty-Powell Place LLC
Valinda E Propes Coldwell Banker Advantage
David M Proulx Fonville Morisey Lochmere Sales Office
Stacey A Redgrave Siemon Howard Perry amp Walston Realtor
Jennifer R Rhodus Keller WilliamsBillie J Rigsbee NCG Real Estate LLCMichael G Rivard Keller Williams RealtyRobbie Rivardo 2-10 Homebuyers
Warranty CorpAnthony M Robinson Pathway RealtySteven Roper College Hunks Hauling Junk
amp MovingMarcelo P Rosero Keller Williams PreferredJames G Sargent Fonville Morisey
Inside the Beltline OfficeVicki A Schisler Coldwell Banker
AdvantageDebra B Schmitt Park Avenue
Properties LLCAngela Schwetzke Howard Perry amp
Walston RealtorAndrew E Sentgeorge Keller
Williams RealtyAngel M Shoaf Keller Williams PreferredJohn W Sibert Campbell Warfield LLCNora P Sienra Allen Tate CoSunita S Singh Weichert REALTORSreg
Triangle HomesSara Siracuse Fonville Morisey
Lochmere Sales OfficeAlan C Smith Weichert REALTORSreg
Triangle HomesDonna J Smith MI Homes of Raleigh LLCTracy L Smith HomeTowne RealtyJames G Snotherly Snotherly amp Company
Realty GroupStephanie Soule C-21 Becky Medlin RealtyJennifer T Speiran MKT Market Realty amp
Property Management IncChelci Sutton Prudential York Simpson
Underwood RealtyAutumn L Teal ReMax One RealtyJennifer S Tobin Fonville Morisey
Lochmere Sales OfficeLisa A Tompkins Lender Processing ServicesJanice V Veilleux Selling DirectlyJennifer M Vion Capital Investments
Realty LLCPatrick T Walls Farm Bureau InsuranceLaura Walton Howard Perry amp Walston-
Triangle at SouthpointDawn Weiss Suntrust MortgageHarv Wells Coldwell Banker AdvantageRichard E Wenzel Phyllis Davis AppraiserJan Windsor HSA Home Security
of AmericaChad A Wingler Keller Williams PreferredSandra L Wright Helen Calloway BrokerWilliam Wyke Keller WilliamsMarzana B Wyszynska Carolina
MaxRealty IncHui Xiong CHK RealtyQiuhua Xu Dream Services Realty IncTracie L Yahn Wilkes Easy Street Realty
W E L C O M E N E W M E M B E R S SECOND QUARTER 2012
If you would like to sponsor a new member orientation please contact Betsy Ramsey at (919) 654-4500
REALTORreg
Review l 18 l summer 2012
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 19 l summer 2012
bits amp pieces
Gear Up on Great Savings
The largest savings ever on combination lock boxes at the REALTORreg Store now through OctoberCombination Insert REG $1950 Sale Price $1700Vault REG $1499 Sale Price $1299Set Price REG $3449 Sale Price $2999
Magnetic calendars are now in
1 pack (pack of 20 calendars and 20 envelopes) $1000
1 box (100 calendars and 100 envelopes) $4000Sale items cannot be combined with any other discount and do not apply on previous purchases
Mark your calendars for this Thursday Luncheon Learn Program hosted by Triangle Community Coali-tion at the Raleigh Association of REALTORSreg office in Cary
ldquoEconomic Development Initiatives The Engine for Growth in the Trianglerdquo Sept 27 1130 am to 1 pm
The Triangle area continues to rank as one of the best places to start grow and relocate a business Come hear from the economic development officials who are on the front lines of business and job growth about the priorities industries and trends impacting economic development in the Triangle
KEYNOTE SPEAKERS Dwight Bassett Raleigh Economic Development manager Wayne Watkins project manager with Wake County Economic Development and Ted Conner vice president of economic develop-ment with the Durham Chamber of Commerce
ldquoElection Aftermath and the Economy Where Do
Economic-Impact Lunch Series
We Go from Hererdquo Nov 8 breakfast forum 830 am to 10 am
With only a nascent economic recovery federal state and local governments are bracing for the potential fallout from the ongoing fiscal paralysis associated with the looming presidential and congres-sional elections Hear about the election aftermath and potential implications for the local state and federal economy going forward
KEYNOTE SPEAKER Michael Walden William Neal Reyn-olds distinguished professor and extension economist
ldquoFiscal Updaterdquo Jan 10Triangle city and county managers provide a mid-
year budget update More information to follow Register for these events online at
wwwtriccorg
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 21 l summer 2012
4-5 ABR Designation class 9 am to 5 pm10 RRAR Board of Directors 9 am11-12 Leadership Academy class Spokes-person Training amp Media Relations 930 am to 530 pm15 REALTORreg Foundation of the Triangle Board Meeting 1230 pm
16 Community Service Committee 1130 am17 Small Brokerrsquos Council 845 am CE Mandatory Update 830 am to 1230 pmElective For Your Own Good REALTORreg Ethics 130 pm to 530 pm18 New Member Orientation 830 am to 3 pm19 Triangle International Council of REALTORSreg 1130 am25 Real Estate Trends to be announced26 Project Angel Tree deadline for adopting angels
November1 New Member Orientation 830 am to 3 pm2 Leadership Academy Financial Programs Issues amp Budgeting Considerations 9 am to 530 pm3 Housing Opportunity Neighborhood Beautification Day to be announced4 Daylight Savings Time Ends7 CE Mandatory Update 830 am to 1230 pmWomenrsquos Council of REALTORSreg 845 amCE Elective Secret Agent Duties of Disclosure amp Confidentiality 130 pm to 530 pm8-12 National Association of REALTORSreg Convention Orlando Fla11 Veteranrsquos Day Donrsquot forget to hug a vet12 Successfully Selling HUD Homes 830 am to 11 am14 Triangle International Council of REALTORSreg 1130 am15 New Member Orientation 830 am to 3 pmProperty Management Council 1130 am22 Thanksgiving office closed23 Office closedFor more information and to register visit wwwrrarcom
September12 Young Professionals Network 9 am to 1 pm14 Leadership Academy class Communication Skills 9 am to 530 pm
RRARevents
18 Community Service Committee 1130 am18amp20 Dine Out for Angels19 Small Brokers Council 845 am RRAR Board of Directors Meeting 9 amTriangle International Council of REALTORSreg 1130 am20 CE Mandatory Update 830 am to 1230 pm New Member Orientation 830 am to 3 pmREALTORreg Foundation of the Triangle Board of Directors 1230 pmBroker-in-Charge Annual Review 130 pm to 530 pm27 Property Management Council 1130 am
October1 Triangle MLS 4th Quarter user fees dueProject Angel Tree angel adoption begins3 Womenrsquos Council of REALTORSreg 845 amTop Producers Council 1130 am4 New Member Orientation 830 am to 3 pm
Information Technology Solutions
REAL ESTATE TRENDSREAL ESTATE TRENDS October 24 2012
SPONSORED BY
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 22 l summer 2012
BY BERNICE ROSS
The headlines you write for your listings website blogs and ads can make or break your business How effective are you at writing a great real estate headline
One of the best tools available for writing ads blog posts or articles is Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute Headline Analyzer allows you to see how your headlines compare to those written by professional copywriters
To use the headline analyzer begin by entering your headlines select ldquoreal estaterdquo as the field in which you are interested and the headline analyzer will evaluate how effective your headlines are based on three different dimen-sions intellectual empathetic and spiritual The most effective head-lines appeal to all three groups
In terms of the scoring your goal is to hit a score between 30 and 50 This is where most professional copywriters score A score above 50 is excellent You may occasionally see a score above 100 To put this into con-text a score of 120 is four times more effective than a headline with a score of 30
If you would like to test your headline savvy here are three different sets of headlines Can you pick out the strongest one from each group
SET 1a) Take the Landlord off
the Payroll b) Amazing Location on a
Golf Coursec) Luxury and Warmth in
One Great PackageOf these three headlines ldquobrdquo
is the best choice with a score
of 3333 This score is compa-rable to what you would expect if you were paying a profes-sional copywriter to do this for you Part of what makes ldquobrdquo the best choice is that it is more spe-cific than the other two headlines When you compare the first and third headlines you can easily see they are less clear and less specific In fact the first headline is so unclear that it scored a zero which is rare The third headline scored 1429 far below the stan-dard for a good headline
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoUse verbs to help you write more compelling
headlinesrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo
REALTORreg
Review l 23 l summer 2012
SET 2
a) Crown molding ceiling medal-lions stained glass and more
b) This is a lot of house for a little money
c) Design Your Dream Home In This Unique Space
Of these three headlines ldquocrdquo is the best with a solid score of 375 The first headline scored only 125 The reason is that the first headline just describes fea-tures which is what most real estate ads do The second head-line has more emotional appeal since it suggests that the property is a good deal but it still scored only 203
In contrast the third headline scores higher due to the action verb ldquodesignrdquo plus the words ldquodreamrdquo and ldquouniquerdquo Using verbs will help you to write more compel-ling headlines Also fulfilling the
ldquodreamrdquo of American homeown-ership taps into the key primary triggers identified by marketing specialist Clotaire Rapaille as mo-tivating people to buy any type of product (The other key words are ldquohoperdquo and ldquofix itrdquo) Research has also shown that younger cli-ents respond well to the word ldquouniquerdquo Each person has his or her special ldquounique dreamrdquo This headline capitalizes upon these primary buying triggers
SET 3a Remarkable Price Well Below
Market Value b Updated Lovely Home -- Must
See c Wow Amazing Home -- To-
tally Unique All three of these headlines
scored high on the headline ana-lyzer Can you pick out the one that scored the highest
The best headline is ldquoardquo Every one wants a good deal especially if it is ldquowell belowrdquo market value This powerful headline scored 833 The second headline scored at 40 The third headline taps into the words ldquoamazingrdquo and ldquouniquerdquo as powerful buying triggers
HOW TO MAKE YOUR HEADLINES MORE POWERFUL
Here are some key tips to make the headlines and the copy you write for your listings more powerful
1 Short concise bullet points work best Most people skim and scan ad copy They donrsquot read full paragraphs As a result do your best to keep your head-lines snappy and the text that fol-lows them short and to the point
2 Use numbers When pos-sible use numbers and the word ldquoyourdquo in your headlines For ex-ample the following headline scores 1111 ldquoBuy Now and Save Thousands of Dollars in In-terestrdquo In contrast ldquoFive Reasons Buying Now Will Save You Thou-sands of Dollarsrdquo scores 30
3 Use the words ldquouniquerdquo ldquospecialrdquo and ldquotheserdquo For example this headline scores 40 on the headline analyzer ldquoDonrsquot Miss Seeing This Unique Home Packed with These Upgradesrdquo
4 Use commands Rather than relying so heavily on adjec-tives write your headlines using action verbs The headlines in Set 2 are typical of most of the ads in the real estate industry because they describe features People donrsquot buy features they buy the benefits ie the emotions they experience when they view the property
Adjectives typically describe features while verbs are more likely to tap into the benefits of homeownership This is the reason that ldquocrdquo in Set 2 scores so much better ndash it uses an action verb that puts the readerrsquos imagination to work designing his or her unique-ly personal dream home
If you want to write more pow-erful headlines give the headline analyzer a try Just one caveat It can be very addicting Bernice Ross chief executive officer of RealEstateCoachcom is a national speaker trainer and author of the Na-tional Association of Realtorsrsquo No 1 best-seller Real Estate Dough Your Recipe for Real Estate Success Hear Bernicersquos five-minute daily real estate show just named ldquonew and notablerdquo by iTunes at wwwRealEstateCoachRadiocom She can be reached at BerniceRe-alEstateCoachcom or BRoss on Twitter
4 Tips for Writing POWERFUL REAL ESTATE COPY
ldquoKeep your headlines snappy
and the text that follows
them short and to the pointrdquo