Real Estate Graphics Training - Omg graphics PT 2

How to O.M.G (Pt 2)

Presenter:

Chuck Ward

“Pro” Director of Marketing

Rules For Class

• Silence Your Cell Phone

• Questions in the Chat Box

• Apply Your Learning

Home Buyer Search Metrics

According to the most recent Talking Points published by the National Association of Realtors (NAR):

90 – 93% of all homebuyers start their search on the internet

Most will pick the first agent who is marketing the house they like

One thing is certain, the Internet is The King when it comes to promoting your newly listed property for sale.

Good pictures are a crucial marketing tool for a home sale.

(source:Louisvillehomesblog.com)

Today’s Class Agenda

• Basic Working Knowledge of Photo Programs

– Adobe Photoshop

• Creating Panoramic Pictures (special extra video in the archive page)

• How to “Tag” Your Photos and Images for SEO

• Social Media Sizes

Basic Usage Knowledge

• Adobe Photoshop

• (GIMP) • (Snag-It) • (Microsoft Picture It)

You can download Adobe Photoshop (along with all the other programs) for a flat fee per month cheaper than buying the complete suite of programs

• Lightroom • Premiere Elements • Adobe Acrobat • Photoshop • After Effects (video + graphics and

more)

Element of Your Image Here (layers)

Brushes and Tools are Here (adding Elements

Changing Colors or other Properties of a Particular Element (layer)

Adding Special Effects to a Particular Element

What Do I Mean By Layers

• Each Layer is a separate elements

• Think of a sandwich

– Meat (layer)

– Bottom Bun (layer)

– Vegetables (each is a layer)

– Condiments (each is a layer

– Cheese (layer)

• In photo editing and creation

– The layer at the bottom is the one farthest to the back

– The layer at the top is closest to the front

Step by Step Video

Quick Photoshop Tutorial

Watch me Build a Simple, Yet

Elegant Facebook Timeline Image

http://youtu.be/pA1Tmm1dT80

Resource

• Lynda.com

– Resource for Learning ANYTHING

• Application Programming

• HTML 5

• Wordpress

• Graphics

• (Did I say Anything)

– $25 – $37.50 monthly (annually gets two months free)

Resources

• Making Screen Shots

– Jing

• allows for screen capture videos also

• Free or 15$ pro

– Snipping Tool

• Available in Windows 8, Windows 7 and Vista

• Start Menu, All Programs, Accessories

– Removing parts of an image

• ClippingMagic.com

Tagging for SEO

• Images.Google.com

• Also included in Google Blended Search Results

• Get found when being searched for a phrase – By Image

– By Video

– By Content

– By Location

Tagging for SEO

1. First and Foremost, save your image with the search phrase

– Instead of img1, or dsc075, or hollycropped

– Use agent name DASH location DASH occupation

– Example

chuckward-mobile-marketing-tampa.jpg

Photoshop Feature

• Using the Meta Data

– Click on File

– Click on File Info

– Add in your content

• Title (remember my tip from earlier)

• Author (that’s your name)

• Description and Keywords (STUFF IT with ALL you can think off) – Refer back to my training on YouTube when I did this, same

idea

Copyright Notice

First off I am NOT an Attorney, Lawyer or anything like that

(though I did stay at a Holiday Inn last night)

Copyright

• Common Questions

– Do watermarks protect my work

• Yes and No

– Does Your MLS have legal language that gives up your rights to your work once you upload your images to MLS (some do and some don’t)

– Be careful what you download from the internet, always give source credit

Copyright

• Getty Images Predatory Lawsuits

– Getty likes to buy portfolios of images than will use Tineye.com to sniff out any purchased image on the internet

– If they come across such an image on YOUR site

– You WILL get a (NASTY) Letter for Demand

Copyright

• Protecting Yourself and Your Work – Insert metadata and copyright information into your saved

file – Keep your saved files – Set up google alerts and tineye.com (both free) to look for

and notify you of image usage • http://jarred.github.io/

– Embed a watermark (not to big, but not to small) onto your work (future training)

– Find out the rules of your MLS • Do you transfer rights of your images to them once you upload

photos into MLS

– Consult an Intellectual Property Attorney

Social Media Sizes

Facebook

• Timeline Image – Used for fan pages and your

own wall

– 851 px by 315 px

• Profile Image – This is what everyone sees on

any of your post

– 180 2 (180 x 180)

• Profile Apps – 110 x 74 px

Social Media Sizes

Google Related

• Google Likes It BIG – YouTube Channel Art

2560 x 1440

– Google Plus Pages

940 x 180

2560 x 1440 https://plus.google.com/107547299046

855814776/posts

– Profile

250 x 250 px

Twitter

• Profile Image 73 px 2

• Header 520 x 260 px

• 1920 x 1200 (background)