Real-time Data Feedback Loop

REAL-TIME DATA FEEDBACK LOOP

See how it’s empowering anew way of thinking and doing.

EFFICIENCY? INSIGHTS?OPPORTUNITIES? YOU FIND THEMWHEN YOU FIXTHE CYCLE.Electricity bills give you the barest of data. Total kilowatt-hours and total owed. Shwatek Patel, a graduate student at the time, thought consumers needed more. He went on to develop a series of algorithms that make it possible to isolate the individual signature of di�erent appliances and uses of electricity (like lighting). When put to use, it enables homeowners to see what they’re spending, hour by hour – even appliance by appliance – so they can reduce their bills.

Why is this an important parallel for IT, marketing, and operation? Because the key to improvement – whether reducing home utility usage or gaining ground against a competitor – is having all the information at hand so you can make an informed decision in real time.

Photo credit info: ©Peter Menzel/www.menzelphoto.com 2012 / from The Human Face of Big Data

1. DATA.Measured and delivered in real time, data is the first part of the feedback loop.

Because of the processing power of in-memory computing, your department can start to do less with more.

More users, data, queries. Fewer systems, costs, headaches. Learn more about SAP HANA.

Data is visualized in a meaningful way, taking it beyond digits to actionable insight.

And it's done quickly. With SAP HANA, what used to take days or hours now takes minutes.

Users who abandoned data because of frustrations now have every reason to embrace it.

What can predictive analytics solutionsfrom SAP do for you?

2. CONTEXT.

The data can point to a specific action or path that leads to a competitive marketing or operations advantage.

Altogether now.With the ability to bring together all of your data and analyze it all at once, you gain 360-degree visibility of everything from a customer's behavior to the e�ciency of a supply chain partner.

3. OPPORTUNITY.

4. ACTION.Armed with contextualized data that identifies an opportunity, all that’s left is to take action before the feedback loop starts over again.

Here's the ROI a few SAP customers were able to realize with a healthy feedback loop in place.

Who What They Identified/Saved/Accomplished

American Airlines $1 million annual fraud detection

São Paulo, Brazil $100 million untaxed earnings

Cell $20 million saved on one project

AOK Hessen $3.2 million fraud detection

HMV Japan Double-digit revenue growth

To see these and other customer stories,read SAP's Big Data Analytics Guide.

ALWAYS ON.Thanks to real-time data and in-memory computing, feedback loops can always be “on” so you can improve your ROI and:

• Take what you’re already doing and do it better. With in- memory computing like SAP HANA, there’s no longer a huge cost outlay, enabling companies to arrive at real-time insights faster, better, and cheaper than in the past.

• Do more of what you’re already doing. With SAP HANA, companies can also add more users, more data, and more queries without taxing their system.

• Do things you’ve never thought about before. Like Patel discovered when working on his graduate project, data’s use is seldom singular. Once you liberate your data, employees will find new ways to use it, leading to new opportunities.

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PUT REAL-TIMEDATA TO WORKFOR YOU.

Go to your line of businesspage to learn more.

ITMarketingOperations

Buy the “The Human Face of Big Data” app for Apple iPad.

Or visit the book’s Web site at TheHumanFaceOfBigData.com.

“The Human Face of Big Data” was created through the generous assistance of EMC. Supporting sponsors: SAP, Cisco, FedEx, VMware, Originate, Tableau.