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Cross-Media data 2020 | DEGA GRÜNER MARKTPrice List No. 54 valid from 01.01.2020www.gruener-markt-online.de
»Reaching successful decision-makers in the garden specialist trade!«
Titel Portrait DEGA GRÜNER MARKT 2Short & Sweet 3Technical Information 4Market Data | Facts 5Topics | Dates 6Formats | Prices 9Special placements | Additions | Discounts 10 Special Advertising Formats 11Online Advertising 12Grüner Stellenmarkt 15 Special Supplements 16Partner Magazines | Target Groups 18 Print Shop | Bank Details 19Publisher Representatives | Contact Details 20
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Title Portrait DEGA GRÜNER MARKT
For over 60 years, DEGA GRÜNER MARKT has been the sour-ce of information for decision-makers in the horticultural retail trade. DEGA GRÜNER MARKT takes up topics relevant to practice, provides orientation and assistance for entrepreneurial planning and practical everyday life in the garden retail trade. DEGA GREEN MARKET is not only editorialally credible, but also fresh, entertaining and of high quality. All topics and texts are written by specialized authors and carefully, clearly and reader-friendly prepared in the editor-ship. Like that, readers can get informed quickly, simply and well-founded. The journalistic quality also leads to high credibility and acceptance among the target group. Developments in the industry are explained and commented on.
Short & SweetReaching successful decision-makers in the garden
specialist trade!
The Target GroupFuture-oriented entrepreneurs and management, primarily from owner-managed garden centres, retail garden centres, tree nurseries, but also from garden centre chains, DIY stores, agricultural trade, Raiffeisen markets, consulting and service companies, and the gardening industry.
Frequency of Publication | Volume6 x per year | 61. volume 2020
Media Solutions for Your Communication Goals » Advertisements in the trade magazine » Special forms of advertising: Flap | Inserts | Tip-On card » Supplements starting from 280,- € / Thousand » Special supplements on IPM trade fair, flower trials, sales and greenhouses and tree marketing » Online advertising from 150,- € / 30 days possible
Technical InformationMagazine FormatBleed format: 210 mm × 297 mm (width × height)Type area format: 175 mm × 270 mm (width × height)
Formats in Type AreaColumns width × height in text
partwidth × height in the advertisement section or the category „Aktuell“ („current“)
1 56 × 270 mm 40 × 270 mm
2 115 × 270 mm 85 × 270 mm
3 175 × 270 mm 130 × 270 mm
4 — 175 × 270 mm
Printing and ProcessingPrintingSheet offset | 1 / 1 to 4 / 4 in colour
PaperCover: woodfree picture printing glossy 170 g / m2Inside: woodfree picture printing matt 90 g / m2
Processingadhesive bindingImportant text and image elements must be created with at least 10 mm distance to net format.
Digital Printing InformationPrinting Order: Black – Cyan – Magenta – Yellow. Profile ISO coated v2 (EU).Tonal range: half tones min. 2 % to max. 98 %. The dot gain in the mid-tone range is 17% for black and 14% for chromatic colors.Total ink application: max. 330 %. Please do not use DCS for-mats, hairlines (minimum: 0.1 mm), RGB / LAB images and duplex images with special colours.Advertisements with special colours must be created in CMYK with the correct mixing ratios of the desired HKS colour designations.Four-colour advertisements must also be created in CMYK for the four-colour process.
Data TransmissionPlease send the print documents for your advertisement (including the title of the journal) by e-mail to the publisher:
Data FormatPrintable PDF (PDF / X-3). Data formats such as Freehand, Photoshop, Word, Corel Draw etc. only after consultation. The production of print documents according to other templates will be charged.
5
Market Data | FactsSpecialist gardening retail is booming!
» The 2018 garden market can boast a noticeable growth rate this year as well.
Sales (in billion €)
Source: IVG annual report 2019
Germany is the most important specialist gardening market in the EU
» With a sales volume of 18.3 billion euros, Germany is the largest sales market for garden products and plants in the EU.
Mit viel Branchenerfahrung und einem sicheren Blick für die Praxis helfen Ihnen unsere Berater bei der Risikoanalyse im Betrieb. Sie entscheiden dann, welche Einzelrisiken Sie versichern wollen. Präzise und individuell wird die Police auf Ihren Betrieb zugeschnitten. HORTISECUR® heißt die Police der Gartenbau-Versicherung, einer Versicherung auf Gegenseitigkeit. Die Gartenbau-Spezialisten verfolgen seit über 170 Jahren vor allem ein Ziel: Ihnen leistungsfähigen Versicherungsschutz zu einem fairen Preis zu bieten.
UNSERE BERATER WISSEN, WAS IM GARTENBAU ZÄHLTUnd darum helfen Ihnen unsere Spezialisten von der Risiko analyse bis zur Schadenregulierung nach Maß
Special supplementBuyer‘s guide shrubs & woods 2020/2021is also enclosed in DEGA GARTENBAU 10/2020.
Advertising deadline: 02.09.2020
Janu
ary/
Febr
uary
21 1-2 PD:
AD:15.01.21 10.12.20
Trends 2021IPM trade fair editionFertiliser and plant protectionPlant purchaseFair preview Christmasworld, Ambiente, (TrendSet) and regional order fairs
TrendSet Nordstil IPM Christmasworld
Subject to change without notice.PD: publication date | AD: advertising deadline
9
Formats | Prices
mm price bw: 2,85 €. All prices stated in the tariff plus the statutory VAT. The general terms and conditions for advertisements and third-party supplements in newspapers and magazines apply. * plus 3 mm trim all around.
Formats Width × Height Colour Price / €1/3 Type area format
175 × 88 mm 56 × 270 mm
sw2c3c4c
1.026,– 1.381,– 1.736,– 2.091,–
Bleed format*210 × 105 mm 72 × 297 mm
sw2c3c4c
1.129,– 1.484,– 1.839,– 2.194,–
1/4 Type area format 175 × 65 mm 85 × 133 mm
sw2c3c4c
770,– 1.125,– 1.480,– 1.835,–
Bleed format*210 × 84 mm102 × 148 mm
sw2c3c4c
847,– 1.202,– 1.557,– 1.912,–
1/8 Type area format 175 × 32 mm 85 × 65 mm
sw2c3c4c
385,– 535,– 685,– 835,–
Formats Width x Height Colour Price / €1/1 Type area format
175 × 270 mmbw2c3c4c
3.078,– 3.433,– 3.788,– 4.143,–
Bleed format*210 × 297 mm
bw2c3c4c
3.386,– 3.741,– 4.096,– 4.451,–
2/3 Type area format 175 × 178 mm115 × 270 mm
bw2c3c4c
2.052,– 2.407,– 2.762,– 3.117,–
Bleed format*210 × 189 mm132 × 297 mm
sw2c3c4c
2.257,– 2.612,– 2.967,– 3.322,–
1/2 Type area format175 × 133 mm 85 × 270 mm
sw2c3c4c
1.539,– 1.894,– 2.249,– 2.604,–
Bleed format*210 × 148 mm102 × 297 mm
sw2c3c4c
1.693,– 2.048,– 2.403,– 2.758,–
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Discountsin case of purchase within 12 months (balance sheet year) and existence of a discount agreement.
repat discount
quantity discount
3 times 5 % 1 page 5 %
6 times 10 % 2 pages 10 %
12 times 15 % 3 pages 15 %
5 pages 20 %
Color and bleed surcharges are discounted.
Classified AdsJob vacancies, mm price bw, 1 column 2,85 €Box number charge 8, — €
Digital publication of your job advertisement is possible. See page 15.
Special placements | Additions | DiscountsSpecial Placements
Type of advert Format Width × Height Colour Price
in €Insert ad on front page & ad on editorial page
outer lenghts triangle: 65 mm 72 × 297 mm plus 3 mm trim all around
4c 3.898,–
Junior page in bleed format
132 × 189 mm plus 3 mm trim all around
4c 3.055,–
Partial text ads per 40 mm wide column per 56 mm wide column (minimum calculation 50 mm)
bw 4,76 per mm/column
6,35 per mm/column
Binding placement regulations: 20 % surcharge Ads above band and type area: 10 % surcharge
All prices stated in the tariff plus the statutory VAT. The general terms and conditions for advertisements and third-party supplements in newspapers and magazines apply.
Colour SurchargesNormal colours according to Euro scale per colour 355,– €up to 150 mm ad space per colour 150,– €up to 100 mm ad space per colour 75,– €special colours (HKS) per colour 420,– €
Colour adjustments reserved for technical reasons.
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Special advertising format
Description
Supplements* » Maximum format 205 × 297 mm (W × H) » Entire supplement / partial supplement from 2,000 copies » up to 25 g weight: 280,- € per thousand expl. » up to 35 g weight: 315,- € per thousand expl. » up to 50 g weight: 365,- € per thousand expl. » Higher weights and partial inserts less than 2,000 copies on request. If technical processing is difficult, surcharge according to the respective conditions. » Sample: Before order acceptance the publisher requires three samples by the closing date for advertisements of the respective issue at the latest. The binding nature of the order cannot be finally decided until the samples have been submitted. » Enclosures may not contain advertising of other companies.
Special advertising format
Description
Flap* » Side-high flap on the front of the title. » Ads can be placed on the inside and outside of the flap. » The upper 8 cm are reserved for the publisher for title and logo.
Bound-in inserts*
» Deliver in untrimmed size 215 × 305 mm (W × H) folded (up to 25 g individual weight). » 2 pages: 5.341,– € » 4 pages: 5.786,– € » 6 pages: 8.012,– €
Tip-on-card/CD*
» The gluing is only possible in connection with a 1/1 page carrier display. » Formats, placement, prices and details on request.
*No discounts on flaps, inserts, bound-in inserts, tip-on cards and additional technical costs. See page 19 for shipping address.
U4U4
FLA
P
LOGO TITLE
Special Advertising Formats
12
Online Advertisingwww.gruener-markt-online.de The trade magazine DEGA GRÜNER MARKT has been a valued partner in the industry for over 60 years. The specialist portal gruener-markt-online.de supplements the print magazine with in-depth, up-to-date information on spe-cialist topics, current industry news, dates, etc. With practice-relevant topics the specialized portal is also a companion in the practical work everyday life of the garden specialized trade. 728 x 901
160 x 600
3
468 x 602
560 x 1004
300 x 250
5
300 x 1006
Standard FormatsFormat Prices in € /
per month*Width x Height in pixels
1 Superbanner 310,– 728 x 90
2 Full-Size-Banner 275,– 468 x 60
3 Skyscraper 310,– 160 x 600
1+3 Hockeystick 540,– 728 x 90 160 x 600
4 Content Ad 270,– 560 x 100
5 Medium Rectangle 250,– 300 x 250
6 Button 150,– 300 x 100
*All prices plus VAT. All advertising formats run in rotation.
All values are an average from the period 01.04. to 30.06.2019. Source: Google Analytics
Daily updated figures on request.
13
Online AdvertisingAd BundlesMaximum performance - With our ad bundles, you can ensure that your advertising is displayed on all end devices.
PC, laptop, smartphone, tablet - the digital information offe-red by www.gruener-markt.de is always and everywhere available. At the same time, the use of mobile devices is increasing rapidly. Currently, 46.2% of website and newsletter hits are already mobile.
Ad bundle 1-4 1 2 3 4
Superbanner %
Full-Size-Banner %
Skyscraper %
Content Ad %
Medium Rectangle % %
Button % %
Prices in € / month 310,- 275- 310,- 270,-
*All prices plus VAT. All advertising formats run in rotation.
PC, Laptop Smartphone, Tablet
Newsletter Grüne Profi Infos
Publication date weekly
Format Content Ad
Width x Height 560 x 100
Prices in € / issue 350,–
*All prices plus VAT
Data TransmissionData formats GIF, JPG, PNG, HTMLFile size max. 40 KBTime period Delivery no later than 5 working days before the start of the campaignDelivery to [email protected]
The general terms and conditions for online advertising can be found at www.ulmer-verlag.de/agb
For more information contact us. You can find our contact information on the last page.
14
Advertorial
Publication date monthly
Format Online-Advertorial
Prices in € / issue 480,–Prominent teaser on the homepage of gruener-markt-online.de. The teaser links to the full version of your online advertorial within the trade portal gruener-markt-online.de.* All prices plus VAT
The Advertorial at gruener-markt-online.de is par-ticularly suitable when complex information is made available, which cannot be displayed in the form of a banner.
Online AdvertisingWebinars
Webinars combine the speed of the Internet with the advan-tages of personal communicati-on: Webinars are interactive live seminars organized and con-ducted on the Internet, in which a clearly defined target group enters into dialogue with experts and „faces“ of the indu-stry.
Your possibilities » Accompany one of our specialist webinars as a sponsor partner » Organize and design a webinar together with us » Host your own webinar - with our organizational and technical support
For more information contact us. You can find our contact information on the last page.
For more information contact us. You can find our contact infor-mation on the last page.
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www.gruener-stellenmarkt.deThe job exchange for horticulture and agriculture
» Targeted search in specialized target groups » More than 125 job offers and requests online every day » More than 1,500 offers per year » Per month on average 8,900 visits and more than 35,300 page impressions*. » Place job advertisements yourself at any time - with logo and PDF upload » Additional playout of job offers via the Ulmer newsletter and on partner sites » Bookers of print job advertisements get 60 days for the price of 30 days!
* Figures from Google Analytics (01.01.2019 to 30.06.2019)
» Bookers of print job advertisements get 60 days for the price of 30 days!
Crossmedia PLUS
www.gruener-stellenmarkt.de
Online PremiumOnline Basic
» Text ad » Standard design template » Renewal option
» 60 days online 199,– € plus VAT.
» 30 days online 149,– € plus VAT.
» 60 days online 299,– € plus VAT.
» 30 days online 249,– € plus VAT.
» Text ad + logo + advertisement PDF » Own design » Further optional services
Strengthen your degree of awareness in the market by infor-ming decision-makers in production horticulture and specia-list horticultural trade about your events and plant novelties 2020! The Pocket Guide „Flower Trials“ is published in advance of the German and European Flower Trials as a supplement in DEGA GARTENBAU and DEGA GRÜNER MARKT and is also available at national and international variety shows and flower wholesale markets.
SONDERAUSGABEIN DEGA GARTENBAU7/2019 und DEGA GRÜNER MARKT 7–8/2019
9,50 EURO
2019202020202021
Flower Trials 2020
Greenhouse technology for both production and sales are the subject of our special issue „Greenhouses + Technology 2020/2021“.
The editorial part gives an overview of new sales facilities in Germany and Europe and we present interesting technical projects for production horticulture. Solutions for an efficient, cost-saving and environmentally friendly energy supply play a special role.
Mit viel Branchenerfahrung und einem sicheren Blick für die Praxis helfen Ihnen unsere Berater bei der Risikoanalyse im Betrieb. Sie entscheiden dann, welche Einzelrisiken Sie versichern wollen. Präzise und individuell wird die Police auf Ihren Betrieb zugeschnitten. HORTISECUR® heißt die Police der Gartenbau-Versicherung, einer Versicherung auf Gegenseitigkeit. Die Gartenbau-Spezialisten verfolgen seit über 170 Jahren vor allem ein Ziel: Ihnen leistungsfähigen Versicherungsschutz zu einem fairen Preis zu bieten.
UNSERE BERATER WISSEN, WAS IM GARTENBAU ZÄHLTUnd darum helfen Ihnen unsere Spezialisten von der Risiko analyse bis zur Schadenregulierung nach Maß
This information brochure offers a preview of all important trade fairs, markets and other events in Germany and Europe where perennial and woody plant assortments are offered. It also lists leading suppliers, wholesalers and markets. It is therefore an ideal planning aid for the purchase of plants from garden centres and retail nurseries.
GehölzeStauden &
Sonderbeilage in DEGA GRÜNER MARKT und DEGA GARTENBAU 7,50 EURO
Do you already know „IPMnews“, the only official trade fair newspaper of the world‘s leading horticultural fair? „IPMnews“ is a joint project of Messe Essen and the publishing house Eugen Ulmer. „IPMnews“ is bilingual (German/English) and is produced daily on the exhibition grounds.
Official Trade Fair Newspaper 2020
It doesn‘t work without smartphones anymore!Help shape this modern communication medi-um! Get your own mini app in the IPM app and let your target group know what you are plan-ning for the days of the fair and what innovati-ons you have in your luggage. Downloads 2019: over 9,200!
IPM App 2020
The IPM 2020 trade fair map is being develo-ped in cooperation with Messe Essen. The handy, practical hall plan to browse with list of exhibitors is perfect for visiting IPM 2020.
Ask us for further information! You can find our contact information on the last page.
The Fair Map IPM 2020
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Partner Magazines | Target Groups
GALABAU
GEMÜSEBAU
FRIEDHOF GARTENBAU PFLEGE
GARTENCENTER
LANDWIRTSCHAFT
ZIERPFLANZEN-BAU
CONTAINER- BAUMSCHULE
dega-galabau.deE-Paper
+
nul-online.deE-Paper +
+
Applikations-technik
4,00 Euro
Dezember 2009
S o n d e r b e i l a g e i n G e m ü s e 1 2 / 2 0 0 9 i n Z u s a m m e n a r b e i t m i t S y n g e n t a A g r o
Januar
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April
Montag – Maifeiertag
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Donnerstag – Christi Himmelfahrt
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Mittwoch
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Montag
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Mittwoch
Donnerstag – Fronleichnam*
Freitag
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Montag
Dienstag
Mittwoch – Sommeranfang
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Dienstag – Mariä Himmelfahrt *
Mittwoch
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September Oktober
Mittwoch – Allerheiligen *
Donnerstag
Freitag
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Mittwoch
Donnerstag
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Sonntag
Montag
Dienstag
Mittwoch
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Sonntag – Totensonntag
Montag
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Buß- und Bettag*
Donnerstag
Freitag
Samstag
Sonntag
Montag
Dienstag
Mittwoch
Donnerstag
November
Freitag
Samstag
Sonntag – 1. Advent
Montag
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Mittwoch
Donnerstag
Freitag
Samstag
Sonntag – 2. Advent
Montag
Dienstag
Mittwoch
Donnerstag
Freitag
Samstag
Sonntag – 3. Advent
Montag
Dienstag
Mittwoch
Donnerstag – Winteranfang
Freitag
Samstag
Sonntag – Heiligabend
Montag – 1. Weihnachtstag
Dienstag – 2. Weihnachtstag
Mittwoch
Donnerstag
Freitag
Samstag
Sonntag – Silvester
Dezember
KW49
KW50
KW41
KW42
KW43
KW36
KW37
KW32
KW33
KW27
KW28
KW29
KW30
KW23
KW24
KW18
KW19
KW20
KW10
KW11
Mai
KW12
KW25
KW34
KW46
KW47
KW51
KW52
KW38
KW44
KW21
BioF
ach
– N
ürnb
erg
Frui
t Lo
gist
ica
– Be
rlin
Hor
ti F
air,
NL-
Am
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dam
Sonntag – Neujahr
Montag
Dienstag
Mittwoch
Donnerstag
Freitag – Heilige Drei Könige *
Samstag
Sonntag
Montag
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Mittwoch
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Samstag
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Mittwoch
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KW1
IPM
– E
ssen
Grü
ne W
oche
– B
erlin
KW2
KW4
KW3
KW45
Das Magazin für den professionellen Gemüsebau
KW39
Sonntag
Montag
Dienstag – Tag der Deutschen Einheit
Mittwoch
Donnerstag
Freitag
Samstag
Sonntag
Montag
Dienstag
Mittwoch
Donnerstag
Freitag
Samstag
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Samstag
Sonntag
Montag
Dienstag
Mittwoch
Donnerstag
Freitag
Samstag
Sonntag
Montag
Dienstag – Reformationstag *
KW40
KW41
KW42
KW43
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28
KW6
KW7
KW8
KW13
KW26
* Regionale Feiertage in Deutschland 2016: 6. Januar – Heilige Drei Könige: Feiertag in Bayern,Baden-Württemberg und Sachsen-Anhalt. 15. Juni – Fronleichnam: Feiertag in Baden-Württemberg, Bayern, Hessen, Nordrhein-Westfalen, Rheinland-Pfalz, Saarland. In Sachsen und Thüringen teilweise.15. August – Mariä Himmelfahrt: Feiertag in Bayern (in Gemeinden mit überwiegend katholischer Bevölkerung) und Saarland. 31. Oktober – Reformationstag: Bundesweit (einmalig,aus Anlass des 500. Jahrestags der Reformation)1. November – Allerheiligen: Baden-Württemberg, Bayern, Nordrhein-Westfalen, Rheinland-Pfalz und Saarland
KW35
KW48
Inte
rasp
a –
Han
nove
r
KW9
KW22
KW44
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31 Gestaltung: www.braunisch-communication.de
Gemüse – Das Magazin für den professionellen Gemüsebau. Gemeinsam herausgegeben von
Deutscher Landwirtschaftsverlag GmbH, München – www.dlv.de
Verlag Eugen Ulmer KG, Stuttgart – www.ulmer-verlag.de
2018
– Beginn der Winterzeit –
Expo
SE –
Kar
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he
KW5
KW31
Agr
itec
hnic
a –
Han
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r
– Beginn der Sommerzeit –
FLORISTIK PRODUKTION Landwirtschaft (Feldfrüchte und Tierproduktion)
Berlin Brandenburg und Sachsen-Anhalt (nördlich der A2/E30) Bremen Hamburg Mecklen burg -Vorpommern Niedersachsen Nordrhein-Westfalen Schleswig-Holstein