Social Media Reality Check
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Social Media
Reality Check
SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm UnSummit-October 10, 2009
25-347%
35-4456%
45-5433%
AGE OF PARTICIPANTS
<18 18-24 25-3435-44 45-54 55+
25-344%
35-4442%
45-5446%
AGE OF PARTICIPANTS 2009
SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm UnSummit-October 10, 2009
50
100
92.688.5
66.7
76.9
51.9
73.1
92.696.1
Home Work Laptop Cell
2008 vs 2009
TECHNOLOGY/COMPUTER ACCESS
SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm UnSummit-October 10, 2009
SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm UnSummit-October 10, 2009
20
40
60
80
44
30
22
44
75
13
8
62
8
4
30
4 4
73 73
Cell Phone Text/SMS Email Phone Mail
COMMUNICATION TOOLS
Personal 08 Business 08 Personal 09 Business 09
SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm UnSummit-October 10, 2009
85.2%
92.6%
33.3%
14.8%
92.6%
18.5% 18.5%
7.4%3.7%
29.6%
14.8%
25.9%
18.5%
11.1%
3.7% 3.7% 3.7% 3.7%
73.1%
84.6%
76.9%73.1%
69.2%
30.8%
3.8%
26.9%
7.7%
57.7%
38.5%
15.4%
7.7%
15.4%
MySpace Facebook Linkedin Twitter YouTube Flickr Digg Del.icio.us Friendfeed Music sites
SOCIAL MEDIA AWARNESS VS USE
Aware Participate Aware 09 Participate 09
SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm UnSummit-October 10, 2009
3
4
6
1
1
4
3
1
3
Blackberry
Samsung-FLip
Samsung-Touchscreen
LG-flip
LG-Touchscreen
iPhone
Motorola
Palm
Nokia
HTC
None/Other
MOBILE DEVICE BRAND
SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm UnSummit-October 10, 2009
11
3
5
2
8
4
2
11
2
2
5
<10
10-20
20-50
50-100
100+
No Texts
TEXT MESSAGES PER MONTH
Number of Texts/mo 2008 Number of Texts/mo 2009
SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm UnSummit-October 10, 2009
5
4
4
4
3
3
3
3
3
3
2
Plan Pricing
Service Provider
Text Messaging
Keyboard
Phone Style
Camera
Internet
App Availability
Music Player
Video Capability
PURCHASE CONSIDERATIONS
Based on a scale of 1-5
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