Introducing Real Groovy’s Current Situation
Dec 16, 2014
Introducing Real Groovy’sCurrent Situation
Senior Management Chris and
Marty
Real Groovy Has Been In Business For Over 20 years
Real Groovy Currently Has 4
Locations NZ Wide
Real Groovy Have Enjoyed Tremendous Growth And
Business Is Good
However Real Groovy Have Encountered Some Barriers...
Major Changes In Technology,
And Big Competitors Entering The Market Have Affected Real Groovy.
Real Groovy’s Competition Is Buying In Bulk
And Providing Music At Lower Costs. Much Lower
Real Groovy Cant Compete With These Prices
However.
Real Groovy Have A Secret Weapon
They Provide Immense Variety And Range
Real Groovy’s Competitors Can’t Compete With That
However......
Digital Downloading is Slowing Business Down
Digital Piracy Is Hindering Real Groovy’s Business
Software Like Limewire And Kazaa
Help Digital Piracy, By Making It Easier To Share Files.
There Is Not Much Real Groovy Can Do About This
Or Is There......
We Are Amongst Generation Y Who Are Technology Savvy
However They Are Suckers For Social Acceptance.
Although Gen Y Are Not Buying CD’s
They Are Buying Clothing To Fit In with Current Trends.
In Order To Be Accepted By Societies Social Circles.
Real Groovy Are Still Profitable
However Digital Piracy Cut Their Profit Levels.
Profit
Real Groovy Improved Their Business Efficiency
By Increasing The Variety Of Services And Goods Provided.
Goods:
•Shoes
•Clothing
•Skateboards
Services:
•Insurance
•Delivery
•Tickets
Chris And Marty Are Smart They Integrated An Online Store
The Online Store Provides Great Discounts Plus Free Delivery
Online Store Has Proved Very profitable, Contributing 5% To The Total Profit
Real Groovy will never Conquer Digital Piracy
Only The Government Can Solve This Problem Through Strict Downloading Regulations
This Doesn't Bother Chris And Marty Too Much.
Since they have a: •Successful Business•Growing Reputation
•Excellent Customer Service
With a Comfortable Transition Into The New Generation of Music Retailing.
Real Groovy now need to...
Stock More Current Trend Clothing Rather Than “Top 20 Artist” CD”s
In Order Too Fully Capitalise On Generation Y
Real Groovy IsMore Than Just A Music Store