Real-Time Cloud Computing

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The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended April 30, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site.

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Our Mission: Cloud-Computing Driver, Catalyst & Evangelist

Forecast for software: cloudy.

1960’s Mainframe

1980’s Client/server

Today Enterprise Cloud

Computing


Applications Moving to the Cloud

Today Cloud-Computing

Applications

1960’s Mainframe



1960’s Mainframe


Platforms Moving to the Cloud

Today Cloud-Computing

Platforms


Yefim Natis, VP, Distinguished Analyst

The Cloud Computing Model

Multi-tenant

Pay-as-you-go

Elastic

No Capital Expense

Modest Operating Expense

Scales With Your Business

Great for times like these.


First Cloud Company to Exceed:

FY2005 FY2006 FY2007 FY2008 FY2009

Qua

rter

ly R

even

ue ($

M)

Annual Revenue

Revenue through fiscal quarter ended 1/31/09

$1.1 Billion +

35 41 46 55

64 72

83 91

105 118

130 144

162 177

192

217

248 263

276 290

305

FY2010


Strong Growth in New Customers

Fiscal Year

2009 2008 2007 2006 2005 2004 2003 2002 2001

Paying Customers 59,300+

41,000

29,800

20,500

13,900

55,400

2010


The Cloud Serves Companies of Every Size

ENTERPRISE

MID-MARKET

SMALL BUSINESS


1/1/1 Model for Strategic Corporate Philanthropy

125,000+ hours community service 5,200+ non-profit organizations $13 million+ grants

1% Time

Equity

Product


The world’s most complete cloud applications (software-as-a-service)

The fastest way to build apps on a cloud platform (platform-as-a-service)

Real-time cloud infrastructure (infrastructure-as-a-service)

The Real-Time Cloud


The Real-Time Cloud

Multitenant Kernel

ISO 27001 Certified Security

Proven, Real-Time Scalability

Real-Time Sandbox Environments

Salesforce to Salesforce

Proven Real-Time Integration

Proven Reliability

Real-Time Upgrades 3 Global Data Centers & Disaster Recovery

Real-Time Query Optimizer

Real-Time Transparent System Status


Unlimited Real-Time Customization

Granular Security & Sharing

Real-Time Workflow & Approvals

Programmable User Interface

Real-Time Mobile Deployment

Real-Time Analytics 750+ Integrated Applications

The Real-Time Cloud

Multitenant Kernel



Programmable Cloud Logic


Integrated Content Library

Real-Time Web Sites



Proven Reliability











The Real-Time Cloud

Multitenant Kernel






Real-Time Web Sites



Proven Reliability






Accounts & Contacts


AppExchange

Email & Productivity

Real-Time Approvals & Workflow

The World’s Most Complete Sales Application

Partners

Genius

Forecasting & Analytics

Opportunities

Leads & Campaigns


Manage All Your Accounts & Contacts

Maximize Rep Productivity

•  Log calls, emails, & tasks

•  Track activity history

•  Plan account strategies

•  Get a 360° customer view

Accounts & Contacts


Generate More Leads and Align Marketing with Sales

Grow the Sales Pipeline

•  Attract leads with Google AdWords

•  Manage multi-channel campaigns

•  Capture and route leads automatically

•  Measure return on marketing spend

Leads & Campaigns


Turn Opportunities Into Closed Business

Close Deals Faster

•  Integrate your sales methodology

•  Track products, pricing, and discounts

•  Track competition and win-loss ratios

Opportunities

Opportunity Stage


Forecast and Analyze Your Sales in Real-Time

Maximize Forecast Accuracy with customizable forecasting

Gain Real-Time Visibility into performance, pipeline, revenue, win rates, and activities



Automate Your Approvals and Business Workflow


Maximize Sales Efficiency: •  Streamline pricing approvals to

increase deal velocity

•  Automate follow-up tasks to improve sales effectiveness

Request Approval Approve

Send to Accounting

Yes

No Action For 2 Days

Send to VP Approve


Work Seamlessly with Office Productivity Apps


Microsoft Outlook Lotus Notes Google Apps

Spend More Time Selling

When all your desktop apps work together


Integrated Content Library for Sales & Marketing

Close Deals Faster: •  Use the best collateral

•  Deliver the right message with the latest content

•  Assemble the perfect pitch



Leverage the Collective Genius of Your Organization

Genius

Close More Business

•  Find experts in your company who have closed deals like yours

•  Get smart about which sales strategies work

•  Get smart about which content works Pricing

expert

Industry expert

Product expert

Mid-market expert


Exchange Information with Your Partners in Real-Time

Work More Effectively with Partners

•  Real-time sharing & collaboration

•  Share contacts, leads, opportunities, & product data

Your Company Your Partners

Partners


Extend Your Sales Cloud with The AppExchange

AppExchange

Extend Success with Integrated Apps

•  Best-in-class CRM & Non-CRM Apps

•  Add sales compensation, sales operations, or contract apps

•  View, Try, Install

•  Reviewed by Salesforce.com


Accounts & Contacts


AppExchange



The World’s Most Complete Sales Application

Partners

Genius


Opportunities

Leads & Campaigns


Salesforce Customers Succeed in the Sales Cloud

Average Improvements of 3,500+ Salesforce Customers Surveyed by Market Tools, Inc., December, 2008


Dell Manages a Global Organization in the Sales Cloud

15,000 Successful Sales Users

10% Increase in Sales Productivity

$1 Billion in Approved Partner Deal Registrations

One Global CRM

- Michael Dell


300 sales reps track 10,000+ accounts across the Fountain Sales and Bottles & Cans divisions

Hundreds of dashboards track key KPIs like sales call volume

Scheduled email dashboards alert the teams and drive accountability

Dr Pepper Snapple Gains Key Sales Insights From the Sales Cloud



Yesterday’s Contact Center Needs to Evolve

But customers are here:

Discussion Groups Partner Websites

Contact Center

Social Communities

Companies invested here:


Service Cloud Manager

Call Center

Email Search

Social

Join the Conversation

Partners Chat

Customer Portal Ideas


Answer Every Question with Leading Knowledge Base

Customers Agents

Partners

Find Answers Fast Only Relevant Answers

Scales Massively Intelligent


Run Your Call Center in the Cloud

Call Center Resolve Cases Faster

•  Agent Console

•  Complete Case Management

•  CTI Integration

•  Workflow and Escalation


Turn Emails Into Cases

Email

Deliver Higher Service Quality

•  Capture every customer inquiry in real-time

•  Let customers contact support on their time, on their device


Integrate with Chat for Real-Time Service

Maximize Agent Productivity Handle multiple cases at once

Maximize Customer Satisfaction Serve customers in real-time

Chat


Lower Costs with a Self-Service Portal

$7.50 50¢

Call Center Interaction

Self-Service Interaction

Deliver Faster Service

•  Serve customers 24/7

•  Build a customer community

Lower Service Costs:

Customer Portal


Engage Your Customers With Ideas

Find the Best Ideas

•  Source customers for ideas

•  Let customers discuss & vote on ideas

•  Build an online community

Ideas

Online blog by Angela Vargo, June 2008


Share Cases and Information with Partners

Drive more sales through partners

Increase efficiencies in working with partners

Distributors

Resellers

Vendors

Partners


Help Your Customers Find Knowledge with Google

Publish your knowledge, ideas, and content on your public web site…

Search

… so Google can help your customers find the answer

Knowledge Ideas

Content


Join Customer Conversations in Facebook and Twitter

Capture customer conversations and knowledge

Share knowledge with your customers Social


Service Cloud Manager

Call Center

Email to Case Search

Social

Join the Conversation

Partners Chat

Customer Portal Ideas


Customers Succeed in the Service Cloud

Average Improvements of 3,500+ Salesforce Customers Surveyed by Market Tools, Inc.,

December, 2008


Qualcomm Opens New Support Channel In One Week

Mark Silber IT Systems Architect

$11B Chip Manufacturer

20,000 customers (engineers) that require 24/7 tech support

Deployed first customer portal In 1 week

Made the latest answers easy to find

Reduced IT CRM support costs by 60%


Salesforce Helps NJ Transit Keep Rolling

150 Customer Service Agents

600% More Inquiries Handled

0 New Agents Required

36% Improved Response Time

Tim Wierzbicki, Manager









The Real-Time Cloud

Multitenant Kernel






Real-Time Web Sites



Proven Reliability





The Fastest Way to Build Custom Cloud Apps





Programmable User Interface Real-Time Mobile

Deployment

Real-Time Analytics

AppExchange


Real-Time Web Sites


Unlimited Custom Objects & Fields

Build any Table

Add any Field

Automatic Audit History Tracking

Automatic Performance Tuning


Easy, Real-Time Customization for Managing All Your Data



Create Any User Interface

Use Code to Create Any Page

Use Clicks to Create New Forms

Componentized Interface

Create Interfaces for Mobile Devices 110,000+ Custom User Interfaces

Maximize User Productivity with the Right UI



Programmatic Business Logic

Complex Transactional Logic

Stored Procedures

Triggers

Data Validation 30,000,000+ Lines of

Apex Code

Fast Application Development without the Cost of Infrastructure


Real-Time Workflow and Approvals Engine

Real-Time Workflow

Time-Based Triggers

Approvals

Formula-based

Outbound Messaging

220,000+ Custom Workflow Rules

Request Approval Approve

Send to Accounting

Yes

Send Back

No Action For 2 Days

Escalate

No

Automated Business Rules through Point-and-Click Workflow

Approve


Real-Time Websites Now in Developer Preview

Lower Costs & Increase Speed of Development

Deploy Your Apps Instantly to the Web

Connect Your Apps with Your Website

Collect CRM Data from the Web

1,600+ Developer Sites


Real-Time Mobile Deployment Have us show you how Salesforce uses Mobile

Write Once Run Everywhere



Tagging, Ratings, & Comments

Subscriptions

Full Text Search

Complete Security and Sharing

Assemble & Publish Content

Track Content Usage

Share the Best Content Across Your Company


Real-Time Analytics

Real-Time Visibility with Easy to Create Reports

Customizable by Business Users

Real-Time Reporting

Integrated Analytics Across All Apps

Security Controls

Mobile Access

Email Dashboard Delivery

Real-Time Updates

Real-Time Updates


Granular Real-Time Security Model

Field, Object and Record-Level Control

Sharing Across All Apps

Custom Rules Across Roles & Profiles

Integrated with API, Reporting & Search

Flexible Data Sharing with Point-and-Click Rules


Your Choice of 750+ Partner Applications

Trusted Native Apps

Reviewed by Salesforce.com

View, Try, Install

Built on Force.com

Best-in-class CRM & Non-CRM Apps

750+ Integrated Applications

750+ Apps 200+ Native Apps


Fastest Way to Build Apps

Days/Weeks to Build

Build App

Buy Servers

Build Datacenter

Months/ Years to

Build Build

Security Build

Analytics Build

Search Build

Workflow Build

Sharing Deploy Mobile Globalize Build

App

time


Gabrielle Toledano Customer Hero

EA Runs Their Business in the Gaming Cloud


Starbucks Builds Pledge 5 Site Fast on Force.com








The Real-Time Cloud

Multitenant Kernel






Real-Time Web Sites



Proven Reliability





World’s First Real-Time Cloud

3 Global Data Centers & Disaster Recovery

Real-Time Upgrades


Real-Time Sandbox Environment




Proven Reliability

Proven Real-Time Scalability



Single Multitenant Infrastructure & Kernel

Your Success

Multitenant Kernel The Foundation for the Real-time Architecture

Continuous Advancement


ISO 27001 Real-Time Security

•  ISO 27001 •  SSL encryption •  Identity confirmation •  SAS 70 Type II; SysTrust certified •  FDA 21 CFR Part 11 & Part 820

•  IP restrictions •  Fault tolerant, multi-layered firewall •  Intrusion detection •  3rd party assessments

•  24 x 365 security •  Biometric readers •  Silent alarms •  CCTV •  Motion detection

Application Security

Network Security

Facility Security

The World’s Most Trusted Security that Improves in Real-Time with Testing

by Every Customer


Proven Reliability

90%

92%

94%

96%

98%

100%

>99.9% Reliability System Uptime

99.9%

Jan 2007 Jan 2008 Jan 2009



Fast Deployment and Real-Time Scalability Proven by the Largest Enterprises

100 Customers with over 1,000 Subscribers 50 Customers with over 2,500 Subscribers

10 Customers with over 20,000 Subscribers



Query Optimization

Engine

Web clients

API calls

Massive Scalability Across Multiple Dimensions: <300 ms

Fast Data Access with Massive Scale

Your Security Your Sharing Rules

Your Search

Your Company Your Role

Your Metadata


Real-Time, Transparent System Status

Live System Status

Security Best Practices

Historical Performance

Confidence, Transparency, and Trust


Real-Time, Automated Upgrades

28 Major Releases

Every Customization & Integration Automatically Upgraded

Always have the Latest Innovations & Technology

Painless, No Hassle Upgrades


Proven, Real-Time Integration

Leverage Your Existing Investments

Connect the Clouds

Native Oracle & SAP Connectors

Consume External Web Services

Build New Web Services Leverage Existing Investments

60+ Certified Integration Middleware Connectors

Force.com for Facebook

Force.com for Google

Force.com for Amazon Web Services



Fully Replicated Development Environments

Support any IT Governance Strategy

Production-class Infrastructure

One Click Import/Refresh of Your Production Data

Refresh Anytime

Eliminate Risk in Deployment

Development Testing Training

Production


Salesforce to Salesforce Real-Time Data Exchange

Set up Any Connection Share Any Process

Easy to Share Data with Other Companies Avoid the Cost of Integration


Global Network & Infrastructure

Production Data Center &

Archive

Back-up Production Data Center

Main Production Data Center

Production-Class Development Lab & Archive

Salesforce.com Data Center Locations You Focus on Innovation.

We Focus on Infrastructure.

Geographically-dispersed, mirrored data centers

Near real time replication

Seamless disaster recovery

Dedicated, path diverse network backbone

No single points of failure

Carrier neutral network strategy


The world’s most complete cloud applications (software-as-a-service)

The fastest way to build apps on a cloud platform (platform-as-a-service)

Real-time cloud infrastructure (infrastructure-as-a-service)

The Real-Time Cloud








The Real-Time Cloud

Multitenant Kernel






Real-Time Web Sites



Proven Reliability





Real-Time Cloud Computing

Documents

forwardlooking statements

statements of belief

public statements

s mainframe

prior written consent

statements of historical

operating results

s clientserver platfor