Reaching Your Target Audience - STB · Reaching Your Target Audience. Consumers today •Expect on-demand services on the go ... We need to be smarter in how we reach our audience

Reaching Your Target

Audience

Consumers today

• Expect on-demand services on the go

• Block ads when they can

• Pay less attention to brands

• Only care about what they are interested in

We need to be smarter in how we reach our audience

Delivering a more generic message to

a broad target

More relevant messages delivered

through smart segmentation

strategies to defined audiences

Website Visitors

BEHAVIOR EMOTION

MOMENT

DATA

Data helps to redefine how to reach the right audience

Find, build and engage your

audience by considering

Context

Relevance

Authenticity

User ExperienceContent

Context, Relevance and Authenticity

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User Experience and Content

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