Read customers’ minds...The AI Engine dedicated to understanding human tastes Problem, Opportunity, Challenges / Proposition, Use Cases, Benefits / What makes maya.ai different?

The all-new Maya.ai

Read customers’ mindsUnlock their walletsIn days

The AI engine dedicated to understanding human tastes

Consumers want to be recognised for their individuality…

… but enterprises still choose to treat them alike

Problem, Opportunity, Challenges / Proposition, Use Cases, Benefits / What makes maya.ai different? / Maya.ai

A real world example

“Do they really know him?”

Our VP of Sales.

100,000 USD+ Spend.

Platinum Card. Global Bank.

Frequent Traveler.

Unique Tastes.

1. Segmented in “High Spend” category. Assumed to have a taste for Sports events, Music Concerts.

2. No correlation to past transaction behavior.


~20 Bn cardholders globally.

Billions of “irrelevant” messages everyday across notifications, mobile apps, web sites, email, SMS…

Over the next five years, in three sectors alone - retail, healthcare & financial services - personalisation will push a revenue shift of some $800 bn to the 15% of companies that get it right.

“- BCG

$800 Bn opportunity

Wasteland Wonderlandto


The AI Engine dedicated to understanding human tastes


#UnlockWallets

Drive 3-7% increase in spends

#GetPersonal

Expand every customer transaction to 100s of

taste attributes

#ReduceCycleTime

From raw data to Personal Storefronts and

campaigns in 7 days

$ 21 Bn

9 Mn

125 Mn

2.9Bn37 Mn

On-Boarded Over

Of Total Portfolio Spends

Delivered Over

Personal Storefronts

Developed

Individual Taste-prints Of Total Incremental Spends

Analysed

transactions

On-Boarded

Customers

Maya.ai: Proven impact at scale

$ 324 Mn

Generated


4%Lift in Spends

3%Lift in Spends

2.1%Lift in Spends

Global Bank in USA Global Bank in Singapore Leading Card Issuer, India Leading Bank in UAE

33%more effective in arresting

churn compared to BAU

12 M USDIncremental Spends annually, realised

by Maya.ai

307%increase in offer portfolio penetration

19%Bounce Rates (Ind. Standard: 40.1%)

4.3%Lift in spends

Maya.ai: Past performance can be an indicator of future returns Spends. Customer Engagement

6.6 MCustomers Onboarded

11.5%average opt-in for personalised

campaigns: 8% BAU

25%Rise in Transactions for

Dormant Segment

33%Rise in Spends forDormant Segment

300%Growth in customer reach

16%Incremental Spends from

at-risk segment

1.6 M USDIncremental Spends generated per

month, realised by Maya.ai

10%Increase in E-mail open rates


Maya.ai trusted by global clients. Crayon Data among the few companies to which they ship customer data on cloud

#1 airline brandin the world

#1 consumer banks in 3 big emerging

markets

2 of the world’s top 5

consumer banks*

3 Digitally savvy banks


TasteGraph™

A unique map of the world’s tastes with billions of data points

Choice AI

Only engine that can create a cocktail of review, transaction, location, social and search data

TasteMatch

Uncovers tastes, by using entities, not people

For Maya.ai

One transaction = 100s of signals. Adds attributes from

unstructured data about the entity

For enterprisesOne transaction = 4-5 signals pertaining to customer

Power of external data (map of global tastes) + Patented AI1


Go beyond behavior to uncover personal tastes

Soniamacchiato | cyclist |

mountains | Indonesian | Beer | R&B

Yunhoiespresso|beaches

| bourbons | Italian

Pierremocha |

photographer | eco-friendly | nature

lover Sakikodouble

espresso | cats

|concerts

Rajivcappuccino | Classic

Rock | Foodie | Museums

ClaireLatte | Gin | Speak Easy | Adventure

sportsMaya.aiInfers Underlying Tastes

Gets Away From Stereotypes and micro-segments

2


What sets maya.ai apart?

Data that goes beyond internal behaviour

Analytics that goes beyond segments

Advanced AI Engine reduces need for scarce talent

Personalisation capabilities not limited to just online interactions

End to End platform to reduce integration complexities

Monetisation beyond limited offers


Work with Maya.ai: simpler, faster, better With Maya.aiWithout Maya.ai

8 hrs to refresh all product features for 1Mn customers

Data

Analytics

Offer Sourcing

5 days of planning each campaign 0.5 days of planning each campaign

Manual MIS query to identify portfolio trends

Standard set of metrics

3-5 merchants per month for seasonal campaigns

Offer acquisition driven by seasonality and popularity

Limited ROI forecasting ability for offer merchant

Limited to bank’s internal dataMultiple systems for

transaction data, demographics, offers etc.

Bank’s internal data enriched with Crayon’s

curated external dataset

All datasets contained in one

common database

Automated “for attention” trends and

most relevant next steps suggestions

Easy to query to understand customer tastes, portfolio trends and accurately size

opportunities

Latest in AI, ML models to power

predictive capabilities

Digital offer onboarding for

standardised mode of collecting data

Optimise offer portfolio by identifying the best offer merchants and discarding

low value offers

Merchant offer onboarding digitally

with a few clicks

2-3 days to collate from multiple data sets


Unlimited merchants per month as everything is digital

Key facts about Maya.ai With Maya.aiWithout Maya.ai

3-7 days per campaign

Automatically curates most relevant each month optimising

across business objectives

Accurate estimate of campaign impact on

portfolio

30 minutes per campaign

Personalisation

5 days of planning each campaign 1 hr per campaign

One-size-fits-all templates irrespective of target customer, theme

Low engagement rates per campaign

3-9 months for any new asset, 2-4 weeks for any iterations

No personalisation on any digital asset

Limited dev team bandwidth to make quick improvements

Campaigns

Digital

Focus on driving repeat behaviour limiting organic

growth potential

Traditional analytics applied to match portfolio with

popular offers

Limited bandwidth for experimentation

and iteration

Publish campaigns across all digital channels

Domain expert consultation to ensure maximum

engagement across channels

1-2 days integration effort per digital property

ML embedded into APIs to ensure system learning with every customer interaction

APIs have been ranked as some of the easiest to

understand and integrate with


Bank Data (no PII)

Crayon SecureISO27001 Cloud

Data Cleansing& de-duplication

Bank TasteGraph

Single Tenant set-up

Hosted on AWS/Azure

Merchant to Merchant affinity graph calculated

using bank data

Enrichment with Crayon External TasteGraph

Combined Merchant to Merchant affinity calculated

Customers data pinged to TasteGraph

Customer Merchant tuple created. Every customer merchant pair is

assigned an affinity

Customer Choice table created

Multiple recommender engines run to optimize choices

Taste Studio

Engage Studio

Commerce Studio

Campaign execution history ( 12 months)

Offers data

Anonymized Transaction history (12 months)

Table Tables Required

Client

DATA UPLOADSFTP OR API

DATA VALIDATION

1Mn ROWS, 2 HOURS WITH 80% ACCURACY

TIME TAKEN

WHAT IS THE INTERMITTENT STAGE

Crayon


Taste Studio

Finds customers. Identifies tastes. Curates Offers. Drives Impact

Engage Studio

Activate right spends to unlock customer wallets

Commerce Studio

Identify offer gaps & perform offer analysis

Recommends relevant and valuable offer merchants outside existing portfolio

Ability for merchants to size new offer impact on bank portfolio

Centralised on-boarding portal. No more messy paperwork and poor data quality

Analyze millions of customers in seconds

Intuitive 3-step query interface to understand your customers like never before.

AI-driven auto insights on trends

Pre-curated optimized campaigns ready to execute. Based on portfolio changes.

Schedule analog and digital campaigns in minutes

Automatic tracking of all your campaigns across all channels.

3 studios. Analytics for Enterprises. Campaigns for Customers. Targeting for Merchants

Problem, Opportunity, Challenges / Proposition, Use Cases, Benefits / What makes maya.ai different? / Maya.ai….

Thank YouReach us: www.maya.ai

[email protected]

http://www.maya.ai/

Annexure

What can Maya.ai do for you?Business impact

Reduce Cycle Time

Get Personal

Unlock Wallets Increase portfolio spends

➢ Drive Spends across the portfolio

▪ 3-7% increase in spends across portfolio with maya.ai

➢ Impact hard-to-reach segments

▪ Increase spends of low-value & at-risk customers

▪ 15-20% of total spends from Maya.ai from at-risk segments

▪ Activate Inactive Customers

▪ Activate Customers Across Categories

➢ Focus on Discovery

▪ Lead customer towards point of discovery rather than point of purchase to drive more spends

BACK

What can Maya.ai do for you?Personalized Engagement

Reduce Cycle Time

Get Personal

Unlock Wallets Treat every Customer as an Individual

➢ Personal TastePrints for every customer

➢ Translate each transaction into 100s of “taste” attributes

➢ Create profiles that reflect their underlying preferences

➢ Personalised Storefront and Targeting

▪ Create a digital storefront for every individual on web, mobile…

▪ Create 100s of personalized campaigns, for segments of one

▪ Match customers to merchants & offers, based on tastes

▪ Increase offer coverage and offer penetration

➢ Improve customer engagement through relevance

▪ Understand and control portfolio behavior

▪ Forecast purchase likelihood and engage with relevant content

BACK

What can Maya.ai do for you? Cost and Time saving

Reduce Cycle Time

Get Personal

Unlock Wallets Everything Faster. And at scale.

➢ Clean 1 million rows of merchant data within 2 hours with 90% accuracy

➢ Get complete end-to-end personalization capabilities in 7 days

➢ Campaign Curation to Execution in 30 minutes

➢ Identify right merchants to acquire within 7 days

➢ Pre-calculated response rates and other metrics saves weeks of modelling and campaign set up time

➢ Out-of-the-box use cases means cost and time savings of 50% compared to normal analytics and campaign management methods

BACK

Read customers’ minds...The AI Engine dedicated to understanding human tastes Problem, Opportunity, Challenges / Proposition, Use Cases, Benefits / What makes maya.ai different?

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