REAL ESTATE OUTLOOK - 2015 A DEEP DIVE INTO THE PSYCHE OF THE PROPERTY BUYERS OF 2015
Sample and Demographics
Sample Size : 1,244
Survey conducted between 19th December to 26th December
~37% of the respondents were above the age of 46.
~23% of the respondents were between 25 -30 years of the age
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88 % of the respondents were males
Scope of the Study
The top five cities were analyzed to decipher the property buying trends of 2014.
The cities under focus for the study were:
Delhi
Mumbai
Chennai
Bangalore
Hyderabad
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60% of the total respondents are planning a property purchase this year
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YES
32 %
NO
12%
NOT
DECIDED
28%
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66%
34%
DELHI
81%
19%
MUMBAI
72%
28%
CHENNAI
70%
30%
BANGALORE
78%
22%
HYDERABAD
Bought property for investment Bought property for own and immediate use
Over 70% property seekers across cities intend to buy property for end-use
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First time home buyers will dominate the property market
60%
34%
6%
DELHI
63%
31%
6%
47%
45%
8%
MUMBAI CHENNAI
60%
37%
3%
BANGALORE
63%
34%
3%
HYDERABAD
First home purchase
Second home purchase
> 2
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Apartments loosing sheen – individual homes, row houses and land is what Delhi buyers dream
APARTMENTS COMMERCIAL PROPERTY
INDIVIDUAL HOUSE57%
6%13%
RESIDENTIAL LAND
11%
RETIREMENT HOUSE
2%
ROW HOUSE
11%
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Apartments top the charts when it comes to Mumbai property purchases
APARTMENTS
79%COMMERCIAL
PROPERTY
6%
OTHERS
3%
INDIVIDUAL HOUSE
14%
APARTMENTS COMMERCIAL PROPERTY
INDIVIDUAL HOUSE79%
4%12%
RESIDENTIAL LAND
2%
RETIREMENT HOUSE
1%
ROW HOUSE
2%
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Land and Individual homes high on demand amogstChennai buyers
APARTMENTS
29%
INDIVIDUAL HOUSE
10%
RESIDENTIAL LAND
57%ROW HOUSE
APARTMENTS COMMERCIAL PROPERTY
INDIVIDUAL HOUSE35%
2%26%
RESIDENTIAL LAND
20%
RETIREMENT HOUSE
5%
ROW HOUSE
13%
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Retirement Homes trending amongst Bangalore property seekers
APARTMENTS
71%INDIVIDUAL HOUSE
7%
RESIDENTIAL LAND
57%
ROW HOUSE
7%
APARTMENTS
42%
2%
RESIDENTIAL LAND
12%
RETIREMENT HOUSE
5%
ROW HOUSE
12%
INDIVIDUAL HOUSE FARM HOUSE
5%
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Individual Houses top the charts when it comes to Hyderabad property purchases
APARTMENTS
36%INDIVIDUAL HOUSE
27%
RESIDENTIAL LAND
27%
ROW HOUSE
9%
APARTMENTS COMMERCIAL PROPERTY
INDIVIDUAL HOUSE34%
6%41%
RESIDENTIAL LAND
6%
RETIREMENT HOUSE
3%
ROW HOUSE
9%
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Budget homes high in demand across India
49%
30%
9%
4%4% 4%
DELHI
51%
9%
12%
11%
12% 5%
MUMBAI
39%
35%
12%
3%
5%6%
CHENNAI
22%
22%
21%
21%
14%
BANGALORE
36%
46%
18%
HYDERABAD
Under 30 Lacs
Between 30-50 Lacs
Between 50-80 Lacs
Between 80 Lacs – 1 Crore
Between 1-1.5 Crore
> 1.5 Crore
Top 6 parameters that buyers considered before choosing a locality
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Proximity to schoolsand hospitals
Availability of publictransport
Security Infrastructure Affordability Future Outlook
Delhi Mumbai Chennai Bangalore Hyderabad
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Top 6 parameters that buyers considered before choosing a project
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0%
10%
20%
30%
40%
50%
60%
70%
80%
Track record of thebuilder
Amenities provided Locality Affordability Payment plansavailable
Proximity to basicamenities like grocery
store, hospital etc
Delhi Mumbai Chennai Bangalore Hyderabad
Buyer’s concerns about buying real estate in India
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Property Frauds Incompletepapers anddetails from
sellers
TediousGovernmentpaper work
Too manyoptions to
choose from
Too expensiveproperties
Post purchaseproperty care
Execution delaysfrom developers
PoorInfrastructure
Delhi Mumbai Chennai Bangalore Hyderabad
Over 30% buyers in search of property since more than a year
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Under 2 months 2-6 months 6-12 months Over a year
Delhi Mumbai Chennai Bangalore Hyderabad
Buyers have mixed reactions over home loan tax exemption
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0%
10%
20%
30%
40%
50%
Yes No Not sure
Delhi Mumbai Chennai Bangalore Hyderabad
Buyer’s confidence in Indian realty market increases post change in government
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49%
20%
31%
DELHI
41%
19%
40% 41%
14%
45%
50%
12%
38%
53%
10%
37%
MUMBAI CHENNAI
BANGALORE HYDERABAD
Increased Confidence
Decreased Confidence
Doesn’t concern me
Buyers feel that NaMo Govt. is working towards promised goals
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0%
10%
20%
30%
40%
50%
Yes No Can't say
Delhi Mumbai Chennai Bangalore Hyderabad
The way forward – Changes buyers are looking for
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0%
10%
20%
30%
40%
50%
60%
70%
80%
Digitization of governmentrecords
Lower interest rates onhome loans
Easing of buying andselling procedures
Creating a regulatory body Strict actions on propertyfrauds
Delhi Mumbai Chennai Bangalore Hyderabad