Real Estate Video & The Generation Mark Schow Owner - Mediamax, Inc. www.MediamaxMarketing.com
Real Estate Video and The YouTube Generation
May 15, 2015
Mark Schow, owner of Mediamax, Inc. www.mediamaxmarketing.com provides the step by step process for setting up a youtube channel and recommendations for tagging, keywording and customizing video content for search engine optimization.
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Real Estate Video &The Generation
Mark SchowOwner - Mediamax, Inc.
www.MediamaxMarketing.com
Workshop Agenda
1. Creating & Customizing a personal YouTube channel2. Video descriptions, tags & annotations3. Creating “no cost” videos & playlists4. Screen Capture videos using Jing 5. YouTube Key Wording & tagging for SEO
Channel Set Up Checklist
• Go to www.youtube.com• Click Create Account (upper right corner)• Connect with Google Account• Create YouTube username
• Edit Channel• Appearance• Info, settings, description & tags• Featured Tab settings
• Edit Account settings• Profile Setup• Sharing settings• Subscriptions & address book
• Create Video Content• Flip & webcam videos• Virtual tours as videos• Screen capture videos• Real Estate relevant playlists• PowerPoint presentations as videos • Creative commons videos
Why Video?• 50% higher chance of first page rankings• Video thumbnails in results attract
attention • Video is more engaging & entertaining
Why YouTube?• Owned by Google• Ranked 2nd most popular search engine• YouTube Channels are FREE!!
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