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Real Estate Web Strategy Success ‐ Session #3 ‐ Live Interactive
February 10th 2012 ‐ Key Yessaad (910) 538‐6610
(c) 2007‐2012 ‐ Real Estate Web Trainer, LLC. ‐ (c) No Duplication Allowed 1
The Internet is about Marketing
Listings!
Real Estate Web
Strategy Success
THE VERBS OF THE INTERNET AREHYPERLINKS!
Session 3: Hyperlinks, Landing Pages, & Internet Presence
THANK YOU!
Thank you Kevin and Emma Ahearn for inviting me to train over your
“Will you allow me to challenge your preconceived notions about the Internet?”
Is it ok if I nudge you? You may not like it!!! (about me: I avoid the tendencies to flatter you so you like me…)
My Intention is to empower you!!!
And share practical ideas that will help you grow your internet presence…
COURSE DESCRIPTION
Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Marketing Success Story. This
Real Estate Web Strategy SuccessReal Estate Web Strategy Success
now the bedrock of your growing Marketing Success Story. Thiscourse was designed to be practical, solutions‐driven, and full of practical Homework. This is not about theory – this is about meeting your clients online and being able to generate your own leads organically – and the best ones are Listing Leads. Do you have a proper Internet Presence?
A 10‐hour Course in 4 sessions (Each session is 2 1/2 hours long with time for your questions and discussions.)
SESSION 1
And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do – but it is getting harder. What is
The Principles of Internet Marketing and SEO:The Principles of Internet Marketing and SEO:
, y g git that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers – you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.
Real Estate Web Strategy Success ‐ Session #3 ‐ Live Interactive
February 10th 2012 ‐ Key Yessaad (910) 538‐6610
(c) 2007‐2012 ‐ Real Estate Web Trainer, LLC. ‐ (c) No Duplication Allowed 3
SESSION 2
Yes, Yes,… Vendors call them Websites – I prefer the word ‘container’ because it alludes to holding your Marketing information and making it available to your customers.
The Fundamentals of your Web Container:The Fundamentals of your Web Container:
g yWhat’s the challenge? If your container is not visible to Google and Search Engines then what you have is purely a Glorified Business Card. You must learn not only what your Website must have to grow organically, but more importantly the habits you must develop Online to grow you influence and generate leads.
SSESSIONESSION 3 3 –– TTODAYODAY
The Core activities of Internet Marketing is storytelling; when you blog, share videos, upload listings, you are building a narrative on the internet, and the verbs that you
Hyperlinks, Landing Pages, and Internet Presence:Hyperlinks, Landing Pages, and Internet Presence:
g , ymust master are Links, or more precisely hyperlinks. But the best Links are called Strategic Links because they connect to properly created Landing Pages within your website and are sticky. Sticky Websites generate leads – you must learn how to create each one of these elements because you are the Real Estate Marketer, and believe or not – they are easy to make…
SESSION 4
Prospecting is job One for a successful career in Real Estate –Do you know how to “Internet Prospect?” A successful SEO Strategy requires a combination of ingredients; a Web
Blogging, Social Media, Internet Traffic, and your SEO Essentials:Blogging, Social Media, Internet Traffic, and your SEO Essentials:
gy q g ;Container, Blogging, Keywords, Hyperlinks, Strategic landing Pages, and a Plan of Action in which you tell regular stories and place them on the Internet to drive traffic back to your website. This is not a difficult skill, it just requires you to switch your habits a bit and focus them in the right actions for the right results.
Real Estate Web Strategy Success ‐ Session #3 ‐ Live Interactive
February 10th 2012 ‐ Key Yessaad (910) 538‐6610
(c) 2007‐2012 ‐ Real Estate Web Trainer, LLC. ‐ (c) No Duplication Allowed 4
IMPORTANT THOUGHT
Whether you are primarily a Listing Agent, or a Buying Agent you must develop a Prospecting Mindset!
Who can Share some thoughts on what it means to have a Prospecting Mindset?
I will give you a link for a PDF of these slides that you can download after the session. Don’t fixate on the slides – it is your notes that matter the most.
The Notes you take are more powerful than the handouts I give you… your brain formulate importance as you write in your “own” words… and Be Engaged!!!
YOUR HOMEWORK
1. If you have not completed your Bio please do so and make sure you post it in the websites I shared with you in Homework #1. (Instructions for
3. Start developing a Prospecting Mindset and start thinking about how you can use your website for that purpose.
Homework #1 will be available for you to download along with this file.)|
2. Write your first blog. Make it simple and write about what you know. If you have a listing write a good narrative for it. If you are prospecting a neighborhood talk about the local schools; or anything that you think matters.
4. Decide whether it is appropriate for you to have a Website!
5. Research the various vendors in your neck of the wood and make a decision to jump in.
6. Know your primary areas of Business –including neighborhoods and Primary Cities.
Real Estate Web Strategy Success ‐ Session #3 ‐ Live Interactive
February 10th 2012 ‐ Key Yessaad (910) 538‐6610
(c) 2007‐2012 ‐ Real Estate Web Trainer, LLC. ‐ (c) No Duplication Allowed 5
WHAT IS MY JOB TODAY???
To Learn about Hyperlinks, Strategic Links, Anchor Text, and proper positioning in your content!
Why is it that Ctrl-Pis not the shortcut for Pasting Text?
It had already been assigned as a shortcut for Print.
WHAT ARE HYPERLINKS?
A Hyperlink (or Link) is a reference to data, pages, websites, or documents that reside in another location; typically triggered by clicking on a highlighted word or image.
Without Hyperlinks the internet would be called a Big Book!
Or: The property is located in Rossman North Carolina.
Book!
EXAMPLE
I am Cindy Beam and I am a Team member of MySearchForHomes.com TEAM. We work together closely to provide our clients with the best service and paying attention t d t il
As a full time professional licensed REALTOR in the State of Tennessee. I specialize in residential, condominium, and commercial properties in the Middle Tennessee area which include Davidson and Williamson County. More specific and surrounding areas including Franklin, Brentwood, Nashville, Thompsons Station, Spring Hill, & Downtown Nashville Condos.
Text extracted from Cindy Beam’s Bio.
Real Estate Web Strategy Success ‐ Session #3 ‐ Live Interactive
February 10th 2012 ‐ Key Yessaad (910) 538‐6610
(c) 2007‐2012 ‐ Real Estate Web Trainer, LLC. ‐ (c) No Duplication Allowed 7
ANCHORED TEXT LINKS!!!
The text that has an underline and links to another page or website is called Anchor Text, Link Label, or Link Text.
e g : For more information click the link below please
The Anchor Tells Google and Search Engines your focus
be ab e to d a t e o es t e a ea a o gwith additional tools.
Good Example:In our website we offer our visitors many tools one of which is the ability to search for homes in Spring Hill Tennessee as well as surrounding areas.
dining. Autumn Woods is near to interstates, downtown Lexington and downtown Columbia, SC. Students residing in Autumn Woods attend White Knoll schools. Take a look today at Autumn Woods and see what you've been missing.
Real Estate Web Strategy Success ‐ Session #3 ‐ Live Interactive
February 10th 2012 ‐ Key Yessaad (910) 538‐6610
(c) 2007‐2012 ‐ Real Estate Web Trainer, LLC. ‐ (c) No Duplication Allowed 9
STRATEGY
Sending Customers to your Home Page is NOT Strategic – it is in fact silly more work
This means that you ask me to look at your website and see potential flaws, critique them, and offer either solutions that you can fix – or ask you to seek more tools or a better container.
Must have a strong stomach!
PONDER
“If you build it and Google visits;They will come!”