HAL Id: halshs-01487096 https://halshs.archives-ouvertes.fr/halshs-01487096 Submitted on 14 Mar 2017 HAL is a multi-disciplinary open access archive for the deposit and dissemination of sci- entific research documents, whether they are pub- lished or not. The documents may come from teaching and research institutions in France or abroad, or from public or private research centers. L’archive ouverte pluridisciplinaire HAL, est destinée au dépôt et à la diffusion de documents scientifiques de niveau recherche, publiés ou non, émanant des établissements d’enseignement et de recherche français ou étrangers, des laboratoires publics ou privés. Reading is doing: Enunciation in the Discourse of the Print Media Eliseo Veron To cite this version: Eliseo Veron. Reading is doing: Enunciation in the Discourse of the Print Media. Marketing Signs, Marketing Signs Research Institute, Indiana University, 1992, pp.1-12. halshs-01487096