Real Estate as Lab for Social Media Why the Real Estate Industry is Ideal for Testing Social Media Strategies
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Real Estate as Lab for Social Media
Why the Real Estate Industry is Ideal for Testing Social
Media Strategies
Real Estate & Social Media
Go Together
Definition: the Social Media include all Online Applications that Promote Communication
and Self Expression
Why Social Media Works inReal Estate
Thousands of Prospects Live in
One Neighborhood
Agents Require Massive Localized Marketing Effort!
Mission: Own Your Neighborhood
Larger Social Networks Generate More Leads
Social Networks are Moving Online
Blog
Most Social Networks are Local
Social networks are growing, and tailored
to local outreach
Social Media Pushes Traffic to Blogs
Providing Online Marketing Presence
Even without a Blog
The Online Gold Rush
Real Estate Agents Must Claim their Online Marketing Stake
Location, Location, Location
Real Estate is Based on the “Scarcity” Paradigm
Possession is 9/10 of the Law
Top Producers “Own” their Market
And it’s Hard to Break into their Domain
Mission: Own the Local Market Online
“We’re looking for a home and we see your advice all over the
Internet. Thank you for sharing…”
“Thanks for calling…”
How? There’s a Land Grab Going On
Search EnginesTrulia Voices
LocalismTwitter
The Search Engine Land Grab
Only Ten Spots* are Open on Google’s First Page for every City/Neighborhood
Today: Google’s Top Page* Yesterday: Yellow Pages
*Organic Results are Free
Blogs Attract Search Engine Traffic
Mission: Get on the Top Page of Google for Target
Areas like San Ramon
Blog
Like a Top Producer, it’s Harder to Get Bumped Off Google’s Top Page Once
You’ve Arrived
Other “Land Grab” Based ServicesTrulia Voices Connects Agents with Consumers
via Q&A
Develop Local Credibility by Demonstrating
Expertise as a “Top Voice”
Land Grab by Neighborhood
Work with Fortune 500 Clients
Land Grab by Neighborhood
Buy the Rights to “Own” Your City in Localism for $15/month
(or less, in bulk rates)
The Twitter Land Grab
Place Names (and Variations) are Grabbed on Popular Applications like Twitter
Just like Domain Names
I Sense ExhaustionHow Can I Keep Up?
Welcome to a Web 2.0 World
But You’ve Done This Before
Online Marketing Evolves
1995: Learn Email
1998: Learn CRM
2001: Get a Website
2003: E-mail Marketing
2005: Buy Online Leads
2008: Participate in the Social Media
Social Media is Simply Inevitable
"I hate television. I hate it as much as peanuts. But I can't stop eating peanuts."- Orson Welles, famous film director
"There is no reason anyone would want a computer in their home."- Ken Olson, president, chairman and founder of DEC
This quote is his legacy
And Real Estate will be One of Social Media’s Biggest Beneficiaries
Without paying a lead generation company
By Connecting the Consumer Masses Directly with the Real
Estate Community
Contact
Just Kidding
Pat Kitano
Domus Consulting Group
pkitano at gmail
Transparent Real Estate Thanks for Reading!
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