REAL TIME MARKETING #WriteTheFuture Nick Bennett Strategic Planning Director @n_bennett
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REAL TIME MARKETING
#WriteTheFuture
Nick BennettStrategic Planning Director
@n_bennett
ALL MARKETERS ARE LIVING IN A REAL-TIME WORLD
BUT FEW ARE TAKING ADVANTAGE OF IT
37 MINUTES
Origins?What Is real time marketing and its
#Latest Trend
Search - Real Time MarketingSearch - Real Time Marketing
Search - Real Time Marketing & Social Media Marketing
Search - Real Time Marketing & Web Personalisation & Real Time Analytics
rethink it?Why should we
Audience is...The value in knowing who your
Reach & Influence
Or the Value in who you are trying to
Perfect StormThe Oreo Cookie
263% Increase (38)
2013 - 2014
EclipseThe Oreo Cookie
madonna?What was different about
Brands tweeting aboutunexpected occurrencesduring major events sawa 1,200% lift in retweetsper follower
CurrencyThe Variety in relevant
PLANNED WATCHLIST
EVERY-DAYOPPORTUNISTIC
Tent Pole event
Unknown topic
Known topic
Micro Event
Versatility
B2c B2B
Data & GoalsThe Power of
Creative
Insight
WHATARE YOU
TRYING TOACHIEVE?
We learnWhat are other brands doing and what can
"When Brands engage in most forms of RTM, followers respond withenthusiasm. This stuff is not only an interesting way for a brand to stand out
and become more human and fun - it works to promote higher levels ofengagement and social sharing. "
Chris Kerns - Author of Trendology
Amplify itHow to cut through the noise and
HELLOMY NAME IS
Influencer
Bottom line?How does this impact on the
THINK WITH GOOGLE (Customer Journey)
Avoid getting sucked in!
Twitter and Facebook commercialisation
Multi-Integration
How to extend campaigns and offer
Real Time Marketing Methodology
Align
Discover
PrepareExecute
& Engage
AnalysisPeople
Process
Technology
Data
Rememberkey things to
Be Authentic
Pay Attention
Be brave
be funny
experiment & Learn
Appear to be spontaneous
have a plan
track & Measure
Future?What about the
The Audience will continue to become more real-Time Focused
Real-Time will become the new norm, not the exception
Verticals will specialise to build success
Real-Time Segmentation will be normal
A risk of saturation is very possible
Understand your barriers and remove them early
Data & Creative, working together
Some Cool Tools to be using!
Thank You - any questions
www.rawnet.com @Rawnet
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