Ready for Soap Finishing

8/18/2019 Ready for Soap Finishing

1/32

ready for soap finishing, the process of converting raw soap pellets into a saleable

product, usually bars.

Soap pellets are combined with fragrances and other

materials and blended to homogeneity in an amalgamator (mixer).

The mass is then discharged from the mixer into a refiner which,

by means of an auger , forces the soap through a fine wire screen.

From the refiner the soap passes over a roller mill (French milling or hard milling) in a manner

similar to calendering paper or plastic or to making chocolate liuor . The soap is then passed

through one or more additional refiners to further plastici!e the soap mass. "mmediately before

extrusion it passes through a vacuum chamber to remove any trapped air. "t is then extruded into

a long log or blank, cut to convenient lengths, passed through a metal detector and then stamped

into shape in refrigerated tools. The pressed bars are packaged in many ways.Sand or pumice

may be added to produce a scouring soap. The scouring agents serve to remove dead skin cells

from the surface being cleaned. This process is called exfoliation. #any newer materials are used

for exfoliating soaps which are effective but do not have the sharp edges and poor particle si!e

distribution of pumice. $anoscopic metals are commonly added to certain soaps specifically for

both coloration and anti%bacterial properties. Titanium powder is commonly used in extreme

&white& soaps for these purposes' nickel, aluminium and silver are less commonly used. These

metals provide electron%robbing behavior when in contact with bacteria, stripping electrons from

the organisms surface and thereby disrupting their functioning (typically killing the bacteria

when it has lost too many electrons). ecause some of the metal is left behind on the skin and in

the pores, the benefit can also extend beyond the actual time of washing, helping reduce bacterial

http://en.wikipedia.org/wiki/Augerhttp://en.wikipedia.org/wiki/Augerhttp://en.wikipedia.org/wiki/Wirehttp://en.wikipedia.org/wiki/Chocolate_liquorhttp://en.wikipedia.org/wiki/Sandhttp://en.wikipedia.org/wiki/Pumicehttp://en.wiktionary.org/wiki/scouringhttp://en.wikipedia.org/wiki/Exfoliation_(cosmetology)http://en.wikipedia.org/wiki/Nanoscopichttp://en.wikipedia.org/wiki/Nanoscopichttp://en.wikipedia.org/wiki/Nanoscopichttp://en.wikipedia.org/wiki/Metalshttp://en.wikipedia.org/wiki/Titaniumhttp://en.wikipedia.org/wiki/Titaniumhttp://en.wikipedia.org/wiki/Nickelhttp://en.wikipedia.org/wiki/Aluminiumhttp://en.wikipedia.org/wiki/Aluminiumhttp://en.wikipedia.org/wiki/Silverhttp://en.wikipedia.org/wiki/Wirehttp://en.wikipedia.org/wiki/Chocolate_liquorhttp://en.wikipedia.org/wiki/Sandhttp://en.wikipedia.org/wiki/Pumicehttp://en.wiktionary.org/wiki/scouringhttp://en.wikipedia.org/wiki/Exfoliation_(cosmetology)http://en.wikipedia.org/wiki/Nanoscopichttp://en.wikipedia.org/wiki/Metalshttp://en.wikipedia.org/wiki/Titaniumhttp://en.wikipedia.org/wiki/Nickelhttp://en.wikipedia.org/wiki/Aluminiumhttp://en.wikipedia.org/wiki/Silverhttp://en.wikipedia.org/wiki/Auger


2/32

contamination and reducing potential odors from bacteria on the skin surface.#ethods of

soapmaking improved when two scientific discoveries were made in the late eighteenth and early

nineteenth centuries. "n *+-, the French chemist $icholas eblanc (*+/0%*1-2) invented a

process for creating caustic soda (sodium hydroxide) from common table salt (sodium chloride).

efore the end of 3orld 3ar "", soap was manufactured by a &full%boiled& process. This process

reuired mixing fats and oils in large, open kettles, with caustic soda ($a45) in the presence of

steam. 3ith the addition of tons of salt, the soap was made to precipitate out and float to the top.

5ere, it was skimmed off and made into flakes or bars.

"n a mixture of soap and water, soap molecules are uniformly dispersed. This system is

not a true solution, however, because the hydrocarbon portions of the soaps ions are attracted to

each other and form spherical aggregates known as micelles. The molecules tails that are

incompatible with water are in the interior of these micelles.Soaps are excellent cleansing agents

and have good biodegradability. 6 serious drawback which reduces their general use, is the

tendency for the carboxylate ion to react with 7a8 and #g8 ions in hard water. The result is a

water insoluble salt which can be deposited on clothes and other surfaces. These hard water

plaues whiten fabric colors and also create rings found in sinks and bath tubs.


3/32

History of Medicated Soapmedicated soap, in use since *129 manufactured by :otter ;rug and 7hemical 7ompany,


4/32

6 S6#:@ history is one method of obtaining this information from a patient."f this is the first

time a physician is seeing a patient, the physician will take a history of present illness, or 5:". To

structure this portion of the note, some providers use another mnemonic, &4; 76=TS&A

OnsetLocationDurationCharacter (sharp, dull, etc)AlleviatingBAggravating factorsR adiationTemporal pattern (every morning, all day, etc)Symptoms associated

6 variant mnemonic used for this purpose is 4:C=ST.

Objective component

The objective component includesA

• Dital signs

• Findings from physical examinations, such as posture, bruising, and abnormalities

• =esults from laboratory

• #easurements, such as age and weight of the patient.

Assessment

"s a uick summary of the patient with main symptomsBdiagnosis including a differential

diagnosis, a list of other possible diagnoses usually in order of most likely to least likely. 3hen

used in a :roblem 4riented #edical =ecord, relevant problem numbers or headings are included

as subheadings in the assessment.

http://en.wikipedia.org/wiki/SAMPLE_historyhttp://en.wikipedia.org/wiki/SAMPLE_historyhttp://en.wikipedia.org/wiki/OPQRSThttp://en.wikipedia.org/wiki/OPQRSThttp://en.wikipedia.org/wiki/Vital_signs_(medicine)http://en.wikipedia.org/wiki/Physical_examinationhttp://en.wikipedia.org/wiki/Physical_examinationhttp://en.wikipedia.org/wiki/Differential_diagnosishttp://en.wikipedia.org/wiki/Differential_diagnosishttp://en.wikipedia.org/w/index.php?title=Problem_Oriented_Medical_Record&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Problem_Oriented_Medical_Record&action=edit&redlink=1http://en.wikipedia.org/wiki/SAMPLE_historyhttp://en.wikipedia.org/wiki/OPQRSThttp://en.wikipedia.org/wiki/Vital_signs_(medicine)http://en.wikipedia.org/wiki/Physical_examinationhttp://en.wikipedia.org/wiki/Differential_diagnosishttp://en.wikipedia.org/wiki/Differential_diagnosishttp://en.wikipedia.org/w/index.php?title=Problem_Oriented_Medical_Record&action=edit&redlink=1


5/32

Ingredients of Medicated Soaps

6lthough the basic ingredients of soaps are similar, there are certain added ingredients of

medicated soaps through which the all the problems are tried to be solved.

Antibacteria soap

The medicated antibacterial soaps contain antibacterial chemicals such as triclosan which

is alcohol. 6part from triclosan, triclocarbanBtrichlorocarbamide and :7#EBchloroxylenol,

tetrasodium @;T6 are generally used for antibacterial effect in these soaps. 5owever, it must be

remembered that since there are various types of bacteria, effectiveness against any given type of

bacterium does not ensure that it is effective against other unrelated types too. The ingredients of

antibacterial soaps are generally only contained at preservative level unless the product is

marked antibacterial, antiseptic, or germicidal.

Antifunga soap

6ntifungal soaps are made by adding organic medicinal plant extracts, vitamin @,

essential oils, natural glycerin, sulphur and !inc oxide, tea tree oil (melaleuca alternifolia) etc.

into the soap.


6/32

Medicated soaps for s!in probems

#edicated soaps for different skin problems have different ingredients. For example,

exfoliating soaps for unclogging skin pores sometimes have oatmeal, pine and eucalyptus.

4atmeal opens the pores and deep cleans and removes excess dirt and oil. :ine and eucalyptus

cleanse, moisturi!e and fragrance the skin. 6nti cellulite soaps have many natural ingredients,

main being seaweeds that can be used alone or in combination with other agents like ivy extract,

?uniper, aminophylline, coffee bean extract, fennel seed extract, aloe, hyaluronic acid, ginko

biloba, horse chestnut, bentonite etc. #any anti acne soaps or oily skin soap have natural

ingriedients like neem leaves (a!adirachta indica) for extra care and protection for oily skin that

mostly suffer from acne and pimples.

http://www.detergentsandsoaps.com/oily-skin-soap.htmlhttp://www.detergentsandsoaps.com/oily-skin-soap.html


7/32

Introduction of Medicated Soap

Denon Medicated Soap;@$4$ Soap (#edicated Soap) 74#:4S"T"4$ The active ingredient

is etocona!ole *> (i.e. *- mg of ketocona!ole per * g of soap).

#@756$"S# 4F 67T"4$ etocona!ole interferes with the fungal

synthesis of ergosterol, a constituent of cell membranes, as well as certain en!ymes. "t is specific

for fungi, as the euivalent mammalian pathway, leading to the biosynthesis of cholesterol, is not

sensitive to ketocona!ole. 5owever, other mammalian cytochrome :/9- en!ymes can be

sensitive to ketocona!ole, and inhibition of steroid hormone synthesis is a possible side

effect.etocona!ole interferes with the fungal synthesis of ergosterol, a constituent of cell

membranes, as well as certain en!ymes. "t is specific for fungi, as the euivalent mammalian

pathway, leading to the biosynthesis of cholesterol, is not sensitive to ketocona!ole. 5owever,

other mammalian cytochrome :/9- en!ymes can be sensitive to ketocona!ole, and inhibition of

steroid hormone synthesis is a possible side effect of ketocona!ole treatment. 6s with all a!ole

antifungal agents, ketocona!ole works principally by inhibition of an en!yme, cytochrome :/9-

*/%alpha%demethylase (:/9-*/;#). This en!yme is in the sterol biosynthesis pathway that leads


8/32

from lanosterol to ergosterol. Flucona!ole and itracona!ole have been found to have a greater

affinity for fungal cell membrane than ketocona!ole, and thus lower doses of these a!oles are

reuired to kill fungi.;@$4$ Soap provides relief from itching skin folds of inner thighs, waist,

buttocks, underside of breast G armpits due to sweat retention, warmth, humidity, friction G

simultaneous growth of resident organism. "f applied on head it is used for the prevention and

treatment of dandruff caused by fungal infections of the scalp, as well as for the relief of

associated symptoms such as flaking, scaling and itching.

The company was originally established in **- as part of H$ippon 7hikuonki Shokai&

(Iapan =ecorders 7orporation), a manufacturer of single%sided disc records and gramophones.

The company was originally called $ippon ;@$ki 4$kyo abushikigaisha which was

shortened the name of ;@$%4$ in Iapanese. The company is actively involved with sound

systems electric appliance production and later the company has been merged with other related

companies as a result of this the company name became &;@$4$&.There followed a number of

mergers and tie%ins over the next few decades as firstly the company merged with Iapan%JS

=ecorders #anufacturing in **0 and then in *01 the brand H7olumbiaK was introduced when

the company became HIapan 7olumbia =ecordersK. 6 further change of name occurred in */2

when the company renamed itself H$ippon 7olumbiaK. The ;enon brand was first established in

*/+ when H$ippon 7olumbiaK merged with HIapan ;enki 4nkyoK. H;G# 5oldings "nc.K was

created in #ay 0--0 when ;enon td and #arant! Iapan "nc. merged. Today, the company

speciali!es in professional and consumer home cinema and audio euipment including 6BD

receivers, ;D; players, tuners and wireless music systems. ;enon is also known for high%end

6D =eceivers and #oving coil phono cartridges. Two #%series models, the ;enon #L* and

http://en.wikipedia.org/wiki/AV_Receivershttp://en.wikipedia.org/wiki/Magnetic_cartridgehttp://en.wikipedia.org/wiki/AV_Receivershttp://en.wikipedia.org/wiki/Magnetic_cartridge


9/32

#L-, have been the most successful radio hi%fis for the last / years. Since being released to the

micro hifi ;6 market, they have received several awards in @urope.

"roduct timeine

;enon ;E*B- audio cassette tape

• **- #anufacturer of single%sided disc records and gramophones.

• *L aunched first professional%use disc recorder for broadcast industry and disk cutting

lathe.

• *9* 7ommenced sales of IapanMs *st : records.

• *9L aunched professional%use tape recorder for broadcast industry.

• *91 "ntroduced sales of stereo records.

• *9 7ommenced production of open%reel audio tapes.

• *20 "ntroduced @lepian series of electronic pianos.

• *2L ;eveloped the ;%*-L phono cartridge.

• *2/ Started sales of audio cassette tapes.

• *+* Started producing hi%fi audio components, including turntables, amplifiers, tuners

and speakers.

http://en.wikipedia.org/wiki/Compact_Cassettehttp://en.wikipedia.org/wiki/Compact_Cassettehttp://en.wikipedia.org/wiki/Compact_Cassette


10/32

• *+0 "ntroduced the worldMs first viable 1 channel digital recorder.

• *++ 6warded JS illboard maga!ines &Trend%Setter 6ward for outstanding contribution

to the industry&.

• *1- 6warded the *Lth #ontreux "nternational ;iplome dMhonneur techniue award.

• *1* ;eveloped a professional%use 7; player.

• *10 "ndustry leader in the introduction of consumer%use 7; players.

• *11 "ntroduced range of 6D amplifiers to product range.

• *- 6warded three component awards at :aris hi%fi show.

• *L ;eveloped the twin deck ;I 7; player ;$%0--F. 4ther early models are the

;$*---F, ;$0---F and the ;$09--F. ;enon also made the worlds only twin #ini;isc

player designed for ;I use.

• */ 6warded @uropean 6udio "nnovation of the Near.

• *9 3orlds first ;olby 67%L and T5E 9.* certified home theater system.

• *+ "ntroduced ;D; player into product range.

• * 3orlds first T5E%@E home theater system (T5E @xtended to provide fuller

surround sound).

http://en.wikipedia.org/wiki/Billboard_(magazine)http://en.wikipedia.org/wiki/MiniDischttp://en.wikipedia.org/wiki/Billboard_(magazine)http://en.wikipedia.org/wiki/MiniDisc


11/32

• 0--* :roduced first #ini system with 9.* surround sound.

• 0--0 ;enon link technology developed for improved digital connectivity.

• 0--/ aunch of worlds first consumer product featuring 5CD (5ollywood Cuality

Dideo).

• 0--2 ;enon introduces the 6%;* 76T9 @thernet cable. "t wasnt until mid%0--1 that it

caused controversy because of its high price (O/) and the companys claims that the

cable is &designed for the audio enthusiast,& and would &bring out all the nuances& in

digital audio signals transmitted over it.

• 0--+ ;enon releases the 6D:%6*5;7" :re%6mplifier and matching :46%6*5;7"

:ower 6mplifier set which marks the companys first additions to a new line of high%

performance custom%focused components.

• 0--1 ;enon announces the worlds first Jniversal lu%ray player capable of ;D;%6udio

and S6%7; playback

"soroin Medicated Soap

http://en.wikipedia.org/wiki/Category_5_cablehttp://en.wikipedia.org/wiki/Ethernethttp://en.wikipedia.org/wiki/Ethernethttp://en.wikipedia.org/wiki/Ethernethttp://en.wikipedia.org/wiki/Audiophilehttp://en.wikipedia.org/wiki/Category_5_cablehttp://en.wikipedia.org/wiki/Ethernethttp://en.wikipedia.org/wiki/Audiophile


12/32

"soroin medicated bathing bar contains oil extracts of

wrightia tinctoria and 6loe vera that have excellent therapeutic

properties for management of psoriasis and in general for improwing

the overall skin condition and maintaining lusture.Jse and application

of psorolin is like any other bathing soap. 6pply psorolin medicated bathing bar on wet body

surfaceB scalp and generate lather. Jse soft water to clean the body surfaceB scalp thereafter.

7ontinuous use as a regular bathing bar is recommended. :sorolin #edicated bathing bar is

indicated for use as a regular bathing bar for patients with all types of psoriasis and dandruff and

could be used at all stages (in both acute and chronic conditions) of the problem. :sorolin

#edicated bathing bar is advised for use as a regular bathing bar for patients with all types of

psoriasis and dandruff. "t can be used at all stages of both acute and chronic conditions."soroin

medicated bath bar contains oil extracts of wrightia tinctoria and 6loe vera. There properties

have excellent therapeutic ualities for management of psoriasis, improving the overall skin

condition and maintaining lustre.

Anti Acne Medicated Soap


13/32

6cne soap bars are available in a wide variety of ingredients that offer

relief for different problems that people experience. "nformation on these

products can be accessed from many online sources that offer

everything from soaps that promote drying of oily pores to soaps

that provide silky, smooth skin through constant use. These products have long been a staple

among those who experience significant outbreaks and are usually on hand in most homes. 6ny

individual suffering from this condition that has not tried the benefits of effective cleansers may

want to consider launching a comparison of acne soap bars in the near future.7leansers contain

many different ingredients depending on the company that offers the product. Some cleansers are

the result of strategic, scientific research that has detected the best ingredients to combat these

problems. 6 comparison of acne soap bars for individual use is easily managed by purchasing

two or three of the best%rated products. $ot all bars are the same for every problem and it may

take a few trials with different products to find the one that works best. 6 comparison can help

the individual determine a good cleansing product that will also decrease the effects of any

outbreaks they may experience.:roducts for acne relief can be found as an exclusive, stand

alone, product, or they can be part of a complete line of complimentary products. 7ombined with

other products, acne soap bars can be part of effective anti%acne regimen that is successful in

combating this problem as well as maintaining clear skin. 6 comparison of acne soap bars will

reveal varied ingredients among many items. 7ertain cleansers will affect some peoples skin

while others may not respond as well depending on the particular causes of breakouts that affect

any particular person.:imples and outbreaks are caused by a wide array of problems that can be

related to diet, hormones, stress, and skin functions. 6 comparison of cleansers will be necessary

in order to determine the right product for the individual. There are however, certain ingredients

http://www.christianet.com/health/acnecures.htmhttp://www.christianet.com/health/acnecures.htmhttp://www.christianet.com/health/acnecures.htmhttp://www.christianet.com/health/acnecures.htmhttp://www.christianet.com/health/acnecures.htm


14/32

that are typically helpful in combating acne that people can watch for as they conduct a

comparison. Sycilic acid is a common ingredient in many acne soap bars that has proven to

reduce symptoms and provide smoother skin. 6nother ingredient that can be found when

conducting a comparison of items is sulfur. Some cleansers even contain both ingredients that

can give a double front from which to combat this skin condition.4ther ingredients that can be

found in the vast array of cleansers include glycerin, olive oil, goats milk, vitamin @ oil and

other oils.


15/32

have been tried by a vast ma?ority of sufferers. 6cne soap bars continue to be one of the first

treatments that most sufferers try. 6 comparison of acne soap bars will show that there is a wide

discrepancy as to cost, ingredients and suggested uses among the many soap bars on the market.

5owever, these products are easy to try through online or over the counter shopping and offer

sufferers a generally cost effective way to search for a reasonably priced product that will help

control outbreaks. There are many online sources that provide trial versions of items. There are

many types of medicated soaps that can be helpful to us such as anti#bacteria soap that

generally helps to relieve various skin problems. Then there are anti funga soaps having

therapeutic effects that reduce the discomfort and relieve the symptoms caused by various fungal

infections. 4ne of the very popular types of medicated soaps include the anti acne soap that help

in getting rid from acne and pimples. The anti ceuite soap are the medicated soaps for

reducing cellulites that are the dimpled skin in such areas of body as hips, thighs and buttocks as

a result of deposition of fat. The anti mos$uito soap is used to dispel mosuitoes, mostly in

mosuitoe%infested areas. There are certain medicated soaps that not only have therapeutic

effects but are beauty treatments too such as anti aging soap that are useful for both cleansing

the outer body as well as to slow down the signs of aging. There are many other types of

medicated soaps like sensitive s!in soap which is gentle to the skin and maintains it properly.

Anti itc% soap is for relieving skin problem of itching. Anti c%orine soap is used while

swimming to keep the harmful effects of chlorine at bay.

Detto Medicated Soap

http://www.detergentsandsoaps.com/antibacterial-soap.htmlhttp://www.detergentsandsoaps.com/articles/medicated-soaps.htmlhttp://www.detergentsandsoaps.com/articles/medicated-soaps.htmlhttp://www.detergentsandsoaps.com/articles/medicated-soaps.htmlhttp://www.detergentsandsoaps.com/articles/medicated-soaps.htmlhttp://www.detergentsandsoaps.com/sensitive-skin-soap.htmlhttp://www.detergentsandsoaps.com/antibacterial-soap.htmlhttp://www.detergentsandsoaps.com/articles/medicated-soaps.htmlhttp://www.detergentsandsoaps.com/articles/medicated-soaps.htmlhttp://www.detergentsandsoaps.com/articles/medicated-soaps.htmlhttp://www.detergentsandsoaps.com/articles/medicated-soaps.htmlhttp://www.detergentsandsoaps.com/sensitive-skin-soap.html


16/32

"n its 29%year%old history, ;ettol, the brand now owned by

=eckitt%enckiser, has seen some seven or eight product extensions

from mouthwash to prickly heat powder. 4ne more, a floor cleaner

called ;ettol


17/32

had a high penetration level and almost all households kept a bottle of it handy, they rarely used

it. So to stoke sales, =eckitt (then =eckitt G 7olman of "ndia) decided to expand ;ettols usage

beyond cuts and bruises. This resulted in a communication campaign that showed that ;ettol

could be used as an all%purpose antiseptic while shaving, rinsing babies nappies, as a general

disinfectant and so on. Soon, all these uses pointed to a number of possible extensions, a fact that

subseuent consumer research validated. ;ettol soap was first off the racks. Strangely, though it

may be a winner today, it was not an outright success initially. This was because =eckitt G

7olman launched ;ettol soap on a premium platform which was way off the brands core

properties of hygiene and cleanliness. 3hen the product bombed, =eckitt uickly relaunched it

the following year as a &*-- per cent germ fighter& % a positioning that has worked so well that

;ettol soap commands a share of ** per cent in the premium soap market today. "n the mid%

*-s, increasing competition within the soap category sent the company looking for a fresh

initiative. The ma?or competition now came from 5industan evers ifebuoy, which the

company was trying to upgrade by introducing it in liuid form in a plastic dispenser. That effort

resulted in a fiasco mainly because the dispensers proved defective and there was a dissonance

with ifebuoys value%for%money proposition. Still, given the urban marketMs penchant for

convenience products, the soap%in%a%dispenser gave well%entrenched ;ettol soap an opportunity

to introduce a similar product. 6ccording to industry sources, the liuid soap today accounts for

over seven per cent of ;ettol soaps sales. ;ettol liuid soap worked because its contemporary

and convenient format once again actually strengthened the brands core values and helped it

emerge from the confines of the first%aid box into the bathroom. The freuency of usage, too, has

substantially ?umped over the years. @ncouraged by the successful extension into liuid soap,

=eckitt pushed its luck further. ;ettol added two variants over the last one year % ;ettol @xtra


18/32


19/32

"ntroducing the new ;ettol, #s 6nne @ngerant, =egional #arketing ;irector, =eckitt enckiser,

said, &4ver the decades, ;ettol has touched the consumer in every aspect of health and personal

care. :articularly, the mother who is concerned about the health and wellbeing of her family,

;ettol is the brand she trusts to safeguard her family from germs. The new improved ;ettol Soap

gives her that sense of control, as her family now has ;ettol protection % everydayQ The new mix

includes better formulation and international product design, making the brand more relevant for

both new and existing consumers. & The 7ompanys research over several years and consumer

feedback had shown that the consumers in "ndia have a high preference for soaps that are

suitable for the entire family and which provide all skin needs % :urification,


20/32

7ategory. 6s seen across segments, =eckitt enckiser brands are either number * or 0 in market

share, in all the segments they are present in.

#6=@T"$< 6$6NS"S

"n the mind of the consumer, anti%bacterial soap should have the followingA 6 product

whose core function is to clean skin, making it softer and smoother, while leaving a feeling of

freshness behind.


21/32

= is conscious of the changing consumer needs and trends and is constantly conducting

market research to assess opportunities and threats. Cuality of the product is the number *

priority as well as research on new variants. The next planned variant is ;ettol 5erbal soap. "n

addition, a new customer hotline has also been added to get instant feedback on product use,

problems and activities. #6=@T T=@$;S The soap market has been most affected by the

recent sky rocketing price of palm oil which is the primary ingredient of soap noodles. This has

caused the average price of soap noodles to increase by 0-> % 09 > forcing producers (also =)

to increase prices of their soap products by almost as much so as not to put excessive pressure on

their margins. This will undoubtedly result in decrease in soap sales volumes (higher prices

means less consumer off take) as well as disruption in the market due to several uoted prices of

the same product available resulting in dissonance in the wholesale and retail markets as well as

confusion in consumer buying decisions at the point of sale.

#6=@T while the antibacterial segment is growing

by +>. 5ence, there is a lot of potential in the market for growth and additional brand

penetration and brand building.

S34T 6$6NS"S

TH' STR')&THS

• The brand‟s


22/32

TH' 2'A()'SS'S

$ot perceived as an Reveryday soap‟ due toA Smell % strongly associated with hospitals "s harsh

on skin makes skin dry ;oes not make satisfying lather Shape not user%friendly $o awareness of

variants $o perceived as a dynamic, innovative and contemporary brand ow Top%of%#ind

recallA 7ommunication not engaging.

TH' O""ORT,)IT-

everage the powerful brand euity associated with the ;ettol rand to make ;ettol Soap an

everyday use proposition.

TH' THR'ATS

4ther main players in the antibacterial soap category (Safeguard and ifebuoy) have positioned

their brands for everyday use against bacteria ;ettol soap positioning lacks that desired

everyday benefit and experienceQ


23/32

Medimi3 Medicated Soap#edimix was launched in *2, with *1 powerful 6yurvedic herbal

ingredients to help users fight and cure skin disorders and

maintain healthy, glowing skin at an affordable price.Medimi3 is an "ndian

brand of ayurvedicBherbal soap manufactured and marketed by 7holayil, 7hennai based

company. "t happens to be the worldMs largest selling ayurvedic soap. The ayurvedic variant is

made from *1 different herbs. "t is highly effective for skin problems and is available in L

varieties % the classic #edimix, #edimix with


24/32

• 7ontrols dandruff.

• 7ontrols body odor.

• Safe, effective skin G hair cleanser.

Medimi3 Soap Ingredients Incude

• 6ndropogan muricatus, 5emidesmus indicus and 7oriandrum sativam prevent prickly

heat.

• :lumbago rosea and erberis aristata prevent pimples.

• 7edrus deodara and #elia a!adirachta are $atural 6ntiseptics.

• 6corus calamus, :soralea corylifolia and


25/32

Margo Medicated SoapMargo is a brand of soap manufactured in "ndia.

The soap has neem as its main ingredient. The soap was

manufactured by 7alcutta 7hemicals and was launched in

*0-. "n *11 the soap was among the top five selling brands in "ndia, with a market share of

1.>.6s of 0--*, the brand was worth +9 crores and belonged to 5enkel%S:"7. 6s of 0--L,

the brand was relaunching new products focused on the younger demographics and had a market

share of close to 0> of the premium soaps segment in "ndia.6 brand with a hoary heritage, the

herbal tag with neem as the ma?or starrer, a one%year old variant on the road to popularity,


26/32

from the $orth and the 3est, where the brand was not well%represented earlier. #argo and its

variant now have an 1.9 per cent market share in the =s /,9--%crore soap market and is claimed

to have a growth of 9%2 per cent even as the market has declined by *- per cent. The company

found the confidence to launch its line extensions in this conuest, as well as from the brand

history, but whether that will suffice to make them a success is another issue.Satishkumar says

that 5enkel S:"7s decision to invest in nurturing the brand, after acuiring it from Shaw 3allace

two years ago, has paid rich dividends. The soap and its variant are selling +,9-- tonnes now as

against 9,--- tonnes then. The brand is expected to contribute 0-%09 per cent of 5enkels

turnover in 0--0%-L. The companys strategy, besides hoping that history and heritage will work

their magic on the new toiletries, is to advertise, price right and be selective and focused about

where they launch these products. The talc has been launched in the South and in some pockets

in the @ast' the moisturising lotion and all%purpose cream nationally, but only in the ma?or towns

and cities. The face wash is due for a launch early next year. Satishumar says that the relevance

the brand has to skincare, and the fact that the various brands in the cream and lotion category

are based on similar concepts, and competitive pricing will differentiate herbal #argo from the

rest.

3hile the 9- gm cream is priced at =s /-, the lotion costs =s /0 for *-- ml. 5enkel S:"7

has used technology from its


27/32

and thus launched it a little later than summer, the right season, but that they are gearing up for a

national launch next summer. The other products have been in the market only for a month.

5owever, independent observers are not so gung%ho about the extensions. 6n F#7< analyst,

who does not wish to be identified, wonders whether the company will be able to leverage

#argos brand euity to the extent it wishes. #argo is seen as an old brand which hasnt changed

its image, and its customer is aging. "t is important to grow the brand and get good market share,

he says. 5e discounts the success of the glycerine variant (which, the company says contributes

to L-%L9 per cent of the brands volumes) as the natural, initial excitement over a new product.

6nother analyst says the extensions have good prospects so long as they dont take the form of

more soaps. The creams are a good idea, they might work. #ost F#7< ma?ors are introducing

herbal products, or highlighting the herbal element in them, be it composition or packaging. 6nd

the users mindset is such that she will not want to use any chemicals on her face, so it makes

sense to leverage the #argo brand name, she says.

3hile she believes pricing has a role to play, the F#7< analyst does not. " dont know if

theres a class of customers waiting for a herbal product at this price level. There is something for

everybody already, he says, referring to other players in the category such as 7avinare,

iotiue and :onds. 6lso, new launches take time and money. "n a recessionary period like now,

when even big companies are reducing ad spends, trying to rationalise their portfolio and

consolidating, how successful would #argo be, he uestions. 5owever, the company sets great

store by the brand, as also its success with the re%engineering of its image. Says =an?u umar,

The brand has become younger in age, with new packaging and milder fragrances, which are not

so neem%intensive. 6cceptability has improved. 6nother factor that seems to strengthen their

belief in the extensions is that the ideas for them came from the consumers themselves. "n a


28/32

market where most brand extensions are known to disappear off the shelves uite rapidly, but not

before diluting the main brands euity, it will be interesting to watch how the #argo brood fares.

Hamam Medicated Soap

5amam is a brand of soap made in "ndia and marketed by 5industan Jnilever ,

the "ndian unit of Jnilever . The name comes from the 6rabicB:ersianB5indi word 5ammam

which refers to a public bathing establishment in the middle%eastern countries. "t was launched in

*L/ and is a leading product in its category. 5amam Soap are very cheaply priced and this is

one big reason why the general public loves using 5amam Soap, were can you get uality for a

cheap priceQ 4ne more reason why " prefer using 5amam Soap is its exuberant smell, " feel like

eating up the green bar ?ust because of the intoxicating smell.

The green bar or 5amam Soap has been in use in every "ndian home since ages, "

remember " was in class * when " first used 5amam Soap and till date we still use it in our

family. @nriched with neem extracts 5amam Soap has plenty of medicinal property and this is

the reason we prefer it to any other soap. 5amam Soap is good for the skin as it is rich in neem

which gives the skin a healthy glow and neem also keeps the face clean and clear, keeping away

the pimples and acnes. ;aily use of 5amam Soap is highly recommended to all those suffering

http://en.wikipedia.org/wiki/Hindustan_Unileverhttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Hammamhttp://en.wikipedia.org/wiki/Hindustan_Unileverhttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/wiki/Hammam


29/32

from oily skin which is the main cause of acne and pimples forming on the face. 3ith regular use

of 5amam Soap the excess secretion of oil gets controlled and thus it finally helps in controlling

acne and pimples. 5amam Soap are very cheaply priced and this is one big reason why the

general public loves using 5amam Soap, were can you get uality for a cheap priceQ 4ne more

reason why " prefer using 5amam Soap is its exuberant smell, " feel like eating up the green bar

?ust because of the intoxicating smell. 6S for the medical values 5amam Soap is highly

recommended to allergic patients and people suffering from skin problems. ;uring winters using

5amam is beneficial as it keeps the skin smooth and soft and protects it from dry skin. "t is a

very safe product and people from all age group can use it without any kind of side effects.

5amam is one of the oldest soap brands in "ndia. The brand came into existence in *L/

and over this +L years has successfully built a space for itself in the consumers mind.The brand

has successfully fought the competition and the changed environment. The brand was owned by

Tata 4il #ills ( T4#74) and later became the 5 brand when 5 acuired Tomco. 5amam

is a natural soap .6lthough many reports put this brand as a herbal soap, 5amam is more of a

natural soap than herbal. The brand have a market share of about %*- percent of the =s /---

crore "ndian soap market.The brand has a huge market share ( more than 09>) in the Tamilnadu

market.

3hen 5 implemented the :ower rand strategy, 5amam survived the axe because of the

strong euity it had among the consumers. 5ence the axe fell on =exona which was also a

natural soap with the same positioning as 5amam.5amam was positioned initially as a complete

natural family soap.The brand was built on the Trust factor. The earlier ads typically showed

#other and child with mother explaining the meaning of Trust using the example of 5amam.The

brand may have acuired this uality from its original creators T6T6.6lthough the brand was


30/32

able to manage the :7, it had its share of problems. 6t one point, 5 was facing the

competition from 5erbalBayurvedic soaps. 5 tried to position 5amam as a herbal soap by

changing the composition by adding $eem ingredient and reducing the TF#. ut that reduction

of TF# disualified 5amam as a soap and the brand lost many of their loyal customers.0--9 saw

5 repositioning the brand by adding more ingredients. The brand now talks about having a

:erfect alance of $eem, Tulsi and 6lovera @xtracts. The packaging also has been made more

contemporary and the shape of the soap has been made oval.0--2%-+ saw a change in the

communication of the brand. The brand no longer talks about trust but now positioning itself as a

beauty enhancing soap.The brand has now come out with a variant that contains green gram,

turmeric and sandal .The color of the soap also has changed to sandal from the traditional green

color. This move is a marked deviation from the age old positioning of the brand as a natural

green soap.5amam for years has been able to sustain its market position because of the strong

brand loyal customers .The brand now wants to be relevant to a new consumers ( younger

generation). The brand also faces stiff competition from a plethora of brands offering the same

ingredients and benefits. The latest repositioning exercise is aimed to keep the brand relevant and

also leverage the brand euity it had built up over these years.


31/32

Savon Medicated SoapSavon is a brand of first aid and medical products manufactured in the

J by $ovartis 7onsumer 5ealth. The name Savlon usually refers to

Savlon antiseptic skin healing cream, a topical antiseptic cream sold in the J

without prescription. The active ingredients in Savlon cream are 7etrimide and 7hlorhexidine


32/32

household name from around the world to your homes. This brand since the start has worked

relentlessly in order to keep the people of angladesh germ free. Following its motto Savlon has

brought many innovative product ranges to achieve its ultimate goal and it is still doing so to

ensure you are germ free.

For bath time pleasure and protection from bacteria and also a stress less shower,

ACI Consumer Brands has Savlon Antiseptic Soap in three variants- Active, Mild and

Fresh Antiseptic soap. Savlon Antiseptic Soap delihts its consumers throuh

ensurin complete famil! protection with these three di"erent variants. #ac$ si%e is

available in &' m and ()) m of each variant. Savlon Active Antiseptic Soap is

desined for those who leads active life st!le and alwa!s prefer stron protection

aainst erms. Savlon Mild Antiseptic Soap is desined for those who are conscious

about both erm protection and moisture level of s$in. Its charmin fraranceallows it to stand out as a refreshin brea$ in h!iene practice. Savlon Mild

Antiseptic soap does not allow its consumers to compromise proper care of their

s$in besides erm

Ready for Soap Finishing

Documents