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WHAT ISTHE POP UPBUSINESS SCHOOL?
PROMOTION
The average number of days people attended for
POPUP READING IN NUMBERS
THERE WERE 10 DAYS OF WORKSHOPS INCLUDING:
24% of people madea sale in the first 2 weeks
29% people starteda business in the first 2 weeks
163 sign ups to the event
97 people attended the event
8 days
PopUp Business School Reading Report2 |
I know what: let's force all new business start-ups to go straight into debt. No wonder so many new businesses fail if they start in debt!
Most businesses expect you to pay up front before they give you the product. So why do most start-ups do the work first then ask to be paid?
3
Scare people off with a cash-flow forecast and a list ofthe possible start-up costs.
The quickest way to start a business is to sell something to someone. Don't waste time making it first; go and talk to potential customers.
2
This is the process that all traditional business support companies teach. It actually slows most new businesses down and scares a lot of businesses out of ever starting
TraditionalBusiness Education
The PopUp Business School approach to starting a business
The PopUp Business School Approach
This can be a daunting prospect for some people who just aren't that literate. It slows most new businesses down and scares off potential
entrepreneurs.
Start by helping people see it is possible and then believe that they can do it. Everything starts with self-belief and confidence.
1
4
5
6
7
How do we know what a customer actually wants before we ask them? In most traditional business plans product comes before
sales; why?
If you sell first & take the money up front you are in profit from day one. You never have to go into debt and the energy that 1st sale gives you will drive the business forward.
The only way to know if a customers is actually interested is to ask them to buy; not to interview them. What you have sold; exceed expectations and delight the customer.
Why do we wait months to start selling? The easiest way to get your 2nd customer is to get another one just like your 1st. So if your 1st sale was to a hotel; go and pitch to every other hotel in the area!
It seems that common business sense is that you won't make money in your first year. No wonder so many businesses fail if
you have to wait that long to make a profit!
Business should be fun, if you don't enjoy it then you aren't going to keep doing it. So let's find a way to have fun and make money at the same time.
HOW IS OURAPPROACH DIFFERENT?
HOW TO START A BUSINESS WITH NO MONEY
5 WAYS TO GET WHAT YOU NEED TO GET STARTED FOR FREE
HOW TO BUILD A WEBSITE FOR FREE
CONFIDENCE: THE MAGIC INGREDIENT
10 WAYS TO LEAVE THE JOB CENTRE BEHIND
12 WAYS TO GET PEOPLE TO VISIT YOUR WEBSITE
HOW TO EAT A FROG: WHAT’S STOPPING YOU?
9 WAYS TO MAKE MONEY ON TWITTER
HOW TO MAKE MONEY FROM YOUR SOFA
CONTENT OF THE COURSE
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WHERE DID PEOPLECOME FROM?
Location Stats
x1%
x2%
x3%
4%
5%
11%
12%
x15%RG1, RG4
RG30
RG6
RG 7, RG14, RG41
RG12,15, 16; SL5, 6
RG2
RG31
CR4; OX 3, 11; SE19; RG 5, 9, 13, 20-22,
24, 28, 40, 42;SL1; SO31; TA6
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WHO CAMETO THE EVENT?
50+31%
65+3%
40+34%
26-4028%
16-254%
97PEOPLE CAMETO THE EVENT
3% Reading Borough Council
3% Thames Valley
1% A2 dominion
1% Catalyst housing
1% Launchpad
1% Sentinel
1% Sovereign Housing
Yes54%
No46%
RUN A
BusinessBEFORE
67%
33%
PARTICIPANTS
Gender
Mixed2%
White71%
Hispanic3%
Asian7%
Black14%
Other3%
PARTICIPANT
Ethnicity
Participant Age Range
11% 89%
HA Resident Yes No
44% 56%
Gov Benefit Yes No
8%
92%
Disability Yes No
PopUp Business School Reading Report6 |
EVENT PROMOTION
METHODS OF PROMOTION:
1.2.3.4.
How did peoplefind out
about us?
6.7.8.9.
PopUp Business School Reading Report | 7
5. 10.
HOW MANY DAYSDID THEY COME FOR?
ON AVERAGE PEOPLE STAYED FOR
8.2
10
0%
4%
0%
2% 4%
12%
4%
15%
19%
40%
1 2 3 4 5 6 7 8 9 10
% of People
№ of Days
PopUp Business School Reading Report8 |
EMPLOYMENT STATUS
Unemployed52%
Part-Time Employed5%
Employed5%
Self-Employed27%
Volunteer4%
Student3%
Carer4%
EMPLOYMENT STATUS
IN READING
PopUp Business School Reading Report | 9
DID YOU MAKE A SALEOR START YOUR BUSINESS
WHERE ARE YOU NOW WITH YOUR BUSINESS?
Trading29%
Preparing63%
Seeking Employment2%
It's Not For Me6%
Yes24%
No76%
SALES WITHIN THE FIRST 2 WEEKS
We didn't put anyone off starting!
PopUp Business School Reading Report10 |
SELF-EFFICACY
CONFIDENCE,HAPPINESS,SELF-EFFICACY,BUSINESS SKILLS
HAPPINESS
CONFIDENCE
BUSINESS SKILLS
Before
Afterwards0 1051 2 3 4 6 7 8 9
8.9
5.0
Happiness
8.6
4.7
Confidence
9.0
4.6
Self-Efficacy
8.3
5.1
Business Skills
PopUp Business School Reading Report | 11
WEBSITES CREATED
www.a4people.weebly.comwww.adscribe.weebly.comwww.calmwatershypnotherapy.weebly.comwww.copythatsells.weebly.comwww.designs-for-living.netwww.disorderlyconduct.co.ukwww.noops31.wixsite.com/expressmobilespawww.ldelahayReviewswww.madebymedesign.weebly.comwww.nutritionsourmission.weebly.comwww.pianomanTim.co.ukwww.salsaBachataSocialClub.comwww.vestibularhealth.weebly.comwww.clutter-angel.comwww.ducksouphr.weebly.co.ukwww.hbymaia.comwww.homes-on-line.comwww.liveinharmony.co.ukwww.PeopleAndPetsGentleTherapies.co.ukwww.redhatsalsa.comwww.shanazmatrimonial.weebly.comwww.stephaniegay.co.ukwww.temptyou.co.uk
PopUp Business School Reading Report12 |
SOCIAL MEDIACHANNELS CREATED
@clarecalmwaters@colliscreations@geralddelapascu
@hbymaia@heathermillshr@Kalatifirst
@katherineledger@nutrismis
@salsajennifer
@CollisCreations@subsy1@Karenblyth7
@Shanpfi@steph_silk_art@VestibHealth
expressmobilespaKathryn PalfreyStephgay.artist
skinfoodKalatifirstCalm Waters Hypnotherapy
Pop VirginiaRedhatsalsa Sharon
Salsa Jennifer Benavidez
Laurence StoecklinMaggie DeeParkersPawsPets
corrine whiteHeather MillsAdscribe
PopUp Business School Reading Report | 13
@Kpalfrey @MaggieDee15
@Shanazviya
@hbymaia@Kalatifirst
@salsajennifer
@corrine3277@Katomborakp@Stephg_artist
TYPES OFBUSINESSES CREATED
Services
Accountancy servicesCo-creating scribesFreelance PRMarketing content & storytellingMarketing ManagerPet sitting, dog walkingProduct TestingFast massages to the officeHome careProfessional decluttering and organising
PopUp Business School Reading Report14 |
Consulting and coaching
HR consultancyHR Consulting and Development workshopsLifestyle & private PA stuff Helping pets and their people de-stressMotivation and stimulation helpWorkshops on managing stress, anxiety,personal development and achieving happiness
Art, Design & Crafts
Jumpers for petsPainting on silkScreen print designsMaking memory quiltsPersonal Styling and Interior Design Novelty decsNovelty FireplacesUpholstery
Cooking, baking and catering
CateringCooking dinner partiesHealthy Bread & Cake mixWholesale chocolate bars
Online Blog/ Website
Technology and gaming on YouTube and TwitchBuilding an on line community in the property sector
Dance, Sport and Fitness
Support and training for fitness professionalsSalsa dance teachingSalsa Intensive Courses
Health and beauty
Health and nutritionNutritional TherapistAll-natural skin care without the toxins
Events & Experiences
Beauty pampering parties for children & OAPsWedding stationeryGreeting cards in African languages Muslim matrimonial serviceSalsa Monthly Parties
Fashion, clothing and accessories
Costume JewelryTeaching sewing skillsUpcycled clothing and accessories
NEXT STEPS:
PopUp Business School Reading Report | 15
WHAT WAS YOURLIGHTBULB MOMENT
PopUp Business School Reading Report16 |
MESSAGESFOR PARTNERS
The value of the event is immense. It gave me a lot of confidence and it increased my motivation. I had been hitting a wall and it seemed to have no escape, and I could see things clearer. I just wish my business partner would have been able to attend.
The PopUp Business School is life-changing! It gives new businesses the mindset, tools and support network to start up and get going. It's truly amazing! I love everything they do.Don't look at the time you have to invest or the size of your donation but lives that will be changed as a result. You could be part of this!
Thank you, it has been great as usual. I really do believe it helps motivate and educate people into starting their business and becoming financially independent.
This has been invaluable, practical and extremely motivating. I would never have accessed this if I'd had to pay. Thank you so much - giving small businesses more opportunities to sell in public is invaluable in a town where commercial rental prices are so high
These courses are priceless for those who do not have the funds to access other means of information and inspiration. Please don't stop supporting them.
Thank you so much. I have been in business for a year getting advice from all over feeling a bit ripped off like an easy target.I've got work but not much. I now have loads of ideas to put into action.
Brings Fantastic energy to the town. Thank you for having faith in popup business school! The atmosphere is charged with people ready to go out and make money!
Keep doing what your doing best - Being the 1st 'KEY' in supporting the PopUp Business School so others can learn without any cost to themselves; other then their time. 'KEY' 2 then enables them to focus on learning skills taught by the PopUp Business School; to then feel confident to go build a successful business - usually within the local Community.Add a £ charge / fee to undertaking this Training and you'd most likely find it'll limit how many could afford to attend 'PUBS' ~ What they have to offer Start-Up Businesses is "Priceless"!
PopUp Business School Reading Report | 17
Well done you. It so helps everyone who attends the PopUp Business School. People so like these types of supportive activities. Please do more...
Thank you for sponsoring this event, my pop up business school experience has been invaluable and life changing.
PARTICIPANTS’ VIEWS
For more information either visit: www.PopUpBusinessSchool.co.ukOr call Alan on 07932 247 353
TESTIMONIALS
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