Real Estate Agent's Killer Online Marketing Plan - Foundation for a successful real estate agent

Online Marketing for

Real Estate Agents

Why Are You Here?

Why are you here?Real estate agents struggle with online marketing & aren’t sure where to start. 90% of home buyers start their home search online. How are you getting in front of these online home shoppers?

Today… we will learn the foundation of a killer online marketing plan.

THE GOAL

Online PresenceWhat to DoConsistency

The Online Sales Funnel

FAQ’s you can answer1.2.3.4.5.

Social Media1.2.3.

Your BlogNiches: 1.2.3.

What this is aboutPerfect for agents looking to increase your:● Online Presence● Online lead generation

About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateI’m always testing new online methods.Killer Online Real Estate Agent Mastermind

I love learning online techniques and growing!

Pinnable Real Estate - the book

The Challenge - Online Presence

Are you avoiding online marketing? 1. Are you not sure where to start? 2. Think it will take too much time? 3. What other options do you have?

Now… You aren’t marketing online● Most REALTORS I meet don’t know how to

get visitors to their site.● 997,148 Realtors in the US - May of 2013

(NAR)● 260,000 users on active rain (not active)the goal: Using Online methods efficiently

Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website / blog● Commit to always improving your brand

Today: Steps NecessaryOverview

1. Getting Found2. Convert to Leads3. Nurture Leads4. Big Picture

Top of the Funnel: Get Found (Getting Traffic)

Vibrant Blog

● Consistency● 1x / week● 3-4

categories

Top of the FunnelBlog About Early Stage Questions

● City Information● Moving Information● Amenities

Top of the Funnel

Offer Value ALWAYS!

● Newsletters● Lists● Tips● Market Guides● Free Resources

Top of the Funnel

Get Found!

● Share to social media (5-10x / week)○ FB○ Twitter○ Pinterest○ Google+○ LinkedIn

Nichify

Who is your client? ● Write a series of articles for each niche

Move to Phoenix

http://securerealestatephoenix.com/moving-2/move-to-phoenix-relocating-to-phoenix-top-7-things-you-should-know-about-phoenix/

Middle of the FunnelConvert Traffic

Content is King● Resources● Auto systems● List builder

Middle of the Funnel

Systems● Opt in for resources ● Auto- drip campaign

○ List builders: Aweber, mail chimp, constant contact● E-books● Resources

Bottom of the Funnel

About buyers & sellers● More detailed

info

Bottom of the Funnel

Resources: ● Buyer checklist● Seller checklist● Educational guides● Decision guides● Open house announcements● Listing announcements

Big Picture

ALWAYS: 1. Be Useful 2. Talk to Your Niche (one at a time)3. Use Keywords4. Be Yourself

Ideas:● “40 Tips for Selling Your Dobson Ranch

Home in 2015”● “7 Things You Should Know about McDowell

Mountain Ranch Home Values in 2015”● “11 Reasons You Should Sell your 85251

Home in 2015”

Big Picture

Big Picture: Your Blog Cycle

4 Topics for your blogIdeas:1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community

What to do

● Fill out your worksheet● Choose blog categories● Blog regularly (1x week)● Use Keywords● Promote blogs to Google+, Pinterest, FB ● Think in FAQ’s of your niche

Your Site - Where are you sending trafficOptions:● Self Hosted Blog

○ URL at GoDaddy○ Install wordpress○ Design an easy site

● Other Blog○ Placester.com (great, easy sites)○ Blogger.com, etc

Resources● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real

estate) & (Charlie Allred)● Follow me on Google+: CharlotteAllred● If you’re local, join the monthly mastermind

(email me at [email protected])First meeting is Weds Jan 14th at 11:30

Local MastermindKiller Online Real Estate Agents● Meet once a month● First meeting Weds January 14th 11:30 am● Topic: Your Website

○ Must haves on your website ○ Your website structure○ Website mistakes

● Roundtable discussion

Monthly Topics

● Your Online marketing plan● Categories for your blog / Keywords● Best Website Platforms● Plug ins● IDX options● Social Sites: YouTube, Google+, Pinterest

Q & A

www.charlieallred.com