ReachLocal Reviews: “ReachLocal have given us peace of mind”

The Truth About

ReachLocal:

A Customer Review from

Fullbrooks of England

At ReachLocal, we know the

importance of sharing positive

customer experiences.

a

This is the story of ReachLocal

customer, Fullbrooks of England.

A

We spoke to Managing Director

Darren Fullbrook, to gain some

insight and an understanding of

his experience of using

ReachLocal’s services, and

what helped to drive success in

his marketing campaign.

Who are Fullbrooks of England?

Fullbrooks of England are a small family business who

specialise in high end architectural mouldings.

The business has almost three decades of history –

and it was originally owned by Darren’s father.

It’s an industry that’s based on passing skills through

the generations, “from master to apprentice”

The Campaign Background

They trailed various marketing campaigns:

• Mostly SEO (Search Engine Optimisation)

• Some Google Adwords

Both of these campaigns failed to generate

the number of new customers Fullbrooks of

England were hoping for.

What online marketing activities

did Fullbrooks do before working with ReachLocal?

How did ReachLocal help Fullbrooks of England?

•Campaign tracking, using

ReachLocal’s own software,

enabled them to identify

what was working and what

wasn’t

•ReachLocal developed a

system to manage their

incoming calls, which meant

that potential leads were

dealt with efficiently.

• The campaign targeted

specific customers in certain

areas of London

• ReachLocal software then

identified the most effective

way to target these potential

customers

• Fullbrooks were able to see the web

submissions from their ‘Contact Us’ page

• They could see who was downloading their

brochure, which meant they could contact

potential leads

• All phone calls to the business were tracked

to see the quality of the leads and to measure

the success of the campaign

• Phone calls were also recorded and are

now used as training material at Fullbrooks

The campaign was tracked,

to identify exactly what was working

What was their experience

with ReachLocal?

My experience

with ReachLocal

has been fantastic “ “

Darren Fullbrooks has been a

customer of ReachLocal for the

past 14 months.

He believes the ReachLocal

conversion software is the “best

in the market”

Darren no longer worries about

when the phone will ring, as they

now have a system that

manages all incoming calls.

The benefits of

working with

ReachLocal is more

peace of mind

“ “

It has enabled

us to move to a

big factory with

confidence

“ “

– Darren Fullbrooks – Managing

Director of Fullbrooks of England

Would they

recommend

ReachLocal?

Of course…

I already have

done

“

“ They are doing

fantastically

well…

“

“

From eight calls

a month to eight

in the first

day…so say no

more

“ “ – Darren Fullbrooks – Managing

Director of Fullbrooks of England

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