Twitter & Photo Sharing Evolve By @Rumford
Jan 16, 2015
Differentiation
• Ability to sort photos by friends• Facebook Publishing Integration• Geo Tagging of Images• Search Engine• Viral Micro-Engagement Points (Voting,
Favorites, see viewers, etc.)• Contests, Fans, Behind The Scenes• Enhanced API for more than upload
Value Points
• Social Feed• Branded Widgets• Fantars for Brand Alignment: • Branded Contest Solution• Branded Fan Solution
Twitter & Photos =
• Photos Are Low Hanging Fruit• Communicative Value• Contests, Fans, Behind The
Scenes• Viral When Coupled with Twitter
& Social Photo Sharing Platform• ~80+ Million Views Per Month
3 Things U Have
Every Picture Tells A Story… 2 the World
• whatever
Night At The MuseumThe Smithsonian & TweetPhoto
The Celebrity Effect: Mainstreaming
• BFF• Digital
Velvet Rope
• Tribal Connect
• Digital Red Carpet
Why PHOTOS Work
Personal & The PlatformHyper Velocity & ConnectivityO.M.G.Twitterverse Behavior ObservationalSimple Social Storytelling
• Rodney Rumford: TweetPhoto Co-Founder