Top Banner
Over half of Canada’s largest brokerages are RE/MAX RE/MAX agents closed 59% of the 475,000 transaction ends in the survey, and 52% of the $172 billion sales volume. RE/MAX agents averaged 15.8 transaction ends, compared to an average of 11.3 for other agents. With the survey expanded by 50 brokerages this year, RE/MAX picked up 24 more slots than last year. In the Up-and-Comers category, RE/MAX brokerages claimed 23 of the 29 slots. • Twenty-three Royal LePage brokerages are among Canada’s top brokerages, compared to seven times that many for RE/MAX. Coldwell Banker agents sold 54% less than RE/MAX agents in both transactions ends and sales volume. • Prudential agents closed less than 7,000 of the transaction ends in the survey, while RE/MAX agents closed more than 280,000. • Keller Williams agents, on average, sold 83% fewer transaction ends than RE/MAX agents. In sales volume, the gap was $2.3 million less per agent for Keller Williams. Century 21 agents, on average, saw RE/MAX agents outsell them by 66% in ends and 77% in volume. Exit Realty accounted for less than 3% of the survey’s brokerages and less than 1% of the sales volume. If this were hockey, they’d call it a dynasty. For the third consecutive year since the report debuted in 2010, RE/MAX dominated the REAL Trends rankings of Canada’s largest and most productive brokerages. RE/MAX placed 161 brokerages in the 2012 REAL Trends Canadian 250, and led all franchises in agent productivity. The closest competitor, Royal LePage, qualified 23 brokerages. 15.8 12.5 12.0 10.2 9.5 8.7 8.6 6.2 NA 161 (64%) 23 (9%) 5 (2%) 21 (8%) 6 (2%) 5 (2%) 12 (5%) 1 (.4%) 6 (2%) $89.7 29.5 4.0 7.1 2.5 11.4 5.1 1.4 1.3 Average Transaction Ends Per Agent Brokerages Qualifying for Report (% of Brokerages) Total Sales Volume (Billions of $) Royal LePage Coldwell Banker Prudential Century 21 Sutton Group Keller Williams Sotheby’s Exit Realty 2012 REAL Trends Canadian 250 Brokerages from Canadian Franchise Brands Agent productivity is the key Source: REAL Trends Canadian 250 report containing 2011 data provided by participating Canadian brokerages. Average-transaction-ends-per-agent comparisons include only brokerages for which agent counts were reported, including 74 RE/MAX brokerages. When agent counts and corresponding transaction ends for all 161 RE/MAX brokerages are included, the RE/MAX ends-per-agent average is 16.8 (281,724 transaction ends completed by 16,795 agents). © 2012 RE/MAX, LLC. Each RE/MAX office is independently owned and operated. RE/MAX AGENTS VS. ALL COMPETITORS HEAD-TO-HEAD COMPARISONS
2
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Real Trends Canadian 250 2011

Over half of Canada’s largest brokerages are RE/MAX

• RE/MAX agents closed 59% of the 475,000 transaction ends in the survey, and 52% of the $172 billion sales volume.

• RE/MAX agents averaged 15.8 transaction ends, compared to an average of 11.3 for other agents.

• With the survey expanded by 50 brokerages this year, RE/MAX picked up 24 more slots than last year.

• In the Up-and-Comers category, RE/MAX brokerages claimed 23 of the 29 slots.

• Twenty-three Royal LePage brokerages are among Canada’s top brokerages, compared to seven times that many for RE/MAX.

• Coldwell Banker agents sold 54% less than RE/MAX agents in both transactions ends and sales volume.

• Prudential agents closed less than 7,000 of the transaction ends in the survey, while RE/MAX agents closed more than 280,000.

• Keller Williams agents, on average, sold 83% fewer transaction ends than RE/MAX agents. In sales volume, the gap was $2.3 million less per agent for Keller Williams.

• Century 21 agents, on average, saw RE/MAX agents outsell them by 66% in ends and 77% in volume.

• Exit Realty accounted for less than 3% of the survey’s brokerages and less than 1% of the sales volume.

If this were hockey, they’d call it a dynasty. For the third consecutive year since the report debuted in 2010, RE/MAX dominated the REAL Trends rankings of Canada’s largest and most productive brokerages.

RE/MAX placed 161 brokerages in the 2012 REAL Trends Canadian 250, and led all franchises in agent productivity. The closest competitor, Royal LePage, qualified 23 brokerages.

15.8

12.5

12.0

10.2

9.5

8.7

8.6

6.2

NA

161 (64%)

23 (9%)

5 (2%)

21 (8%)

6 (2%)

5 (2%)

12 (5%)

1 (.4%)

6 (2%)

$89.7

29.5

4.0

7.1

2.5

11.4

5.1

1.4

1.3

Average TransactionEnds Per Agent

Brokerages Qualifying for Report(% of Brokerages)

Total Sales Volume (Billions of $)

Royal LePage

Coldwell Banker

Prudential

Century 21

Sutton Group

Keller Williams

Sotheby’s

Exit Realty

2012 REAL Trends Canadian 250Brokerages from Canadian Franchise Brands

Agent productivity is the key

Source: REAL Trends Canadian 250 report containing 2011 data provided by participating Canadian brokerages. Average-transaction-ends-per-agent comparisons include only brokerages for which agent counts were reported, including 74 RE/MAX brokerages. When agent counts and corresponding transaction ends for all 161 RE/MAX brokerages are included, the RE/MAX ends-per-agent average is 16.8 (281,724 transaction ends completed by 16,795 agents). © 2012 RE/MAX, LLC. Each RE/MAX office is independently owned and operated.

RE/MAX AGENTS VS. ALL COMPETITORS

HEAD-TO-HEAD COMPARISONS

Page 2: Real Trends Canadian 250 2011

PROMOTE ITREAL Trends Canadian 250 highlights and messaging to boost your business

2012 REAL Trends Canadian 250Total Sales Volume

Combined Chart: Volume, Sides,Franchise Brokerages in Report

© 2012 RE/MAX, LLC. Each RE/MAX office is independently owned and operated. 120634

2012 REAL Trends Canadian 250Average Transaction Ends Per agent DOWNLOAD

DOWNLOAD

2012 REAL Trends Canadian 250Franchise Brokerages in Report DOWNLOAD

DOWNLOAD

Sotheby'sKellerWilliams

SuttonGroup

Century21

ColdwellBanker

PrudentialRoyalLePage

RE/MAX

2012 REAL Trends Canada 250Average Transaction Ends Per Agent

15.8

12.012.5

10.29.5

8.7 8.6

6.2

Brokerages from National Canadian Franchise Brands

ExitRealty

Sotheby'sCentury21

PrudentialKellerWilliams

ColdwellBanker

SuttonGroup

RoyalLePage

RE/MAX

2012 REAL Trends Canadian 250Total Sales Volume

$89.7

$11.4

$29.5

$7.1$5.1 $4.0 $2.5 $1.4 $1.3

Brokerages from National Canadian Franchise Brands(Billions of $)

Sotheby'sSuttonGroup

PrudentialExitRealty

Century21

KellerWilliams

ColdwellBanker

RoyalLePage

RE/MAX

2012 REAL Trends Canadian 250Franchise Brokerages in Report

161

2123

126 6 5 5 1

2012 REAL Trends Canadian 250Brokerages from Canadian Franchise Brands

16.7

12.5

12.0

10.2

9.5

8.7

8.6

6.2

161/64%

23/9%

5/2%

21/8%

6/2%

5/2%

12/5%

1/.4%

$89.7

29.5

4.0

7.1

2.5

11.4

5.1

1.4

U.S. Average TransactionSides Per Agent

Brokerages Qualifying/% of Brokerages

U.S. Average Sales Volume Per Agent (Bil-

Royal LePage

Coldwell Banker

Prudential

Century 21

Sutton Group

Keller Williams

Sotheby’s

Exit Realty

Share this valuable information with your entire network. Visit the RE/MAX Facebook page to share our message. Or create your own using the suggested messaging below.

Co

mm

un

icati

on

s R

eso

urc

e

Why choose RE/MAX? Because RE/MAX has the most productive offices in Canada according to the 2012 REAL Trends Canadian 250 survey. RE/MAX had 161 of the top 250 brokerages in the survey and RE/MAX agents averaged 15.8 transactions, more than any other franchise agents. Visit me at (your website) to find out how I can help you with your real estate needs.

From @REALTrends Canadian 250, RE/MAX Canada agents helped more #homebuyers and sellers last year, averaging 15.8 trans/agent.

RE/MAX PRESS RELEASE:

DOWNLOAD Press Release

REAL Trends Survey: Links to lists of the 250 brokerages (full survey is available for purchase).

VISIT REAL Trends

For single-page bar charts press the buttons below: