04/19/2013. 14 th International Symposium on Online Journalism Read, Not Dead: A case study of #redanddead viral news spread Read, Not Dead: A Case Study of #redanddead Viral News Spread Geoffrey M. Graybeal, Jiran Hou, and Carmen Hernández-Ojeda 14 th International Symposium on Online Journalism. University of Texas, Austin. 04/19/2013
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Read, Not Dead: A Case Study of # redanddead Viral News Spread
Read, Not Dead: A Case Study of # redanddead Viral News Spread . 14 th International Symposium on Online Journalism. University of Texas, Austin. 04/19/2013. Geoffrey M. Graybeal , Jiran Hou , and Carmen Hernández-Ojeda . Intro. - PowerPoint PPT Presentation
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04/19/2013. 14th International Symposium on Online Journalism Read, Not Dead: A case study of #redanddead viral news spread
Read, Not Dead: A Case Study of #redanddead Viral News Spread
Geoffrey M. Graybeal, Jiran Hou, and Carmen Hernández-Ojeda
14th International Symposium on Online Journalism. University of Texas, Austin.
04/19/2013
04/19/2013. 14th International Symposium on Online Journalism Read, Not Dead: A case study of #redanddead viral news spread
Intro
• August 2012, The Red & Black shifts control from student editors to hired professionals.
• Students resign; form digital-only publication, The Red & Dead.• Twitter account: @redanddead815;
#redanddead Facebook Page: Red & Dead.
04/19/2013. 14th International Symposium on Online Journalism Read, Not Dead: A case study of #redanddead viral news spread
Literature Review
• News content on Twitter Networks. – Few studies on journalism/breaking news (Brown-Smith, 2012).
– Traditional news orgs primary source of info (Lariscy, Avery, Sweetser, &Howes, 2009).
• Key document.– Stories covering the incident referenced the blog
publication.• Name recognition.
04/19/2013. 14th International Symposium on Online Journalism Read, Not Dead: A case study of #redanddead viral news spread
RQ 3. Findings
04/19/2013. 14th International Symposium on Online Journalism Read, Not Dead: A case study of #redanddead viral news spread
RQ 3. Findings
04/19/2013. 14th International Symposium on Online Journalism Read, Not Dead: A case study of #redanddead viral news spread
RQ 3. Findings
04/19/2013. 14th International Symposium on Online Journalism Read, Not Dead: A case study of #redanddead viral news spread
Discussion
• Traditional news still matters. – Key players spreading content through SNSs.– News coverage audience. – Journalists pivotal in enabling story to “go viral.”
• Ambient journalism. • Topical influencers spread info (resonated
beyond Georgia). – Student Press Freedom, college media, journalism.