Reading Busines Papers

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Reading The Economic Times

A Step towards

Professionalism


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Flow of the presentation..

How will reading ET help

you in life

Specific things to watch

out for

Building reading habits

for a better YOU


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The Economic Times

• India’s largest and

World’s second largest

financial daily.

• Daily circulation of over

750,000 copies


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Why read a Business daily-daily?

• Insight into real time changes

happening in business

• Holistic view of ideas and

concepts

• Gives you the edge

• Bible of “case studies”


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Why read a Business daily-daily?

• One activity which gives

you time alone.

• Improve skills –

Vocabulary, business

knowledge, market

information, general

knowledge-quizzing


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For students

• A practical correlation of

class room theory

• Real time implications of

different business concepts

• Bible of “case studies”


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Understanding the newspaper

Front page: First impression-The major

story of the day will be placed in the

most prominent position and contain a

large, bold-faced headline

News Article: A news article is a report

on an event that has taken place.

Articles may include a byline, body

text, photo, and caption


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Understanding the newspaper….

Feature article: Feature articles

report about an issue, person,

event with added depth and more

background details.

Byline: A byline appears at the

beginning of an article and gives

the writer's name.


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The menu… what's inside

• Editorial• Standard columns• Supplementary• Letters• Cartoons• Classifieds• Advertisements…


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The Economic Times

Business news

National Coverage

International feel

Salmon-pink paper

In-depth analysis

Based out of India’s financial capital


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Front page regulars

• Front page–Brands and Business– Economy Finance

and markets– Suddenly Something


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Corporate – News related

to corporate

Emerging Business & IT–

News related to IT sector

Business of Brands: News

related to brands


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• Economy: News related to economy and related aspects

• Finance & Markets: Financial markets related content

• Editorial: The real serious stuff


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The regulars: Inside


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The regulars: Inside

• Political theatre:

Political news

• Cross word

• International


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Monday mania • Pitch report – Brief report

about one specific brand

• Monday Mocha: Feature

articles

• Shipping & Logistics

• Monday musings: Interview

• Dilbert

• Letters from London


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Monday Supplement: Investors Guide

• Stock markets

• Investments

• Economics


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Terrific Tuesdays

• Quick Bytes – news

about recent trends

• Legalese- Law aspects

of Business• Taking stock – News

about top gainers and Losers


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Tuesdays…

• ET High Flier – talks about careers and entrepreneurs

• My eureka moment


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Wacky Wednesday

• Money & Banking

• Face value: news about

a policy

• Current account: news

in a nutshell


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Supplement-Wednesday

• Brand Equity: The benchmark for advertising and marketing


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Thirsty Thursday

• Emerging

Opportunities: Rural

marketing and

strategies


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Freaky Fridays

• Enterprise Quotient:

News about an

enterprise


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Solid Saturdays

• Guest column: Guest

writer writes a column


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ET in Campus

• Major discounts for college students

• Privilege to attend ETIC Quiz

• Guest lecture series• Cannes Award

screening• Participation in BIG

IDEAS


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• 98433 79872

• [email protected]

• www.finerva.com• www.finervacademy.com

THANK YOU


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To grab your copy of ET

•Call D. Muruganandam • +91 94452 96522•0422 2523649


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Top 10 Reasons for Reading a Newspaper

1. My newspaper has never crashed, gone down, or flashed animated ads at me.

2. Anywhere I travel, my newspaper goes with me. I don't need a laptop or a wireless

connection or a PDA.

3. I can read my newspaper while standing, while eating, while riding a bus, but not

while driving my car, which is just as well since I should be paying attention to the

road.

4. If I read a story I like, I can tear it out and save it, and not have to pay to read it 30

days later.

5. I don't have to sign in or customize or register or remember passwords to read my

newspaper. And I often enjoy articles in my newspaper on topics I wouldn't normally

think I'd be interested in.


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6. My newspaper has high-resolution pictures and type on large pages that load almost instantly, making it easy to browse and enjoy.

7. My newspaper is cheap, disposable and easy to replace. If it's lost or stolen, it's no big deal.

8. My newspaper is not made of unrecyclable toxic materials.

9. If my newspaper makes a mistake, the correction is posted with an explanation. It's not sneakily applied to the original story after I've read it.

10. I can read my newspaper sitting outside on a nice day in the sun, even if a breeze is blowing, because I know how to fold a newspaper.

Reading Busines Papers

Education