Real Estate - Open the Door to Your Next Sale Using an Effective Social Media Strategy

Open the Door to Your Next Sale!Strategy, Prospects, Customers, and Conversations

Copyright © 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

Remember the trees, please enjoy digitally.

Explanatory notes are in plain text.

Walk the Runway!

1 - Our Approach2 - Why Social Media Matters3 - The Customer & Prospect Journey / Strategy!4 - Choose Social Media Platforms 5 - Understand Content Creation6 - Q&A


1 - Our Approach


The Case of the Frustrated Business OwnerCopyright © 2016 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.

Entrepreneurs and business owners today have to be more than experts at what they do; they must be content marketers!


There is a flood of info out there about social media,but tips & tricks don’t bring understanding. True success

requires a strategy and some understanding of howsocial media “works.” That’s what I teach.

Learning how social media works “under the hood”will help you take away more from the seminar and understand more later.



For $30/month, you can easily learn the basics of social media with Lynda.com.If you are a member of the NY Public Library, you can use online for free.

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If you don’t use Lynda.com, search for the topic on YouTube.However, beware of outdated and lesser quality videos.


SocialMediaExaminer.comSocial Media Examineris an excellent sourcefor blogs and articles fordeeper understanding.


Mashable.com

Mashable covers social media and other tech news or topics of interest to tech-minded people.



You’ll never graduate from learning social media, so relax and enjoythe journey. Social media is only growing in importance.

1 - Congratulations, you’re a Content Company!2 - Lynda.com can teach “how to’s”3 - Avoid YouTube4 - Learn from SocialMediaExaminer.com5 - Keep current with Mashable.com

1 - Our Approach Your Takeaways


2 - Why Social Media Matters



Social media is increasingly where peopleare spending their time.

6 degrees of separation 4.74

We are now a lot closer fromthe effects of social media bringing“networks of people” closer together.

Word of

MouthWOM is the most effective way to getnew business. However, you can’t wait around for referrals. Social media gives you a way to accelerate word-of-mouth.



Whether you’re on social media or not,chances are your customer are. Is theconversation happening without you?

SocialRecommendation68%More Likely


On Facebook, studies show the effect of social recommendation.


In real estate, your goal is to stay top-of-mind with prospects, so you arechosen as their real estate broker when they want to make a real estate transaction.

To do that, you must create compellingcontent that demonstrates yourcredibility over the competition, whileproviding useful information and resources for prospective clients.

1 - It’s where the eyeballs are2 - Direct dialogue with customers & prospects3 - Social connections influence others!4 - Accelerates WOM5 - The conversation is happening with or without you6 - How can you stay TOM if nobody sees you?

2 - Why Social Media Matters Your Takeaways


3 - The Prospect & Customer Journey


Prospects

Customers


Your prospects are on a journey towards becoming customers. You must provide the road map and reasons to complete the journey.

Prospects

Customers

Content Connection


Quality content and the connection you forge are what drives prospects through the Sales Funnel (or Relationship Funnel) towards becoming customers.



Use our “Let’s Get Started” questionnaire as a guide for determining your customer types and your strategy to connect with each of them.


Don’t miss the forest for the trees.Business owners often get stuck in the details and forget about the bigger picture; the strategy!


1 - Your prospects are on a journey towards purchase.2 - Today, more of the sales cycle happens without you. 3 - You must think like the customer(s!)4 - Different customers have different needs/pain points.5 - Focus on overall business goals; then plan your marketing.

3 - The Prospect & Customer Journey Your Takeaways


4 - Choose Platforms



You don’t need to be on every social media platform. Choose the ones your customers use most!


Consider the importance of mobileuse for real estate and social mediaNobody wants to read your lengthyposts!


Consider the importance of mobile use for real estate and social mediaNobody wants to read your lengthyposts!

5 - Content Creation


Identify Your Niche Audiences


Most businesses have 3-5 customer types or “customer personas.” Each type has different needs and “pain points” that they are trying to solve.

What are your customersproblems?

Your prospectsare connected

to others.


Happy customers and readerspass along your content directly and through engagement.

Content is King!


Content is currency of social media. Good content is invaluable. However, it’s both a science and an art form to create great content.

Content Ideas• Master Your Neighborhoods• Solve Problems• Provide Resources• Share Recommendations• Market Reports• Proof of Success


Facebook Advertising• Unprecedented Targeting• Low Cost; High Impact• Custom Audiences - Email• Lookalike Audiences


Once you get a good handle on content creation, considerinvesting $300-$450/month on advertising for FacebookLikes and promoting posts. FB advertising is very powerful!


The goal is to create a fire under great content, so more people see it.

Engagement (and advertising) spreads content to new audiences.


Charlie ConardCo-Founder and Principal Social Go To245 W 29th Street, Suite #1202New York, NY 10001

[email protected]

socialgoto.com

We help businesses get more and better customers fromwhere their prospects are spending their time... on social media.